Integrated Marketing Communication

By:Abhishek Kyal

• One of the major party in Indian political system

• Bharatiya janata party was formed in 1951

• Ideology of the BJP is “Integral Humanism"

• It is India's largest political party in national parliament and the second largest in the various state assemblies

INTRODUCTION

Situation Analysis

The Important issues during the campaign included rising prices, corruption, the economy, security, infrastructure such as roads, electricity and water. The party promised a vibrant and participatory democracy, inclusive and sustainable development, quality life, productive youth, globally competitive economy, open and transparent government, pro-active and pro-people good governance in its manifesto.

Objectives of campaign

• To reach and create faith among the masses in India and around the world

• To create brand loyalty in terms of good governance

• Motivate the youth to come out and vote

• Vote for change.

Campaign :

• Rallies• Chai Pe Charcha• 3D-Hologram rallies• Social media marketing• Animation videos- So sorry (aajtak)• Smart app games – modi run

Engineering kar k MBA karne walo

JANTA MAAF NAHI KAREGI JANTA MAAF NAHI KAREGI

CHICKEN K 3 PIECE DENE WALO

Ek hi vikalp

Total6000 Cr

Online Radio 35 Cr

Ad Budget -750 Cr

T20 World Cup

150 Cr

TV 800-1000 Cr

Newspapers and

Magazines 650 Cr

Hoardings2500 Cr

2000 spots a day

50 National & reginal 40 days

15000 +3 Months

Strategy and Execution

Result