INTEGRATING SOCIAL MEDIA

There are only 4 things social media is to your marketing:

1. A communication tool2. A branding tool3. A SEO tool4. A traffic boosting tool

That’s it!

So let’s talk basics

Know your audience

Where are they?

How will you measure?

1. Determine what you want to measure.

1. Sales? 2. Leads?3. Subscriptions?4. Downloads?5. Entries?

Remarkable content

What do you do with it?

1. Content makes the website go round

1. Drive traffic on Twitter1. Content will draw them in2. Now what do you want them to do?

2. Be useful in groups on LinkedIn3. Expand your brand’s reach on Facebook

1. Sharing valuable content; yours and others

4. Don’t forget video

WOM – Word of Mouth Marketing

Summary

1. Remarkable content trumps anything else

2. Engage and build relationships3. Decide what’s important and how

you’ll measure it4. Monitor and adjust when necessary,

learn from your trial and error

Connecting

@silversquare on Twitterraquel@silversquareinc.comFacebook.com/graybox317-576-8511 office lineask.silversquareinc.com – we’ll answer

your toughest marketing questions