Leveraging On-Site Marketing To Increase Sales

#AddShoppersNow

Your presenters

Peter MessmerDirector + Growth

AddShoppers

Seth RandFounder & CEO

Rand Internet Marketing

I. Referral Programs

II. Newsletter Subscriptions

III. Social Sharing

IV. Smart Promotions

V. Content

VI. Technical SEO

VII. Reviews

VIII. Reward Points

IX. Conversion Optimization

Agenda

AddShoppersWe track and optimize the Shopper Journey with our suite of marketing Apps designed to increase our clients’ Average Revenue Per Visitor (ARPV).

10,000+ Clients Worldwide

Rand MarketingLocated in Fort Lauderdale, Fl., Rand Internet Marketing is a one-stop-shop for all of your digital marketing needs. Services provided by Rand's in-house team of industry veterans include branding, web design & development, search engine, social media, email, affiliate, and content marketing, conversion rate optimization, ecommerce consultation & strategizing, and more.

Since its inception in 2006, Rand Marketing has earned many accolades, including awards for its fast growth as a tech company and as an advertising agency, and for being a leader in web design and technology. In addition, the Rand team works hard to earn positive feedback and client retention, and has been awarded with an A+ with the BBB. While they've been Google Partner's for many years, in 2015, they were named Google AdWords AllStars.

Why On-Site Marketing?

Referral Programs

Why Referrals

Increase Customer Engagement

Generate Referral Traffic + Trust

Increase Repeat Purchases

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Referrals By The Numbers

Shoppers are 4x more likely to buy when referred by a friend.

50% of people are more likely to make a referral if they’re offered a direct incentive.

Referred customers are 18% more loyal.

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Friends and family recommendations impact 86% of purchases

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Which Looks Better To You? (Think Trust)

Buy Our Products!

How to LeverageFrom our network: We see an average of 35 sales driven per 100 successful referrals!

Create an Enticing Offer...Know your CLV!(And don’t change it down the line...)

Launch your Program Aggressively

Continue marketing your referral program post launch

Success StoryHanes’ Refer-a-Friend program paid for itself in 2 weeks.

Newsletter Subscriptions

Why + KPIs

Grow Your CRM

Increase Brand Loyalty

Increase Conversion Rates

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How to LeverageThere are a few key steps to setting up successful on-site newsletter subscription campaigns.

Determine The Value of an Email Subscriber

Segment Traffic + Build Campaigns + Test/Iterate

Integrate with CRM + Email Marketing

Which Would You Rather Fill Out?

Welcome!Join our newsletter and

get free shipping

Login With Facebook

X No Thanks

Welcome!Join our newsletter and

get free shipping

X No Thanks

Join Now

First Name

Email Address

Login With Google

Pro Tip: Offer Social Login, especially on mobile.

Facebook & Google Account for 90% of all social logins.

Success StorySavannah Bee’s #1 Email Capture Strategy On-site. Accounts for 56% of

all emails captured.

Social Sharing

What Would You Do?

Why + KPIs Allow website visitors to share individual products and content, turning your customers into your brand influencers -- even going as far as incentivizing them to do so.

Generate More Referral Traffic

Grow your CRM (How?)

Better Social Analytics

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Tip: Shares are 340% more valuable than Likes.

How to LeverageUse these steps to set up social sharing the right way.

Add Tracking + Analytics

A/B Test Button Design + Location

Increase Sharing 191%+ with Rewards

Success Story“When we added AddShoppers to the site we had a whole new view of our customers.

AddShoppers helped us to better understand who our customers were, what they were interested in and how involved they were with our products and brand.”

-Tom Napper, Director of Advertising & Integrated Marketing, Jockey

Smart Promotions

Why + KPIs If you want to be ahead of the curve, you should also be making your on-site marketing smarter through use of personalization and cohort targeting.

Increase Conversion RatesTargeted messages convert 29% higher on average than generic messages.

Lower Cart AbandonmentAverage increase in sales on cart abandonment offers: 9.7%

Grow Your CRMAverage increase in conversions on email capture forms: 617.2%

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How to LeverageThe steps for driving success here are not as straightforward as they are with previous solutions.

Some brands deploy one or two highly successful promotions on-site, while other brands launch dozens of hyper-targeted promotions across the site and different cohorts of their traffic.

Collect Data Using Social Login (or pull from your existing CRM data)

Segment Traffic & Personalize

Use Unique Coupon Codes (if offering a discount)

Which Looks More Compelling?

Welcome To Our Site

Get 10% off your first purchase by joining our newsletter: Welcome Mike!

We have a special 10% off discount for you. Join our

newsletter to unlock the coupon:

No Thanks

Subscribe

No Thanks

Email Address

| Connect

Success StoryOld Time Candy used 1:1 personalizations to increase email capture

conversion rate by 644% and purchase conversion rate by 15.7%.

Content

Content Optimization Keyword & Competitor ResearchDiscover the keywords that your competitors are using to gain success.

Unique / Fresh Quality Content This can include an onsite blog, location and service pages.

Internal LinkingLinking to other pages on your website within the written content on pages.

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Off-Site SEOA website’s backlink profile is important for SEO because Google and other search engines take this profile into account when determining your search ranking. Press releases, articles and off-site blogs that link back to your website from high domain and page authority sites will help improve your backlinking profile.

Backlink AnalysisIdentify & remove spam/risky links

Video OptimizationTagging & keyword-rich descriptions on Youtube & Vimeo videos.

Social MediaKeeping your page active and engaging with followers will provide social signals to Google.

Onsite SEO

OnSite SEO

Site Metrics ReviewLook at the use of keywords, expiration and longevity of your domain name as well as your site speed, mobile responsiveness and HTML coding.

Meta Data OptimizationEnsuring keyword-rich title tags, meta descriptions, meta keywords and header tags.

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URL & Image OptimizationEnsuring the URLs, ALT text and image file names include relevant keywords.

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TechnicalThis includes XML Sitemaps, Robot.txt, 301 re-directs, SSL certificate, rich snippets, coding errors and installation of Google Webmaster Tools. New items to consider: Schema.org and AMP

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OnSite SEO

Reviews

ReviewsOnsite and offsite reviews don’t just factor into your online reputation management strategy, but they also should factor into your SEO strategy.

In addition to collecting company and product reviews on your website, you should strongly consider maintaining company profiles for collecting reviews on these third-party sites:

● Yelp (Drives Local Bing Results)● Google My Business (ex: Google Maps)● Yahoo Local● Facebook● YP.com● BBB

Review signalsReview signals such as review quantity, quality, velocity, and diversity are signals that are most likely used by search engines.

1. Review quantity2. Review velocity (quickly reviews are posted)3. Review diversity (other sites with reviews)4. Quantity of third-party traditional reviews

(reviews on sites not owned by Google)5. Authority of third-party sites where reviews are

present6. Volume of testimonials in review7. Quantity of native Google Maps reviews with

text8. Product or service keywords in reviews.

Conversion Optimization

Conversion RatesIncrease your conversion rates by:

● Ensuring your website is mobile-friendly and loads quickly

● Generating online customer reviews● Have trust factors visible on your

website● Have clear call to actions● Implementing videos on your website● Integrating secondary payment

methods

Success StoryAfter one month of SEO, Night Owl Security Products:

● 13.5% increase in transactions● 17% increase in conversion rate● 20% increase in organic revenue

Rewards Points

Reward Points ● Provide customers with an incentive

that other merchants aren’t offering● Earn customer loyalty, as they’ll want

to earn and use points● Stay top-of-mind by reaching out, such

as to gift birthday points to customers● Incentivize customers for joining your

newsletter, creating an account, etc.

Reward Points in ActionFlorida State Parks Store

Reward Points in ActionWilma Schumann Skin Care

Summary

I. Referral Programs

II. Newsletter Subscriptions

III. Social Sharing

IV. Smart Promotions

V. Content

VI. Technical SEO

VII. Reviews

VIII. Reward Points

IX. Conversion Optimization

Summary

To learn more about AddShoppers, join an upcoming live demo:

addshoppers.com/live-demo

Additional Questions? Follow Up?

peter@addshoppers.com@TheBigCatSays

seth@randmarketing.com@SethRand

To learn more about Rand Marketing, visit:

randmarketing.com