Integrated solutions

Warranty of the respect forenvironmental standards

High quality services

High architectural identity

EcoBuilding

Idea / Concept

Je voulais insérer ton diagramme mais il y a une erreur dans le pdf, il y a 2x Integrated solutions, si y a moyen de changer, ce serait cool

Y a-t-il moyen de faire une animation genre lever de rideau sur le concept

(qui est sous l’image)

Attention il y a l’intro sous l’image, ne pas oublier!!!!

Titre

A huge marketA huge market :• 62% of Europeans are homeowners

A favourable contextA favourable context :• Political context in France • New building standards environmentally oriented such as the

HQE standard (High Environmental Quality) begin to gain greater importance

• 78% of French people would be ready to pay more in order to have an ecological house[1]

A non-well structured marketA non-well structured market• The interest for eco-houses and recourse to sustainable

development logics is relatively new• No clear leadership is established yet.

Why? : The opportunity

[1]http://programmes.france2.fr/legitimesdepenses/index.php?id_article=417&id_rubrique=141&numsite=136&page=article

The product (1/2)

Customer’s benefitCustomer’s benefit

Project’s point of viewProject’s point of view• All in one solutions one interlocutor• Overall view of today’s possibility in eco-houses• Near customer’s needs and expectations through partnerships with

local architects and suppliers

Product’s point of viewProduct’s point of view• Healthier and more comfortable lifestyle• Benefits from energy savings• Self satisfaction: participation to the environment protection

Range of product with pricesRange of product with prices

The product (2/2)

Environmental friend (1200 €/m2): For people having a much tighter budget:Design proposals: performing wall isolation, natural ventilation, terrace location, profit from sun benefits through good sizing of windows and location, possibly solar panels, etc)Respect for HQE® standards

Environmental close friend (1300 €/m2): :Environmental friend + additional featuresDesign proposals: geothermic, earth cooling/warming tubes, photovoltaic panels, and double-skin façade Drastically improve energy efficiencyOver-cost will be partly overcome by taking advantage from current legislation. The installation will be nevertheless profitable on the long term view.

Environmental top friend (1450 €/m2): This range of product address to people wanted to go beyond current standards and having quite important budget to realize the eco-house of their dream.

Regarde si tu arrives à la caser qqpart

Market analysisReal estate market : general trendReal estate market : general trend

562.000 new houses in 2006 = 12 billion € [1]

Steady growth of 5%

[1]Source: Crédit Foncier [2] http://www.developpement-construction.com/txt_chiffres_cles_acteurs_maisons_individuelles.htm

Private individual’s house marketPrivate individual’s house market• Above all regional• 3800 constructors [2] good in term of competition less good in term of development

ObjectiveObjective• Become leader in the ecological housing consulting in

France

Core BusinessCore Business• Construction and supervision of ecological houses

Target marketTarget market• Young families with parents below the age of 50

Strategy (1/3)

Strategy (2/3)Development strategyDevelopment strategy

Early stageEarly stage• 1st projects designed internally• Partnership with local suppliers and

construction company

1st Development Phase1st Development Phase• Regional scope:

– Partnership with local architects

2nd Development Phase2nd Development Phase• National scope:

– Creation of franchise networks– Development of new partnerships with architects

Company structureCompany structure

Strategy (3/3)Peux-tu rajouter le client?

Marketing strategyBranding based on:Branding based on:

General marketingGeneral marketing

AdditionalAdditional featuresfeatures Contract with clients

High-quality and knowledge in the ecological field

Financial analysis (1/2)

• Assumptions

• Aurélien a dit qu’il le ferait peut-être cette après-midi, j’ai pas encore compléter

• Expected results + conclusion

• Aurélien a dit qu’il le ferait peut-être cette après-midi, j’ai pas encore compléter

Financial analysis (2/2)

Risk analysis (1/3)

• Entry barriers

+ Lack of experience

Competitors and positioningCompetitors and positioning

Risk analysis (2/3)

Risk factorsRisk factors

Possible exit strategyPossible exit strategy• Sale to a bigger company (ex: leader of the market (Geoxia))

Risk analysis (3/3)

Management team

Currently on BoardCurrently on Board

• CEO: Aurélien Petit• Sales Manager: Amine Choukir• Project manager: Vincent Wurtz• Marketing manager: Karin Auslender

Missing membersMissing members

• Architect• Jurist• Accountant

Thank you for your attention!

Any questions?