Increasing your Market Share in Mexico, Central & South America, and the

Spanish-Speaking Caribbean

Marketing Communication Tools Overview

Presented by:

EL HOSPITAL (EH) Print Magazine / Digital Magazine / E-newsletter / Web Portal / Research Services

Why is Advertising a Must Today?

Traditional Purchasing intentions announced in step #1

1. Identifies need2. Collects information and develops project3. Searches for products and suppliers4. Studies products and suppliers5. Selects suppliers6. Asks for quotation7. Sends purchase request

Today! Purchasing intentions announced in step #6

1. Identifies need2. Collects information and develops project3. Searches for products and suppliers4. Studies products and suppliers

5. Selects suppliers

6. Asks for quotation7. Sends purchase request

Today the purchaser remains anonymous through the preliminary work of choosing the supplier, up to the point in which he/she has already made up his/her mind and proceeds to request a quote.

Due to this new modus operandi Suppliers must stay in contact with Buyers at all stages of the Purchasing Decision Making Process to increase the chances of being selected and considered in steps 1-5, before the buyer makes his/her buying decision.

Buyer Identification in the Purchasing Decision Making Process is Taking Longer than Before!

Marketing Communication Strategy

• Top quality and highly valued editorial content• Trusted & extensive reach

– Deep and extensive reach to healthcare purchasing decision-makers– Pan regional across 20 Latin American countries – BPA Worldwide audited circulation

• Multimedia penetration– Print Magazine– Digital Magazine– E-newsletters– Web Portal

• Direct marketing capabilities– Personalized covers – Personalized info-letters– Email broadcast services– Mailings of customized product catalogs

• Market research services– Buying intention, branding and/or market share surveys– Customized surveys to gather market intelligence

Why include El Hospital in your marketing budget?

Top-Quality Editorial Content

• All major healthcare areas are covered by EL HOSPITAL:– Anesthesia - Cardiology - Critical and Intensive Care– Diagnostic imaging - Emergency - Endoscopic Surgery– Gastroenterology - Gynecology & Obstetrics - Interventional Radiology– Microsurgery - Nephrology - Neonatology– Neurology & Neurosurgery    - Nuclear Medicine - Oncology – Ophthalmology  - Orthopedics                                   - Urology– Otorhinolaryngology (ENT) - Pediatrics - Physical Therapy– Pulmonary Medicine - Radiotherapy - Respiratory Therapy– Sports Medicine - Surgery - Traumatology– Obesity & Diabetes                         

Why Latin American healthcare professionals read EH?

• Hospital Management topics in EL HOSPITAL:- Hospital & Patient Safety - New, Reconditioned or Used Equipment - Hospital Management - Hospital Architecture - Hospital & Home Health Care - Clinical Engineering- Financing Hospital Technology Projects   - Pre-hospital Care

• Extensive show/conference coverage - AHMC, Cancun, Mexico - Jornada Paulista de Radiologia, Sao Paulo. Brazil

- Hospitalar, Sao Paulo, Brazil - FELAC, Caracas, Venezuela - Medica, Düsseldorf, Germany - RSNA, Chicago, USA - Tecnosalud, Lima, Peru - ExpoMedical, Buenos Aires, Argentina

- XXXVI World Hospital Congress, Rio de Janeiro, Brazil - CLASA, Managua, Nicaragua - Florida International Medical Expo, Miami, USA

Pan-regional Reach Across Latin America

Reach of over 13,000 qualified Latin American healthcare professionals across a wide range of institutions.BPA Worldwide, June ’08 audit.

A single buy enables you to reach all healthcare institutions

Pan-regional Reach Across Latin America

Pan-regional reach covering 13,000+ qualified Latin American healthcare professionals across 20 countries. BPA Worldwide, June ’08 audit

A single buy covers Mexico, Central/South America & the Spanish Caribbean

• Print magazine

4 Ways To Deliver Top Quality ContentOne effective media mix to increase your exposure and your ROI

• Digital magazine

• E-newsletters

• Web portal

Print Magazine

There is no more effective media to build and position your brand in Latin America than El Hospital magazine. Print media generates loyal readers. Print media seeks readers and prompts them to inquire about technologies they read about in the magazine. Print media creates brand awareness, loyalty and ultimately interaction with all other electronic media outlets, making it the platform of any successful multi-media program.

• 13,140 print subscribers

• 39,000+ readers (pass alone readership of 3:1)

• Display, classified and special Buyer’s Guide ads

• 65-years of experience!

PRINT MAGAZINE

No other media can build your brand like print media can!

Digital Magazine

Reach internet savvy healthcare professionals via a media that enables online and offline readership and facilitate supplier-buyer interaction:• 6 issues per year (same as print magazine) • 2,049 visits per issue (average Oct ’07-Sep ’08; 6 issues)• 35,866 page views per issue (average Oct ’07-Sep ’08)

#1

Enhance your print advertisement via the following multimedia features:• Videos• Flash animated ads• Digital magazine sponsorships (logo, message and link)• Theme tabs to direct visitors to your ad and/or press coverage right from the digital cover

#2

DIGITAL MAGAZINE

Enhance your print ad with multimedia features that captivate internet savvy users!

View a live Digital issue

Biweekly E-Newsletter

A highly efficient and cost-effective marketing tool that engages healthcare professionals every 2 weeks with the latest industry information: • 3,228 unique visitors per edition (average Jul ‘07-Oct ‘08)• 4,847page views per edition (average Jul ‘07-Oct ‘08)• 1,420 click-throughs per edition average Jul ‘07-Oct ‘08)• 29% click-through rate (average Jul ‘07-Oct ‘08)

#1

Generate traffic through your own site by featuring a banner or a sponsored news in any of the available 25 editions per year:• One (1) headline banner per issue• Five (5) top banners per issue• Five (5) sponsored and “unedited” news including title, logo, photo, text and full contact informationLimited availability! Reserve your program TODAY!

#2

E-NEWSLETTER

Be part of the news that reach information-hungry professionals every 2 weeks!

View a live E-newsletter

Web Portal

An effective reference tool for buyers interested in finding new equipment news, researching key topics and/or seeking potential suppliers: • 11,078 unique visitors (average Jan-Oct ‘08)• 38,522 page views (average Jan-Oct ‘08)

#1

Generate traffic through your own site by featuring a banner ad or a Spanish (or Portuguese) written SHOWROOM to customize your message in the region:• Banners: headline and side banners• Showroom includes:

• Product catalog of up to 30-references with photos or optional videos and downloadable spec-sheets• Calendar of events page• Supplier news page to post up to 5 press releases• Company profile page with text, photo or video, introductory text and permanent contact information• RFQ/RFI module requesting all needed info for proper follow-up

#2

WEB PORTAL

Generate traffic and leads by being present in a leading Spanish-written industry site!

View a live Showroom

Direct Marketing CapabilitiesAdd the power of “personalization” and see your response rate grow!

• Personalized info-letters

• Customized product catalogs

• Email broadcasts

Personalized Info-Letters

Target your audience by institution type, reader profile and/or geographical area via a creative 4-color marketing piece that includes text and photos of your products and services, using the power of personalization!

#1

The personalized Info-Letter is to be poly-bagged with one issue of El Hospital.

The power of personalization and the capability of targeting your message to a highly select audience make the Info-Letters a highly cost-effective marketing tool.

#2

“PERSONALIZED”

INFO-LETTERS

Capture the attention of potential buyers via a personalized insert!

Email Broadcast Services

Target your audience by institution type, reader profile and/or geographical area and generate immediate supplier-buyer interaction via a creative email messages that use the power of personalization!

#1

The email broadcast is sent to the entire database or to a selected sample. There is a flat fee per delivered email and the effectiveness of your campaign is backed-up by complete statistical analysis performed by the email manager software StrongMail.

#2

EMAIL BROADCASTS

Generate supplier-buyer interaction via effective email advertising!

Customized Product Catalogs

Target your audience by institution type, reader profile and/or geographical area by sending a customized product catalog written in Spanish (or Portuguese) to the specific audience you are focusing on.

#1

The customized product catalog is to be poly-bagged with one issue of El Hospital.

This turn-key project includes the translation of your English catalog; layout and printing of the new Spanish piece; plus postage and handling costs to deliver it to the selected target audience.

#2

CUSTOMIZED PRODUCT CATALOGS

Deliver a customized product catalog in Spanish to the right audience!

Market Research Services

Instant Research allows you to poll magazine subscribers and registered portal users to conduct buying intention, branding, market share or any other survey to uncover unique market opportunities for your company on a per country and/or per industry niche basis.

#1

Instant Research is a survey conducted via email. An invitation letter to participate is sent to selected subscribers by our Editor, either acknowledging the supplier or making the survey anonymous. After a two-week period the data is collected and tabulated to produce a Findings Report. Follow-ups to identified leads can be done via email broadcast and/or personalized mailings.

#2

INSTANT RESEARCH

Survey our subscriber list to uncover unique market opportunities!

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THANK YOU!

Contact your Sales Representative at:

www.ELHOSPITAL.com/mediakit/sales_reps

For information on other industries covered by B2Bportales’ trade publications:

www.b2bportales.com

EL HOSPITAL with its 65-years of experience and diversified product & service portfolio is the premier media partner you need to tap into the

lucrative Latin American healthcare sector