Increase your training effectiveness by adding

e-coaching!

16 September 2015 - For those on Twitter #ecoaching

eCoachPro meets ACTOAnne Ribbers

“Embedded coaching & mentoring – it’s the context that counts!”

AGENDA

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• Why e-coaching?

• Research insights

• Job-embedded learning and e-coaching

• What is e-coaching?

• Definition and key aspects of e-coaching

• How can e-coaching work?

• Benefits and challenges in e-coaching

• The approach

• Case

INTRODUCTIE

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Anne Ribbers

•Psychologist

•(E)-coach

•Researcher at Tilburg University

•Co-founder eCoachPro & Pluform.com

•Editor International Journal EMCC

Co-author of E-coaching: Theory and practice of a

new online approach to coaching

MY PART OF THE STORY

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How my e-coaching journey started

RESEARCH CONFIRMS

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• Research shows a growing concern for transfer of

training and coaching

• Transfer means:

• Generalizability of what is learned into the

workplace

• Maintenance of trained skills ‘on the job’ during

a longer term.

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Quote:

Job-embedded learning is one of the most promising

new approaches to professional growth“

The key words are

•Continuous

•Relevant context

•Continuous interaction

•Customized to individual needs

•Daily Routine6

RESEARCH QUOTE’S

RESEARCH AFFIRMS

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Coaching & e-coaching are valuable development

practices responsive to this evolution:

•Maximum effect if development is customized and aligned to

individual needs

•People develop best by means of sustainable, authentic

methods that are embedded in the daily routine

•Professional development has to be continuous and interactive

•Desired new behavior only achievable if there is a constant

daily reiteration lasting for months. This new behavior replaces

the habitual behavior that is no longer desired.

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WE PROPOSE

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Yesterday + Today

Technology facilitates Embedded Learning

ADDING ONLINE STRENGTHENS EFFECTIVENESS

Adding online coaching capabilities creates improvement in

professional development. The process will be:

1. continuous and frequent creating a progressive learning

curve

2. in the daily work context

3. Continuous support and motivation by a coach

9Time (months) Time (weeks)

From To

WHAT? E-COACHING IS….

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DEFINITION:

““E-coaching is a non-hierarchical development relationship in which the learning and reflection process

takes place analogously and digitally, and communications take place at a physical distance”

(Ribbers & Waringa, 2011).”

THREE PILLARS OF TEKST BASED E-COACHING

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Social anonimity Asynchronicity The written word

THREE PILLARS OF OF E-COACHING

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The power of e-coaching lies in three basic characteristics:

3) A-synchronicity:

•Independent of time and place

•Small steps = more success experiences = positive reinforcement

2) Social anonymity (Pederson, 1997):

•Getting to the heart of the problem faster

•Decrease of social embarrassment and inhibition

3) Writing (text based e-coaching) – (Pennebaker, 1988, 1999):

•Structuring & reflective process

•Getting access to emotions through activation of cognitive

processes12

OUR APPROACH: THREE KEY ELEMENTS

1. ABC model: Accelerated behavioural change model

- developed specially for e-coaching programs

2. eCoachPro Method

- designed for text based e-coaching based on language theories

3. Online coaching environment Pluform.com

-technique & internet facilitate e-coaching

-privacy and security of the client are highly important

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THE ABC MODEL: A PRAGMATIC PROCESS

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SMALL STEPS TO IMPLEMENT SMART OBJECTIVES

E-COACHING = E-COMMUNICATION

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HOW TO BUILD AN ONLINE RELATIONSHIP?

BUILDING A RELATIONSHIP ONLINE: 8 STEPS METHOD

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TECHNOLOGY: PRIVACY, SAFETY AND ETHICS

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Pluform.com, A user friendly online guidance environment with maximum

security features. Easy to use and free to use up until first 5 clients.

BENEFITS OF E-COACHING

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• Logistical benefits

• Decrease of overhead costs

• Speed and up-to-date information

• New generation who are 24/7 online

• New way of work

• Expansion of service and target groups

• Measurable input (quantity) and results

(quality)

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Improved efficiency and

effectiveness of human

development investments for individuals and

companies

Challenges in e-coaching

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• Absence of non-verbal communication

• Language proficiency of coach: reading and writing

• Impact on the process

• Coach-interventions through written words

• Privacy and ethics

• Dependent of technology

• Motivation of the coachee

• Coachee’s capacity to reflect

• Designed for text based

HOW CAN E-COACHING BE APPLIED?

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• For individual personal or professional development

• Stand alone e-coaching program

• Add on training in programs

- f.e. leadership programs

• In talent management processes

• To realize a cultural change, bottom up with engaged teams

• As a leverage for implementing the behavioral aspect of

strategy

CASE: LEADERSHIP DEVELOPMENT

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• Context: a multi national company operating in more than 50 countries has

invited 19 high potentials to participate in a MBA like “on-site” leadership

program in The Netherlands. The program consisted of two separate “on-site”

training weeks with 6 months in between.

• Program Design: to strengthen the impact an online coaching program

was set up between the two modules. The participants are supported online by

professional coaches in to nurture their professional development in between

the two modules.

• Result: improved implementation of new managerial behaviors by

continuous, supported and on the job development of skills.

THANK YOU

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Thank you for your time and joining my webinar:

To find out more about:

•The Book

•Our Education programs

•Online coaching technology

Please visit: http://www.ecoachpro.nl/en/acto

Please contact me for more information at:

ribbers@ecoachpro.org

Twitter: #ecoaching

REVIEWS OF THE BOOK

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• This is a terrific book. It is an extremely comprehensive guide to all aspects of every type of

E-coaching. It is a must for anyone interested in e-Coaching and indeed has a lot to teach all

coaches in any field.' - Graham Alexander, Founder and Chairman of The Alexander Partnership,

originator of the GROW model, and author of SuperCoaching and Tales from the Top 

• ‘This comprehensive book defines and documents e-coaching such that coaches and clients

can understand the multitude modes for interaction. The ABC model stages of analyze,

internalize and sustain are practical and useful for all coaches.’ - Dr. Vikki G. Brock, Master

Certified Coach (ICF), international speaker, and author of Sourcebook of Coaching History

• ‘E-coaching is becoming an increasingly important performance and developmental tool for

both individuals and organizations. This well-grounded book addresses a timely issue - how to

coach using a range of distance e-technologies. Insightful, informative and highly practical –

this is a great addition to every coach’s bookshelf.’ - Anthony Grant (PhD), Associate Professor,

Director Coaching Psychology Unit, University of Sydney, and co-author of Evidence Based Coaching

Handbook: Putting Best Practices to Work for Your Clients.