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Innovative Outreach Strategies for Public and Stakeholder Participation. Georgia Planning Association Conference Presentation Thursday, September 20, 2007. Agenda. Public Outreach Purpose AICP Code of Ethics Statewide and Metropolitan Planning Environmental Justice - PowerPoint PPT Presentation
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Innovative Outreach Innovative Outreach Strategies for Public and Strategies for Public and Stakeholder ParticipationStakeholder Participation
Georgia Planning Association Georgia Planning Association Conference PresentationConference Presentation
Thursday, September 20, 2007Thursday, September 20, 2007
September 20, 2007
AgendaAgenda
• Public Outreach PurposePublic Outreach Purpose– AICP Code of Ethics AICP Code of Ethics – Statewide and Metropolitan PlanningStatewide and Metropolitan Planning– Environmental JusticeEnvironmental Justice
• Innovative Outreach StrategiesInnovative Outreach Strategies– SurveySurvey– Bus ToursBus Tours– On-site EventsOn-site Events– Focus GroupsFocus Groups
• Dialogue Dialogue
September 20, 2007
Public Outreach PurposePublic Outreach Purpose
• AICP Code of EthicsAICP Code of Ethics
• Statewide and Metropolitan PlanningStatewide and Metropolitan Planning
• Environmental JusticeEnvironmental Justice
September 20, 2007
Minimize Public OutcryMinimize Public Outcry
September 20, 2007
AICP Code of EthicsAICP Code of Ethics
Our Overall Responsibility to the Public:
Our primary obligation is to serve the public interest and we, therefore, owe our allegiance to a conscientiously attained concept of the public interest that is formulated through continuous and open debate. We shall achieve high standards of professional integrity, proficiency, and knowledge. - AICP Code of Ethics and Professional Conduct
Adopted March 19, 2005, Effective June 1, 2005
September 20, 2007
AICP Ethics Aspirational PrinciplesAICP Ethics Aspirational Principles
• Be conscious of the rights of others.
• Have special concern for the long-range consequences of present actions.
• Pay special attention to the interrelatedness of decisions.
• Provide timely, adequate, clear, and accurate information on planning issues to all affected persons and to governmental decision makers.
• Give people the opportunity to have a meaningful impact on the development of plans and programs that may affect them. Participation should be broad enough to include those who lack formal organization or influence.
• Seek social justice by working to expand choice and opportunity for all persons, recognizing a special responsibility to plan for the needs of the disadvantaged and to promote racial and economic integration. We shall urge the alteration of policies, institutions, and decisions that oppose such needs.
• Promote excellence of design and endeavor to conserve and preserve the integrity and heritage of the natural and built environment.
• Deal fairly with all participants in the planning process. Those of us who are public officials or employees shall also deal evenhandedly with all planning process participants.
September 20, 2007
Minimize Finger PointingMinimize Finger Pointing
September 20, 2007
Statewide and Metropolitan Statewide and Metropolitan PlanningPlanning
Federal-aid Project Development:Legislation: 23 U.S.C. 128Regulation: 23 CFR 771.111(h), 40 CFR 1501.7 and 1506.6
Metropolitan Transportation Planning:Legislation: Metropolitan Planning (23 U.S.C. 134) Regulation: 23 CFR 450.316(b), 450.318(b), 450.322(c), and 450.324(c)
Statewide Transportation Planning:Legislation: Statewide Planning (23 U.S.C. 135) Regulation: 23 CFR 450.212
http://www.fhwa.dot.gov/////environment/pi_leg.htm
September 20, 2007
Environmental JusticeEnvironmental Justice
• Provide a full and fair participation by non-Provide a full and fair participation by non-white and low-income communitieswhite and low-income communities
• Avoid, minimize or mitigate disproportional Avoid, minimize or mitigate disproportional impact to non-white and low-income impact to non-white and low-income communitiescommunities
• Ensure that low-income and non-white Ensure that low-income and non-white citizens fully share in the benefitscitizens fully share in the benefits
Title VI, Executive Order 12898 and federal Title VI, Executive Order 12898 and federal transportation legislation establish EJ transportation legislation establish EJ requirements for federal agencies and requirements for federal agencies and federally funded programs. federally funded programs. Three major principles of EJ are:Three major principles of EJ are:
September 20, 2007
Innovative Outreach StrategiesInnovative Outreach Strategies
• SurveysSurveys
• Bus ToursBus Tours
• On-site EventsOn-site Events
• Focus GroupsFocus Groups
September 20, 2007
SurveysSurveys
What?What? Use scientific research method to Use scientific research method to survey geographically targeted areasurvey geographically targeted area
Why?Why? Provide statistically valid sample of Provide statistically valid sample of public input on needs, strategies or public input on needs, strategies or recommendationsrecommendations
Reach wider audience and those Reach wider audience and those who do not usually attend public who do not usually attend public meetingsmeetings
Who?Who? General publicGeneral public
September 20, 2007
SurveysSurveys
How?How? Usually employ professional Usually employ professional research firm to ensure research firm to ensure survey is valid and reliablesurvey is valid and reliable
Recent Recent ExperienceExperience
ARC SR 6 Corridor StudyARC SR 6 Corridor Study
MARTA Northline TOD StudyMARTA Northline TOD Study
PartnersPartners ARC, MARTA, Schapiro ARC, MARTA, Schapiro Research GroupResearch Group
September 20, 2007
Employ Public Research MethodsEmploy Public Research Methods
September 20, 2007
Study Area Bus ToursStudy Area Bus Tours
What?What? Directed, mobile meeting to present Directed, mobile meeting to present study area and discuss study area study area and discuss study area conditionsconditions
Why?Why? Bring together people in a confined Bring together people in a confined area to direct attentionarea to direct attention
Gets participants out of their Gets participants out of their jurisdictions and helps them to jurisdictions and helps them to identify shared interestsidentify shared interests
Who?Who? Best for stakeholder groups or Best for stakeholder groups or diverse groups of representatives diverse groups of representatives of varying interests or jurisdictionsof varying interests or jurisdictions
September 20, 2007
Study Area Bus ToursStudy Area Bus ToursHow?How? Use during needs assessment, Use during needs assessment,
alternatives analysis or to present draft alternatives analysis or to present draft recommendationsrecommendations
Find champion of project to support the Find champion of project to support the tour, including local transit providertour, including local transit provider
Host morning tour and culminate with Host morning tour and culminate with lunchlunch
Recent Recent ExperienceExperience
ARC SR 6 Corridor StudyARC SR 6 Corridor Study
ARC Buford Highway and Tara ARC Buford Highway and Tara Boulevard Corridor StudiesBoulevard Corridor Studies
PartnersPartners ARC, Dovetail Consulting, Planners for ARC, Dovetail Consulting, Planners for Environmental Quality (PEQ)Environmental Quality (PEQ)
September 20, 2007
Initiate Interjurisdictional Initiate Interjurisdictional ConversationsConversations
September 20, 2007
On-Site EventsOn-Site Events
What?What? An event held at a location within An event held at a location within the study area where people the study area where people generally congregategenerally congregate
Why?Why? Reach out to persons and Reach out to persons and potentially underserved groups potentially underserved groups (low-income, minority) that do not (low-income, minority) that do not typically attend public meetingstypically attend public meetings
Provides a non-threatening Provides a non-threatening environment and new audience to environment and new audience to achieve a diverse perspectiveachieve a diverse perspective
Who?Who? General publicGeneral public
September 20, 2007
On-Site EventsOn-Site Events
How?How? Use during needs assessment, Use during needs assessment, alternatives analysis or to present draft alternatives analysis or to present draft recommendationsrecommendations
Need visual displays, project summaries Need visual displays, project summaries and marketing aidsand marketing aids
Could employ PI or marketing firm to Could employ PI or marketing firm to conduct eventconduct event
Recent Recent ExperienceExperience
ARC SR 6 Corridor Study at Silver ARC SR 6 Corridor Study at Silver Comet Trail Day and Sweetwater Creek Comet Trail Day and Sweetwater Creek State ParkState Park
PartnersPartners ARC, PEQARC, PEQ
September 20, 2007
Brand the ProjectBrand the Project
September 20, 2007
Focus GroupsFocus Groups
What?What? Technique borrowed from market Technique borrowed from market research to get feedback on a ‘product’ – research to get feedback on a ‘product’ – needs, strategies or recommendationsneeds, strategies or recommendations
Why?Why? Reach out to persons and potentially Reach out to persons and potentially underserved groups (low-income, underserved groups (low-income, minority) that do not typically attend minority) that do not typically attend public meetings or special interest public meetings or special interest populations (environmental, transit, populations (environmental, transit, bicycle/pedestrian)bicycle/pedestrian)
Who?Who? Defined populations or stakeholdersDefined populations or stakeholders
September 20, 2007
Focus GroupsFocus Groups
How?How? Best conducted in an impartial or Best conducted in an impartial or academic settingacademic setting
Requires good visual aidsRequires good visual aids
Direct a facilitated discussionDirect a facilitated discussion
Can use professional facilitatorCan use professional facilitator
Recent Recent ExperienceExperience
ARC SR 6 Corridor StudyARC SR 6 Corridor Study
ARC Buford Highway and Tara ARC Buford Highway and Tara Boulevard Corridor StudiesBoulevard Corridor Studies
PartnersPartners ARC, PEQ, Mary Means and Associates, ARC, PEQ, Mary Means and Associates, Dovetail ConsultingDovetail Consulting
September 20, 2007
Use Visual Aids and Engage New Use Visual Aids and Engage New VoicesVoices
September 20, 2007
DialogueDialogue
September 20, 2007
Contact InformationContact Information
Kristen Wescott, AICP
Transportation Planner
URS Corporation
1000 Abernathy Road, Suite 900
Atlanta, Georgia 30328
678-808-8830
Janide Sidifall
Transportation Planner
URS Corporation
1000 Abernathy Road, Suite 900
Atlanta, Georgia 30328
678-808-8973
