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Pizza Hut s new TVC celebrates the Punj abi spir it
New Delhi, August 2008: Pizza Hut, the leader in casual dining
has introduced Full Punj abi, a tempt ing
range of pizzas wit h t oppings inspired by t he cuisine of Punj
ab. The Ful l Punjabi range off ers an ext ra- load of
authent ic Punjabi t oppings including f our del i cious
non-vegetar ian and vegetar ian pizzas.
As part of i t s advert ising campaign on Full Punjabi, Pizza
Hut has launched a new t elevision commer cial . Thest oryl ine is
based on a group of young executives who are at Pizza Hut for t
heir lady boss farew el l . One guy
has a secret crush on the boss but is hesitant to express his
feelings to her. The essence of the campaign is
captured by the l ine Itne dil khol ke t oppings, ki di l khul j
aaye. It brings alive the lavish spread of
t oppings on t he Full Punjabipizzas in keeping wit h t he Punj
abi spir i t of i ndulgence and large heart edness and
the Punjabi f lavours which makes people open up and speak their
heart out to each other in true Punjabi
style.
The new advert isement also carr ies the new Pizza Hut t agl ine
St or ies Happen, which captures the spir i t of
Pizza Hut as a place where people bond, forge strong
relationships and create good memories while sharing
great food. The television commercial which went on air recently
is expected to have a good recal l wi th
viewers wit h i t s humorous t one.
Speaking about t he launch of t heFull Punjabi
range, Anup Jain, Marketing Director, Pizza Hut, said, Pizza
Hut is a global brand wit h an Indian heart . Through the Full
Punjabi range we offer an unbeatable
combinat ion of quintessent ial Indian f lavours wit h t he same
great Pizza Hut t aste and qualit y .
Our new TVC celebrates t he Punjabi spir it and narrates a st
ory t hat everyone can relate t o. It t rul y
captures t he essence of our new t agline Stories Happen , he
added about t he campaign.
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Th e Full Punjabi range of pizzas includes l ip smacking
toppings such as Kadai Chicken, Murg Mussalam,
Amrit sari Paneer, Chatkil a Chaat an d Kadai Paneer. The pizzas
are available in medium and large size. To
wash down these scrumptious toppings, one can choose from three
refreshing new dr inks - Aam Panna, Red
Orangean d Mango Delight which are guaranteed t o keep one cool
in the summer heat . The Full Punjabirange
of p izzas is availabl e across all Pizza Hut out let s.
TVC Detai ls:
Durati on: 30 seconds
Language: Hindi, English and Punj abi
Creat ive Agency: JWT
Product ion House: Keroscene
Direct or: Raj esh Saathi
About Pizza Hut :
An international brand with an Indian heart, Pizza Hut is the
leading casual dining restaurant in India. Pizza
Hut made i ts foray into India with a restaurant in Bangalore in
June 1996 and was the f i rst international
restaurant chain to enter this category and can be credi ted
with pioneering the pizza market in India. I ts
great tast ing pizzas and trademark dining experience have made
i t possible for the company to register a
double-digi t growth and scale up i ts presence to i ts current
size. With a 27 per cent market share of the
eating-out m arket and over 70,000 foot fal ls per day across
the countr y, Pizza Hut is geared to provide diners
wit h t he ideal place to bui ld m emories and relat ionships
over del icious food.
Pizza Hut is one of the flagship brands of Yum! Brands, Inc.,
which also has KFC, Taco Bell, A&W and Long
John Si lver s under i ts umbrel la. Pizza Hut is the worlds
largest casual dining restaurant chain with over
12,500 restaurant s across 91 count ries and 139 stores across
35 cit ies in India.
For f urt her inf ormation, please contact:
Genesis Burson-Marsteller
Rhea Malvai / Ashna Srid har
[email protected]/ [email protected]
+91 9953233596 / +91 9999690905
+91 124 4044999
mailto:[email protected]:[email protected]:[email protected]:[email protected]
