In 8 Minutes

SocialSimplewww.socialsimple.com

Personalize Your Web Through Social Networking

Introduction

Personalized User Experience

Utilizing your social networking profiles to change themodern web to be a more personalized experience,to enhance usability, and deliver relevant content.

Say goodbye to canned and static content!

Concept to Production

• Online users are demanding a seamless online personal experience with relevant information and a high-quality experience focused on convenience and satisfaction.

• Majority of web development in corporations are either in IT focused on technologies and infrastructure or in Marketing focused on sales and promotions.

• Few companies make the needed investment to offer a personalized online experience to their visitors as most priorities are to break-fix projects.

• Delivering a personalized experience is my passion and has been a struggle throughout the early to offer a high-quality experience.

• SocialSimple is a platform to help enables companies and general websites know specific (user provided) information of their visitors, before the page loads, so the web designer and web developers can dynamically generate a truly personalize online experience.

• Angel investment raised to start SocialSimple development (Golozo, LLC).

From Corporate America

• Recent experience as a Director of Enterprise Web for one of the largest corporations in the world with responsibilities to streamline the web technologies and processes.

• After a web audit, for just one of the 930+ subsidiaries we found…– 102 Websites– 77 Logins – Single Sign-On took care of only 15 logins

– 39 Searches– 16 Statistics

• Estimated costs to streamline web technologies and processes were $4+ Million and a 1½ years effort.

• I noticed within the social networking industry, I also have several logins to different websites with different place to search.

• My social profile data (mostly public) can be used as a valuable tool to enable websites the ability to offer me a personalized experience!

Traditional Online Marketing

• Traditional online marketing focuses on statistics and averages.

• If 10,000 visitors see a banner ad (impressions), 200 would click-thru, and 40 would potentially buy. User A, B, C

J ohnny Michael Lee

www.bestbuy.com

Personalized Marketing

• When a website delivers an online experience that is tailored to my specific interests and needs there is without question a high potential for me to keep engaged with the website and a return visit.

• My social networking profiles offer websites the ability to more easily know who I am and to deliver relevant content.

SocialSimple Web Service

User CUser BUser A

www.bestbuy.com

J ohnny Michael Lee

Architecture Overview

SOCIALJ AX – CREATE PACKAGE

Web Service

User Account Preferences

Outgoing – XML

PRIVACYPreferences

Tra

ditio

na

l User Experience

Pe

rso

na

lized

User Experience

User A, B , CUser CUser BUser A

J ohnny Michael Lee

www.bestbuy.comwww.bestbuy.com

J ohnny Michael Lee

Incoming – API

Lookup User Profile

socialsimple.com/J ohnny

Website sends SimpleSocial ID or Session ID (cookie)

SimpleSocial sends XML package of personalized user data

SocialSimpleUser Administration

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1

3

4

5

7 9

SOCIALJ AX – GATHER DATA

8

API

6

ProcessProfileData

User Experience Package

API

Social Networking Websites

Social Data2,600+ Items

12 28 5 33 5

32 55 4 31 2

170 37 55 49 44

260 0 12 12 62

45 35 8 17 12

139 25 241 27 233

29 625 19 89 27

89 0 4 9 8

5 5 5 7 3

Frie

nds

Pho

tos

Pos

ts

Com

men

ts

Gro

ups

773 838 353 274 396

PLATFORM

Analyze DataSocial Networking Data +

Website Keywords/Content

PersonalizedUser Experience Package

For User & Website

Collects User’sSocial Profile Data

loves movies, rock & roll,likes cameras, games,is looking tobuy a camcorder, microwave, and has a social networking score of 74 since 2006.

Sends User Information (cookie)

1

2

3

45

One URL

• One URL to list all of the user’s social websites.– Customizable profile for different audiences.– Synchronize social networking profile data.– Statistics integration with HBX, Omniture, and Google Analytics

FRIENDS FAMILY PROFESSIONAL

http://socialsimple.com/johnny

Privacy

• Privacy is a big concern within the industry.• Participation in SocialSimple to product a unique

customer profile for websites is optional.• In exchange for user participation, there may be

incentives and special % discounts on partnering ecommerce websites and other online services.

Revenue

• Estimated$4.3 Million Annual Revenue– Different levels of access to the

SocialSimple platform (monthly subscriptions)

– Enterprise packed platform– Ad sales in Administration– Subscription to social networking

API connection libraries and modules

– Leasing of Socialjax, the user experience package generation engine, can be used with own user database

Web Services

Web Service

3rd Party Integration – API

GoogleOpen Social

MySpace

Orkut

Plaxo Pulse

Flickr

Privacy Level Settings

Outgoing – XML

User Account Administration

GoogleFriend ConnectData Portability

Orkut

LinkedIn

hi5

Ning

MySpace

Statistics & Analytics

Profile Data

Tra

ditio

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l User Experience

Pe

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lized

User Experience

User A, B , CUser CUser BUser A

J ohnny Robert Andrew

www.bestbuy.comwww.bestbuy.com

Administration

J ohnny Robert Andrew

Incoming – API

Lookup User Profile

socialsimple.com/J ohnny

ROI = Targeted Marketing & Increased User Satisfaction

Web

site

send

s us

er’s

Sim

pleS

ocia

l Use

r ID

or S

essio

n ID

(coo

kie)

Sim

pleS

ocia

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ds X

ML

pack

age

of p

erso

naliz

ed u

ser d

ata

$129/yr x 400 = $51,600

$150/yr x 250 = $37,500$200/hr x 250 = $50,000

$$Custom UIX Front End

Development

$150/hr x 300 = $45,000

$$Support

TBD$Affiliate

TBD$Ads

TBD$$Reports

TBD$Promos

$10/yr x 2,000 = $20,000$25/yr x 40,000 = $1,000,000

$$Pro

Accounts

$19/mth x 1,000 = $19,000 x 12 = $228,000$89/mth x 500 = $44,500 x 12 = $534,000

$$Vendor

Integrations

$49/mth x 1,000 = $49,000 x 12 = $588,000$299/mth x 500 = $149,500 x 12 = $1,794,000

$$$$SaaS – UIX Packages

$9,000/yr x 10 = $90,000$24,000/each x 10 = $240,000

$$$$$$$$Enterprise Packages

$4,336,600/yr

Milestones

• Prototype: July 2008• Alpha: August 2008• Beta: September 2008• Production: Late 2008• Enterprise: 2009

Experienced Team

• SocialSimple is designed and developed by an experienced team of top talent full-time employees, contractors, and a professional network of advisors.

• Collaboration Network– Executives– Marketing & Sales– Engineers– Project Managers

Conference Commitments

• Launch Beta Production (at conference).• A working and publicly available version of

SocialSimple.• Special offers and promotions to TechCrunch

attendees for any SocialSimple paid services.

Closing

• SocialSimple is not another social networking website, all social networking activities are on the other websites (MySpace, Facebook, Flickr, etc.).

• SocialSimple is an initiative and service to help enable websites, large and small, the ability to easily offer their online users a personalized user experience with relevant and targeted information.

• Change the web, not to control it.– Make it standard to offer personalized content throughout the web.– More social networking websites need to also incorporate more API

hooks to updates profile data, not just a read-only feed.• THANK YOU!