€¦ · Web view“School Board of Broward County (Broward County Public Schools, 2017e) is the sixth largest school district in the nation and the second largest in the state

Proposal for an ITDE Program

by

Adrienne Fuller

IDT 8012

Management and Evaluation of ITDE Programs

Dr. Michael Simonson

Nova Southeastern University

August 12, 2017

Rev 1/12/2016 AK

Certification of Authorship

Submitted to: Dr. Michael Simonson

Student’s Name: Adrienne Fuller

Date of Submission: August 12, 2017

Purpose and Title of Submission: Proposal for an ITDE program

Certification of Authorship: I hereby certify that I am the author of this document and that any assistance I received in its preparation is fully acknowledged and disclosed in the document. I have also cited all sources from which I obtained data, ideas, or words that are copied directly or paraphrased in the document. Sources are properly credited according to accepted standards for professional publications. I also certify that this paper was prepared by me for this purpose.

Student's Signature: Adrienne Fuller

Rev 1/12/2016 AK

Introduction

“School Board of Broward County (Broward County Public Schools, 2017e) is the sixth

largest school district in the nation and the second largest in the state of Florida” (para. 1).

Broward schools believe that investments in safety, music & art, athletics, renovation, and

technology (SMART), will lead to lead to SMART students (BCPS, 2017g). The strategic plan

for the school district has three goals to provide high quality instruction, continuously improve,

and effectively communicate (BCPS, 2016a). BCPS is committed to embracing technology and

ensuring that all stakeholders benefit from the resources. The intent of this proposal is to provide

background information about the ITDE departments of the Broward County Public School

System. This paper will discuss the status quo of the ITDE units, describe the players that

makeup the ITDE unit, describe the need for change within the unit, explain the suggested

change, provide organizational charts for the unit, and describe the proposed staffing needs for

the change.

Background & Demographic Information

Workplace

BCPS has been in existence since 1915 and became the first school district in the state of

Florida to receive full accreditation back in 1962 (BCPS, 2016b). Based on the enrollment for

the 2016-2017 school year BCPS served over 270,000 students. “BCPS serves a diverse student

population, with students representing 208 different countries and 181 different languages”

(BCPS, 2017e, para. 1). BCPS consists of over 300 schools, nearly 30% charter schools, 40%

elementary, 11% middle, 10 high, and the remaining 9% are combined schools or centers (BCPS,

2016b). BCPS employs nearly 33,000 people with approximately 45% of them being

instructional staff. In addition to serving over 270,000 students and employing over 33,000

Rev 1/12/2016 AK

people, BCPS also serves about 175,000 people in the technical schools and the adult and

community schools (BCPS, 2016b).

BCPS strives to educate students to prepare them for the future by providing many

programs such as magnet programs to help students prepare for college and careers (BCPS,

2016b). BCPS provides global experiences for students exposing them to international business

practices, teaching, hospitality and tourism, and so much more. BCPS makes technology a top

priority for the district and they provide support for students and families. The online platform

provides opportunities for the needs of students to be met on an individual basis. Students are

also able to set educational and career goals using some of the technology tools provided through

the BCPS. BCPS leaders are determined to reach all students and help them strive for greatness.

BCPS formed a strategic performance management team that began operations in the 2016-2017

school to begin tracking and monitoring improvements across the school district (BCPS, 2017e).

When it comes to improving communication, BCPS (2016a) desires to “focus on three main

areas: external communications; internal communications, and marketing our schools, programs

and initiatives” (p. 40). BCPS wishes to effectively communicate goals and initiatives to all

stakeholders and remain connected to help improve the overall perception of the school district

(BCPS, 2016a).

ITDE unit

“Technology is one of the cornerstones of the SMART initiative. The work to improve

technology infrastructure and provide new devices in schools is already underway” (BCPS,

2017g). BCPS received close to $80 million dollars to use for any technology needs within the

district from the Bond Program that was voted on and approved back in 2014 (BCPS, 2017g).

According to BCPS (2016a) every school in the county offers activities and courses related to

Rev 1/12/2016 AK

computers. BCPS has two departments related to ITDE, the Information and Technology (I&T)

department and the Innovative Learning department. The Information and Technology (I&T)

department of the BCPS is responsible for providing services for the entire school district that

are technology and communication based (BCPS, 2017c). The innovative learning department

seeks to help students strive for success using their unique innovative abilities, collaborating

tools, and using digital tools and resources (BCPS, 2017d).

The Status Quo

The I&T department of BCPS researches, designs, implements, monitors, and manages

solutions that are designed to increase student academic success and improve productivity

(BCPS, 2017c). “I&T delivers and supports computer equipment, software solutions,

communications systems, network connectivity, project management, and application hosting

and support services for schools and support operations throughout the school system” (BCPS,

2017c, para. 1). This department has provided and supported tools that aid in classroom

instruction, assessment tools, and virtual instructional tools.

“The Innovative Learning Department is an integral part of Broward County Public

Schools' Learning Division, focusing on supporting and implementing innovations in teaching

and learning to assist BCPS students, teachers, and administrators with transitioning to

personalized learning environments” (BCPS, 2017d, para. 1). In addition to the IT department,

the innovative learning department is also a part of the ITDE efforts for BCPS. The innovative

learning department is divided into five units: instructional material, instructional technology,

gifted & talented, distance learning, and the Broward County school library (BCPS, 2017d). The

instructional materials and digital materials team is responsible for all instructional materials

including the textbook adoption process (BCPS, 2017b). The instructional technology team is

Rev 1/12/2016 AK

responsible for providing digital tools and resources and training and support for the digital

resources for all individuals throughout the school district. The gifted & talented team ensures

that the needs of all gifted and talented students within the district are met (BCPS, 2017d). The

distance learning team focuses on webinars and global scholars which connects middle school

students with others across the nation (Innovative Learning, 2017e). The Broward County school

library offers in array of resources not only for librarians but for teachers and students as well

(BCPS, 2017d). The resources are digital tools that can be used for enrichment purposes or as

instructional strategies in the various subject areas.

The Players

The Innovative Learning department for BCPS is a vital part of the learning initiatives for

the district (BCPS, 2017d). This department focuses “on supporting and implementing

innovations in teaching and learning to assist BCPS students, teachers, and administrators with

transitioning to personalized learning environments” (BCPS, 2017d, para. 1). The Innovative

Learning unit of BCPS consists of five units, the instructional technology team, the instructional

materials team, the library media team, the distance learning team and the gifted and talented

team (BCPS, 2017d). This department is currently being led by the visionary leadership of Dr.

Daryl Diamond, who serves as the director of the Innovative Learning department. Dr. Diamond

leads a team of approximately 27 people that have taken on various tasks to aid in the success of

the department through the promotion of innovative learning efforts (Innovative Learning,

2017c). The department is made up of instructional technology specialists, online course

designers, staff developer, project manager, curriculum supervisors, gifted services coordinators,

assistants, and supporting personnel. There are seven instructional technology specialists:

Dominic Church, Sharlene Kellier, Adam Rizza, Dana Rubenstein, Ellen Siversen, Randy

Rev 1/12/2016 AK

Stephen, and Rhonda Weimann (Innovative Learning, 2017c). “The Instructional Technology

team works with schools to develop pathways to personalized learning through the digital

classrooms and digital infusion programs” (BCPS, 2017d, para. 2). The next group is the online

course design team. This team consists of four people: Martina Blanco, Claudia Dilgen, Ranald

Marx, and Jarlyn White (Innovative Learning, 2017c). The online course design team assists in

managing instructional materials that promote student achievement, facilitate online course

content, manage digital resources that have purchased by the school district, etc. (BCPS, 2017d).

Neena Grosvenor is over staff development and library media (Innovative Learning, 2017c).

LoriAyn Stickler, serves as the only project manager for technology and instruction. There are

two curriculum supervisors, Lynne Oakvik for the library media unit, and Zuzel Rodriguez for

the gifted and talented unit. Gifted and talented services also has three coordinators, Jacalyn

Schulman, Jacob Aronin, and Cathy Keeler. This department is also supported by a staff assistant

that leads helps with the Global Scholars program and leads videoconferences. Additional

support staff are as follows: Sue Barber (Clerk Specialist III), Desiree Berger (Manager Destiny

& MARC records), Cindy Chaulsett (Secretary), Shernell Dozier (Technical Service Specialist),

Harold Dugue (Micro-Computer Tech Specialist), Dee Moncrief (Instructional Materials

Distribution Facilitator), Ivette Rivera (Office Manager), and John O’Bryan (Training Analyst).

Need for change

The strategic plan for 2016-2017 for BCPS set specific, measurable, achievable, and

relevant goals for the upcoming years to help the school district face their biggest challenge

(BCPS, 2016a). According the Superintendent of BCPS Robert Runcie, “Today, we face our

greatest challenge, which is to achieve consistent, steady and sustainable Districtwide

improvements in teaching and learning, while closing achievement gaps” (BCPS, 2016a, p. 3).

Rev 1/12/2016 AK

Mr. Runcie believes that closing the achievement gap must include assisting educators by

providing innovative strategies to help them with the task of educating students. He wants to

ensure that students receive foundational elements and learning tasks where students must use

their problem-solving skills (BCPS, 2016a). Mr. Runcie recognizes that something must be done

to recruit and retain quality educators. He highlights the need for continued excellence in

professional development in addition to other strategies to attract quality educators to the school

district. Mr. Runcie believes that the time has arrived for BCPS to make adjustments to the status

quo of the school district and become innovative with the intent of ensuring that all students

succeed.

Another reason change is needed in the ITDE departments is to help improve or maintain

quality instruction (BCPS, 2016a). The strategic plan for BCPS identifies high quality instruction

as one of the areas that need improvement. Over the next three years BCPS is looking to increase

the percentage of student proficiency in reading and math by approximately four percent for

reading and seven percent for math. This improvement will require the efforts of teachers,

parents, and others within the community. BCPS (2016a) is “committed to working with

families, social organizations and communities to improve the quality of learning that students

experience before they enter school” (p. 20). The improvement is needed primarily in early

childhood education and middle grades education (BCPS, 2016a). BCPS also recognizes that

intensive training is needed for educators and parents in understanding adolescence, creating

rigorous learning experiences, preparing engaging and challenging thematic units, and preparing

students for colleges and careers. BCPS desires to build a culture for the school district that is

college and career driven, but they recognize that training and overall instruction must be set in

order to accomplish this task.

Rev 1/12/2016 AK

Another reason why change is needed in the ITDE departments is because BCPS

recognizes the need for improvement in communication with stakeholders (BCPS, 2016a). The

district desires to increase social media engagement with all stakeholders and increase mobile

app downloads. At the time of publication of the BCPS strategic plan 2016-2017, there were

19,000 downloads for the mobile app for the school district, approximately 11,500 likes on

Facebook, and 36,000 followers on Twitter. BCPS employs and serves over 400,000 people with

30,000 of those individuals being employees (BCPS, 2016a). There is a need to improve

communication and engagement between the school district and their stakeholders (BCPS,

2016a).

The need for change is identifiable and the resources lie within the Innovative Learning

department of BCPS that many of BCPS stakeholders are unaware of. There are numerous

resources for teachers, students, parents, and others within the community that are made

available through the Innovative Learning webpage free of charge (Innovative Learning, 2017b).

These resources have been strategically chosen based on the needs of the school district and have

been purchased for usage for the stakeholders. According to Public Agenda (2012) surveys show

“that almost two thirds—65 percent— of parents surveyed said they wished they could be doing

more when it comes to involvement in their child's education and only 34 percent are satisfied

with the way things are” (para. 3). Parental involvement decreases as students move into

secondary schools (Public agenda, 2012). One of the barriers to increasing parental involvement

is parents not being aware of information or the options that are related to the schools. Parents

need additional resources to help their children complete learning tasks and they need to be made

aware of what is going on not only in their child’s school but the school district as well. As a

teacher within the school district, I was unaware of many of the resources made available

Rev 1/12/2016 AK

through the Innovative Learning department. A few of the resources I discovered through word

of mouth. The Innovative Learning department provides links for over 10 applications and they

also provide a newsletter that contains information about the department with information about

trainings and other resources that are available (Innovative Learning, 2017d). For example, for

the summer the department compiled over 30 resources for teachers entitled “Teacher Summer

Playground”. These applications were made available but many teachers are unaware that these

resources were provided. If the school district desires to involve the community in helping

improve the achievement gap or if they desire for parents and educators to receive training, then

continued changes are necessary. Change must first begin in this ITDE department.

The current organizational structure for BCPS does have a Social Media unit but it is

under the public information department which is responsible for all communications between

the district and news media (BCPS, 2017g). According to BCPS (2017g), “From media releases

to the District's website - to events and press conferences, the Public Information Office

continually looks for ways to engage the community, while sharing the incredible achievements

of Broward County Public Schools” (para. 1). According to the strategic plan for BCPS there is

still a need for improvement in communication and social media presence (BCPS, 2016a). The

department currently solely handles these efforts. To improve in these efforts at a faster pace it

will be beneficial for this department to partner with the Innovative Learning department to

include some educational content. The social media unit is managed by the Integrated Marketing

Communication & Social Media manager who decides the approach the school district will take

as it relates to social media (BCPS, 2017f). This title alone reveals that the purpose of BCPS

social media accounts is to market the school district. Due to the nature of security and privacy I

do feel it is necessary for this unit to remain under the supervision of the Marketing/Social media

Rev 1/12/2016 AK

manager and the Chief Public Information Officer but I do feel it is necessary to have a program

that prepares and/or shares instructional strategies and resources on social media platforms.

There is an array of other social media platforms that the school district can explore for adding

this educational piece and allowing the creation of this program through the Innovative Learning

department will benefit all stakeholders of BCPS.

Social media and education

Social media in education is growing in popularity as we move into the future. Jennings

(2017) mentioned in his article about “8 Social Media Accounts to Learn From” that, “Social

media is no gimmick; it’s a direct line to audiences you wouldn’t otherwise reach and mediums

better served to deliver your message than any traditional approach” (para. 1). Many school

districts and schools are on board with increasing social media usage (Jennings, 2017). The

school districts use the social media pages to share a multitude of things from announcements, to

photographs and video clips of various events, to highlighting educational apps. Hughes (2016)

points out in his article on “How Social Media is Reshaping Today’s Education System”, that

social media has gained popularity amongst teenagers with over nine out of 10 of them having at

least one of the social media applications. Students, parents, teachers, and others are using social

media to build relationships, share ideas, share best practices, etc. (Hughes, 2016). Social media

is now being used within classrooms, within local schools, and within school districts around the

world. Although social media has gained popularity, many parents, teachers, students and

community leaders that utilize social media still may be unaware that the school district has

social media pages or for whatever reason they haven’t had the desire to download the

applications, follow, or like the various pages. This is one of the issues that BCPS faces (BCPS,

2016a). It is time to make this connection between BCPS and all stakeholders through the

Rev 1/12/2016 AK

engagement of social media. The Innovative Learning department already has the duty of

managing all the instructional resources for the school district and it would be befitting if the

new social media program to be added to this department (BCPS, 2017d).

Suggested change

BCPS is preparing to embark on year two and three of their strategic plan with a goal of

pursuing other opportunities that entail enhanced capabilities and investments and a goal of

making sure that the programs that begun in previous years are on target to reach some of the

challenges the district is faced with (BCPS, 2016a). Based on the goals and areas of need

addressed in the strategic plan for the school district, I am suggesting that adjustments be made

in the Innovative Learning department to include an instructional social media program that

provides information that focuses on innovative learning and teaching methods. This program

will highlight all resources that have been purchased by the school district, provide training

videos on how to use those resources, offer live classroom demonstrations, provide student and

teacher feedback regarding resources, provide support for the utilization of programs, provide

videos and podcasts on effective instructional strategies, offer engaging homework and study

tips, provide blogs, offer resources on how parents can assist students with hw or projects

through the usage of available resources, etc. This program will also help improve the social

media presence for the school district with the intent of increasing the connection between the

school district and all stakeholders. This will be an effective marketing strategy to help in the

efforts to improve how everyone views BCPS.

This suggested change of adding a social media program to the Innovative Learning

department will increase the involvement of parents because now parents will become more

informed about things taking place within the school district since they will now be motivated to

Rev 1/12/2016 AK

download the app and follow the social media accounts for the school district. In addition to

being well informed parents, teachers, and students will receive training if needed. There will be

instructional videos posted and links to podcasts and other resources that will be beneficial. This

will hopefully eliminate some of the embarrassment many parents may have when it comes to

helping to educate their children. Once parents begin to use the resources and instructional

strategies that are provided by the school district with their children, this should lead to students

improving academically. Students will also receive training using some of the resources as well,

which will hopefully lead to increased usage and ultimately positively impact their academic

success. Teachers and others within the community will now be informed frequently when new

resources and strategies become available. They will receive information on how to use these

sources within their classrooms, homes, resource centers, churches, community centers, etc. to

help students to reach academic success. This program will also help the marketing department

as they seek to increase communication with stakeholders.

Mission Statements

Current mission statement

“Innovative Learning is committed to empowering all learners to achieve their highest

potential through customized learning, creativity, collaboration, and the infusion of digital tools

and resources” (Innovative Learning, 2017b, para. 1).

New mission statement

Innovative Learning is committed to creatively, collaboratively, and innovatively

empowering all learners to reach their highest potential through customized learning, infusion of

digital tools, internet based applications, and resources (Innovative Learning, 2017b).

Why are changes in the mission statement needed

Rev 1/12/2016 AK

The new mission statement is almost identical to the current mission statement. The

department is not being restructured so it was not necessary to change the entire statement. Since

only one program is being added that includes internet based applications it was necessary for

that to be reflected in the new mission statement.

Unit Goals/Objectives

The first goal for the proposed change is to help students reach their highest potential and

build a culture of college and careers (BCPS, 2016a). One objective for this goal is to increase

the amount of training offered for educators. Another objective for this goal is to increase the

amount of resources for parents. The final objective is to increase the amount of advertisement of

resources that are provide by the Innovative Learning department.

The second goal for the proposed change is to increase the social media presence for the

school district (BCPS, 2016a). One objective for this goal is to increase the percentage of social

media engagement. Another objective for this goal is to increase the amount of engaging content

on social media applications for all stakeholders.

The third goal for the proposed change is to increase parental involvement. One objective

is to increase the amount training videos for parents. Another objective for this goal is to increase

the amount of education related web based applications for parents. The final objective for this

goal would be to create a blog with educational strategies and other relevant and engaging

information for parents.

Rev 1/12/2016 AK

Organization charts for the unit

Figure 1. Current organization for Innovative Learning. This figure illustrates the original

organizational flow for the Innovative Learning unit. (Innovative Learning, 2017c).

Rev 1/12/2016 AK

SUPERINTENDENT OF SCHOOLS

CHIEF ACADEMIC OFFICER

DIRECTORInnovative Learning

TRAINING ANALYST

CURRICULUM SUPERVISORLibrary Media

PROJECT MANAGER

Technology & Instruction

INSTRUCTIONAL TECHNOLOGY SPECIALISTS

ONLINE COURSE DESIGNERS

CURRICULUM SUPERVISOR

Gifted & Talented

GIFTED SERVICES

COORDINATORS

Figure 2. New organization chart for Innovative Learning. This figure illustrates the

organizational structure of Innovative Learning with the new position added. (Innovative

Learning, 2017c).

Rev 1/12/2016 AK

Proposed staffing needs for the unit

The new position I would like to propose for staffing needs for the Innovative Learning

unit is an Instructional Social Media Specialist. The instructional social media specialist will

assist the Integrated Marketing Communication & Social Media manager in managing and

updating the social media sites for the school district. This person will share the responsibility for

the growth of BCPS presence on social media sites. This individual will also work closely with

the Technology & Instruction Project Manager regarding the content that should be shared. This

specialist will be expected to research other social media platforms that would be beneficial for

providing instructional resources. The specialist will also search for additional resources for

parents, students, teachers, and any other stakeholders interested in increasing student

achievement. The instructional social media specialist will develop creative ways to showcase

various instructional strategies. This specialist must be prepared to take on any tasks associated

with the promotion of instructional resources via social media.

Proposed budget

Description Current Budget (per year) New Budget (per year)Instructional Media Services (BCPS) 21,912,544.00$ ISM Specialist salary 65,000.00$ Social media certification 500.00$ Additional social media applications (including blog site) 6,000.00$ Training videos (12 videos) 24,000.00$ End of year total 21,912,544.00$ 22,008,044.00$

This proposed budget includes the existing budget for Instructional Media services for the

entire school district. The funds in this department will be support this change in the ITDE unit.

The new budget includes the salary for the new proposed position, the cost for training, the cost

of creating training videos, and the cost of obtaining additional social media applications. The

Rev 1/12/2016 AK

additional expenses have been added to the existing budget to produce the total proposed

budget.

Public relations plan

The suggested change for the innovative learning department will impact the Innovative

Learning department and the E-communications team in the Public Information department. The

Innovative Learning department of BCPS desires to help all learners reach their highest potential

through the inclusion of digital tools, applications, and resources (Innovative Learning, 2017b).

The goals that have been established to achieve this mission is to help students reach their

highest potential, increase social media presence, and increase parent involvement (BCPS,

2016a). In an effort to achieve the goals that have been established, a new position has been

created in the Innovative Learning department. The new position is Instructional Social Media

(ISM) Specialist. The entire Innovative Learning department will need to be informed of this

change with clear directives being given to the Project Manager of technology and instruction.

The ISM specialist will report directly to the Project Manager of technology and instruction. The

Chief Academic Officer will also need to meet with the Chief Public Information Officer to

describe the need for change, share suggested changes, share how the marketing and

communications department will benefit from this change, and request feedback. With the

support of the Chief Public Information Officer, he will then notify the director of Marketing and

Communications of the upcoming changes in the Innovative Learning department. The director

of Marketing and Communications will then meet with the manager of Integrated Marketing

Communications and Social Media to explain the upcoming changes. The director of Innovative

Learning will need the support of the manager of Marketing and Communications to aid in

Rev 1/12/2016 AK

reaching the set goals. The Chief Academic Officer will be the person responsible for

implementing the public relations plan.

The Innovative Learning department desires to increase the amount of resources for

parents, increase the amount of training offered for educators, and increase the amount of

advertisement of these resources that are provided by the Innovative Learning department. The

ISM specialist will work with the Project manager of Technology and Instruction to research

new educational resources for parents and prepare a list to be shared on social media accounts

within three months. The ISM specialist will meet with the manager of Integrated Marketing

Communications once a month to compile creative ways to advertise resources using BCPS

social media accounts. The ISM specialist will work with the Innovative Learning team over a

period of six months to increase the amount of training for educators and advertise these

trainings via BCPS social media accounts. The team will meet once a month to discuss training

opportunities and ways to advertise these trainings with a goal of increasing the number of

educators participating in the trainings being offered.

Through the modification that is taking place, the Innovative Learning department seeks

to increase the percentage of social media engagement and increase the amount of engaging

content on social media applications for all stakeholders. The ISM specialist will partner with the

manager of Integrated Marketing Communications within the first month to establish a

percentage goal for increasing BCPS social media engagement over the next six months. The

evaluate the numbers quarterly to monitor the progress. In addition to establishing a percentage

goal, they will also create an ongoing list of ways to creatively engage stakeholders through the

social media applications.

Rev 1/12/2016 AK

The Innovative Learning department also seeks to increase the amount training videos for

parents, increase the amount of education related web based applications for parents and create a

relevant engaging blog for parents, through the changes that are being made. The ISM specialist

will work with the department team to create monthly educational training videos for parents.

The ISM specialist will ensure that the training videos are promoted via BCPS social media

accounts. The ISM specialist will continuously research new education related web based

applications for parents. Each month at least one new application will be featured via BCPS

social media accounts. The ISM specialist will begin the process of creating a blog for parents of

BCPS students. The ISM specialist will meet with the Innovative Learning team to brainstorm

topics for the blog and a projected launch date. The goal will be to launch the blog within six

months of the first meeting date.

The ICM specialist will have a challenging role of working with others to reach the goals

that the department have established. Due to the challenging tasks that are forthcoming, the ICM

specialist will need to have virtual meetings via Skype and phone conferences, in addition to

face-to-face meetings. The ICM specialist will be evaluated once a year by the Director of

Innovative Learning. Surveys for all stakeholders will be given via BCPS social media

applications, the BCPS website, and the Innovative Learning blog to offer feedback on the

continuous changes.

Professional development/Training

The ICM specialist will need to undergo training and obtain a certification in social

media marketing to gain or enhance skills that are necessary for the job. The ICM specialist will

take the social media certification training through Boot Camp digital (Boot camp digital, 2017).

The social media certification is 30 module training course that focuses on enhancing social

Rev 1/12/2016 AK

media marketing skills such as blogging, social media planning, success tips, rules of social

media engagement, etc. The specialist will have a maximum of three months to complete this

certification. The cost of this program is $497 (Boot camp digital, 2017).

Timeline

Month Week Description Performed by

August Week 1 Inform Innovative Learning department about upcoming changes

-addition of new staff member

-provide clear directives for project manager of technology and instruction

Chief Academic Officer

Week 2 Meet to discuss the need for change in the Innovate Learning department-share suggested changes-share how marketing and communications department will benefit from change-request feedback

Chief academic officer and Chief

public information officer

Week 2 Create a proposal of changes to submit to BCPS superintendent of schools for approval -Upon approval notify Chief Public Information Officer of approval


Rev 1/12/2016 AK

Week 3 Discuss upcoming changes for department

Chief Academic Officer and Manager of Integrated Marketing

Communications (IMC)

Week 3 Advertise position for an Instructional Social Media (ISM) Specialist


Week 3 Create an implementation plan


September Week 2 Hire ISM Specialist Chief Academic Officer

Week 3 Begin social media certification modules

ISM specialist

October Week 1 Compile creative ways to advertise resources using BCPS social media accounts

Establish a six month percentage goal for increasing BCPS social media engagement

Evaluate the percentage goals for social media engagement

Create an ongoing list of ways to creatively engage stakeholders

ISM specialist and IMC manager

Rev 1/12/2016 AK

through the social media applications

Week 2 Create additional training for educators -advertise these trainings via BCPS social media accounts

Discuss training opportunities and ways to advertise these trainings

Innovative Learning Team (including ISM specialist)

Week 3 Create a monthly educational training video for parents-promote on BCPS social media accounts

ISM specialist and others from

Innovative Learning team

November Week 1 Compile creative ways to advertise resources using BCPS social media accounts


Create an ongoing list of ways to creatively engage stakeholders through the social media applications


Week 2 Create additional training for educators -advertise these


Rev 1/12/2016 AK

trainings via BCPS social media accounts





December Week 1 Compile creative ways to advertise resources using BCPS social media accounts







Rev 1/12/2016 AK




January Week 1 Compile creative ways to advertise resources using BCPS social media accounts










Week 4 Begin quarterly feedback via survey social media apps,


Rev 1/12/2016 AK

website, blog

February Week 1 Compile creative ways to advertise resources using BCPS social media accounts








Brainstorm topics for blog and choose a projected launch date



Rev 1/12/2016 AK

Week 4 Begin creating content for a blog for parents of BCPS students

ISM specialist

March Week 1 Compile creative ways to advertise resources using BCPS social media accounts










April Week 1 Compile creative ways to advertise resources using BCPS social media


Rev 1/12/2016 AK

accounts









Week 4 Evaluate ICM specialist

Director of Innovative Learning

team

Decision makers

This proposal was designed to discuss the need for change within the ITDE unit for

BCPS. This proposal would need to be submitted to the BCPS Superintendent of Schools for

approval. Since the proposed changes will impact multiple departments, this proposal would first

Rev 1/12/2016 AK

need to be reviewed by the Chief Academic Officer and the Chief Public Information Officer

before submitting to school superintendent. The chief officers will be able to modify any

information before submitting the final proposal to the superintendent of schools.

Rev 1/12/2016 AK

References

Boot Camp Digital. (2017). Social media certification at your pace. Retrieved from

https://bootcampdigital.com/online-social-media-certification/#1484343950550-

b4b69b76-1033

Broward County Public Schools. (2016a). Broward county public schools: Strategic plan.

Retrieved from http://browardschools.com/SiteMedia/Docs/Info/pdf/2016-BCPS-Strat-

Plan.pdf

Broward County Public Schools. (2016b). Empowering students, strengthening communities.

Retrieved from http://browardschools.com/SiteMedia/Docs/Info/pdf/BCPS-Community-

Brochure.pdf

Broward County Public Schools. (2017a). Broward county public schools. Retrieved from

http://www.browardschools.com/Home

Broward County Public Schools. (2017b). Department units. Retrieved from

http://innovativelearning.browardschools.com/department-units/

Broward County Public Schools. (2017c). Information technology department. Retrieved from

http://www.browardschools.com/departments/it

Broward County Public Schools (2017d). Innovative learning. Retrieved from

http://browardschools.com/departments/innovative-learning-and-arts

Broward County Public Schools. (2017e). Learn more about broward county public schools.

Retrieved from http://browardschools.com/About-BCPS

Broward County Public Schools. (2017f). Public information office. Retrieved from

http://browardschools.com/About-Us/Departments/Public-Information-Office

Broward County Public Schools. (2017g). SMART technology. Retrieved from

Rev 1/12/2016 AK

http://browardschools.com/About-BCPS

http://www.browardschools.com/departments/it

http://browardschools.com/SiteMedia/Docs/Info/pdf/BCPS-Community-

http://browardschools.com/SiteMedia/Docs/Info/pdf/2016-BCPS-Strat-Plan.pdf

http://browardschools.com/SiteMedia/Docs/Info/pdf/2016-BCPS-Strat-Plan.pdf

https://bootcampdigital.com/online-social-media-certification/#1484343950550-

http://browardschools.com/Web/Smart-Needs-it#.WV1ooYWcHIU

Hughes, Brian. (2016). How social media is reshaping today’s education system. Retrieved from

https://www.entrepreneur.com/article/273044

Innovative learning. (2017a). Innovative learning. Retrieved from

http://innovativelearning.browardschools.com/

Innovative learning. (2017b). Our mission and vision. Retrieved from

http://innovativelearning.browardschools.com/our-mission/

Innovative learning. (2017c). Our team. Retrieved from

http://innovativelearning.browardschools.com/our-team/

Innovative learning. (2017d). Summer 2017 newsletter. Retrieved from

https://browardschools.instructure.com/courses/226922/pages/summer-2017-newsletter

Innovative learning. (2017e). Webinars. Retrieved from

http://innovativelearning.browardschools.com/webinars/

Jennings, John. (2017). 8 Social media accounts to learn from. Retrieved from

https://www.skyward.com/discover/blog/skyward-blogs/skyward-executive-blog/april-

2017/8-top-school-district-social-media-accounts

Public Agenda. (2012). Parents want to be involved in children’s education yet don’t understand

key factors affecting public education quality. Retrieved from

https://www.publicagenda.org/pages/engaging-parents

Rev 1/12/2016 AK

https://www.skyward.com/discover/blog/skyward-blogs/skyward-executive-blog/april-2017/8-top-school-district-social-media-accounts

https://www.skyward.com/discover/blog/skyward-blogs/skyward-executive-blog/april-2017/8-top-school-district-social-media-accounts

http://innovativelearning.browardschools.com/webinars/

http://innovativelearning.browardschools.com/

https://www.entrepreneur.com/article/273044

http://browardschools.com/Web/Smart-Needs-it#.WV1ooYWcHIU

Appendix

Instructional Social Media (ISM) Specialist

The Innovative Learning unit of the Broward County Public School System is seeking an

Instructional Specialist with social media expertise. The ISM specialist must be organized,

efficient, and creative. Skills in research are necessary for this position. Responsible for assisting

in the management and updating of BCPS social media applications with instructional and

training content. Responsible for assisting others within the unit with tasks associated with the

development of training videos. Assist with finding additional social media platforms that are

beneficial for instructional resources. Assist in finding resources for parents, students, and

teachers. Responsible for assisting others within the unit find strategies that will help increase

student achievement.

Rev 1/12/2016 AK

Documents

€¦ · Web view“School Board of Broward County (Broward County Public Schools, 2017e) is the sixth largest school district in the nation and the second largest in the state