Indian Commercials-Bringing a Desi Flavor in Ads

8/2/2019 Indian Commercials-Bringing a Desi Flavor in Ads

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Indian Commercials-Bringing a desi flavor

in ads

Who doesnt love ads? Even though they bug the flow of an interesting show, break yourTV hypnotized state during a climax, they are entertaining no less!

Art has no language. However, more than music or a movie, its easier to watch an Ad inany language, at least for me. I have absolutely no language preferences in Adverts.

Like in all regions, Indian ads have a cultural influence on them that might not work in

other places. For example, the cute Cadburys Dairy Milk Silk ad featuring Bharatnatyam

Dancers having the chocolate on the wings of the stage as the show is in progress, has avery regional influence in it Eating with hands.

People from other regions mind find it disgusting to eat with their hand (though I dontthink they eat chocolate with knife and fork) and worse, to lick it off. (It does make me

wonder how this ad can be construed as disgusting while KFCs has sold in the eating-with-knife-and-fork communities for ages with their tagline Finger Lickin Good)

Most of the ads below are of recent times. While others of earlier times I like discussing.

Good ads

Geojit BNP Paribas

A man proposes to his lady at a candlelight dinner and they both get reveal theirshortcomings. No better way to make a point about transparency.

Dairy milk shubh arambh

All most all of the Dairy Milk ads are great. Be it the Silk ads, or Shubh Arambh, be it of

2010 or of 1990. Ever since I can remember Dairy Milk has most often had great ads.

Aachi Pickle Thottukollava

Thottukollava translates to Shall I touch?, its an old Tamil movie romantic song. The ad

features a lady and a guy singing lines from the song at a pickle bottle.

Ilayaraja (IR) for malabar gold

Though I had to squeeze my brain to analyze what was the correlation between IR (one of

the musical legends of India) and Gold, it seemed like a good twist from conventional goldads featuring marriage, or how gold makes one more attractive or makes a perfect gift or

dowry. Another one on similar lines, Joy Alukas Ad featuring Singer Shreya Ghosal.


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Bad ads

Hi Handsome Emami

Guy goes into a girls hostel to steal fairness cream. Why cant he just buy it? Besides I

hate most fairness cream ads. They have to make some ad to sell the product though itsannoying to make it seem like only fairness will get you a life partner.

Check out this annoyingBanjaras ad- Guy tells his prospective girl that she has everything

hed want in his dream girl except fairness.

It should have featured her kicking him where it hurts for being such a dork.

Kiscon TMT featuring Namitha- Whats the connection between the voluptuous Namithaand a TMT bar. Its repulsive to a point where Ill go to any length to ensure my builder

wouldnt buy Kis, Kis, Kiscon.

-Ranbir Kapoor Tata Docomo The whole point of an ad is to be entertaining

while endorsing a product. Not to listen to a speech,sirji.

Vodafone Facebook Hes always on facebook ad A very lengthy ad and its hardly

clear whether the ad is about Facebook or Vodafone.

Airtel DTH HD

High definition could have been portrayed better showing Godzilla approach you instead of

Kareena glaring at you when your favorite show breaks at an interesting moment.

Hit/Famous Ads I hate

Airtel Har Ek Friend Zaroori Hota Hai

Love the lyrics (translates to each friend is essential) but the rapid shifting of scenes

especially with girls dancing like evil spirits are possessing them gives me a headache (no

faking.)

Idea 3G to prevent population increase.

No comments.

Ads I hate for no Reason

Trisha Krishnan Lions Dates Honey

A western stylish and traditional desi Trisha talk about Lion Dates Honey. In the end, shesays Home , sweet home. How does that connect to honey? Turn off. An actresss

potential wasted on a mediocre ad story-line.


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Bournville Ghana

Each cocoa bean is inspected; now thats neither true nor interesting. A chocolate ad that

doesnt tempt you but tests your patience.

Disclaimer : The list above is only inclusive and not exhaustive. Personal Views of an

opinionated mind. No offense intended.

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Indian Commercials: Bringing a desi flavor in ads

1. Priya says:

December 21, 2011 at 8:19 AM

What I like best about Indian ads is that the desi flavour more or less makes them

so easy to relate to. The Fevicol series comes to mind. Or the McDowells Dhoni

shooter at Harbhajan.

The subtle nuances of a culture do creep in, however unfairly absolutist they mightseem! Interesting post.

Reply

2. bronxboy55says:

December 10, 2011 at 12:37 PM

These were fun to watch. Your post also made me think about how much I assume

advertisements reflect the culture from which they came. I wouldnt want anyone towatch American or Canadian television commercials and conclude that they are

accurate descriptions of daily life. Yet, if Im not careful, I may allow myself just

such misconceptions.

Reply

o bladenomics says:

December 10, 2011 at 1:12 PM

Have you ever thought about how some shows, say Masterchef Australiadiffers from Masterchef USA or Masterchef India? All of them are run with
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the same format and concept but the cultural difference in the show, in the

behavior of the judges and participants are obvious. Masterchef India is

more casual and unprofessional, Australia is elegant and USA is verydramatic with profanity used casually.

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Indian Commercials-Bringing a Desi Flavor in Ads