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Become a sponsor of South Africa’s foremost marketing conference.
IMC in association with MASA
CPD points to Designated Marketers based on proof of attendance
SPONSORSHIP WORKS. WORK IT.
Endorsed by
R4200 to end October
Top International Speaker – Fernando Machado, Global CMO for Burger King;
Closing presentation by International Speaker Patrick Collister, Author and Speaker;
Presented in association with MASA and endorsed by the IAB;
Attendance by top brands;
Over 650 marketing decision makers;
Upmarket Sandton venue, The Galleria;
2019 conference sold out a month in advance;
Ted Talk format, 20 speakers, one day;
Industry exclusive live streaming on Facebook;
2019 conference top all day trend on Twitter;
Strong media exposure via media partners and social media – 2019 conference generated over R15m in AVE;
Second IMC Bursaries to be awarded;
Exposure to our database of 12000 leading marketers;
Partnership with Power FM.
The IMC Conference 2020Marketing Works. Work it.
Download the white paper from Marketing Gets Nak d
Go to Packages
Why sponsor the Nedbank IMC?
Fernando Machado Global CMO for Burger King
Delegate Early Bird:
R4200 to end October
Theme
Last year we got everyone hot and bothered by stripping down at our sold out Marketing Gets Nak d™ conference. Now, we’re going to get sweaty by working out what it takes to develop marketing that turns up, clocks in, and gets the job done – regardless of your industry, brand, and budget.
Sticking to our 15 minute ‘Ted Ex’ format, 18 industry experts will be working hard to share what works. And what doesn’t.
Download the white paper from Marketing Gets Nak d The IMC Conference 2020
Marketing Works. Work it.
Go to Packages
Delegate Early Bird:
R4200 to end October
Agenda
NO DEATH BY POWERPOINT
NO SALES PITCHES
TED TALK FORMAT
Download the white paper from Marketing Gets Nak d The IMC Conference 2020
Marketing Works. Work it.
Go to Packages
TIME AGENDA
MARKETING WORKS. WORK IT7:00 - 8:40 Registration
Let’s get to work
8:45 - 9:00 Conference opening: Making the case for creativity.Master of Ceremonies, Pepe Marais, Group CCO Joe Public United
9:00 - 9:15 Marketing works. Or does it?Andy Rice, Strategist. Writer. Speaker
9:16 - 9:31 Marketing works. But defiant trailblazing works better.Alistair King, CCO, King James
9:33 - 9:48 The job at hand. Measurement.Mathe Okaba, CEO ACA
9:50 - 10:05 Earning its keep. Marketing at work for people, processes and profit.Nthabiseng Matshekga, Executive Head: Group Marketing, Nedbank
10:08 - 10:23 Goodbye guesswork: Working out what customers want.Zumi Njongwe, Marketing and Innovations Director, Diageo
10:25 - 10:40 Does marketing earn Its keep? A CEO speaks out.Geoff Whyte, CEO Nando’s Africa, Middle East, India
10:43 - 11:10 TEA AND NETWORKINGYou know what they say, all work and no play…
11:15 - 11:30 Evolution at work. Marketing’s new capabilities.Andrea Quaye, Vice President Marketing, Anheuser-Busch InBev
11:32 - 11:37 5-minute workout: Sweating the small stuff in social media.Speaker to be confirmed
Delegate Early Bird:
R4200 to end October
Agenda (continued)
Download the white paper from Marketing Gets Nak d The IMC Conference 2020
Marketing Works. Work it.
Go to Packages
TIME AGENDA11:39 - 11:54 Nextgen agencies. Making intelligent marketing work.
Doug De Villiers, Consulting Director Africa, Customer, Marketing & Advertising. Leader of Deloitte’s Advertising portfolio. Deloitte
11:56 - 12:11 How Brands Grow. The Art and Science of Marketing.Mzamo Masito, CMO, Google Africa
12:13 - 12:28 Marketing works by design.Nathan Reddy, Owner, Gridworldwide
12.:30 - 13:20 WORKING LUNCHIt is called net-working.
13:25 - 14:25 INTERNATIONAL KEYNOTECreativity as a source of competitive advantage. Fernando Machado, Global CMO for Burger King
14:27 - 14:42 Customer loyalty: A labour of love.Amanda Cromhout, CEO at Truth & Emerce Commerce
14:45 - 15:00 Stereotypes: Still hard at work in South Africa.Qingqile WingWing Mdlulwa, Executive Creative Director
15:02 - 15:25 BREAKNice work if you can get it.
15:28 - 15:43 5-minute workout: Creativity, the elbow grease of the industry.Suhana Gordhan, Creative Director at FCB
15:40 - 16:10 INTERNATIONAL SPEAKERSeven new rules for making marketing work. Patrick Collister, Author and Speaker
16:10 - 16:25 Awarding of bursaries and prizes.Khensani Nobanda/Dale Hefer
16:30 - 18:00 Enough work!Cocktails and snacks
* Due to the busy agenda timelines will be strictly adhered to* The agenda may be subject to change
Delegate Early Bird:
R4200 to end OctoberDownload the white paper
from Marketing Gets Nak d
SpeakersWe are proud to welcome the following confirmed speakers;
Fernando MachadoGlobal Chief Marketing Officer at Burger King
Qingqile MdlulwaExecutive Creative Director
Khensani NobandaGroup Executive Marketing and Corporate Affairs, Nedbank
Mathe OkabaCEO – Association for Communication and Advertising
Amanda Cromhout CEO and Founder of Truth
Andy RiceSpeaker. Writer. Strategist.
Alistair KingCo-founder/CCO King James Group
Zumi NjongweMarketing and Innovation Director Diageo South Africa
Nthabiseng MatshekgaExecutive Head: Group Marketing, Nedbank
Dale HeferCEO, IMC
Doug De VilliersConsulting Director Africa, Customer, Marketing & Advertising. Leader of Deloitte’s Advertising portfolio. Deloitte
Andrea QuayeVice President Marketing, ABinBev
Suhana GordhanCreative Director at FCB Johannesburg
Pepe MaraisGroup Chief Creative Officer Joe Public United
Mzamo MasitoCMO, Google Africa
Nathan ReddyOwner - Gridworldwide
The IMC Conference 2020Marketing Works. Work it.
Go to Packages
Patrick CollisterAuthor and Speaker
Delegate Early Bird:
R4200 to end October
IMC History
Download the white paper from Marketing Gets Nak d The IMC Conference 2020
Marketing Works. Work it.
The conference is launched in
Cape Town with 140 attendees.
IMC becomes the top African
marketing conference on google search.
Engages with Ariana
Huffington via on-stage twitter
activation.
The IMC Academy (Pty) Ltd purchases
the IMC Conference.
Conference generates over R1m in online
AVE.
Conference becomes the top Twitter
trend in South Africa on the day.
Conference the largest to date with over 350 confirmed delegates, 27 speakers and 25 exhibitors.
Conference re-launched
under the new ownership of Dale Hefer.
Sold out with 650 delegates.
First IMC Bursaries awarded.
2010 2013 2015OCTOBER
2017 2018 2018 2018 2019FEBRUARY FEBRUARY FEBRUARY MARCH
Go to Packages
Delegate Early Bird:
R4200 to end October
Our Last Conference in March 2019
Sold out six weeks in advance of the conference – over 650 delegates;
Industry first Facebook live stream – 19000 hours viewing time;
First ever IMC Bursaries awarded;
IMC in association with MASA
CPD points to Designated Marketers based on proof of attendance
Review PaperNedbank IMC 2019Marketing is Business™
Key Insights and Reflections from the 2019 Nedbank IMC Conference, themed
DOWNLOAD THE PAPER BY DR GENE VAN
HEERDEN
The IMC Conference 2020Marketing Works. Work it.
Go to Packages
Delegate Early Bird:
R4200 to end OctoberDownload the white paper
from Marketing Gets Nak d
Previous Delegate Companies Include Conference Attendance Previous Attending Countries Include
Marketing decision makers who are looking to keep abreast of the very latest trends and thought leadership.
• CMOs• Marketing Directors and Managers• Communication Directors and Managers
• Communication Specialists• Brand Managers• Agency Management
• Angola • Botswana • Czech Republic • Ghana • India • Kenya • Mauritius • Namibia • Tanzania • Uganda • United Kingdom • USA • Zimbabwe
70%Clients
30%Agencies
and Suppliers
Target Market
The IMC Conference 2020Marketing Works. Work it.
Go to Packages
Delegate Early Bird:
R4200 to end October
Following are available opportunities. If you have something different in mind, we are keen to chat.
We would also like to discuss specifically what you want out of your sponsorship in order to understand what Return on Objective you are looking for.
Download the white paper from Marketing Gets Nak d The IMC Conference 2020
Marketing Works. Work it.
Sponsorship Opportunities
Opportunity Cost and ValueInternational Keynote speaker brought to you by (your brand name)
R150 000.00• Wherever Fernando is referred to in writing, your company name will feature as ‘brought
to you by’. This will include; - Website (on the home, agenda and speaker pages); - Social media platforms; - Press releases x 6; - E-mails to our database of 12000 marketers; - Brand on the screen when announcing Fernando.• Your brand on screen and MC to express thanks when introducing Fernando;• Logo to appear as sponsor on website and E-mails to the database;• Logo to appear on the intermittent sponsor screen during the day;• Five tickets to the conference;• One dedicated press release;• Guaranteed R2m AVE (Based on a Ratio 1:1). Measurement report and articles provided.
The (your brand name) Work Room
A 10m x 10m metre closed off breakaway area with a 3m x 3m screen with a live feed of the conference. Couches/desks/Wi Fi.
Includes 50 x chairs and desk format tables. Excludes couches etc and any branding.
R100 000.00• Exclusive branding of the area;• Logo to appear on; - Website; - E-mails to our database of 12000 marketers; - Social media platforms; - Sponsor screen on the day.• One dedicated press release;• Opportunity to do an activation on the day including giveaways;• Five tickets to the conference.
Fernando Machado Global CMO for Burger King
Delegate Early Bird:
R4200 to end OctoberDownload the white paper
from Marketing Gets Nak d The IMC Conference 2020Marketing Works. Work it.
Sponsorship Opportunities (continued)
Opportunity Cost and ValueLet’s get to work. Registration Sponsor
Direct exposure to over 600 delegates as they register.
R50 000.00• Exclusive branding at the registration desk;• Option for an activation at registration;• Logo to appear on; - Website; - E-mails to our database of 12000 marketers; - Social media platforms; - Sponsor screen on the day.• Two tickets to the conference.
Nice work if you can get it. Cocktail Sponsor R50 000.00• Includes R15k drinks and snacks;• Exclusive branding of the cocktail area;• Reminders during the day by the MC to join for cocktails;• Logo to appear on; - Website; - E-mails to our database of 12000 marketers; - Social media platforms; - Sponsor screen on the day.• Two tickets to the conference.
Facebook Live Stream brough to you by (your brand name)
R60 000.00• Your logo on screen throughout the live stream
(the 2019 live stream generated 19 000 viewing hours);• Your logo on our website and mailers to our database of 12000 marketers;• Any reference to the live stream on the IMC social media platforms to include
‘brought to you by..’• Two tickets to the conference.
T A K E N
Delegate Early Bird:
R4200 to end OctoberDownload the white paper
from Marketing Gets Nak d The IMC Conference 2020Marketing Works. Work it.
Sponsorship Opportunities (continued)
Opportunity Cost and ValuePutting the youth to Work - online creative competition (this can be tailored to your company offering if relevant).
R50 000.00• Branding on all the social media posts calling for entries and flighting entries;• Logo on IMC website and mailers to our database of 12 000 marketers;• Leading story in one of the mailers;• One dedicated press release;• Branding on the day as the winners are presented;• Logo on the intermittent sponsorship screen during the day;• Two tickets to the conference.
Marketing Works. White Paper brought to you by (your brand)
R50 000.00• Exclusive co-branding of the Nedbank IMC 2020 white paper;• Opportunity to write the introduction;• The white paper will be sent to our database of 12 000;• Sent as a dedicated press release after the conference;• Uploaded on the IMC Website home page;• Posted on all IMC social media platforms.
Charging Stations R30 000.00• Includes three 1m x 1.2m branded charging stations;• One ticket to the conference.
Marketing at Work – 3m x 3 Display/Activation Area
(Limited to 10 – first come basis)
R20 000.00 per space• 3 x 3m Area including; - 1m x 50cm sign with your company name; - Table if required; - Power point; - 2 x chairs.• One ticket to the conference.
IMC in association with MASA
CPD points to Designated Marketers based on proof of attendance
Review PaperNedbank IMC 2019Marketing is Business™
Key Insights and Reflections from the 2019 Nedbank IMC Conference, themed
Delegate Early Bird:
w: www.imcconference.com e: [email protected], [email protected] | t: 010 592 1888
