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The world is changing -- newspaper sales are down and 25% of the world is on Facebook. Tap into the new markets.
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August 17, 2010 Page 1
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2010
2010
2009
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase)
Data August, 2010 from The Neilsen Company
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40 percent of U.S. online time is
spent on just three activities –
social networking, playing games
and emailing.
Businesses without social media
presence are not reaching the
internet market.
Data August, 2010 from The Neilson Company
You don’t need a website
You need to be in social media – that is where the money is!
Will Sutton, bank robber, was asked by the FBI: “Why do you rob banks?”
Will Sutton replied:
“That is where the money is”
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The Facts
1 in 6 higher education students are enrolled in online curriculum
80% of companies are using Linked In as their primary tool to
find employees
The fastest growing segment on Facebook is 55-65 year-old
females
YouTube is the 2nd largest search engine in the world – more
than 100,000,000 videos
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The Facts
By 2010 Gen Y will outnumber Baby Boomers
1 out of 8 couples married in the US last year met via social media
96% of them have joined a social network
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The FactsYears to reach 50 million users:
RADIO –
38
TV –
13
Internet –
4
IPOD –
3
Facebook added 100 million users in less than 9 months
@ 500 million users larger than United States
iPod application downloads hit 1 billion in 9 months
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If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
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The Facts35% of book sales on Amazon are forthe Kindle when available
24 of the 25 largest newspapers are experiencing record declines in circulationbecause we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services
they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…
daily.
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How does this apply to me?
Personal Business
Information/Learn
Conversation
Share Pics, Ideas
Ask Questions
Recreational
Events – Make Plans
Build New Relationships
Job Seeking
Build New Relationships
Gain Online Exposure
Enhance Customer
Service
Talk to customers/clients
Enhance reputation
Promote biz, products,
news
Increase traffic, salesAugust 17, 2010 Page 11
The 4 Power Players
+ BlogAugust 17, 2010 Page 12
Do I really need Social Media?
Gary Vaynerchuk offered free shipping for his wine
sale and promoted it three ways:
Direct marketing mailing cost $15,000
and brought in 200 new customers;
Billboard ad cost $7,500 and won 300 new
customers;
Tweeting the promotion on Twitter attracted
1,800 new customers
–– Gary Vaynerchuk, grew his family business from $4 million in sales
to $50 million using Social Media, NYTimes.com, March 2009
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Social Media Objections
I don’t have time
I don’t know what I would talk about
I don’t want to learn how
I don’t know how/best practices
I don’t understand how I make money
Twitter/Facebook is for kids, not me
How do I measure my ROI?
I don’t want to lose interpersonal/face time
I don’t want the entire world to know about my life/protect privacy
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Social Media AnswersI don’t have time – Hire me
I don’t know what I would talk about – What is happening in your company? Your industry?
I don’t want to learn how – Hire me to train you or to maintain social media for you
I don’t want the entire world to know about my life/protect privacy – If you don’t talk, others will talk
about you. Dell Hell – conversation is a two way street!
I don’t know how/best practices – I do!
I don’t understand how I make money – Building Relationships = Sales! Search Twitter on
keywords, get people to “like” you and follow you. . .
Twitter/Facebook is for kids, not me – Baby boomers: fastest growing audience on FB. Twitter = 35-
49, it’s where $$ is being spent!
How do I measure my ROI? – Track traffic, alerts, Alexa and Google PR, RT’s, testimonials, online
sales
I don’t want to lose interpersonal/face time – You focus on face time, we focus on social media
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Outsource Social MediaWe set up your Facebook Fan page and either teach you how to keep
it current or update it for you
Facebook – post at least once a Day
Linked In – post at least once a Day
Twitter – Tweet a few times a day
Blog – At least 3 times a week
Be sure to answer comments and have a
conversation!
SMM is extremely cost effective - simply pay for page(s) set up, execution
and monitoring. Facebook pages and Twitter profiles are a free way to
promote your brand, you just have to pay to keep your page current and
relevant.
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Our Services
•Do you want customer communication?
•Do you want new customers?
•Do you want to grow your existing customer base?
• Consultation•Custom SMM plan•Set up your Facebook Page•Set up your Blog•Set up your Twitter account•Set up your Linked In account•Maintain your Blog•Maintain Facebook and Twitter•Monthly reports and statistics
Social CRM Social Media Management
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Contact us for more details
Email : [email protected]
Facebook: http://www.facebook.com/sandra.eisenberg
Twitter: www.twitter.com/sandraeisenberg
Do drop in a word or two…
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