InPrint 1

Limited special introductory deals available from www.tetenaluk.com

There’s more to Kodak Express than you think

18597565_InPrint_Cover.indd 1 04/05/2012 16:28

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

in printVolume 1 Issue 2

FROM THE MAKERS OF PIXEL MAGAZINE

PLUS: EPSON ENTERS DRYLAB MARKET, LUCIDIOM’S SOLUTION FOR ONLINE PHOTO BUSINESS, PASSPORT PHOTO UPDATE, THE LATEST PRODUCTS AND MORE

2 InPrint DNP Photo Imaging Europe, Tel. +33 (0) 1 49 38 65 50 - www.dnpphoto.eu - contact@dnpphoto.eu

EU and international formats preloaded,customised frames can be integrated easily.

Boost your revenues with PACKAGE OFFERS!Besides selling ID photos, you can easily generate additional profit with a second shot for friends and family, and sell a memory card or USB flash drive with the save-to-memory feature.

By selling a value package you have the opportunity to double or triple your revenues!

Three button pushes on the camera, less than two minutes to operate. Full control, no hassle!

Auto face alignment

Camera and printer system

Wireless image transfer from camera to printer

CAPTURE REVIEW PRINT

UK_pub170x240-DS_ID400_DNP 1 17/04/12 09:43

InPrint 3

Editor: Laura Knight01323 437946laura@lifemediagroup.co.uk

Editorial Director: Grant Scott01323 437941grant@lifemediagroup.co.uk

Production Design/Editorial Assistant: Harriet Weston01323 411601harriet@lifemediagroup.co.uk

Managing Director/Publisher: Lee Mansfi eld01323 411601lee@lifemediagroup.co.uk

Sales Director: Simon Skinner01323 433700simon@lifemediagroup.co.uk

Subscriptions:Amelia Wellings01323 433708amelia@lifemediagroup.co.uk

Accounts:Clare FermorAmelia Wellings01323 433708clare@lifemediagroup.co.ukamelia@lifemediagroup.co.uk

CREDITS & CONTACTS

Published by:LMG SE LTDPark View House19 The Avenue, Eastbourne, East SussexBN21 3YD01323 411601

Printed by:Gemini PressShoreham-by-Sea, West Sussex 01273 464884

All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in InPrint Magazine do not necessarily represent the view of Life Media Group LTD. Every care is taken in compiling the contents but the publishers of InPrint Magazine assume no reponsibilty for any damage, loss or injury arising from the participation in any offers, competitions or advertisment contained within InPrint Magazine. All prices featuredin InPrint Magazine are correct at the time of going to press.

Copyright Life Media Group LTD 2012 ©

issue twocontents

05 - NewsNews and updates, facts and fi gures from the world of printing.

09 - Drupa PreviewAll you need to know in advance of Dusseldorf’s massive print industry show, which will be taking place this month.

14 - The One Stop ShopLucidion’s exciting new white label solution for every photo business’ online platform.

16 - EpsonInPrint interviews Nick White on the launch of Epson’s fi rst ever dry lab.

22 - Passport ProgressYour essentail update on the threat to theindependent ID photo business.

24 - LaunchpadA concise showcase of the latest products and equipment for the printing business.

30 - PrintedA straight-to-the point conversation with a business on the front line of printing. This issue: Nigel Trigwell, Fotobox.

DNP Photo Imaging Europe, Tel. +33 (0) 1 49 38 65 50 - www.dnpphoto.eu - contact@dnpphoto.eu

EU and international formats preloaded,customised frames can be integrated easily.

Boost your revenues with PACKAGE OFFERS!Besides selling ID photos, you can easily generate additional profit with a second shot for friends and family, and sell a memory card or USB flash drive with the save-to-memory feature.

By selling a value package you have the opportunity to double or triple your revenues!

Three button pushes on the camera, less than two minutes to operate. Full control, no hassle!

Auto face alignment

Camera and printer system

Wireless image transfer from camera to printer

CAPTURE REVIEW PRINT

UK_pub170x240-DS_ID400_DNP 1 17/04/12 09:43

InPrint 1

Limited special introductory deals available from www.tetenaluk.com

There’s more to Kodak Express than you think

18597565_InPrint_Cover.indd 1 04/05/2012 16:28

RETAIL SOLUTIONS FOR THE PRINT PROFESSIONAL

in printVolume 1 Issue 2

FROM THE MAKERS OF PIXEL MAGAZINE

PLUS: EPSON ENTERS DRYLAB MARKET, LUCIDIOM’S SOLUTION FOR ONLINE PHOTO BUSINESS, PASSPORT PHOTO UPDATE, THE LATEST PRODUCTS AND MORE

4 InPrint

Wide

Format Media

Supplier of Kodak Wide Format Media

©Brand Management Group, 2012The Kodak trademark and trade dressare used under license from Kodak.

New Aqueous & Solvent Solutions

eessss

For further information call...+44 (0) 1992 563355

www.brandmanagement.com

C

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Kodak_BMG_Ad_UK_0512 copy.pdf 1 04/05/2012 11:30

Kodak Wide-FormatInkjet Media: BMG Offers Business as Usual Loyal customers for the acclaimed Kodak range of wide-format inkjet media need have no concerns about their ability to purchase Kodak products in future, nor about the expert back-up on which they have come to expect.

In a licensing agreement effective from 2 January 2012, the Brand Management Group (BMG) has taken on the international marketing, sale and distribution of Kodak wide-format inkjet media products to imaging professionals.

The BMG team has more than 15 years’ experience of selling inkjet media, equipment, and supplies across all market sectors, including print-for-pay, POS, digital photography, government, in-house and beverage distribution markets. With established distribution centres in the UK and the Netherlands, and a further 15 centres across North America, each offering state-of-the-art inventory and order processing, the company is confi dent of its ability to deliver – and exceed – customers’ expectations.

A spokesman said, “BMG has helped over 20,000 printing, imaging and sign businesses adapt to changing markets and develop new revenue sources. Whether it’s with existing products, new products or introducing new technologies, we are here to help you grow your business and increase your bottom line.”

BMG, in collaboration with Kodak, is planning to roll out a variety of new inkjet media products throughout the year. “Kodak is extremely excited about BMG’s commitment to providing industry leading sales and support along with their passionate desire to expand the Kodak wide-Format inkjet media portfolio. We will be working closely with the BMG team to evaluate new products and technologies,” said Lisa Singer, Worldwide Product Manager, Packaging Products Group. Eastman Kodak Company.

For more information regarding the Kodak Wide Format Media please contact Sarah Punt at sarah@brandmanagementgroup.com or call +44(0)1992 563355.

InPrint 5

newsNew App for Photobook Business from FacebookEcce Terram has launched the newest version of its photo book app for Facebook. The white-label application enables Facebook users to create and order photobooks from their favorite photo services provider, which are generated from Facebook photo albums.

Members of the social network can install the free app developed by Ecce Terram on their Facebook page. Launched only four months ago, the user-friendly application has already helped generate an order boom for photo books on Facebook. As a result, a new, more powerful follow-up version of the software has now been introduced.

The new photo book app is capable of converting low-resolution pictures from Facebook’s albums into photo books. In addition, Ecce Terram

has further simplifi ed the user interface, to guarantee the same short and convenient photo book order process that users liked about the software’s fi rst generation.

Selecting a proven Facebook app solution that is open towards future technological shifts is essential in order to be able to

compete, according to Ecce Terram. They say the service is validated by recent research by 6Sight, in which analysts found that users of photo sharing platforms upped their photo upload activities from mobile devices by about 40 percent over the past six months alone.www.ecce-terram.com

Photobook app for Facebook

Samsung and Kodak have formed a strategic alliance which will allow Samsung to sell consumer inkjet printers in Europe. Samsung branded all-in-one consumer printers, using Kodak’s printer and proprietary ink technology.

Kodak commented: “This announcement refl ects both the strength of Kodak’s technology in the consumer inkjet market, and the progress we have

made in building a competitive business. Samsung is able to leverage Kodak’s leading technology and imaging science to launch its inkjet printer business. And Kodak is able to further grow its business. It’s a win-win situation.”

Samsung has said it will benefi t from Kodak’s vast experience in inkjet technology, and that the alliance will allow Samsung to

offer products in the consumer sector below its laser printer range: a market from which it has, until now, been absent.

The printers have already launched in Germany.

www.samsung.com

Samsung to Sell Printers with Kodak Technology

6 InPrint

newsCeWe Partners with Save PhotoCeWe Color recently announced its partnership with Save Photo Limited to provide consumers and its retail customers with a new service - professional photographic digital scanning.

The new partnership with Save Photo will provide customers with a comprehensive range of photographic digital scanning services for different types of media such as prints, slides and transparencies. It aims to give the end user a simple, affordable opportunity to keep their memories safe forever, by having all of their valuable old photographs digitised and securely stored in their own secure Photo Legacy account.“We are very excited about the

opportunity to be working with a company such as CeWe Color,” said Pete Boswell, Managing Director at Save Photo “CeWe’s reputation in the imaging sector for innovation meant we could explore some new ideas we have been developing for improving the end-user experience. CeWe offer our business a perfect route to the consumer via CeWe’s own online services and high street retail partners.”

Commenting on the partnership, Duncan Midwood, Managing Director at CeWe Color, stated; “We see the whole area of digitisation as a really important opportunity. Our customers have been asking for

a safe and reliable service that captures their valuable pictures so we welcome the opportunity to develop this new product line with the team at Save Photo.”

Over the last 12 months Save Photo has seen the demand for its services steadily growing which prompted them to move their business into new larger premises late last year. The new facility has over 3,500sq feet of imaging Labs, offi ces and secure warehousing.

www.photolegacy.com

Favini at Drupa 2012Favini papers is working with Ricoh to show DRUPA 2012 visitors their range of printing platforms for corporate applications and for new areas of packaging and labelling.

Favini has a wide range of materials that bring added value to digital printers by allowing them to enter new markets, including metallic papers, cast coated papers and a white range of heavy weights. These papers are already used extensively in luxury packaging, labelling, name cards, greeting cards, folders, direct mail. At DRUPA 2012 they will be demonstrated on the Ricoh Pro C751, Pro C651 for packaging and the Ricoh Pro C901 for point of sale advertising.www.favini.com

HP Introduces Micro-Publishing Market OpportunitiesHP has announced that together with the Creative Printers Network (independent forum of professional labs using HP Indigo presses) it will be presenting a seminar on the growing opportunities available in micro-publishing made possible by digital printing at DRUPA.

Digital printing has enabled a broad base of creative professionals to publish high quality books in runs as small as 50 copies. Short-run, high-quality art books enable creators to show their work cost-effectively, while generating high-value pages for print service providers and providing outstanding examples of HP Indigo digital print quality.

Micro-publishing creates business and marketing opportunities for all parties involved, content creators, publishers and PSPs.

Speakers at the seminars include four industry experts from the publishing, printing and photography sectors.

For more information and to register for this event, please visit: https://www.seeuthere.com/hp/microconferencedrupa.www.hp.com

Lucidiom Delivers Complete Package for UK Photo Retail

Innovative, Profitable Photo SiteLucidiom’s Photo Finale photo website is modern and intuitive. Consumers edit photos, order prints, create books, build cards and calendars and share everything with friends. Retailers tailor products and services to match their brand and appeal to their market. Retailers who combine the Photo Finale site with Lucidiom’s in-store kiosks and custom iPhone app can revive their entire digital imaging category in a matter of days.

Easy to Print Facebook PhotosOn Lucidiom’s APM photo kiosk, consumers can order anything from prints to books to specialty gifts. Now, they can order prints of their Facebook photos or use them alongside pictures from their camera and phone in a book, calendar or other creative product.

A Seamless Photo CentreLucidiom’s seamless system of digital imaging ordering devices enables retailers to collect orders from consumers wherever they are: in store, online or on mobile. Retailers with kiosk,

web and mobile all on the Lucidiom platform achieve efficient order fulfillment, streamlined configuration and are able to present a consistent branding message and product line.

Custom iPhone App for StoresThe new iPhone/iPad app from Lucidiom is named and branded for each retailer. Users can sync their device to view photos they have stored online with that retailer, as well as upload new ones, share collections and order prints from online photos or from photos stored on the device. The app is designed to be custom branded for a store, which means a quick-to-market mobile solution for chains and large retailers and incredible power for a single independent retailer.

+ + +

Please contact Kevin Andrews on:kandrews@lucidiom.com • Direct 01279 874160 • Mobile 07791 951005Lucidiom Finance Ltd, The Stansted Centre, Parsonage Road, Takeley, Essex CM22 6PU

Suite includes updated software for online, kiosk, mobile and production.

InPrint 7

Lucidiom Delivers Complete Package for UK Photo Retail

Innovative, Profitable Photo SiteLucidiom’s Photo Finale photo website is modern and intuitive. Consumers edit photos, order prints, create books, build cards and calendars and share everything with friends. Retailers tailor products and services to match their brand and appeal to their market. Retailers who combine the Photo Finale site with Lucidiom’s in-store kiosks and custom iPhone app can revive their entire digital imaging category in a matter of days.

Easy to Print Facebook PhotosOn Lucidiom’s APM photo kiosk, consumers can order anything from prints to books to specialty gifts. Now, they can order prints of their Facebook photos or use them alongside pictures from their camera and phone in a book, calendar or other creative product.

A Seamless Photo CentreLucidiom’s seamless system of digital imaging ordering devices enables retailers to collect orders from consumers wherever they are: in store, online or on mobile. Retailers with kiosk,

web and mobile all on the Lucidiom platform achieve efficient order fulfillment, streamlined configuration and are able to present a consistent branding message and product line.

Custom iPhone App for StoresThe new iPhone/iPad app from Lucidiom is named and branded for each retailer. Users can sync their device to view photos they have stored online with that retailer, as well as upload new ones, share collections and order prints from online photos or from photos stored on the device. The app is designed to be custom branded for a store, which means a quick-to-market mobile solution for chains and large retailers and incredible power for a single independent retailer.

+ + +

Easy to Print Facebook Photos

Please contact Kevin Andrews on:kandrews@lucidiom.com • Direct 01279 874160 • Mobile 07791 951005Lucidiom Finance Ltd, The Stansted Centre, Parsonage Road, Takeley, Essex CM22 6PU

Suite includes updated software for online, kiosk, mobile and production.Suite includes updated software for online,

web and mobile all on the Lucidiom platform

8 InPrint

InPrint 9

Kodak and DM Extend Longstanding RelationshipKodak and dm-drogerie markt, the number one instant kiosk print retailer in Western Europe, have announced an extension of their relationship. By the end of 2012, dm will be the fi rst European retailer to offer Kodak Photo Books and Personal Greeting cards nationwide, giving consumers the convenience to create personal photo products in minutes. So far dm has 4,000 Kodak Picture Kiosks in its 1,200 stores nationwide.

“We are investing in the newest digital photo centre from Kodak to ensure our customers enjoy an exceptional photo creation

experience. Kodak has been a tremendous partner, delivering high quality solutions and products which enable us to provide our customers with an enhanced choice of great photo services,” said Christoph Werner, Managing Director, dm-drogerie markt Deutschland. “By continuing to partner with Kodak, dm maintains its leadership position as the number one instant kiosk print retailer in Western Europe by offering innovative photo retail solutions and superior customer service.”

“We are proud to continue our successful relationship with dm-drogerie markt, which began in

2005 with our fi rst market trial,” said Larry Trevarthen, Kodak’s Worldwide Director of Marketing for Retail Systems Solutions, and Vice President, Consumer Segment.

The recently introduced Kodak Create@Home Software lets retailers offer consumers the ability to create photo products at home and pick them up in store. Consumers who bring a project into dm can print it themselves from a Kodak Picture Kiosk or have it completed by dm store associates

By year-end, dm will have 150 APEX dry lab systems installed in their stores. www.kodak.com

newsScrappingSimply.com Re-launchesUsing Lucidiom’s Photo Finale EnterpriseLucidiom has announced that Scrapping Simply has relaunched their website on Lucidiom’s Photo Finale Enterprise platform.

Scrapping Simply is a subsidiary of Allen’s Camera, a family business established in Provo, Utah in 1946. Allen’s Camera is a member of both IPI and PRO and has three locations in Utah. About 5 years ago, Rex Allen, with the help of one of his managers, Cordale Ottley, developed ScrappingSimply.com, an online space geared towards scrapbookers, with a focus on digital scrapbook page printing.

ScrappingSimply.com has grown into a successful site with a large and loyal user following. It has established itself in the digital scrapbook community as the place to go for scrapbook page printing.

ScrappingSimply.com already used Lucidiom’s Photo Finale product line and product building website, which allows users to order prints of pages they have designed on their own or of pages they create online using Lucidiom’s premade page designs customized with their own text and photos. This

relaunch further enhances the site by adding a shopping component to the user experience and a robust set of behind-the-scenes functionality to allow for better marketability.

www.lucidiom.com

scrappingsimply website

10 InPrint

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InPrint 11

Printed MattersAs the industry gears up for Drupa in Dusseldorf - the largest printing equipment exhibition in the world. We bring you a comprehensive insight into this years show.

Held every four years at Messe Düsseldorf in Düsseldorf, Germany, DRUPA hosts as many as two thousand exhibitors and up to 400,000 visitors.

Thousands of industry experts will be sharing their knowledge and vision for the future, including brand such as Agfa Graphics, Pitney Bowes, Xerox, Kodak, Canon, Konica Minolta, Ricoh, and so many more, all showcasing their latest technology and ideas.

Drupa’s organisers fi rmly believe that the rise of digital media has not displaced print media, but rather enriched it. The various methods of communication stimulate each other, and open up new opportunities for cosumers and retailers. Therefore, the international printing and media industry views the drupa 2012 event with a great deal of excitement, the most important and largest trade fair of its sector in the world. Furthermore, whilst in the Western industrial countries the printing and media industry is experiencing a profound structural change, the markets in the emerging countries of Asia and Latin America are dynamically developing. “The drupa event in Düsseldorf is an important provider of ideas and the platform for exchanging solutions and successful business models especially in view of this background”, Bernhard Schreier, President of the drupa 2012 event, says, emphasising the outstanding importance of drupa 2012.

Drupa has been unearthing, explaining and promoting the mega trends of the industry for more than 60 years, has been setting impulses for the development in the next few years and has presented the complete global market offering, which makes for a highly promising 2012 event.

Drupa visitors this year will benefi t from a diverse specialist supporting programme with seminars, conferences and special shows

show preview

“The drupa event in Düsseldorf is an important provider of ideas and the platform for exchanging solutions and successful business models especially in view of this background”

Drupa Exhibition

12 InPrint

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InPrint 13

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The drupa innovation park 2012, will present current, innovative and trendsetting solutions and applications for the entire media industry, including innovative print products such as lenticular, 3D printing, electronic printing and augmented reality.

The neighbouring ‘drupa cube’ will provide the associated content and business solutions. At this location everything will revolve around the trends in cross-media, print-based communication. Print buyers, those making marketing decisions, advertisers, publishing companies and creative persons are invited.

Each exhibition day has its own motto, from “Print – Web – Mobile” to the “Day of Corporate Communication” and the “Day of Newspapers”. Whether it is magazines, books, out-of-home applications, dialogue marketing, packaging, electronic printing or media production – on each day there will be a half-day symposium on the various communication models. More information

and tickets can be obtained at www.drupacube.de.Since the drupa 2000 event, Düsseldorf has been transforming into the drupacity during drupa. A network of partners from the catering, retail, art and culture trade come together to make the stay in Düsseldorf as pleasant as possible for guests from all over the world. This year’s highlight is sure to be the drupaperboat made by the Dutch paper designer Filip Jonker. Other offers in the city will also convey the core topics of the drupa 2012 well and in an understandable way. In the shopping malls around the Kö, artists will present their work with print and paper for the drupart project – these range from highly fashionable accessories from paper to individually designed pieces of furniture made from paper.

www.drupa.com

Drupa 2008

14 InPrint

The One Stop ShopLucidiom Managing Director Michael Clayton-Gale explains the inspiration behind Photo Finale, the one size fi ts all online photo retailing solution.

We’re very excited to be introducing our new solution to market, and I’m delighted to have the chance to talk to InPrint’s readers through what we’re doing.

Lucidiom’s PhotoFinale photo website has been developed as an innovative, user-friendly photo site where consumers can edit their photos, order prints, create products such as cards, calendars and photobooks and share their image collections with friends. Increasingly, these are the functions which are going to encourage consumers to print their photographs and obviously, we want to be part of that decision making process and, ultimately, purchase.

It’s a completely white label solution, and we’ve built in the fl exibility that allows retailers to make use of the equipment they already have, whilst outsourcing other products. The overall range is adaptable, so retailers can choose what they want to offer to their customers.

Retailers who combine the PhotoFinale site with Lucidiom’s in-store kiosks and custom iPhone app can revive their entire digital imaging category in a matter of days, and that’s what we want to be able

to give. I totally understand that not everybody has the skills or time to create their own web presence, app and workfl ow system, so providing these for them could be a real boost to businesses.

I fi rmly believe that this market is going to change in a major way over the next year. The market for providing ID photographs is in a perilous position, and the retailers who currently make a large part of their living from this may be considering diversifying their business to make sure they have other revenue streams in place. I also believe that an increasing amount of the photo printing business is going to go online, continuing the trend which has already started, so anyone who wishes to make money from printing photographs really needs a strong online presence which will actively sell their products. That is what PhotoFinale is designed to do.

We decided on this change to our business model last September, and it’s involved huge cost and time commitments, but we were happy to do that because we’re confi dent that we’re offering a great product.

This product, and our service, has evolved from a growing understanding of what retailers need for an online ordering system to work. Many do not have any experience in creating this sort of web presence, as it’s not something they’ve ever had to deal with in the past, but in today’s market place it is essential in order to reach the potential of the business. That’s why we’re there to hold your hand for a while as you get used to how everything works.

What we need is for everyone to understand that they need a web platform that sells. It’s just as important as the front window of your shop, maybe even more so in today’s market place,

and it’s not enough just to have a webpage that announces your opening times and address. You

need an interactive platform where

Lucidiom PhotoFinale

InPrint 15

your customers can store their pictures and use them to buy your products, but this has to be done in a way which makes money for you.

Which elements of the service you choose to fulfi l in store, and which you choose to outsource, is completely up to you, but you need to make this decision with profi tability in mind. Everyone thinks they can make their own products, and indeed you can buy the equipment to make your own mugs, jigsaws or anything else, but the question is: is the volume of these products you will sell going to validate that investment? The great thing about his service is that initial investment is not there, so selling even one mug or jigsaw is profi t for you straight away.

No-one else can do what we do with product choice. There are hundreds of items and combinations, and whether each one is fulfi lled In-store or out of store, the user journey is the same. They upload their images, choose their products

and pay, ready to collect in store, and as far as they are concerned, all their items come from you. It’s completely white-label, fl exible and adaptable to make profi t for your business.

Lucidiom has a true understanding of profi tability through technology. It’s important for us all to understand that we need to think about tomorrow rather than worrying about the money we made and the way we made it ten years ago. Of course it was fantastic when everyone had to come in and but whole rolls of 6X4 prints, but unfortunately those times have mostly gone, so we all need to look at what we can do to be profi table in the future. A broad range of products to dip into much better refl ects the way consumers shop today.

There needs to be a shift in the way we all think about engaging our customers. For example, we know that people no longer need to print their

photographs in order to share the moment – they have plenty of technology which can also do this. Because of this, it’s a success if someone comes in and buys twenty fi ve standard prints – after all, they didn’t have to, so we’ve won that business. The great thing is that the consumer’s enthusiasm for sharing means we can connect with them in different ways, and interest them in a wider range of products, Yes, it’s great that they bought 25 prints, but their memory card might have had two thousand images on it, so many more of which they will want to share, and 6x4 prints are no longer the only way they can do that.

PhotoFinale will help retailers at all levels to offer a wide range of products which can be ordered in their store via a kiosk, from the consumer’s home computer or from an iPhone, Android or Blackberry phone via a completely customised app. Essentially, it’s everything a retailer needs to move their business forwards in this new era, as one affordable package.

It’s not only the profi tability of the service that a retailer needs to take into account: it’s the time and effort that can be saved by allowing a specialist to have created your web platform for you. Add your touches and fl ourishes where you want to. We appreciate that not everyone has the knowledge to be able to create an online platform for themselves – much less one which will please today’s generation of online shoppers who are very particular about their website experience – so we’ve developed PhotoFinale as a way for these retailers to embrace the future of this sector.www.lucidiom.com

“This product, and our service, has evolved from a complete understanding of what retailers need for something like this to be profi table”

focus

Lucidiom PhotoFinale & PhotoBook

16 InPrint

What’s been the response to the launch of the Surelab so far?It’s been really good, probably even better than we expected. It’s a tough time for everyone at the moment, and people are excited to see a new entry into the market, not only because it offers them another option for making money but because it speaks of confi dence in the future. Epson are obviously investing in digital printing, which shows that it is a market that still has plenty of potential to offer.

For those looking into buying a lab, it’s exciting because Epson is a trusted brand, with a reliable heritage, so the lab instantly becomes a serious consideration and adds more choice to the options they already had.

Do you think people were surprised by the news Epson is releasing a lab now?It had been a fairly well kept secret, so I think people were surprised in that sense, as well as possibly not having expected Epson to move into the minilab market at this time. People weren’t so surprised by the release of our new signage printers, because it’s been known that we were looking to expand our offering in that direction for a while.

Why did Epson choose now to bring out a minilab?It was logical for us to bring out a minilab sometime, in order to expand our product range using the application of our existing technology. We’ve reached an interesting situation in which there are few areas we can readily innovate in. So many of our recent releases have been to such a standard of quality that it will be a long time before the people who have purchased them need to replace them or upgrade, and we already have a

substantial market share in these existing areas, so there aren’t many new audiences we can target with the same products.

We do, however, have lots of technologies to our name that we can use, some of which not many people know about, and a minilab is the logical progression of many of them. People tend to associate Epson primarily with consumer printers, but behind these is a huge amount of innovation which can have many other applications.

The decline of the market for printed photographs is widely discussed. Is there a need for more solutions in this arena?We don’t think the printing market is declining. Or certainly, it needn’t be, especially when you

Sure ThingInPrint interviews Nick White, Sales Manager for Professional Graphics at Epson, about their decision to release their fi rst ever Drylab solution this summer.

“We do, however, have lots of technologies to our name that we can use, some of which not many people know about, and a minilab is the logical progression of many of them”

InPrint 17

interview

consider how many images are taken now which, as it stands, are never hitting paper. People are taking more photographs than ever, and they are still buying products based on that.What is declining is in store 6x4 printing, for many reasons which have been explored to a great extent in this magazine itself, as well as other forums. Now that consumers are not forced to print 6x4sin order to see the photos they have taken, yes, the amount of these being made and purchased has decreased. But these consumers are still keen to share their images and to print them in other formats.

This is not even touching on commercial photography, for which the market is very, very different and printed images still have no equal.

What has changed over the last ten years or so is the entire picture taking process and attitude, from that situation where you had no choice but to print your photos to one where consumers do not ever need to print photo, and yet will still choose to because of the desirable products available to them.

The considerations for a retailer haven’t really changed. The important points for minilab owners

are still the cost and workload effi ciency of running a machine, and how well its capabilities suit their expected audience. Minilab owners generally already know the opportunities open to them, and of course this varies by retailer and area, including whether the minilab has any commercial audience.

So what individual features set the Surelab apart?Very briefl y, the Surelab can print in all the standard sizes, and really any bespoke sizes up to 48” print length, so it’s very appropriate for the commercial audience. We’ve deliberately made the print output very fl exible because we’re used to commercial printing where people want that fl exibility, so it’s doubly appropriate for both those applications and being able to offer even more for consumers. It’s

“The Surelab has its own app to enable it to print from Facebook albums, as well as communicating with a retailer’s existing front-end kiosk”

Epson Surelab SL-D3000

interview

18 InPrint

interviewalso set up with presets for standard sized like A4, as well as measurements in inches.

Corresponding with one of, if not THE most important trend at the moment, the Surelab has its own app to enable it to print from Facebook albums, as well as communicating with a retailer’s existing front-end kiosk. Connecting with Facebook and phones in this way is going to be absolutely essential for the trade moving forwards, so this connectivity is a really important feature.

How have other areas of Epson’s expertise infl uenced the Surelab?The printheads and inkset used within the Surelab are the culmination of all Epson’s consumer printing technology. Our proprietary Micro Piezo technology is unique and gives good results in effi ciency and quality, with exceptionally faithful colour reproduction, which is brilliant for photographs.

We have used this technology for a while, it’s not revolutionary in itself buy a new offering for the minilab market.

Interpretation of image data, from which the calculations for image reproduction are made, is also a hidden strength for Epson which leads to fi ne detail and accuracy. Effi ciency of operation, handling of paper and production capacity are also particular areas of strength.

What audience are you expecting for the Surelab when it is released in the summer?It’s interesting, because we’re not looking at Epson’s existing user base with this product as it is our fi rst foray into the minilab area. In addition to photo retailers, we will be looking to supply in-house printing departments within commercial operations, and other less obvious photo printing applications. Some of the companies we already supply with large format and signage printers may well be interested, but we will also need to spread out to new customers.

This is part of the reason why we have chosen

Colour Confi dence as distributors for this product, as they have very knowledgeable staff who I am confi dent will be able to market this product effectively, and a great existing base of contacts for us to tap into. They are well established and successful in the relevant market, with a good central location, so I’m sure it will work well as our product sits in a good place within their existing range and offers them another attractive option for their customers.

In conclusion, the Surelab is an eco friendly, fast, cost effi cient integrated solution which will produce top quality photographs, and we hope this means that its applications will extend to many businesses who have not yet invested in a dry minilab because of limitations of the existing solutions on the market.

www.epson.co.uk

“The Surelab is an eco friendly, fast, cost effi cient integrated solution which will produce top quality photographs”

Epson Surelab SL-D3000

InPrint 19www.tetenaluk.com

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20 InPrint

Hallmark Photography Looks to Kodak for Complete Retail Package

Kevin Hall, Owner, Hallmark Photography

InPrint 21

advertorialKodak Express, the retail face of Eastman Kodak, has always been at the forefront of providing photographic services on the high street. Through the introduction of innovative production hardware such as the APEX Dry Lab Processor and D4000 Photobook machine, the ability to add a photographic element to your own business, whether a stationer, print shop, card shop or already a photo store, has never been easier or more affordable.

Successful businesses continue to diversify and take advantage of opportunities to add more services for their consumers. The recent announcement from Boots to reduce the breadth of their photographic development offering means now is the perfect time to look at how easy it is for you to add a whole new revenue stream to

your business. Kevin Hall, owner of Hallmark photography

explains how his business has benefi tted from the services Kodak can offer.

Hallmark Photography in Wiltshire is the latest additions to the Kodak Express network. After initial investigations into available retail printing systems, owner, Kevin Hall decided on the Kodak APEX Dry Lab system and then went on to discover the whole Kodak package Tetenal had to offer.

“Having been a FDIS for 3 years, becoming a Kodak Express hadn’t occurred to us before, but after choosing the Kodak APEX equipment over others, Kodak Express was the next obvious step for us”

Having purchased APEX in addition to the premium photobook printer, the Kodak D4000, Kevin saw immediate results. “APEX is so much more customer-friendly and economically better for us as a business, and the D4000 photobook printer we’ve had installed with it is a brilliant piece of equipment, with brilliant results.”

Kevin and his team have found inspiration not only from the new range of products they now offer to their customers but from using the Kodak Express quarterly bulletin that all stores receive as part of their membership. The bulletin includes ideas and promotions, as well as news from all over the Kodak Express network.

“The bulletin is a fantastic resource to gain inspiration and selling tips, we’ve used it a lot throughout this quarter.”

The combination of the APEX hardware, Kodak Express branding and help and support from a dedicated team at Tetenal will enable Kevin to keep Hallmark thriving for years to come.

Chris Castle at Tetenal is particularly pleased with the momentum which seems to be gathering pace behind the new D4000 photo book maker,

“Photo books are a real growth market in the UK and the D4000 produces the best quality prints available. Once people see the fi nal results they are amazed. So much so that I’ve sold 17 units in the last few months alone!”

Whether it’s the addition of photographic services using the very latest production machinery from Kodak or transforming your store into a full Kodak Express, Tetenal can give you all the help, advice and inspiration you need to take the next step in your own success story.

For more information please contact chris.castle@tetenal.com or oliver.biddles@tetenal.com or call on 0116 289 3644.

Kodak Express, the retail face of Eastman Kodak,

photographic services on the high street. Through the introduction of innovative production hardware

of their photographic development offering means

22 InPrint

Passport ProgressFollowing a detailed report on Channel Four News at the beginning of April, the debate over the continuation of the passport photo market seemed to be gaining momentum. However, a month on, all is once again quiet on the ID front, leaving many independent photo retailers wondering if the Government, or the public, really care about the continuation of their business.

InPrint has spent considerable time since the last issue chasing up exactly what is going on regarding the issue of the sustainability of the UK’s independent ID photo market. The answer is a worrying near silence.

Photo-Me were very upfront about their stance on the issue in our last edition, and Olivier Gimpel spoke publicly in the Channel Four interview, once again putting their brand at the forefront of the campaign. Some may say that this is unsurprising given the nature of Photo-Me’s business, but what about other suppliers of passport photo technology?

Mark Amies, executive at industry supplier Photomart, has been frustrated by the indifference he has met when campaigning for the future of this sector, which is important to the business of many of Photomart’s customers.

“I found out about the threat to printed passport photos purely by accident. I saw the PMA’s “Save the Photographers” campaign site fl agged up on Twitter. My immediate thought was “why has no one had actually told me about this? Why is this critical issue reduced to a tweet?”

“The next thing I wanted to know was - what does everyone else think? What I was met with, unfortunately, was a great deal of ignorance and silence. When you told a retailer they would generally be upset and wanted to know what was going on, but I never bore witness to any manufacturer expressing concern, or any emotion of any kind. To be honest it was if they did not care. I hope I am wrong in that thought.

“I use a number of discussion forums online and when mentioning my concerns about this issue I was met by a great deal of indifference and again ignorance. The pixellive.co.uk forum was largely positive, with like minded individuals taking to twitter

and writing letters to raise awareness, although most agreed that if it weren’t for word of mouth and reports from Pixel themselves, they would not have known about the situation. The worst example I encountered was on a UK Business Forum, where I tried my best to explain the issues, with only two or three other photo guys to back me up. The ironic thing was that one of them didn’t do passport photos and the other guy was in Australia! The posters on that particular forum thought that it was a wonderful thing that the Post Offi ce would get the business, and criticised photo retailers for being stuck in the past, someone even questioned the relevance of photo retailers at all, in this day and age. I can’t help but wonder how they would feel if we said that about their respective industries!

“I am aware that a great deal of effort has been put in by Photo-Me and the PMA, and I can see that a large number of stores like Kodak Express have put out petitions for the public to sign. When I saw that Channel 4 news has covered the story I thought, “Well, this will get the ball rolling”. Unfortunately, not much seems to have happened as a result.

“When speaking to my customers I do my best to let them know about this potential threat, it is really important they know, so they can be prepared. It is just as well I do, especially pharmacy customers, because it appears that their main association, the NPA, have not reacted to the news. When

“When you consider the profi t margins made on passport photos you do wonder why we have not seen a more visible and rigorous campaign?” - Mark Amies

InPrint 23

Passport Progressyou consider the profi t margins made on passport photos you do wonder why we have not seen a more visible and rigorous campaign? Given the level of custom that Photomart has with supplies for passport photography, whether it be paper or media packs or studio equipment, photo punches or clear keyrings, we cannot afford to lose this vital business. And if we, as a supplier which also has other products to rely on, cannot afford to lose it, then surely retailers cannot either?”

“So what happens next? I don’t know. I am hoping that the PMA, as our representative body will do what they can. There is a great deal at stake here. The damage to the industry could be horrendous. In my opinion now is the time for retailers, suppliers and manufacturers to stand four square on this, but it is diffi cult when they do not feel that they are being listened to.”

One such retailer who has campaigned to little response is Philip Starkey, who owns passportphoto.co.uk – a business based in London’s bustling Oxford Street which deals with ID photos of all varieties. A family run business since 1953, the shop itself is called Passport Photo Service and is well known for a huge range of ID photo products at reasonable prices and a host of celebrity customers including Kate Winslett and Muhammed Ali. The store offers casting photos, portraits and photo scanning too, but the mainstay of the business is undoubtedly the printing of ID photos. Being potentially the most relevant business in the UK, InPrint gave Philip a call to fi nd out how he is getting involved in the campaign to save the sector.

“I only heard about it on the grapevine, and then through Pixel and contacts. Nobody from the relevant bodies contacted me directly about it, and it fl ew right under my radar. I think that has been the case for a lot of people, there are still a few who don’t understand what’s going on now.

“I wrote to my MP for my hometown, and the one for where I work, who did actually answer! He said he’d been contacted by a number of local businesses about the issue and that he’d written to the Immigration Minister about it, and he thanked me for my trouble and for being proactive.

“The response from the Government offi cial, apparently, was a completely standard reply saying that the increase in drivers’ license photographs which will be facilitated by the new legislation that dictates they need to be renewed every ten years. I think most retailers will agree that this is nonsense, as the DVLA also recommends online application.I can’t genuinely see any extra business coming the way of the independent trade because of this, and certainly not enough to counter the massive defi cit that this passport decision will cause if it goes ahead.”

So it appears that for now we must issue another frustrating “watch this space”, and of course continue to rally your customers using tweets, letters and the petition provided atwww.savethephotographers.co.ukwww.pixellive.co.ukwww.photomart.co.ukwww.passportphotos.co.uk

special report

United Kingdom of Great Britain and Northern Island Passport

24 InPrint

Your Essential Guide to the Latest Launches

A NEW RANGE OF LARGE FORMAT PRODUCTS AVAILABLE FROM TETENAL UK

Following their huge success in the large format printer business in 2011 Tetenal UK have extended their product range with an eco-solvent printer and laminator, both available with immediate effect.

The ValueJet 1204, a compact 51” printer from Mutoh boasts a small footprint, despite being a 51” printer is only 685mm in depth, and uses non-aggressive solvents in the CMYK 220ml ‘Eco Ultra’ inks. Tetenal have bundled the eco-solvent printer with Caldera RIP and PC, training, inks and 12 months warranty.

The laminator, manufactured by Kala, is a 55” cold laminator, called Starter 140. Tetenal’s own SpectraJet Inkjet range has also expanded!

One of the many new innovative products from the range, the Easy Tack Wallpaper 220gsm, was demonstrated at the Focus on Imaging Show 2012 to great acclaim. Available in 24 inch roll, the self-adhesive paper leaves no marks so you can change your designs as frequently as you want, whether it’s wallpaper, posters, decorations or even brightening up your domestic appliances! There is also non-adhesive wallpaper, 170gsm, which can be printed on and then pasted as normal wallpaper.

Tetenal have also introduced HD papers in Satin and Glossy, both 260gsm which produce outstanding reproductions of even the most detailed portraiture and landscape photography. Spectrajet Poster paper is another creative

application, available in both Satin and Glossy, 190gsm and a Premium Silk Paper, 290gsm which has a textile weave effect but with a glossy fi nish.www.tetenaluk.com

PERMAJET ANNOUNCE BULK PACKS FOR THEIR POPULAR DIGITAL PHOTO RANGE

Due to customer demand PermaJet have launched the popular digital photo papers in bulk quantity, offering a more effi cient and cost appealing way to purchase these high quality photo surfaces for every digital production and workfl ow.The following pack sizes are now available:Gloss - A4 x 1000 Sheets £299.95 Inc VAT, A3 x 500 Sheets £299.95 Inc VAT.Oyster - A4 x 1000 Sheets £299.95 Inc VAT, A3 x 500 Sheets £299.95 Inc VAT.Matt Plus - A4 x 1000 Sheets £109.95 Inc VAT,

ValueJet 1204

Kala Starter 140

InPrint 25

Kodak and the Retail Systems Solutions Group have introduced the Kodak ‘Create@Home’ and D4000 Duplex Photo Printer bundle targeted at the photo specialty retailer. This solution provides all the components necessary for a photo retailer to enter the rapidly expanding Photo book and calendar market.

Create@Home is a new software suite that allows retailers to extend their photo services while driving in-store traffi c and incremental business via the powerful Kodak D4000 Duplex Photo Printer. Kodak Create@Home Software, compatible with Kodak’s retail imaging systems, provides retailers with a new, convenient, fl exible way to serve consumers by enabling at-home creation of high-quality, personalised photo products supported by the speed and ease of local in-store fulfi llment.

“Photo specialty shops want an easy and affordable way to enter the duplex photo book market. This bundle provides all the tools necessary for retailers to offer photo book solutions to their consumers with the ease and convenience for creating photo books and calendars at home with in-store production capabilities,” said Darren Johnson, Regional Business Director and Vice President, Retail Systems Solutions EAMER, Eastman Kodak Company.

Consumers that bring a Create@Home Software project into the store can print it themselves from a Kodak Picture Kiosk with an attached D4000 printer or drop it off with the retail staff for them

to complete the project. The bundle program provides retailers with two mechanisms for software distribution to consumers: via the web and from in-store distribution of CD Software. The program also lists all participating retailers in the store locator service Kodak provides so that consumers can easily fi nd a store with a Create@Home service near them.www.kodak.com

launchpadKODAK ANNOUNCES A NEW PHOTO BOOK ENABLEMENT BUNDLE FOR PHOTO RETAILER SPECIALITY SHOPS

A3 x 500 Sheets £219.95 Inc VAT, A3+ x 250 Sheets £187.95 Inc VAT.Matt Proofi ng - A4 x 750 Sheets £89.95 Inc VAT, A3 x 750 Sheets £199.95 Inc VAT.Aimed at digital photographers, graphic designers and commercial labs, the Digital Photo range offers users a remarkable clean bright fi nish coupled with a true photographic look and feel.

This range has won many awards for its quality and lightfastness when used with either dye or pigment inks, confi rming its high acceptance

launchpad

as a quality standard compared to similar papers on the market.

The very latest manufacturing techniques guarantee the printed results exceed the expectations and demands of today’s digital photographers in areas such as wedding photography, portraiture, landscape or general snapshots.

www.johnsons-photopia.co.uk

26 InPrint

launchpadUK software developer, Taopix, has announced a new upgrade to Taopix Portfolio, its photo book and gift platform. All new features have been developed to provide print providers and pro labs with increased production effi ciencies and their customers with an enhanced user experience.

Key enhancements include enhanced Social Media support, new Starter Kit components, the addition of extra languages and vertical text support. An External Photo Editor Link function, which allows the end user to perform advanced photo retouching and editing functions by automatically launching third party applications, is also included.

Taopix has announced its commitment to a new Single Prints feature. Single Prints will give photo

REFLECTRA FROM THE MAGIC TOUCH

The Magic Touch in the UK and Ireland offer a new and innovative range of retro-refl ective products creating “special effects” for garments and textiles. The new range is part of an exclusive license and trademark partnership with the manufacturer and patent owner, refl ectra, based in Germany.

The new foil sheets are available in two versions, refl ectra Plotfoil for use with all conventional cutter/plotters and refl ectra Stitchfoil for use with traditional embroidery and sewing machines, similar to a regular appliqué. One big advantage using the embroidery process is the reduced number of stitches required reducing production time whilst producing stunning refl ective results on various apparel products.

To date, the only real offering for refl ective on apparel has been the standard silver version normally associated with high visibility and work wear garments. This is now about to change.Refl ectra products when caught by light create stunning effects and strong visibility, provoking great response and reaction. The product was globally launched last month at Stuttgart in Germany where it captured the imagination and attention of garment decorators looking to offer their customers something new, uniqueand revolutionary.

Product characteristics include great visibility, soft touch together with excellent cutting and weeding properties. The range of 32 x 48cm sheets includes 10 solid colours together with 8 different “Scratch” and “Stone” effects in both the foil or stitch format. All materials are ecologically inoffensive according to the Oekotex-norm and are machine washable up to 40°C.www.themagictouch.co.uk

gift manufacturers the ability to access new markets and capture more business from existing customers by offering the ability to order multiples of one off prints of varying sizes.www.taopix.com

TAOPIX UNVEILS NEW PORTFOLIO VERSION 3.2 FOR DRUPA

Taopix Portfolio

The Magic Touch new refl ective products

The KODAK Adaptive Picture Exchange (APEX) has been designed to make your resources work harder and your staff, smarter.

Produce a wide variety of print sizes from a single media type, the APEX is easy to use on both sides of the counter, your people spend

more time selling than operating.

KODAK APEX

The CompleteRetail Print Solution

PROVEN KODAK PHOTO QUALITY OUTPUT TO PRODUCE A WIDE VARIETY OF RETAIL PRODUCTS

The KODAK D4000 printer gives you true photographic quality double sided prints. Now you can produce amazing photo books, calendars and greetings cards, bringing in a whole new revenue stream opportunity.

www.tetenaluk.com 0116 289 3644

Contact Chris Castle now for the very latest deals

KODAK D4000

InPrint 27

The KODAK Adaptive Picture Exchange (APEX) has been designed to make your resources work harder and your staff, smarter.

Produce a wide variety of print sizes from a single media type, the APEX is easy to use on both sides of the counter, your people spend

more time selling than operating.

KODAK APEX

The CompleteRetail Print Solution

PROVEN KODAK PHOTO QUALITY OUTPUT TO PRODUCE A WIDE VARIETY OF RETAIL PRODUCTS

The KODAK D4000 printer gives you true photographic quality double sided prints. Now you can produce amazing photo books, calendars and greetings cards, bringing in a whole new revenue stream opportunity.

www.tetenaluk.com 0116 289 3644

Contact Chris Castle now for the very latest deals

KODAK D4000

28 InPrint

Dropbox Auto-Uploads PhotosOnline storage provider Dropbox improved on the photo and video features it introduced in February with an automatic uploading function that copies images to its cloud whenever a camera, phone, or other device is connected to a host PC.

“Now Dropbox can automatically upload from just about any camera, tablet, SD card or smartphone — pretty much anything that takes photos or videos,” the company says. “Plus, you can view your

uploaded pictures on the web from our new Photos page.”

The company says getting pictures off your camera “has always been a huge pain.” With its Mac or Windows software, “you can just plug your camera, phone, or SD card into your computer and with a few clicks of the mouse all your photos and videos are in your Dropbox.” Photos are uploaded “in full-quality and at their original size.”

The Photos web page shows the images with large thumbnails,

grouped by month. You can hover over each to fi nd the date, or click to see them full-size and then download or share them with a link, Dropbox adds.

Shutterfl y’s Wins Kodak Gallery AssetsWith no competing bids on the table, Shutterfl y Inc. was the winning bidder of the assets of Kodak Gallery. Shutterfl y’s bid was $23.8 million.

Following fi nal approval by the bankruptcy court, the Shutterfl y and Eastman Kodak will contemplate closing the acquisition. Following the closing, Shutterfl y will work with Kodak to transfer Kodak Gallery’s U.S. and

Canadian customers and images onto the Shutterfl y platform.

“I’m excited to welcome Kodak Gallery’s customers to Shutterfl y and look forward to working with the Kodak team to provide a smooth transition for their customers,” says Jeffrey Housenbold, Shutterfl y’s CEO. “Our acquisition of Kodak Gallery is a perfect example of the consolidation that we believe will

play an important role in helping Shutterfl y solidify our leadership position in the social expression and personal publishing category. Moving forward, we will continue to expand our market position through organic growth and disciplined acquisitions that leverage our scale and scope economies, vertical integration, solid balance sheet and profi table business model.”

Dropbox

28 InPrint

www.pmai.org

InPrint 29

inside trackXerox Reports First-Quarter Earnings LevelNorwalk reported fi rst-quarter revenue of $5.5 billion was up 1 percent, revenue from the company’s services business was up 10 per cent, and revenue from its technology business was down 5 per cent in constant currency. Growth in services was driven by a 13-per cent increase in business process outsourcing and 7 per cent growth in document outsourcing. Technology revenue, was impacted by clients’ shift to Xerox managed print services. Installs

of Xerox products were up 7 percent in the fi rst quarter, and the company continues to lead in equipment sale market share.

“Services now represents more than half of our total revenue and will continue to be the growth engine of our company,” says Ursula Burns, Xerox chairman and CEO.

“Our business mix continues to change as we signifi cantly scale our revenue in services and invest in growth through new offerings and long-term

contracts,” adds Burns. “As a result, we see short-term pressure on margins that we will offset through cost reductions and operational improvements. We’re accelerating top-line services growth that leads to solid bottom-line performance.”

In line with expectations and cash fl ow seasonality, the company used $15 millionin operating cash during the fi rst quarter.www.xerox.co.uk

MorePhotos Offering Facebook Photo PrintingMorePhotos, Trecently released MorePhotosapp.com, allowing Facebook users to sell and to order photos and photo products right through Facebook, the company says. Consumers can browse through friends’ albums and create unique photo products such as mugs,

mousepads, or iPhone covers.For pro photographers, for a

monthly fee, they can upload full resolution images, display only thumbnails, and sell, all through their Facebook business page.

www.morephotos.com Creating a mousepad on Facebook

InPrint 29

30 InPrint

printed

Each issue, InPrint calls a UK printing business to bring you the essential information about life on the front line of our trade and prints the results. This issue, our spotlight falls on Nigel Trigwell of Fotobox in Seaford.

Nigel Trigwell, Fotobox, Seaford.

InPrint: First of all, tell us briefl y what Fotobox offers, product wise. Nigel: Digital Prints from 6x4 up to 8x12, Wide format printing, Canvas Wraps up to 54x36, Photo gifts, Frames, Albums Cameras.

InPrint: What’s new in your business?Nigel: We recently launched the Fotobox iPhone Photo Printing App, which is bringing new business in and offering our existing customers more convenience. The app is really easy and allows users to select as many photos as they want, from any album on their iPhone or iPod Touch, then choose any standard print size, from 6x4’s up to large 16x12 prints, with a Glossy or Matte fi nish and the choice of bordered or non-bordered prints, set the quantity of each individual image and then choose whether to pick them up from our store or have them delivered. We’ve made the payment secure via paypal, so they don’t have to fi ll out their card details, and it’s a one day service.

InPrint: What’s your main money spinner at the moment?Nigel: Any large format products, especially canvas wraps: great mark up and very popular.

InPrint: What’s not worth selling?Nigel: Cameras sales have slowed down a lot now. That’s one area in which I don’t really feel many can compete with the internet on price, but you keep the stock for those few buyers who do prefer the convenience of buying in person.

InPrint: How green are you?Nigel: We recycle as much as we can, which is a small personal step that I think a lot of businesses overlook. We do use a wet lab, but we are looking into getting our own silver recovery system, which will be a fi nancial investment as well as being a positive move for the environment.

InPrint: What’s your top sales technique?Nigel: Customer service! You’ve just got to be friendly and helpful, people love it and that’s one thing you can’t get on the internet and never will be able to. If you can make shopping an experience again, people will come in to browse or just for a familiar face and then you have a sales opportunity like no other, which we all need.

InPrint: Last but not least, where do you stand on the ID photo issue?Nigel: Of course i don’t want to lose this important sector of our businesses, but I’m not sure it’s our opinions or voices that will make the difference in the end. Does anyone care about us independents and photographers? The Post Offi ce is a large and popular institution, I have a feeling they may win out.

www.fotobox.co.uk

InPrint 31

32 InPrint

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