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(The IKEA Guy)
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http://davidlega.files.wordpress.com/2009/02/ingvar-kamprad-vor-eh.jpg
Ingvar KampradBy Lara Bertoia
History
• Started a mail order firmin Smaland, Sweden in1943
• He was 16• Began by selling items
such as picture framesand stockings
• Established his firstfurniture catalog in 1951
IKEA’s Vision
• To create a bettereveryday life formany people
• Well designed,functional homefurniture at a lowprice
http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/our_business_idea/index.html
http://www.dreamwork.org/wp-content/photos/ikea-living-room.jpg
How does IKEA acheive this?
• Make yourcustomers yourpartners:
• low prices inexchange forserving yourself andassembling productsyourself
http://www.gizmo-central.com/wp-content/uploads/2007/05/ikea.jpg
Facts and Figures
• Established in 24 countries• Annual sales of more than 21.1 billion euros
sales (in millions of Euros)
http://www.ikea.com.hk/chi/about/facts/images/figure-sales_2008.jpg
Supplies
• IKEA uses 1,700suppliers
• Buys 90% of what itsells from closelymonitored suppliers in50 countries
• Sweden supplies 17%of its goods
• Owning suppliers keepsprices down
http://www.merr.com/users/sten/sverige.gif
Where are IKEA stores?
http://upload.wikimedia.org/wikipedia/commons/thumb/4/46/Map_of_ikea_stores_around_the_world.svg/800px-Map_of_ikea_stores_around_the_world.svg.png
Blue is established
Yellow is where storesare planning to open
Today…• Kamprad and his family
are #5 on Forbes’world billionaires list
• He is now 83• The most recent store
opening was inMoscow, Russia(Kamprad stated thathis opening wasespecially important tohim because it will actas a spur todemocratization)
http://www.daxion.net/about/bjorn_snellman/DSCI0078.JPG