Acquire new customers

INCREASING THE

LIFETIME VALUE

FOR YOUR OVER

THE COUNTER (OTC)

CONSUMERS

From Acquisition

Campaigns toLong-Term

Engagement

YOUR CHALLENGES

YOUR BENEFITS

OUR PROOF

OUR APPROACH

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3

4

Increase customer lifetime value by engaging the right customer, at the right time, with the right message

Aimia designed, deployed and manages a Consumer Loyalty Program for a Fortune 500 manufacturer

We help you establish a complete view of your customer by capturing interactions at each point of engagement

Consumer influence is growing and manufacturers have increasingly less control

Captures consumer interactions with their family of brands through our patented proof of purchase technology

Provides individual purchase data to the manufacturer regardless of point of purchase

Program data influences the right offers/messages, to the right person, at the right time

Acquisition – Direct access to 7.5MM of their consumers

Engagement – Highest traffic of all other consumer-facing client websites combined. Over 17MM page views per month

Advocacy – Over 30% have recommended to friends/family

3 Limited promotional tools availableCoupons are everywhere! An acquisition tool by design, they are used in any circumstance

2 Lack of direct access to consumersReliant on retailers and mass communication

5 High churn in the OTC categoryCompetitive offers are prevalent and today’s marketing initiatives are not geared to create long term consumer engagement

1 Limited insight on consumer level behavior Reliant on retailers and market research firms for broad data

4 Marketing programs are difficult to measureWeak test and learn process leads to poorly optimized marketing spend

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THE PROGRAM

THE RESULTS

Point of Purchase

Customer Profile

In Social Media

Time of Use

Understand

buyer behavior

Identify

your best

consumers

Deploy and

measure relevant marketing initiatives

Esta

blish

re

leva

nt a

nd

pers

onal

ized

expe

rienc

es

Create direct dialogue

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CUSTOMER PROFILEENGAGEMENT HISTORY

©2014, AIMIA. ALL RIGHTS RESERVED. To discuss how Aimia can help you create long-term engagement with your customers, please contact: business-development.us@aimia.com