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INDONESIAMarket Profile
Visitors Spend
Holiday BusinessVFR Education Other
46%
41%
8% 9% 9%
20%22%
37%
12%
Visitors and Spend by Purpose in 20161
60+ yrs
15-29 yrs
45-59 yrs
30-44 yrs
32%
25%
31%
15%
29%
35%
18%17%
30%
32%
Consumer research completed in 2015 found that the most appealing WA experiences to Indonesian travellers are coastal, beach and island experiences, adventure experiences and interacting with wildlife.4
What do they find most appealing...
Western Australia’s 12th largest international market by visitor spend1*
of Indonesians are visiting WA for a holiday1
46%
is what Indonesian leisure visitors spend on average in WA1*+
$67per day
WESTERN AUSTRALIA FACTS:
2020 Goal for visitor spend =
$90m
28,200
In 2016
Indonesian visitors came to WA and spent
$66 million1*
*Excludes pre-paid package expenditure.
79% of Indonesian leisure visitors to WA are repeat visitors to Australia.1
Nearly half (47%) of Indonesian leisure visitors will stay in WA for a week or less.1
The vast majority of leisure visitors to WA are mono destination, with 87% only visiting WA on their trip to Australia. 1
Almost all (98%) Indonesian leisure visitors to Western Australia choose free independent travel (FIT) over group tours1
Seasonality: Arrivals by month in 2016 (‘000)2
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep Oct
Nov
Dec
15
10
5
0
Leisure Visitors to WA1
AGE
Leisure Visitors to AUS
of all spend is attributable to those here for education
purposes1
37%
8%
Indonesian leisure visitors to Australia spent an average of
$125 per day*1
In 2016,
155,800 Indonesian visitors travelled to Australia and
spent $583 million1*
Indonesia is Australia’s
12th largest
international market by visitor numbers1
..
What they are looking for...Indonesians look for safety, world class nature, coastlines and beaches and clean cities and good infrastructure in a holiday destination. Australia is associated with all of these.3
NEED MORE INFORMATION?For more information contact: [email protected]
General internet searching
Talking to friends/ relatives
Traveller review sites
Sites for specific destinations in a country
Social media
32%
29%
27%
EARLY PLANNING & HOLIDAY INSPIRATION
Travel agent (online)
Travel agent (phone/ in person)
Directly through airline (online)
Accommodation provider (online)
Directly through airline (phone/in person)
41%
39%
29%
25%
BOOKING HOLIDAY TO AUSTRALIA
General internet searching
Sites for specific destinations in a country
Talking to friends/ relatives
Social media
Traveller review sites
31%
26%
25%
24%
INFORMATION ABOUT AUSTRALIA
18%
PREFERRED INFORMATION SOURCES FOR PLANNING AND BOOKING.3 Top 5 sources used by Indonesian long haul travellers considering a trip to Australia in the next 4 years.
Notes: +Leisure refers to both holiday and visiting friends and relatives (VFR) visitors.*Excludes pre-paid package expenditure. ^2014 – 2015 average.
Sources: 1. Tourism Research Australia, International Visitor Survey. Annual average 2014-2016. 2. Tourism Research Australia, Visitor Arrivals and Departures (State of Stay: WA, Category of Traveller: Short Term Visitor Arrival, Country (TRA benchmarks)). 3. Tourism Australia, Consumer Demand Project, Indonesia 2016. 4. BDA Marketing Planning on behalf of Tourism WA, International Latent Demand, 2015. Results filtered to Indonesian long haul travellers who are likely (for motivations) or not likely (for barriers) to visit WA in the next 2 years after viewing stimulus.
Published by Tourism WA, 2017
RegionalDispersalIn 2016, around one in seven Indonesian leisure visitors to WA spent at least one night outside the Experience Perth region. 1
Australia’s Golden Outback
Australia’s North West
Australia’s Coral Coast
Experience Perth
Australia’s South West
0%
3%3%
97%
9%
Planned Trip
Booked Trip
Within 1 month
Within 6 months (over 3 months)
Within 3 months (over 1 month)
Over 6 months
25%
59%
66%
5%
21%10%
9%5%
Planning and booking timeframes Leisure visitors to Western Australia
29%
27%
25%
