36

Integrating social media into your marketing

Embed Size (px)

Citation preview

Page 1: Integrating social media into your marketing
Page 2: Integrating social media into your marketing

Integrating Social Media into your marketing communication.Zing Open Platform

Page 3: Integrating social media into your marketing

Quick review about social media marketing.

Page 4: Integrating social media into your marketing
Page 5: Integrating social media into your marketing

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.- Wikipedia/ August 2011.

Page 6: Integrating social media into your marketing

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.- Wikipedia/ August 2011.

Page 7: Integrating social media into your marketing
Page 8: Integrating social media into your marketing

Those conversations are happening here

Page 9: Integrating social media into your marketing

Social media is heating up in VN

Page 10: Integrating social media into your marketing

Integrating social media means

Using technology to enable conversations. How do you get your brands to be part of the ongoing conversations of the planet or your market?

Page 11: Integrating social media into your marketing

Components of a social media marketing framework. (Chris

Brogan)

Listening Station Homebase Embassies Outposts Passports SeedersTools that are used to monitor conversations appropriate to your objective.

CorporateBrandPersonalProductWebsite or microsite (for campaigns)

Social sites selected to build community on (balanced between userbase, growth and functions)

Profiles and feeds that carry/amplify information from your embassies or homebase.

Profiles that is tactically used to build relationship with consumers of that community.

Profiles that is tactically used as sentiment neutralization agents as well as outposts to amplify message.BrandtologyRadian6Scoutlabs Your WWW facebookTwitterYoutubeZing Me

Paid bloggersPR outreachDiggWebtrethoLamchameTamtay

SeederFamous bloggers

Page 12: Integrating social media into your marketing

Integrating social media means

to integrate social components into existing marketing communication.

Page 13: Integrating social media into your marketing

1Advertise your social presence

Let users know you have a social presence in all marketing materials.

Page 14: Integrating social media into your marketing
Page 15: Integrating social media into your marketing

Corporate emails

Page 16: Integrating social media into your marketing

Website

Page 17: Integrating social media into your marketing

2Integrate social into your email marketing programs

Allowing your direct mail materials to be easily shareable to target social networks.

Page 18: Integrating social media into your marketing

The efficacy of a normal email campaign

Page 19: Integrating social media into your marketing

Social networks expand virally

Page 20: Integrating social media into your marketing

3Make your website more social

Enabling social features to allow faster access to social networks (friends, community)

Page 21: Integrating social media into your marketing

Social login

• Allow your users to sign in via Facebook, Google, Twitter, Yahoo!, LinkedIn instead of having to build new profiles (registration).

Page 22: Integrating social media into your marketing

Social Share

• Let your users share comments, purchases or other activities from your site to their friends on multiple social networks.

Page 23: Integrating social media into your marketing

Instant community

• Enable your users to import their friends and contacts to your website to instantly build community and engagement.

Page 24: Integrating social media into your marketing

Live commenting (more like chatting)

Page 25: Integrating social media into your marketing

4Track your content

Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh.

Page 26: Integrating social media into your marketing
Page 27: Integrating social media into your marketing

Fun video (bonus)

Page 28: Integrating social media into your marketing
Page 29: Integrating social media into your marketing

Appendix

Fun slides from slideshare

Page 30: Integrating social media into your marketing
Page 31: Integrating social media into your marketing
Page 32: Integrating social media into your marketing
Page 33: Integrating social media into your marketing
Page 34: Integrating social media into your marketing
Page 35: Integrating social media into your marketing
Page 36: Integrating social media into your marketing