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Inside TOYOTA Globalseatvet.seameo.org/download/03_SEA-TVET-DAAD Workshop, Solo, 10-12... · SMKN 1 - Denpasar (50) SMKN 2 - Kupang (52) SMKN 1 - Purwosari (47) SMKN 5 - Banjarmasin

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Inside TOYOTA Global

Inside TOYOTA Indonesia

CONTENT

Challenge, Vision, & Mission

TTEP (Toyota Technical Education Program)

INSIDE TOYOTA GLOBAL

I N S I D E T O Y O TA G L O B AL

TOYOTA Product Line Up

TOYOTA has a wide range of product lines (more than 80 lines)

to meet a variety of customer needs

I N S I D E T O Y O TA G L O B AL

2010 2011 2012 2013 2014

7.53 7.10

8.72 8.95 9.15

GLOBAL SALES (MIO)*

TOYOTA sales volume

experienced an upward

trend every year

*TOYOTA Newsroom

TOYOTA Global Sales

AUTOMAKER GLOBAL RANKS 2014 (TOP 5)

Toyota Motor 1st

Volkswagen Group 2nd

General Motors 3rd

Renault-Nissan Group 4th

Hyundai-Kia 5th

I N S I D E T O Y O TA G L O B AL

TOYOTA Brand Value

TOYOTA ranked as the most valuable

automotive brand in the world

Source : Interbrands, Best Global Brands 2014

I N S I D E T O Y O TA G L O B AL

TOYOTA As Global Company

TOYOTA achieved

the big 9 position in Fortune Global 500

2014 Source : http://fortune.com/global500/

INSIDE TOYOTA INDONESIA

I N S I D E T O Y O TA I N D O N E S I A

TAM Brief History

TAM:

Distributor &

Importer

Multi Astra:

Assembly

Plant

TOYOTA Mobilindo:

Component

Assembly

TOYOTA Engine

Indonesia as Engine

Assembly

PT. TOYOTA-ASTRA MOTOR

[ Manufacturing & Distributor ]

PT. TOYOTA MOTOR

MANUFACTURING

INDONESIA

PT. TOYOTA-ASTRA

MOTOR

[ Distributor ]

[ Manufacturing ]

1989

1971 1973 1976 1982

Astra Int’l = 51%; TMC = 49%

TMC = 95%; Astra Int’l = 5%

2003

I N S I D E T O Y O TA I N D O N E S I A

TAM Value Chain

Dealers

(by Area)

TSO/

Auto2000

New Ratna

Motor

Agung

Automall Hadji

Kalla

Hasjrat

Abadi

Customers

TOYOTA Motor Corporation

49% PT Astra International Tbk

51%

PT. Toyota-Astra

Motor PT TOYOTA Motor

Manufacturing Indonesia Foreign TOYOTA Mfg.

Export

Sugity

HMMI

ADM

Others

(32 dealers)

I N S I D E T O Y O TA I N D O N E S I A

TOYOTA Segment

Vios

Corolla Altis

Camry

Toyota 86

Agya

Etios Valco

Yaris

Prius

Avanza

Kijang Innova

NAV1 Alphard

Rush

Landcruiser

Dyna

Hi-Ace

Hilux D-Cab Hilux S-Cab

RAV4

Fortuner

Market leader in segment Model name (market share by segment)

CHALLENGE, VISION, & MISSION

C H AL L E N G E , V I S I O N , & M I S S I O N

Challenge

Increasing customer expectations on product quality and service

A growing number of more open information channels

Complaint mechanism which is easy (customer just began to

understand consumer protection laws / CPL)

Generation Y began to become Toyota customer

The challenge to meet the increasing target sales

volume and market share every year

C H AL L E N G E , V I S I O N , & M I S S I O N

i. Market leader in Indonesia with ≥ 40% market share

► to be dominant in all segment & area

ii. Best customer satisfaction (JD Power SSI & CSI No. 1)

Vision

i. To provide the best value and eco-friendly product for the society

ii. To provide best total customer ownership experience

iii. To improve and deliver Toyota’s value through Kaizen, people

development, value chain collaboration and efficient & effective

operation cost

iv. To deliver our commitment to Good Corporate Governance & CSR

Mission

Philosophy i. Contribute to the nation and society through world class practices in

marketing high quality products & services to customers in a global

environment

ii. Growing together with employees, dealers & suppliers

through mutual trust and respect

Vision & Mission

TTEP Toyota Technical

Education Program

Giving Benefit to stakeholder & building harmonious company relation by

integrated in all activities of organization

Social Issue Toyota Business

Growth

• Air pollutant • Traffic jam • Consuming gasoline

subsidy • Employment • Technology transfer

COMMUNITY EDUCATION ENHANCEMENT

TOYOTA

TECHNICAL

EDUCATION

PROGRAM

Link & match program between Ministry of National Education & Toyota Indonesia in automotive vocational education for preparing skilled technician to meet industry need

Total of 62 TTEP School

covered major province in Indonesia

More than 170.000 TTEP

graduates since 1991

DIFFERENCES BETWEEN TTEP/SUB TTEP SCHOOL

Item TTEP Sub TTEP

Toyota Curriculum

Teacher Training

OJT in Branch

CD and Book

Tools

Practice Car X

TTEP/SUB TTEP COVERAGE in INDONESIA

School TTEP/Sub TTEP in 28 province out of 33 province *5 other province: Banten, Bangka Belitung, Maluku Utara, NTB, Sulawesi Barat

TTEP/SUB TTEP COVERAGE in INDONESIA

BPPK 1 Pulogadung - Jakarta (4) SMKN 1 - Jakarta (31)

SMKN 26 - Jakarta (5) SMKN 35 - Jakarta (32)

SMKN 4 - Jakarta (new) (6) SMKN 36 - Jakarta (33)

SMKN 1 - Kota Bekasi (new) (7) SMKN 39 - Jakarta (34)

SMKN 2 - Tangerang (new) (8) SMKN 55 - Jakarta (35)

SMK Nasional - Depok (new) (9)

SMKN 6 - Bandung (10) SMK YPPT - Garut (36)

SMKN 1 Cibinong - Bogor (11) SMKN 2 - Garut (37)

SMKN 1 - Cirebon (new) (12) SMKN 2 - Tasikmalaya (new) (38)

SMK Tunas Pelita - Binjai (1) SMKN 1 Bukit Tinggi - Padang (26)

SMKN 2 - Palembang (new) (3) SMKN 2 - Banda Aceh (22)

SMKN 2 - Medan (23)

SMK BI - Medan (new) (24)

SMKN 2 - Bandar Lampung (30)

SMKN 5 - Surabaya (16) SMKN 1 Pungging - Mojokerto (45)

SMKN 2 - Surabaya (17) SMKN 1 Singosari - Malang (46)

SMK PGRI 2 - Ponorogo (new) (48)

SMKN 2 Kuripan - Lombok Barat (51)

SMKN 1 - Denpasar (50)

SMKN 2 - Kupang (52)

SMKN 1 - Purwosari (47)

SMKN 5 - Banjarmasin (new) (18) SMKN 1 - Balikpapan (55)

SMKN 1 Pahandut - Palangkaraya (54)

SMKN 1 - Pontianak (53)

SMKN 2 Depok - Sleman (15) SMKN 1 Magelang (40)

SMKN 7 - Semarang (14) SMKN 3 Tegal (39)

SMK Bunda Satria - Wangon (13) SMKN 2 Salatiga (42)

SMK 1 Pancasila - Wonogiri (44)

SMKN 2 Surakarta (43)

SMKN 2 Pengasih (41)

SMKN 2 - Pekanbaru (2) SMK Kartini - Batam (27)

SMKN 3 - Jambi (28)

SMKN 2 - Bengkulu (29)

SMK PGRI 2 - Badung (49)

SMKN 5 - Pekanbaru (new) (25)

SMKN 5 - Makassar (20) SMKN 3 - Palu (57)

SMKN 2 - Kendari (59)

SMKN 2 - Palopo (new) (58)

SMKN 2 - Manado (19) SMKN 3 Gorontalo (56)

SMKN 3 Jayapura (new) (21) SMKN 3 Sorong (61)

SMKN 1 Mimika (62)

SMKN 4 Ambon (60)

28 62 21 41

SCHOOL

Nof School

AUTO 2000

DKI Jakarta, West Java

TTEP: 6

Sub TTEP: 5

Total: 11

TTEP SUB TTEP

MAIN

DEALERAREA COVERED PROVINCE

SUMATERA

N.A.D, North Utara, West

Sumatera, South Sumatera,

Lampung

TTEP: 2

Sub TTEP: 5

Total: 7

WEST JAVA West Java

TTEP: 3

Sub TTEP: 3

Total: 6

KALIMANTAN

Central Kalimantan,

West Kalimantan, South

Kalimantan, East Kalimantan

TTEP: 1

Sub TTEP: 3

Total: 4

EAST JAVA East Java, NTB, NTT, Bali

TTEP: 2

Sub TTEP: 7

Total: 9

AGUNG TOYOTARiau, Riau Island, Jambi,

Bengkulu, Bali

TTEP: 1

Sub TTEP: 5

Total: 6

NEW RATNA MOTOR Central Java, D.I.Y

TTEP: 3

Sub TTEP: 6

Total: 9

HASJRAT ABADINorth Sulawesi, Gorontalo,

Papua, West Papua, Maluku

TTEP: 2

Sub TTEP: 4

Total: 6

HADJI KALLASouth Sulawesi, Central

Sulawesi, South East Sulawesi

TTEP: 1

Sub TTEP: 3

Total: 4

TOTAL

TTEP/SUB TTEP SCHOOL CYCLE

To enhance high quality Indonesia education & support dealers recruitment activities to reinforce

capacity Toyota After-sales Service Network

In Class

OJT Selection

OJT & Toyota Training

Recruitment Placement

1st Year 2nd Year 3rd Year

Objective

Student Cycle in TTEP/Sub TTEP School

TTEP/SUB TTEP PROGRAM

Integrated Toyota Curriculum with

Diknas

TAM

1. Teacher Std.

2. Facility Std.

3. Upgrading

SMK

Ready Graduation

(OJT in Branch)

Student A B C

TTEP/Sub TTEP Students from 1991 is ± 25.000 Students

Students who joins Toyota from 1991 is ± 2.500 Students

273 460 Student recruited become Toyota Tech.

A. Integrated Toyota Curriculum with Diknas

Synchronize with Toyota Toyota Curriculum

Professional Technician Principle

Toyota Way

Fundamental Automotive

Tools and Measuring Instruments

Electrical Knowledge

Regular Maintenance

Hybrid Knowledge

Basic EFI (Electric Fuel Injection)

Common Rail

VVT-i (Variable Valve Timing Intelligence)

Frequent Service Job

B. Teacher Standardization (Training & Certification)

C. Facility/Tools Standardization

TTEP

Sub TTEP

C. Facility/Tools Standardization

School & MD Evaluation

Kaizen Activity TAM Evaluation Certification

STEP 1 STEP 2 STEP 3 STEP 4

Kodawari is TAM standardization for TTEP/Sub TTEP

School Evaluation

Kodawari Aspects : FACILITY, OPERATION, MAN POWER

Objective : Ensure quality of TTEP/Sub TTEP Schools

C. Kodawari/Tools Documentation

D. OJT in Branch

E. UPGRADING CEREMONY

TTEP/Sub TTEP Graduates Achievement