India Was the Sixth Largest Motor Vehicle

8/10/2019 India Was the Sixth Largest Motor Vehicle

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INTRODUCTION

Maruti udyog limited(mul) was established in1981 and production was

started in 1983. Its first product was maruti 800. Maruti udyog was renamed

as maruti udyog Suzuki india limited. In 2007. It is subsidiary of Suzuki motorcorporation, japan. It has market share of 42% of Indian passenger car market

in 2012-2013. It produced mare than 1 million units annually with 15

different model.

PASSENGER VEHICLES-DOMESTIC MARKETING SHARE

Passenger vehicle sales to increase from 3.2 million in FY2013 to 9.0 million in

FY2020E There are More than 35 market players.

other

17%

toyota

6%

m&m

12%

tata motors

12%hyundai

14%

maruti suzuki39%

market share 2013


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CAR MODELS (MARUTI)Model year Price

MARUTI 1983 2,10,027 - 2,32,610

OMNI 1984 2,17,655 - 2,82,013

GYPSY 1985 5,51,409 - 6,01,057

WAGONR 2000 3,57,880 - 4,44,674

ALTO 2000 3,21,358 - 3,34,598

2005 SWIFT

GRAND VITARA 2007 22,68,064 - 24,60,529

SWIFT DZIRE 2008 4,92,354 - 7,50,483

A-STAR 2008 3,81,171 - 4,66,219

RITZ 2009 4,32,237 - 6,33,612

EECO 2010 3,05,675 - 4,10,893

ALTO K10 2010 3,21,358 - 3,34,598

KIZASHI 2011 16,52,875 - 17,52,875

SX4 2011 7,38,114 - 9,79,786

ERTIGA 2013 5,98,970 - 8,70,970

CELERIO 2014 3,76,000-4,79,000

MODEL DISCONNTINUED

MARUTI 800 A_STAR

ESTILO.


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UPCOMING MODEL

CIAZ :6.99_9.80 LAC

MRWAGON:5.00 LAC

SX4S-CROSS:8 _12 LAC

FEATURES OF DIFFERENT MARUTI MODEL

ALTO K10 : it introduce K series engine.It is completely environmen

friendly and fuel efficient.

WAGONR GREEN:It is a fine balance of comfort space and

performance.It has CNG engine .it combine LPG technology.

RITZ:It is available into two model k-series petrol and diesel.

SX4:It has super turbo diesel engine.

KIZASHI:It is luxury car.

SWIFT : diesel and petrol car .

ERITGA GREEN:First utility vehicle with CNG ENGINE.

STINGRAY: for youth.

CELERIO :With revolutionary auto gear shift technology.


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NET SALE( IN MILLIONS)

SOURCE: Annual reports from(2010-2014).

PERFORMANCE OF MARUTI SUZUKI INDIA LIMITED

MARUTI SUZUKI GROWTH ANALYSIS

New WagonR launched april 2010.

Green Range (CNG) SX4, Estilo, WagonR,Eeco & Alto launched

500,000th K-series engine rolled out 2010.

Alto K10 Powered by the K-series engine, Indias favorite brand just got

better and zippyThe 998 cc engine in the Alto K10 has been carefully

designed to be environment friendly and fuel efficient (2010).

Kizashi sports sedan launched 2011.

SX4 Diesel variant launched 2011.

5 plants in the Gurgaon and Manesar areas of Haryana equip Maruti

Suzuki with a production capability of 1.55 million units per Annum.

Launch of the all new Swift in Petrol and Diesel versions in aug2011.

289,585

358,490 347,059

426,126 426,448

2.4 4.4 1.8 2.82 2 3 5

2009-10 2010-11 2011-12 2012-2013 2013-2014

Chart Title

Series 1 Series 2 Series 3


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Expanding safe driving training infrastructure and we now have 6

major institutes of driving and traffic research plus over 200 driving

schools all over the country 2011.

According to the carmaker, its domestic sales during July2012. stood at

71,024 units, compared to 66,504 units in July last year, up 6.8 percent.

The sales were driven mostly by its compact sedan Dzire, which clocked

11,413 units.

Swift and DZire, enter the SUV/MUV space with a new model

Ertiga,2011.

Maruti Suzuki introduced a refreshed version of Ritz (Diesel) starting at

5.31 lakhs in an exclusive fresh colour - Mystique Red 2012.

Maruti Suzuki launched the New Alto 800 2013.

Introduced ERTIGA Green, CNG Model on 25th June 2013

Introduced Celerio with the revolutionary Auto Gear Shift technology

on 6th February 2014


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EXPORT

Maruti Suzuki attained 1 million cumulative exports in 2013.

Maruti Suzuki India Limited exporting to 98 countries in Europe, Asia, Latin

America, Africa and Oceania.. In year 2009-10, Maruti Suzuki clocked export

sales of 147,575 units its highest ever and in 2011-12, the company exported

1,27,300 units.

The following are the top ten export destinations of Maruti Suzuki India

Limited.2010

Source: http://www.marutisuzuki.co

Netherlands ,

78,514

Algeria , 68,506

Italy , 52,250United

Kingdom ,

48,641

Chile , 45,029

Germany , 38,423

Srilanka , 30,078

Hungary , 22,924

Nepal , 22,368

Egypt , 18,523


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KEY STRAGEIES

The strategy of the company offer a compact, modern and fuel efficient car

Maruti Suzuki believes in Innovative Marketing Strategies.

Brand Positioning Strategy Of Maruti Suzuki India Limited:

Maruti Suzuki repositioned Swift as Sunshine Car (smart car for young

people) from earlier complete family car. This was done because the

competitors were coming out with similar products and then Maruti

Suzuki started what they call as Emotional Positioning.

SX4 Diesel variant launched 2011.

Maruti Suzuki introduced a refreshed version of Ritz (Diesel) starting at

` 5.31 lakhs in an exclusive fresh colour - Mystique Red2012.

Introduced ERTIGA Green, CNG Model on 25th June 2013

Expand presence in export markets with products like Swift, Dzire and

Ertiga 2013.

Introduced Celerio with the revolutionary Auto Gear Shift technology

on 6th February 2014.

Celerio, powered by Maruti Suzukis auto-gear-shift technology,

represents a path-breaking solution for the Indian market. It provides

convenience atless cost, with no compromise on mileage2014.

The new Maruti Suzuki CIAZ in the premium mid-size sedan segment

(displayed at Auto Expo 2014) is up and ready to be launched soon.

Promotional Strategy Of Maruti Suzuki India Limited

Rural India is a fast emerging as a focus area in the countrys economy.

Maruti knew that there is a great potential in rural markets & in rural

markets.

In May 2009, Maruti launched an outdoor campaign for Wagon R using

billboards, mobile vans, unipoles etc. The outdoor ads of WagonR were

placed on 23 outdoor sites in and around airports of several cities

across India.


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Mobile Support (MMS) vans, capable of reaching the customers

doorstep and fully equipped to handle normal service and repair needs.

it aim to considerably enhance its presence through this low-cost

distribution format. Meanwhile, RDSEs will continue to enhance

customer engagements.2013

The company emphasise on road safety and environment friendly

products. The company has launched road safety mission under which

5,00,000 people will be trained in the next three years.2013

This will be done through two channels - Institute of Driving Training

and Research (IDTR) and the Maruti Driving Schools spread across the

country. Of the 5, 00,000 people to be trained, at least 1,00,000 will be

people from underprivileged section of society, who are keen to take

driving as a profession. The company has always promoted the concept of "Reduce, Reuse,

Recycle" (3R's). in 2012.The company has taken help of all the

promotional tools like radio, television, road shows, print media,

workshops and seminars to promote their cars.

Maruti introduced the concept of R-outlets during 2013-14. In our

distribution architecture, R-outlets is our way to reach out deeper than

emerging market outlets. Maintenance service will be provided via

Maruti

Distribution Strategy

It has the largest distribution & Service network comprising of over 400 sales

showrooms, over 600 dealer workshops, and 1900 Authorized Service

Stations spanning across over 1190 cities unparalleled in the country. It has

30 Express Service Stations on 30 National Highways across 1,314 cities in

India.


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Competitive Forces

Year 2012 Unit sale in compact

segment

Revenue in crore

Maruti Suzuki 21185 37,522.4

Hyundai Motor Ind. 18908 33,46021

Tata Motors 8748 28,738

Honda 1828 6,55,892


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HYUNDAI:

It is south korea company.

2ndlargest car manufacturer in India .

Debut in 1998 with launch of Santro.

By 2004 had 5 models, Santro, Accent, Sonata and Elantra and Getz.

In 2007 launched i10 that give stiff competition to wagon R.

Hyundai grand I1o to take on Maruti Swift.It come with two

enginevarients 1.1 litre diesel and 1.2 litre petre.

Hyundai launched the Xecent compact sedan in india .that give

competition to swift dzire.

Hyundai Verna compete with Maruti ciaz

TATA

3rdLargest in Passenger Cars

Launched Indica in 1998

Acquired Jaguar and Land Rover brands ( 2008) .

TataIndigo Ec

Launch of Nano in 2009,MANZA, High Market share in diesel marke


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When Swift was initially launched it was positioned as The Complete Family

Car. Since Swift was launched in B-Segment, it had Santro and Tata Indica as

its biggest competitors in that segment. The stylish Tall Boy Design of Swift

together with its slogan helped it to position itself as one of the cars to look

upon.

Substitution - The threat of substitution is medium, there are various

substitution product of Maruti like bus, trains, aircraft etc. and also company

facing a competition from Chinese car. Hyundai, Nissan has come up with

really impressive cars to challenge the dominance of Maruti. To response this

and maintain its dominance in small segment, the Maruti announces WagonR

r and Alto 800 in the year 2012-2013.

Key Success

Maruti Suzuki wins the Businessworld International Business Awards

2012 (Exports Auto and Engineering Category).

Maruti Suzuki Zen Estilo and Swift DZire ranked as the most dependable

cars by our customers(2013).

4/5 top selling models in country from maruti Suzuki in 2013-2014.

16% growth in rural scale in 2013-2014.

1000+ maruti mobil support(mms) vehicls operating.

4.49 lakh+ people trends in safe driving in year (2013-2014).

MARUTI SUZAKI FUTURE PLAN

Maruti Suzuki has decided to enter the sub -800cc Segment.Two cars

that is Palette and MR Wagon unveiled during Delhi Auto Expo.

It plans to buy real state for dealer in india and built factories for parent

Suzuki

It plan to build its own family of diesel.

No to premium segment, focus will remain on small.

Maruti is considering expanding its Oracle footprint. The company is

evaluating Oracle Advanced Supply Chain Management and Oracle

Enterprise Asset Management.


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REFERENCES

Maruti Suzuki India Ltd, Annual Report 2010-11,from

www.marutisuzuki.com.


www.marutisuzuki.com





http://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-

maruti-suzuki.

http://www.marutisuzuki.com/Latest-Maruti-Company-Update.aspx

http://www.scribd.com/doc/52392026/Maruti-Suzuki-Advertising-Strategies.
http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-maruti-suzukihttp://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-maruti-suzukihttp://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-maruti-suzukihttp://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-maruti-suzukihttp://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-maruti-suzukihttp://www.marutisuzuki.com/Latest-Maruti-Company-Update.aspxhttp://www.marutisuzuki.com/Latest-Maruti-Company-Update.aspxhttp://www.marutisuzuki.com/Latest-Maruti-Company-Update.aspxhttp://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-maruti-suzukihttp://www.slideshare.net/saurabhkumarlohal/marketing-strategy-of-maruti-suzukihttp://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://www.marutisuzuki.com/


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CASE SYUDY

MARUTI UDYOG INDIA LIMITED

SUBMITTED TO: SUBMITTED BY:

DR.GURCHARN SINGH SANDEEP KAUR

PH.D(management)

742

SCHOOL OF MANAGEMENT STUDIESPUNJABI UNIVERSITY

PATIALA


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India Was the Sixth Largest Motor Vehicle