The #Fantastico Tiago created quite a stir at the city launches.

People came in huge numbers to the showrooms just to catch a

glimpse of the car. The vehicle was welcomed with a lot of

enthusiasm and the team indulged in grand celebrations after

delivering the Tiago to ecstatic customers.

Tata Motors took the route of innovation

to promote the launch of the #Fantastico

Tiago. Customers got a chance to

experience Tiago through Virtual Reality

– the first of its kind in the Indian market.

The VR campaign showcased features

of the car by placing the customer in the

driver’s seat of the virtual expedition.

Things were taken to a whole new level

when the brand interacted with the

customers with the #Tiago11 contest,

wherein users showed their craze for the

#madeofgreat Lionel Messi and the

lucky winners got a chance of a lifetime

to fly to Barcelona and meet the football

legend.

The #Fantastico Tiago took social media by a storm. Thanks to the

immersive experience of the VR Drive campaign and exciting

contests on Twitter and Facebook, the brand managed to engage

with the consumers on a personal level. The interactions witnessed

were phenomenal.

As soon as the car was available at showrooms, people queued up

to catch their first glimpse of the Tiago. Phone calls pouring in for

bookings and excitement grew on a massive scale. It was a big

moment for Tata Motors when the first booking for the #Fantastico

Tiago was made within half an hour of its launch at the Tata Motors

Thane office.

The Tiago launch was extremely well

received. The dealer response was

really encouraging as well. It was a

pleasant surprise for the dealers to

witness so many walk-ins and bookings

in such a short span of time.

Tiago Delivered to you.

Innovative Marketing

Dealer Testimonial

Tiago makes waves on social media

Tiago gets a taste ofsuccess

We reached 2.3 million people in a single day

Celebrity mentions on twitter

Over 2,03,000 views on YouTube

3,00,000 impressions on Facebook

Over 49,000 app downloads

It gives meimmense pleasure

to say that theresponse is very

good. In the history of Select Motors for

the first time, we have more than 50

bookings for a single product and that too in just two

days after the launch

“

“

– Vijay Reddy

Highlights of the campaign:

in other news

To further drive sales, HDFC Bank

Car Loan will now be available for

the #Fantastico Tiago with 50% off*

on processing fee!

Tata Tiago’s first Corporate deal

done with Classic POLO at their

annual get together party in Ooty.

Tata Tiago taking part in Celebrity

Cricket League-South. Kamal

Hassan handing over the key to

Vishal. Ms Shruti Hassan and along

with famous Telegu Star-

Mr.Balakrishna