Integrated Online Integrated Online Advertising Advertising

Peter Schumerth

contact mecontact me

EMAIL: peter@conversantlife.comFacebook: http://www.facebook.com/pschumerth

LinkedIn: http://www.linkedin.com/in/pschumerth

Twitter: http://twitter.com/pschumerthiChat: pschumerth

Download Presentation @http://www.conversantlife.com/cccu

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The GOOD, the BAD

and the UGLY

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DazedAnd

Confused

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Braveheart

we all know right?we all know right?

EmbraceThe Shift!!

outlineoutline

Creation

Location

Recommendation

Creation

creationcreation

Identify the target audienceCreate objectivesDevelop a great messageEstablish budgetsSelect your marketing mixMeasure resultsManage the process

Clarity, consistency and max impact

big point #1big point #1

Be Great!!

Location

locationlocation

location location

Search EnginesBannersRSS feedseBlasts/direct mailSocial MediaPre-roll MediaPREditorial Integration

search enginessearch engines

COST: variable ROI: highMEASURE: highBARRIERS: low

Note: most effective tool

bannersbanners

COST: medROI: lowMEASURE: lowBARRIERS: med

Note: losing its effectiveness

RSSRSS

COST: med ROI: medMEASURE: lowBARRIERS: high

Note: emerging technology

eBlast/direct maileBlast/direct mail

COST: med ROI: medMEASURE: lowBARRIERS: high

Note: higher clicks per users

pre-roll media pre-roll media (video/audio)(video/audio)

COST: high ROI: medMEASURE: lowBARRIERS: med

Note: get in the game

PRPR

COST: high ROI: highMEASURE: medBARRIERS: low

Note: still good

editorial integrationeditorial integration

COST: low ROI: highMEASURE: lowBARRIERS: low

Note: stealth marketing

social mediasocial media

COST: low ROI: highMEASURE: lowBARRIERS: low

Note: hire young talent

end of funnelend of funnel

big point #2big point #2

Be Smart!!

Recommendation

recommendationrecommendation

PackagesNegotiate everythingThink mobileThink video

grill megrill me

Thank you&

Question?