Indiana Wesleyan University Visual Identity Manual · MARCH 2012, VERSION 2 INDIANA WESLEYAN UNIVERSITY VISUAL IDENTITY MANUAL Basic Standards 2.0 2.1 The Indiana Wesleyan University

Indiana Wesleyan University Visual Identity Manual

M A R C H 2 0 1 2

V E R S I O N 2

INDIANA WESLEYAN UNIVERSITY VISUAL IDENTITY MANUALMARCH 2012, VERSION 2

Table of Contents

1.0 INTRODUCTION

1.1 Letter from the President

1.2 Using This Manual

1.3 Visual Identity Policy

2.0 BASIC STANDARDS

2.1 The Indiana Wesleyan University Nameplate

2.2 Stand-alone Nameplate Structure with Unit Identifier

2.3 Nameplate with Unit Identifier

2.4 Nameplate Structure with Address Block

2.5 Nameplate Containment Specifications

2.6 Solid Rule Specifications

2.7 Size Restrictions

2.8 Clear Space Requirements

2.9 Official University Seal

2.10 Athletics Logo

2.11 Unacceptable Executions

3.0 COLOR

3.1 Primary Color Palette

3.2 Supplementary Color Palette

3.3 2- Color Reproduction



3.6 Unacceptable Color Treatmentse

nts

4.0 TYPOGRAPHY

4.1 Primary Typeface

4.4 Alternate Typeface

4.5 Environmental Typeface

5.0 STATIONERY SYSTEM

5.1 Paper Specifications

5.2 Standard Letterhead

5.3 Standard Letterhead: College-level and Unit-level

5.4 Second Sheet

5.5 Envelopes

5.6 Standard Business Cards

5.7 Email Signature

6.0 APPLICATIONS

6.1 Nameplate Application on University-wide Web Page

6.2 Nameplate Placement on Publications

6.3 PowerPoint Templates

6.5 Video Sign-off

6.6 Advertising

6.7 Vehicle Signage

6.8 Exterior Campus Banners

7.0 APPENDIX

7.1 Naming System

INDIANA WESLEYAN UNIVERSITY VISUAL IDENTITY MANUAL

The Indiana Wesleyan University Visual Identity Manual ensures the success of

our identity through consistency of use. Identifying specific colleges, schools,

programs or academic units within these guidelines strengthens each component

of the University, as well as Indiana Wesleyan University as a whole.

Introduction 1.0

1.1 Letter from the President

1.2 Using This Manual

1.3 Visual Identity Policy


Why does IWU need graphic standards?

As a diverse, growing, changing University we are still building our unique identity. We must enhance and strengthen our reputation by presenting a relevant brand and a consistent, compelling visual identity. Our rapid growth and plans for continued expansion require a focused and effective approach to telling our story.

This Visual Identity Manual provides guidelines for everyone to embrace and help preserve a unified visual identity and perpetuate the brand of the entire University. With the application of our graphic standards, we can better manage our identity and the image we want to project.

We seek one look, one voice – a common element that runs through all of our materials for all colleges and schools within IWU no matter what format, application, size or color. These standards offer a flexible and useable framework for design decisions while still delivering a consistency that is unmistakably recognized as belonging to Indiana Wesleyan University.

Please use the Visual Identity Manual as a reference guide for your work in developing communication materials. While the Manual addresses most major applications, it is not possible to address every design situation that may arise. When you have any questions, I encourage you to contact the Marketing and Communications Department at 756-677-2036, or email [email protected]. We have a talented team of professionals available to serve you.

The success of the IWU brand identity depends on the consistent use of these standards by everyone involved in the creation and execution of communication materials to help share the IWU story. The Administrative Cabinet has reviewed and adopted these standards and asks our community to follow and embrace them.

We have invested significant resources in research and exploration of the IWU brand identity. Many of you participated in this important process. Thank you for your investment of time and expertise. The pages that follow represent the labors of many and provide a critical tool in our effort to most effectively share the IWU story.

Thank you for your commitment to mission, vision and to these graphic standards!

Letter from the President

Henry L. Smith President

Introduction 1.1


Using This Manual

The Indiana Wesleyan University Visual Identity Manual

contains approved standard graphic elements of the

University’s visual identity system. This Adobe Acrobat

7.0 PDF file can be viewed on Macintosh and Windows

platforms. In addition, the complete file or its individual

pages can be printed on 8 1⁄2" x 11" paper, preferably

with a color printer.

Fonts

Installed fonts are NOT required to import, display, or

print the Indiana Wesleyan University nameplate. Font

families required for identity applications within this

Manual are:

Slate Std (see page 4.1-4.2)

ITC Berkeley Oldstyle Std (see page 4.3)

Fonts are licensed. Slate Std and ITC Berkeley Oldstyle Std

are available for Windows and Macintosh platforms and

can be purchased from the following sources:

International Typeface Corporation

www.itcfonts.com

Monotype Imaging Company

www.linotype.com

Software requirements

Graphic applications required for most uses:

Adobe InDesign, version CS3 or higher

Adobe Illustrator, version CS3 or higher

Adobe Photoshop, version CS3 or higher

Print resources

Please note that the elements contained therein are

copyrighted and are for official University use only.

All stationery items must adhere to the identity guidelines

and must be ordered through approved sources.

Departments can order stationery by contacting

the IWU Print Shop at 765-677-2212, or visiting

dsf.indwes.edu/dsf.

Introduction 1.2


The new visual identity must be used consistently over

time. It is the University’s policy that the signatures,

type fonts and marks described in this Manual are the

only authorized marks to be used in all communications.

Within the framework of the new system, there is flexibility

to accommodate the needs of units throughout the

University.

The University’s Marketing and Communications office

is responsible for ensuring that the new visual identity is

preserved and enhanced through effective, well-designed

communications. It monitors the use of the system and

makes graphics available to the University community and

other authorized parties.

If you have questions concerning the system or need

to obtain graphic signatures, email your query to

[email protected].

Use of University Marks on Commercial Goods

The Indiana Wesleyan University name, seal, nameplate

and athletics logo are registered marks owned by the

University. These marks may not be used in any medium,

other than approved University programs, without the

approval of the Associate Vice President for Marketing and

Communications, or his or her designers. That University

official must review the use of our marks in conjunction

with that of an outside vendor or firm. Student groups

wishing to use the University’s marks on commercial

goods (e.g., T-shirts, bumper stickers, etc.) also must

secure such approval. Submit all requests for use of

these marks to the appropriate party listed above. All

manufacturers who produce goods bearing any of the

University’s trademarks must either be licensed or receive

special permission to produce such products without a

formal license agreement.

If you have questions regarding the use of the University

name, seal, nameplate or athletics logo, contact the

Marketing and Communications Department at

[email protected].

Visual Identity Policy

Introduction 1.3


Basic Standards 2.0

2.1 The Indiana Wesleyan University Nameplate

2.2 Stand-alone Nameplate Structure with Unit Identifier

2.3 Nameplate with Unit Identifier

2.4 Nameplate Structure with Address Block

2.5 Nameplate Containment Specifications

2.6 Solid Rule Specification

2.7 Size Restrictions

2.8 Clear Space Requirements

2.9 Official University Seal

2.10 Athletics Logo

2.11 Unacceptable Executions


The Indiana Wesleyan University

Nameplate

The nameplate on the left is the primary element of the

Indiana Wesleyan University visual identity system and

must appear on all official communications. It may not be

modified in any way. It is available to all users in multiple

formats.

The Americana font is exclusively used for the nameplate

and building identification. Refer to page 4.5.

The primary nameplate honors the historical use of

stacked elements in identifying Indiana Wesleyan

University. Its selection as the primary nameplate is

intended to strengthen and maintain that strong visual

image.

A special horizontal nameplate was created for usage in

wide and shallow spaces. This nameplate should always

be the second choice to the primary nameplate. Visit

the identity website at family.indwes.edu/University-

Relations/Marketing.aspx.

When greater specificity is needed, a secondary element

may be added to the Indiana Wesleyan University

nameplate to create a more specific “signature.” The

additional typographic element can be the unit name,

campus or URL. These signature options are presented in the

following pages.

Refer to pages 3.3–3.5 for nameplate coloration options.

As a general rule of thumb, it is always preferable to use the

primary (i.e., highest-level) nameplate representation that

will adequately communicate your identity as part of Indiana

Wesleyan University.

Primary Nameplate

Secondary Nameplate

PMS 7427 C PMS 423 C Rich Black

Official Color Palette

Basic Standards 2.1


Stand-alone Nameplate Structure

with Unit Identifier

(Service Level)

The name of major units within Indiana Wesleyan

University, such as various administration levels, may

be added to the nameplate as a unit signature. In all

cases, use the full, correct name of the unit. These unit

signatures should be used for stand-alone applications

such as window/entryway and vehicle signage. This

vertical configuration is not for stationery usage.

The unit name should be set in all-caps Slate Std Bold,

centered with +100 tracking.

A red .5 pt solid rule, created in InDesign, is placed

between the nameplate and the unit identifier.

Any unit desiring a unit signature should request one be

created. Go to the identity website at family.indwes.edu/

University-Relations/Marketing.aspx.

Lower-level units or divisions within a larger unit cannot

create a unique signature. They must use the signature of

their umbrella unit.

The Indiana Wesleyan University URL may also be added

to the nameplate as an identifier.

Note: Wesley Seminary at Indiana Wesleyan University is

an exception in identifying consistent brand elements.

The seminary has its own Visual Identity Manual.

When using the nameplate structure in a field of color, use the 2X containment box (preferred) but make it taller to hold the unit identifier.

FA C I L I T I E S S E R V I C E S

O F F I C E O F T H E P R OVO S T U N I V E R S I T Y L I B R A R I E S

FA C I L I T I E S S E R V I C E SI N DW E S . E D U

S O C I E T Y O F W O R L D C H A N G E R S

Basic Standards 2.2


Nameplate with Unit Identifier

(School/Education Center Level)

The name of major units within Indiana Wesleyan

University, such as various schools and satellite locations,

may be added to the nameplate as a unit signature. In all

cases, use the full, correct name of the unit.

The unit name should be set in all caps and small caps

Slate Std Bold with +100 tracking.

A gray .5 pt solid rule, created in InDesign, is placed

between the nameplate and the unit identifier.

Any unit desiring a unit signature should request one be

created. Go to the identity website at family.indwes.edu/


Lower-level units or divisions within a larger unit cannot

create a unique signature. They must use the signature of

their umbrella unit.

C O L L E G E O F A R T S A N D S C I E N C E S

C I N C I N N AT I

F LO R E N C E

Academic Unit Signature

Education Center Signature


Basic Standards 2.3


Nameplate Structure with Address Block

The examples of address block treatments shown here

can be used in a variety of publications and on the Web.

Typically, these signature/address block configurations

appear on the back of brochures and fliers.

The preferred five-line alignment is set in all-caps, 6pt

Slate Std Regular on 9pt leading, with +100 tracking. Unit

designations are set in Slate Std Bold.

The four-line alignment is set in all-caps, 6pt Slate

Std Regular on 9pt leading, with +100 tracking. Unit

designations are set in Slate Std Bold.

The examples on this page are shown actual size. The

address block begins at the “X” height of the nameplate

and ends at the baseline.

A gray .5 pt solid rule, created in InDesign, is placed

between the nameplate and the address block. Clear space

requirements for the address block apply (see page 2.8).

Address elements are not to be abbreviated. The only

exception applies to U.S. Postal mailing regulations.

Preferred five-line alignment

Shown at letterhead size. Approved for standard print mail panels where amount of text is longer or nameplate is larger.

N A M E O F D E PA R T M E N T/ U N I T

4 2 0 1 S O U T H W A S H I N G TO N S T R E E T

M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

L I N E 4

L I N E 5

L I N E 6

Four-line alignment

Approved for standard print mail panels.



M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

L I N E 4

L I N E 5

Basic Standards 2.4


Nameplate Containment Specifications

Use the following guidelines to help frame and position

the nameplate into various spaces. These construction

constraints may also be utilized when placing the

nameplate in a containment box or band of solid color.

Color fields are flexible in width but should be contained

to the heights outlined here.

The x-height measurement is the height of the 3-line

nameplate minus the decorative chapel extension.

1X = nameplate height

1 X

Preferred mid-size containment box Minimum width

Don’t consider the decorative chapel extension when centering the identity vertically in the color box.

Height restricted, do not vary

Tight containment box

5X width

1-1/2 X

2X 2X 1X

1 cap height “Wesleyan” minimal left/right allowance to trim 1 cap height “University” minimal bottom allowance to trim

Minimum width


6X width

3X boarding limits with 1 X vertical space above/below mark

3 X 1 X

1 X

1 X

3X 3X

Large size containment box

Minimum width


2X boarding limits with 1/2 X vertical space above/below mark

1/2 X

1/2 X

1 X2 X

2X 2X

Basic Standards 2.5


Solid Rule Specifications

Solid rules are used to separate the elements in the

various signatures. They also may be used to define or

separate spaces. See page 6.5 for use in advertising.

For stationery, a gray .5 pt solid rule created in InDesign

is placed between the nameplate and the address block.

Clear space requirements for the address block apply (see

page 2.8).

For other print materials, a gray 1 pt solid rule created

in InDesign is placed between separate elements. Clear

space requirements apply (see page 2.8).

Using the restricted height of the preferred mid-

size containment box, the height of the solid rule is

established.



M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

L I N E 4

L I N E 5

L I N E 6 , E TC .

1/2 X

1/2 X

1 X

Stationery use:.5 pt solid rule, InDesign

Other print material use:1 pt solid rule, InDesign

Basic Standards 2.6


absolute minimum for black nameplate only, width = 1"

Size Restrictions

The Indiana Wesleyan University nameplate should be

produced at a reasonable size to maintain legibility and

clarity.

For printed materials, the two-color and reverse primary

nameplates should be no smaller than 1.25" wide. The

black nameplate must never be smaller than one inch.

The secondary nameplate should be no smaller than

2.75" wide. The black nameplate must never be smaller

than 2.25" wide.

For digital use, the Indiana Wesleyan University

nameplate should be 205 pixels wide (see page 6.1).

preferred minimum width = 1.25"

Primary Nameplate

Secondary Nameplate

preferred minimum width = 2.75"

absolute minimum width = 2.25"

Basic Standards 2.7


Clear Space Requirements

A specific amount of clear space around the nameplate

should be maintained at all times.

The blue area on the left represents the amount of space

that must be maintained between the nameplate and any

other element, including the edge of a page. The unit of

measure is equal to the height from the baseline to the top

of the W in the nameplate.

For the secondary nameplate clear space, double the unit

of measurement (2X).

Primary Nameplate

Secondary Nameplate

1X

2X

Basic Standards 2.8


Official University Seal

The official University seal has very limited use, primarily

on formal University documents, such as contracts,

deeds and academic diplomas. It may be used, with

authorization, as a design element on certain ceremonial

communications, such as formal invitations, and on

quality clothing and gift items. All such uses require the

prior approval of the Marketing and Communications

Department at extension 2036.

The official University seal is a “stand-alone” mark of

the University, which should not be combined with the

Indiana Wesleyan University nameplate.

Preferred Seal

Seal Color Options

Basic Standards 2.9


Athletics Logo

This is the Indiana Wesleyan University athletics logo.

Direct all inquiries regarding the use of the University’s

athletic marks to [email protected].

Note: Athletics at Indiana Wesleyan University has

its own Visual Identity Manual which can be found on

the IWU family page. This Manual defines not only the

Athletics logo but the correct uses of the athletic mascot.

Athletics Logo

Athletics Logo on various color backgrounds

PMS 7427 C 100% Black

Official Athletics Color Palette

When logo is placed on a colored background, the outlines knock out to white.

65% Black 30% Black

Basic Standards 2.10


Student Group

with Unit Identifier

The name of student groups within Indiana Wesleyan

University, such as clubs or associations, may be added

to the name of the university as a unit signature. In all

cases, use the full, correct name of the unit. These unit

signatures should be used for stand-alone applications

such as brochures, signage and other marketing

materials.

The unit name should be set in red all-caps ITC Berkley

Oldstyle Std Bold, centered with +100 tracking.

A gray 2 pt solid rule, created in InDesign, is placed

between the name of the university and the unit identifier.

Logos or marks may not be created for student groups

outside of these guidelines. Any student group desiring a

unit signature should request one at family.indwes.edu/


I N D I A N A W E S L E YA N U N I V E R S I T Y



OPERA THEATRE

OPERA THEATRE

OPERA THEATRE

AAAA

AAAA

AAAA


THEATRE GUILD



Unacceptable Executions

It is extremely important to the brand identity that the

Indiana Wesleyan University nameplate and signatures be

displayed correctly. Always use the correct typefaces and

the correct relative positioning and size of all elements.

The examples on this page illustrate incorrect displays.

1. Do not distort any portion of the nameplate.

2. Do not crop any portion of the nameplate.

3. Do not tilt the nameplate.

4. Do not substitute the typefaces.

5. Do not rearrange components in the nameplate.

6. Do not alter the alignment of any component

of the nameplate.

1 2

3 4

5 6

U N I V E R S I T Y



3.1 Primary Color Palette

3.2 Supplementary Color Palette




3.6 Unacceptable Color Treatments

Color 3.0


Primary Color Palette

The primary colors for the Indiana Wesleyan University

identity system are Pantone® 7427 C Red, Pantone® 423

C Gray and a rich black—otherwise known as IWU Red,

IWU Gray and IWU Black.

To ensure that colors stay consistent, two separate spot

colors exist for printing on coated and uncoated paper

stock. Four-color formulas and web colors are provided

here as well.

Please contact the Marketing and Communications

Department at extension 2036 for acceptable equivalents

to print on fabric.

Pantone® 423 C

C: 0

M: 0

Y: 0

K: 61

Pantone® 424 U

C: 0

M: 0

Y: 0

K: 65

R: 98

G: 100

B: 102

Hexadecimal #626466

Custom spot

formulation

Coated and Uncoated

C: 10

M: 10

Y: 10

K: 100

R: 0

G: 0

B: 0

Hexadecimal #000000

Pantone® 7427 C

C: 0

M: 100

Y: 65

K: 28

Pantone® 704 U

C: 0

M: 100

Y: 70

K: 20

R: 181

G: 9

B: 56

Hexadecimal #b50938

IWU Red IWU Gray IWU Black

Color 3.1


Supplementary Color Palette

A supplementary set of colors complements the primary

IWU Red, IWU Gray and IWU Black. The colors within this

palette are recommended. Supplementary Colors should

only be used to support the Primary color palette and IWU

Red must always be included.

To ensure that colors stay consistent, two separate spot

colors exist for printing on coated and uncoated paper

stock. Four-color formulas and web colors are provided

as well.

Guidance in using colors not displayed here can

be obtained by contacting the Marketing and

Communications Department at at extension 2036.

Pantone® 7461 C

C: 95

M: 25

Y: 0

K: 0

Pantone® 2995 U

C: 90

M: 11

Y: 0

K: 0

R: 0

G: 149

B: 211

Hexadecimal #0095d3

Pantone® 576 C and U

C: 51

M: 0

Y: 100

K: 38

R: 92

G: 135

B: 39

Hexadecimal #5c8727

Pantone® 302 C and U

C: 100

M: 40

Y: 0

K: 40

R: 0

G: 84

B: 128

Hexadecimal #005480

Pantone® 724 C

C: 0

M: 52

Y: 100

K: 35

Pantone® 160 U

C: 0

M: 62

Y: 100

K: 32

R: 170

G: 104

B: 40

Hexadecimal #aa6828

Pantone® 125 C

C: 22

M: 38

Y: 100

K: 5

Pantone® 1245 U

C: 0

M: 28

Y: 100

K: 18

R: 197

G: 150

B: 12

Hexadecimal #c5960c

Pantone® 423 C

C: 0

M: 0

Y: 0

K: 61

Pantone® 424 U

C: 0

M: 0

Y: 0

K: 61

R: 98

G: 100

B: 102

Hexadecimal #626466

Custom spot

formulation

Coated and Uncoated

C: 10

M: 10

Y: 10

K: 100

R: 0

G: 0

B: 0

Hexadecimal #000000

Pantone® 7427 C

C: 0

M: 100

Y: 65

K: 28

Pantone® 704 U

C: 0

M: 90

Y: 72

K: 29

R: 181

G: 9

B: 56

Hexadecimal #b50938

IWU Red IWU Gray IWU Black IWU Dark Red

IWU Dark Blue IWU Light Blue IWU Green IWU Gold IWU Brick

IWU Red

and 50% screen of

black set to multiply

(the screen percentage

can vary to create

different shades of

the dark red.)

Supplementary Colors

Color 3.2


2-Color Reproduction

Colors in the primary color palette (see page 3.1)

are the only acceptable colors in which the nameplate

may be reproduced. When using spot colors, do not place

the nameplate on any other colors except white or very

light screens of gray or black.1

2

Boxes represent colored background. They are not part of the nameplate.

IWU Red and IWU Grey on white or light screens of grey

Color 3.3



The Indiana Wesleyan University nameplate and signature

are available in various color combinations for different

printing methods. For the primary color palette and

process breakouts, see page 3.1. When using the 4-color

variations, do not place the nameplate on any other colors

except white or very light screens of gray or black.


1

2

Process red and process grey on white or light screens of grey

Color 3.4



Colors in the primary color palette (see page 3.1)

are the only acceptable colors in which the nameplate and

signature may be reproduced.

When only a single color of ink is available for printing,

any of the following colors may be used:

IWU Red

IWU Gray

IWU Black (best for use with imagery)

1

2

4 5

6

Reversed out to white

Red on a white background (Preferred)

Grey on a white background

3

Black on a white background

7


Color 3.5


Unacceptable Color Treatments

The only acceptable color treatments for the nameplate

are IWU Red, IWU Gray, or IWU Black (see pages 3.1).

1-2. Do not use other colors, including those in the

secondary color palette.

3. Do not apply a gradient to the nameplate.

4. Do not apply a tint to the nameplate.

5. Do not transpose the nameplate colors.

1 2

3 4

5

Color 3.6


Typography 4.0

4.1 Primary Typeface

4.4 Alternate Typeface

4.5 Environmental Typeface


Primary Typeface:

Sans Serif

The Slate Std font family has been chosen as the

primary sans serif type for Indiana Wesleyan University

communications in all media.

The various weights allow for flexibility and creative

expression in text and display. Information on these fonts

can be found on page 1.2.

Slate Std

Light

ABCDEFGHIJKLMnopqrstuvwxyz 1234567890

Light Italic


Book


Book Italic


Regular


Regular Italic


Medium


Medium Italic


Bold

ABCDEFGHIJKLMnopqrstuvwxyz 1234567890Bold Italic


Black

ABCDEFGHIJKLMnopqrstuvwxyz 1234567890Black Italic


Typography 4.1


Slate Std

Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Book Condensed



Condensed



Medium Condensed



Bold Condensed



Black Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Primary Typeface:

Sans Serif continued

Typography 4.2


Primary Typeface:

Serif

The ITC Berkeley Std font family has been chosen as

the primary serif type for Indiana Wesleyan University

communications in all media.

The various weights allow for flexibility and creative

expression in text and display. Information on these fonts

can be found on page 1.2.

ITC Berkeley Oldstyle Std

Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Medium Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Black Italic


Typography 4.3


Arial and Georgia font families have been chosen as

the alternate typefaces for official Indiana Wesleyan

University word processing documents and internal

communication.

Examples include: meeting minutes, project proposals,

letters and email.

Corporate use of fonts, as requested, will allow continuity

and appropriate representation of IWU as an academic

community.

Alternate TypefaceArial

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Italic




Georgia

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Italic




Typography 4.4


The Americana Bold font is limited to named building

signage on the IWU campus and satellite locations.

Use as all-caps, bold weight only.

NOTE: When applying the IWU nameplate to building

signage (exterior or interior), always use the vector art

files.

Environmental Typeface

Exterior building name signage Exterior identity signage

Exterior identity signage Interior identity signage

Typography 4.5


Stationery System 5.0

5.1 Paper Specifications

5.2 Standard Letterhead

5.3 Standard Letterhead: College-level and Unit-level

5.4 Second Sheet

5.5 Envelopes

5.6 Standard Business Cards

5.7 Email Signature


Paper Specifications

Standard level stationery

University-wide

Letterhead:

70# White Accent Opaque Vellum

Envelope:

70# White Accent Opaque Vellum

Business card:

100# White Accent Opaque Cover Smooth

Note Card Envelopes:

60# White Accent Opaque Smooth

Departments can order stationery by contacting

the Print Shop at 765-677-2212, or visiting

dsf.indwes.edu/dsf.



Standard Letterhead

Nameplate: Primary Indiana Wesleyan University

Color: IWU Red and IWU Gray

Address block text:

Department/Unit name

Slate Std Bold 6/9pt

Address information

Slate Std Regular 6/9pt

Tracked +100

Black

(See specification for standard 5-line

address block on page 2.4.)

Letter text:

ITC Berkeley Std Book 11/15pt

Always use a full line space between paragraphs.

Size: 8.5" x 11"

Not actual size.

indwes.edu

Left margin: .875” from the left

Top margin: 2" from the top



M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

76 5 - 674 - 6 9 0 1

76 5 - 67 7 - 2 3 3 3 FAX

I N D W E S . E D U



Standard Letterhead:

College-level and Unit-level

Nameplate: Indiana Wesleyan University with

school and unit


Address block text:

School name


Address information


Tracked +100

Black



Letter text:


Always use a full line space between paragraphs.

Size: 8.5" x 11"

C O L L E G E O F A D U LT A N D P R O F E S S I O N A L S T U D I E S

Not actual size.

indwes.edu



C I N C I N N AT I

9 2 8 6 S C H U L Z E D R I V E

W E S T C H E S T E R , O H I O 4 5 0 6 9

8 0 0 - 6 2 1 - 8 6 67 X 3 6 0

A D D R E S S @ I N D W E S . E D U



Second Sheet

This sheet is used when a letter runs more than one page

long. It contains only the nameplate and URL, which is an

exact replica of the first page.

Nameplate: Indiana Wesleyan University with

school and unit


Not actual size.

indwes.edu





Envelopes

The following guidelines can be used to create the

standard, college-level, unit-level and executive

envelopes.



Address block text:

Department, unit, office, school, satellite location


Address information


Tracked +100

Black



Addressing text:


Size: #10 envelope

9.5" x 4.125"

The address block shown at the top left is used for all #10

envelopes. The address block on larger envelopes; 6 x 9,

9 x 12 or 10 x 13; as shown at the lower left, should be

moved in one more X-height from the left and top edges of

the envelope.

#10 envelope, not actual size.

Left margin: 2.125"

Top margin: 2"

N A M E O F D E PA R T E N T/ U N I T


M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

C O L L E G E O F A D U LT A N D P R O F E S I O N A L S T U D I E S

C I N C I N N AT I

9 2 8 6 S C H U L Z E D R I V E

W E S T C H E S S T E R , O H I O 4 5 0 6 9

6 x 9 or larger envelope, not actual size.

N A M E O F D E PA R T E N T/ U N I T


M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

L I N E 4

L I N E 5

L I N E 6

L I N E 7



Standard Business Cards



Name:

Slate Std Bold 6.5/9pt

Title:

Slate Std Regular 5.5/9pt

Tracked +100

Black

Address block text:

Department, unit, office, school, satellite location:

Slate Std Bold 5.5/9pt

Address information:


URL:


Tracked +100

Black



Standard business card (university-wide, college-level, unit-level)

Front

Back



M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

76 5 - 674 - 6 9 0 1

76 5 - 674 - 6 9 0 3 FAX

3 1 2 - 1 2 3 - 4 5 67 M O B I L E

A D D R E S S @ I N D W E S . E D U

F I R S T N A M E L A S T N A M E

1 S T L I N E T I T L E

2 N D L I N E T I T L E

I N D W E S . E D U



Email Signature

The sign-off email signature should be set in Arial Regular

10pt, all caps. Color breaks as shown.

The body of the email should be set in the secondary serif

font, Georgia 12pt for legibility.

To further assure appropriate representation, emails are

to exclude backgrounds, stationery and images. Please

contact your immediate supervisor with questions.

To turn the email address line to IWU Red and add an

underscore, have this coded in your email software.

Use the following format:

FIRST LAST NAME TITLE, UNIT OR SUB-UNIT NAME

INDIANA WESLEYAN UNIVERSITY4201 SOUTH WASHINGTON STREETMARION, INDIANA 46953-4974

765-677-2781 | 765-674-6901 [email protected]

INDWES.EDU/SCHOOL OR UNIT NAME

CONFIDENTIALITY NOTICE: This email, including applicable

attachments, may include legally protected information. If you are

not the intended recipient of this message, you may not disclose,

print, copy, save, or disseminate this information. If you have

received this email in error, please notify the sender by replying to

this message and immediately delete this message.



Applications 6.0

6.1 Nameplate Application on University-wide Web Page

6.2 Nameplate Placements on Publications

6.3 PowerPoint Templates

6.5 Video Sign-off

6.6 Advertising

6.7 Vehicle Signage

6.8 Exterior Campus Banner


Nameplate Application on

University-wide Web Page

Place the IWU nameplate 1 cap height of “University”

above the bottom of the red bar. This minimum vertical

space utilizes the minimum space restrictions as shown

on the tight containment configuration on page 2.5.

205 pixels wide

1 cap height minimum space to bottom of red bar

1 X

Applications 6.1



Nameplate Placement on Publications

The Indiana Wesleyan University nameplate must appear

on the front or back of all printed communications.

For typical vertical letter size applications, use either a

centered asymmetrical left/right position or a bottom

centered position. For front cover usage, use the

preferred containment construction device (see page 2.5)

to frame the nameplate into a designated space —

whether you use a contained color field or superimpose

over an image.

To create a sign-off signature on mail panels, use the

University-wide nameplate with the standard 4-line

typographic format (see page 2.4). This unit always

positions in the upper left corner. Use the preferred

containment construction device to position — do not

bleed off the vertical solid rule.

Front cover: University-wide signaturecentered in asymmetric left/right position

Front cover: University-wide signaturecentered in bottom position

Front cover: Academic signaturecentered in asymmetric left position

Front narrow cover: Always use University-wide signature and couple with typography that identifies piece with a specific unit or program. Always use centered bottom position.

TEXT MESSAGE

Back cover: Always use the University-wide signature and couple with address block highlighting school, program or unit (see page 2.4).

Avoid a static centered position



M A R I O N , I N D I A N A 4 6 9 5 3 - 4 974

L I N E 4

L I N E 5 , E TC

Applications 6.2


PowerPoint Templates:

Title Slides (OPTION 1)

A standardized banner and color system allows consistent

branding across all University PowerPoint presentations.

The screens shown accommodate all types of IWU

signatures in the identity system. The nameplate should

be placed on the lower left-hand corner of the cover page.

For all subsequent pages, the nameplate moves to the

bottom.

Use the current web identity background pattern as a

repeating element connected to the visual display of IWU

signatures.

Use the fonts system (see pages 4.1–4.3). A single sans

serif font is recommended for all headlines and small text.

Shown is the Slate Std family. Use substitute fonts when

Slate Std is not available. For interior body text, use ITC

Berkeley Oldstyle Std. If Berkeley is not available, stay

with the same sans serif font as the headlines.

Additional references are on the following page.

Title slide Alternate title slide

Content slide Context slide with image

Divider page End slide

Applications 6.3


PowerPoint Templates:

Title Slides (OPTION 2)

A standardized banner and color system allows consistent

branding across all University PowerPoint presentations.

The screens shown accommodate all types of IWU

signatures in the identity system. The nameplate should

be placed on the lower left-hand corner of the cover page.

For all subsequent pages, the nameplate moves to the

bottom.

Use the current web identity background pattern as a

repeating element connected to the visual display of IWU

signatures.

Use the fonts system (see pages 4.1–4.3). A single sans

serif font is recommended for all headlines and small text.

Shown is the Slate Std family. Use substitute fonts when

Slate Std is not available. For interior body text, use ITC

Berkeley Oldstyle Std. If Berkeley is not available, stay

with the same sans serif font as the headlines.

Additional references are on the following pages.

Title slide Alternate title slide

Content slide Context slide with image

Divider page End slide

1 8 S E C T I O N T I T L E R E P E A T S A A T T H E T O P O F A L L P A G E S

Applications 6.4


Video Sign-off

Use the following guidelines for developing sign-off

frames for video and TV spots, and as a basis for web

banner advertising.

Script:

1. Preceding image dissolves to white as

2. Nameplate begins to fade in [.5 second]

3. Information/call-to-action line appears below

nameplate [.5 second]

4. URL or toll-free number replaces information line

[.5 second]

S I N G L E L I N E T H E M E L I N E S L A T E B O O K I N I W U R E D I N D W E S . E D U

I N D W E S . E D U8 6 6 - I W U - 4 - Y O U

4/3 Video TV proportion

Preferred sign-off coloration

16/9 HD proportion

Alternate sign-off coloration

S I N G L E L I N E T H E M E L I N E S E T I N S L A T E B O O K I N R E V E R S E

C I N C I N N A T I

S I N G L E L I N E T H E M E L I N E S E T I N S L A T E B O O K I N I W U R E D

Alternate signature. Always try to center the dotted rule as the center of the visual space.

Applications 6.5


Advertising

Brand image ad concepts created for the Adult Learning

and Leadership campaign use either strong academic or

lifestyle imagery, depending upon the audience. Note the

use of a modified address block and contact information

based on specific program campaign requirements.

For University-wide advertising, use the traditional

centered nameplate and contact information.

S C H O O L O F N U R S I N GD E G R E E A N D C E R T I F I C AT E P R O G R A M S

Applications 6.6


I N D W E S . E D U

I N D W E S . E D U

Vehicle Signage

When displaying the nameplate for University-wide

vehicle applications, always use the 1-color IWU Red

version for maximum legibility on a white background.

For permanent die-cut vinyl displays on darker colored

vehicles, always use the signature reversed out to white.

Display the nameplate on side doors (and rear doors,

where applicable). For wider expanses, use the horizontal

version. Always use the URL-based signature for rear

placements. When a vehicle is dedicated to a department

or administrative unit, always use the IWU nameplate.

Application may be a magnetic sign or applied die-cut vinyl.

I N D W E S . E D U

F A C I L I T I E S S E R V I C E S

Standard van showing multiple uses of Identity system

University-wide

URL signature

Dedicated vehicle

Available signatures for IWU vehicles

Automobile with dedicated unit-oriented magnetic sign

Use horizontal nameplate for wider spaces

Bus showing multiple uses of Identity system

F A C I L I T I E S S E R V I C E S

I N D W E S . E D U

Optional URL placed below center-right

Applications 6.7

I N D W E S . E D U


Exterior Campus Banners

For exterior or interior banners, always use the nameplate

surrounded by IWU Red for strong contrast and color

brand recognition. Strong photographic images may

also be used to emphasize the nameplate (dual flanking,

double-hung banners). When used as a single-flank

banner, display the nameplate set into the preferred IWU

containment box (see page 2.5). Strong contrasting Slate

Std typeface set into various color spaces provides high

impact. Always pick colors to pull from or contrast with

the image shown (see supplementary color palette on

page 3.2).

WE AREWORLDCHANGERS

WE AREUNAPOLOGETICALLY

CHRIST- CENTERED

Flanking dual banners (2-sided) Photo concept Single-flank banners (2-sided) Typographic concept

WE AREENERGIZED


CHRIST- CENTERED

WE AREWORLDCHANGERS


CHRIST- CENTERED

WE AREENERGIZED

Applications 6.8


Appendix 7.0

7.1 Naming System


IWU_Configuration_Description_Coloration.eps

Indiana

Wesleyan

University

abbreviation

File extension

.eps

Configuration

logo1V = primary logo-vertical

logo2H = secondary logo-horizontal

Coloration

7427-423pmsC = spot coated red and gray

704-424pmsU = spot uncoated red and gray

7427pmsC = spot coated red

704pmsU = spot uncoated red

423pmsC = spot coated gray

424pmsU = spot uncoated gray

K = all black

Rev = all white

Rev-7427pmsC = reversed spot coated red

Rev-704pmsU = reversed spot uncoated red

Naming System

Description

service = service unit

url = university url

campus = campus unit

school = school unit

Appendex 7.1

V I S UA L I D E N T I T Y M A N UA L

Documents

Indiana Wesleyan University Visual Identity Manual · MARCH 2012, VERSION 2 INDIANA WESLEYAN UNIVERSITY VISUAL IDENTITY MANUAL Basic Standards 2.0 2.1 The Indiana Wesleyan University