In celebration of Mother’s Day, Jessicurllaunches Glam Slam Week; a week longseries of mom makeovers. Jessicurlunderstands moms have busy lives withhectic schedules. So, to honor the hardwork of mother’s everywhere, Jessicurllaunched on April 26 Glam Slam Week.The launch took place at Jessicurl’sheadquarters in midtown Manhattan.

Glam Slam Week features a host ofcelebrity stylists who are taking on thechallenge of making over moms in timefor Mother’s Day. Celebrity stylistsinclude William Amefika and GenevieveLaCroix. Amefika, a stylist for eightyears, uses only Jessicurl products forhis curly haired clients. “We’re lookingspecifically for mom’s with curly hairbecause they typically have the hardesttime managing their mane,” saidAmefika. “With the summer on it’s way,it’s easier for already dry curly hair tobecome even drier … luckily for ourmom’s Jessicurl products offer a greatfix.”

Participants' pictures are sent in byfamily and friends with a shortnarrative on why their mom shouldbe picked for the makeovers. A total of20 moms are picked to participate inthe week long event. “We’ve receivedso many submissions” said LaCroix.“I’m having fun choosing the Jessicurlproducts that will bring life back intotheir hair and their lives.”

Chloe Sanders, an intern in our Human Resources division, jumped at a chance to enter her mother into the Mom Makeover Contest. Chloe submitted a picture of her mother and explained how deserving her mother is of this makeover.

Her mother, Marsha Sanders, a single parent with three kids owns a restaurant and is constantly on the move. With her busy schedule and rural location, she doesn’t have much time to take care , let alone pamper her self, with quality products.

“My mom lives in South Carolina and doesn’t have access to products that are more high end and made specifically for her curly hair” said Sanders. “Between buying cheap drug store products and straightening her hair, my mom’s hair is really damaged.” Marsha’s makeover journey starts with a shopping spree and ends on Mother’s Day with a celebrity stylist using and showing her how to use Jessicurl products to revive her hair!

The Southwest division of Jessicurl Inc. unveiled their plans for a new eco-friendly building last Monday. Jessicurl Inc., has always been an environmentally conscious company. All of Jessicurl’s products are packaged with recycled materials and are biodegradable.

To keep in line with other “green” initiatives, Jessicurl West thought it only natural to expand to an eco-friendly building.

The new building will be the first "net-zero" building in the area, meaning it will consume less energy than it produces.

The building will be equipped with Geo-thermal heating as well as floors made out of bamboo.

The Eco-friendly building creates a precedence for other companies that may want to follow their lead.

The building’s expected completion is the summer of 2011.

In a world where long, straight and sleek hair has for years been upheld as the epitome of beauty, those born with curly hair have been abandoned by the mainstream.

Curly-haired women of all races and ethnicities have either submitted to costly and time-consuming straightening techniques or risked the alternative: cheap drugstore hair products.

But with the increased popularity of Jessicurl hair products, curly haired women have found a solution for quality hair care.

Buoyed by an emerging subculture of Jessicurlusers , united in their curl-care triumphs and defeats, natural ringlets, spirals and waves are making a comeback.

The emerging cult of curl is a response to negative perceptions of curly hair--and the lack of understanding about how to manage and style naturally wild ,curly hair into a look that's more soft and luscious.

Many hair care products these days consist of harsh and toxic chemicals that are made with unsustainable manufacturing processes. These same chemicals are used in their packaging. Jessicurl seeks to change this by reducing our carbon foot print one step at a time.

Each product offered by this company combines the best natural organic ingredients, with eco-friendly packaging to give you a high quality product that you can feel good about using.

Packaging is made from sustainable sources and recycled materials, with the least amount of carbon footprint possible. All of our products are cruelty free and vegan to ensure that no animal was harmed in the production of our products or packaging..

Check out these awesome hair makeover submitted by our new and loyal customers.!

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