Upload
editorijmie
View
36
Download
0
Tags:
Embed Size (px)
Citation preview
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
1
September
2011
International Journal of Marketing and Technology (ISSN: 2249-1058)
CONTENTS
Sr.
No. TITLE & NAME OF THE AUTHOR (S) Page
No.
1 Comparative study of International vs. Traditional HRM Issues and Challenges.
Sirous Fakhimi-Azar, Farhad Nezhad Haji Ali Irani and Mohammad Reza Noruzi 6-7
2 An Analytical Study of Marketing of Banking Services of SBI and HDFC Bank in Borivali Suburb,
Mumbai.
Dr. M. N. Sondge and Prof. T. B. Gadhave
8-9
3 Investor’s Awareness and Preference Towards Mutual Funds Investments - Some Survey Evidences.
Dr. Megha Sandeep Somani 10-11
4 The Implication of Moral Intelligence and Effectiveness in Organization; Are They Interrelated?
Gholam Reza Rahimi 12-13
5 Magnitude and Compensability of Industrial Accidents in Nepal.
Dr. Shyam Bahadur Katuwal 14-15
6 Marketing of Dwcra Products A New Pardigm for Combating Rural Poverty - A Case Study Of
Andhra Pradesh.
Dr. K. Lalith and Prof. G. Prasad
16-17
7 Analyzed Traffic Through Switches In The Design of LANs using OPNET MODELER.
Mr. Ishu Gupta, Dr. Harsh Sadawarti and Dr. S. N. Panda 18-19
8 Customer Satisfaction of Retail Consumers With Special Relevance To Organized Retail Outlets In
Chennai City.
Anita Priscilla .J and Dr. Shanthi
20-21
9 Cluster Based Mutation Testing Using Homogeneous and Heterogeneous N-MUTANTS.
Mr. Ajay Jangra and Ms. Jasleen kaur 22-23
10 Review of Supply Chain Management for Modeling and Integration in Indian Electronics &
Telecommunication industry.
Parul Goyal
24-25
11 Issues and Perspectives on Two fundamental Intangible Assets in Organizations; Intellectual and
Social Capitals.
Firouze Azizi and Mohammad Reza Noruzi
26-27
12 Management of Transportation System and Prioritization of Transport Infrastructure Projects.
Jayanti De, Dr. Sudip Kumar Roy and Dr. Madhumati Dutta 28-29
13 Mobile Learning Empowering Rural Women A study of Vidiyal (NGO) in Theni District,
TAMILNADU.
Dr. (Mrs.) S. Hasan Banu
30-31
14 A study on point of purchase - An Advertising and Selling Technique.
Mrs. Priti Jeevan 32-33
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
2
September
2011
Chief Patron Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,
University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento
Patron Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,
Tarbiat Modarres University, Tehran, Iran
Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Editorial Board
Dr. CRAIG E. REESE Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
3
September
2011
Dr. T. DULABABU Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY
Mr. SANJAY ASATI
Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board
Dr.MANJIT DAS Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN Maulana Azad National Institute of Technology, BHOPAL
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
4
September
2011
Dr. N. KAVITHA Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU
DR. RAJIV KHOSLA Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE
DR. (Mrs.) ARCHANA ARJUN GHATULE Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
DR. NEELAM RANI DHANDA Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Associate Editors
Dr. SANJAY J. BHAYANI Associate Professor ,Department of Business Management, RAJKOT (INDIA)
MOID UDDIN AHMAD Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
5
September
2011
Mr. P. PRABHU Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
6
September
2011
Comparative study of International vs.
Traditional HRM
Issues and Challenges
Sirous Fakhimi-Azar
Business Management, PhD
Assistant Professor,
Islamic Azad University, Tabriz Branch, Iran
Farhad Nezhad Haji
Ali Irani
Public Management, PhD
Islamic Azad University, Bonab Branch, Iran
Mohammad Reza
Noruzi
EMBA, PhD Student
Policy Making in Public Sector
Islamic Azad University, Bonab Branch, Iran
Young Researchers Club Member,
Islamic Azad University, Bonab Branch, Iran
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
7
September
2011
Abstract:
In the globalization process every co operations and firms, small or big national or multinational
ones manufacture products in many countries and sell to consumers around the world i.e. they
became globally. Money, technology and raw materials move ever more swiftly across national
borders (Globalization, 2005). They should obey from the laws that are now globally not locally.
During this process there is one risen issue called IHRM and it has its related issues.
This paper aims to study some effects of globalization and IHRM in detail.
Keyword: Globalization, IHRM, Management, Effects of Globalization on IHRM
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
8
September
2011
AN ANALYTICAL STUDY OF MARKETING OF
BANKING SERVICES OF SBI AND HDFC BANK IN
BORIVALI SUBURB, MUMBAI
Dr. M. N. SONDGE
Associate Prof & Head, UG/PG Deptt. Of Commerce &
Management Dnyanopasak Arts, Com. and Sci. College
Parbhani
Prof. T. B. Gadhave
Lecturer in Commerece Sydenham College of Commerce and
Economics, Churchgate, Mumbai – 400 020.
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
9
September
2011
ABSTRACT:
In banking, marketing and quality of customer service holds primary significance to
sustain the business growth. An appropriate marketing strategy or promotion mix can be used not
only for marketing and to attract customers, but also to hold them by creating brand loyalty and
trust. It may be in different or various ways like a advertisement, a sales campaign, melas and
fairs ,word of mouth, personal interaction, direct mailing to customers etc. The main aim or goal
of marketing is to persuade the customer to buy its products in preference to other similar
products available in the market. Earlier banking was concerned only with traditional services
and activities. But at present banking is catering entire requirement of individual customer and is
emerging as potential sector for the consistent growth of business and commercial industries.
Customer relation and retention is priority of the banks. In the present study, an attempt is made
to study the quality of service provided by the SBI and HDFC bank. The main aim of this
research paper is to assess and re-asses how banks are marketing their products and services and
how customers capture and perceive bank services, what are the emerging customers
requirements and expectations, and to study customer satisfaction level with banking services
provided by the SBI and HDFC Bank. The researcher has taken a sample of 340 respondents
from SBI and HDFC Bank in Borivali region and has conducted responses about marketing
strategies of these banks through questionnaire method. The data so collected have been
tabulated and analyzed to arrive at conclusion on the above topic. The research concluded that
SBI provides better services to their customers than HDFC Bank. The customers of SBI are more
satisfied with traditional banking services and Bank Accounts as compared to HDFC Bank
whereas customers of HDFC Bank are more satisfied with innovative technology based counter
services, ancillary services, single window services provided by the bank.
Key words: SBI and HDFC Bank, customer satisfaction, post-reform, percent, ranks, chi square
test.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
10
September
2011
INVESTOR’S AWARENESS AND PREFERENCE
TOWARDS MUTUAL FUNDS INVESTMENTS-
SOME SURVEY EVIDENCES
Dr. Megha Sandeep Somani
Senior Lecturer in Commerce,
SMT. MMK College of Commerce and Economic
Mumbai
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
11
September
2011
ABSTRACT:
In few years Mutual Fund has emerged as a tool for ensuring one’s financial well being. As
information and awareness is rising more and more people are enjoying the benefits of investing
in mutual funds. But still many others are there, who are unaware from this financial instrument.
So, this survey is conducted to know about people awareness and perception about mutual funds.
Study is also extended to suggest them either to stay ahead with their selected funds or to switch
to some others. Funds are evaluated on the basis of return and risk parameters, which will help
the investor to take further decisions in investment. Survey has suggested the investors’ different
ratios on whose basis they can take decisions while investing in mutual funds.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
12
September
2011
The Implication of Moral Intelligence and
Effectiveness in Organization;
Are They Interrelated?
Gholam Reza Rahimi
Assistant Professor, Public Administration, PhD
Islamic Azad University, Jolfa, Branch, Iran
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
13
September
2011
Abstract:
Moral intelligence is one of the most important factors that can increase effectiveness and
efficiency, the two important factors that every organization wants to be survived in chaotic
market should concentrate more on them.
Mainly researchers when they want to moral intelligence they study the effects of it on other
related issues like organizational effectiveness.
This paper investigates the moral intelligence and effectiveness in organization.
Keywords: Moral intelligence, Effectiveness, Management, Organization.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
14
September
2011
Magnitude and Compensability of
Industrial Accidents in Nepal
Dr. Shyam Bahadur Katuwal
Reader in Management
Post Graduate Campus, TU
Biratnagar, Nepal
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
15
September
2011
Abstract:
As the study has attempted to assess the magnitudes of industrial accidents in Nepal after the
enactment of Labor Act 1992 in order to observe the effectiveness of the provision of health and
safety measures in reducing incidence, frequency and severity of industrial accident. On the
calculation of these indicators based on the secondary data observed inconsistency in the
reduction between severity of industrial accidents and frequency and incidence rate of industrial
accidents indicating seriousness of the accident and increasing the compensation and premium of
insurance. Among the industrial accidents, more than fifty percent of them were compensable in
nature indicating a significant loss of job and economic loss of workers and performance and
productivity of the concerned enterprises. Thus, concerned parties are suggested to form a
multipartite committee and organize sensitivity training to workers in every enterprise to manage
the issue of industrial safety effectively and efficiently in Nepal.
Key words: Compensability of accidents, Frequency of industrial accidents, Incidence of
industrial accident, Industrial safety, Role of stakeholders and Severity of industrial accidents.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
16
September
2011
MARKETING OF DWCRA PRODUCTS A NEW
PARDIGM FOR COMBATING RURAL POVERTY-
A CASE STUDY OF ANDHRA PRADESH
DR. K. LALITH
Principal, K.C.Reddy P.G.College,
Jangamguntlapalem, Medikonduru,GunturDt
PROF. G. PRASAD
Principal Arts,Commerce and Law College, Acharya Nagarjuna University,
Nagarjunanagar,GunturDt
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
17
September
2011
Abstract:
Development is a continual process where there is always scope for improvement. Though many
governmental agencies are working, and various schemes for improvement of living conditions
of the rural and urban poor have been initiated, the rapid increase in population becomes a
challenge in providing the basic amenities to the poor and marginalized. The diversified income
drainage in the form of usurious interest to money lenders charging exorbitant interest rates,
extravagant expenditure on festivals and functions, alcoholism, dowry, and other social problems
coupled with very low socio economic status of women, both in the family as well as in the
society developing countries. Inspirit of the many programmes undertaken for the betterment of
women’s position, it is only the DWCRA that has mobilized the women’s involvement both in
rural and urban areas.
DWCRA programme has particularly given psychological confidence in tackling issues by
women groups.
DWCRA has trained the women’s groups for better involvement in all aspects of the
community development and prepared them to shoulder higher responsibility and share in
the work of the community.
DWCRA has particularly made the women group realize their potential in various
activities by pooling together their small resources.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
18
September
2011
Analyzed Traffic through switches in
the design of LANs using OPNET MODELER
Mr. Ishu Gupta
Asst. Prof. RIMT-MAEC, Mandi Gobindgarh
Punjab, India
Dr. Harsh Sadawarti
Professor & Principal RIMT-IET,
Mandi Gobindgarh Punjab, India
Dr. S. N. Panda
Professor & Principal RIMT-IMCT, Mandi Gobindgarh
Punjab, India
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
19
September
2011
Abstract:
The corporate LAN has evolved from a passive background business component to a highly
active, highly visible core asset that enterprises rely on to support day-to-day operations critical
to their market success. Today’s network is a strategic instrument that must be accessible
anytime from anywhere—simultaneously offering fast, secure, reliable services at scale
regardless of location. It has also evolved from traditional client/server data flow support to
peer-to-peer flow support, and it must also accommodate an increasing number of devices and
services. The main aim of this research paper is to demonstrate the need for implementation of
switches in the design of LANs using OPNET-MODELER. The performance of a 16-station
LAN using first a simple hub, and then a switch and two hubs is compared. By analyzing the
graphs, it is concluded that traffic performance of a network after deploying switches is better.
Keywords: OPNET-MODELER, Traffic analysis, Switches over Hub, Design of LANs,
Performance of Switches
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
20
September
2011
CUSTOMER SATISFACTION OF RETAIL
CONSUMERS WITH SPECIAL RELEVANCE TO
ORGANIZED RETAIL OUTLETS IN CHENNAI CITY
Anita Priscilla .J
Assistant Professor,
Department of Commerce,
Women’s Christian College, Chennai-6
Dr. Shanthi
Assistant Professor,
Department of Commerce,
University of Madras, Chennai-5
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
21
September
2011
ABSTRACT:
In the present era, customer is the center point of all marketing activities. Creating and
maintaining a regular assessment of consumer satisfaction is therefore very important for
business managers, marketers and retailers as well as financial managers among others (Wilkie,
1986). The objective of the present research is to examine the relationship between customer
satisfaction and store-related and consumer-related factors which leads to loyalty to a particular
retail outlet. The consumer-related factors are minimal checkout delay, security, assistance
available and convenience. The store-related factors are internal and external design, product
category assortment and good management. On surveying 141 organized retail shoppers in
Chennai city it was found that there was significant relationship between consumer-related and
store-related factors and customer satisfaction except product assortment factor. So by
identifying the factors that satisfy customers, with the relevant innovative strategies will help the
Indian retailers to satisfy customers and build a long lasting relationship.
Key Words: Customer Satisfaction, Customer-related factors – Minimal check out delay,
security, Assistance available and Convenience, Store-related factors – Internal External design,
Product category assortment and Good management.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
22
September
2011
CLUSTER BASED MUTATION TESTING USING
HOMOGENEOUS AND HETEROGENEOUS
N-MUTANTS
Mr. Ajay Jangra
CSE Department
U.I.E.T. Kurukshetra University,
Kurukshetra, INDIA
Ms. Jasleen kaur
CSE Department
U.I.E.T. Kurukshetra University,
Kurukshetra, INDIA
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
23
September
2011
ABSTRACT:
Mutation testing is to check the quality of test cases by changing code. The proposal examines
mutation testing based on clusters.Clusters contains homogeneous and heterogeneous mutants. It
consists two mutagens in it and by one time only one mutagen (mutant) can be selected for
performing mutation testing. Mutants can be homogeneous type or it can be heterogeneous
mutants. Selection of number of mutants depends upon number of clusters working for the code.
This paper represents cluster based testing using homogeneous and heterogeneous mutants. This
is divided into three sections. Section 1, Section 2 and Section 3 described about homogeneous,
heterogeneous and hybrid (homogeneous/ heterogeneous) mutants. For mutation generation, a
tester can generate mutants according to number of clusters. Number of cluster is equivalent to
number of mutants. After modifying original code, collaboration of all mutants performed which
shows by end a tester can perform mutation on huge number of mutants. This paper explores the
ideas of collaboration of cluster covers large number of mutants.
Keywords: Mutant, Mutation Operator, Equivalent Mutant, Test cases, Clusters.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
24
September
2011
Review of Supply Chain Management for
Modeling and Integration in Indian
Electronics & Telecommunication
industry
Parul Goyal
Department of Electronics & Communication Engineering
Dev Bhoomi Institute of Technology,
Dehradun, INDIA
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
25
September
2011
Abstract:
Supply Chain Management is a network of facilities that produce raw materials, transform them
into intermediate goods and then final products, and deliver the products to customers through a
distribution system. Supply chain modeling and integration is gaining importance from
academics and practitioners as supply chain management is becoming an essential tool in today’s
competitive business environment. Supply Chain Management has become company’s strategy
to increase their competitiveness.
The paper presents statistical analysis of the literature survey indicating the usefulness of the
findings to the industries contemplating implementation of SCM practices. The findings will
provide important implications for the management in the industries to understand determinants
that contribute to the SCM success. Companies can enhance their SCM performance by
improving the current practices/strategies by focusing on the determinants that significantly
influence SCM performance.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
26
September
2011
Issues and Perspectives on Two fundamental
Intangible Assets in Organizations;
Intellectual and Social Capitals
Firouze Azizi
Economics, PhD
Tarbiat Modares University, Tehran, Iran
Mohammad Reza Noruzi
EMBA, PhD Candidate
Public Administration, Policy Making in
Public Sector
Tarbiat Modares University, Tehran, Iran
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
27
September
2011
Abstract:
Today’s turbulent markets and speed of globalization has caused companies to be equipped with
other assets called intangible. Before the contemporary markets and SMEs have been emerged,
just having the tangible assets would be enough to be survived in that past markets. also The
decreased cost of information flow increases in the number of, the liberalization of product and
labor markets in many parts of the world, and the deregulation of international financial flows
have changed the equations of markets and organizations in general (Teece, 2002). This paper
aims to review the Intellectual capital and social capital and their impact in organizations in
brief.
Key Words: Intellectual Capital, Social Capital, Management
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
28
September
2011
MANAGEMENT OF TRANSPORTATION SYSTEM
AND PRIORITIZATION OF TRANSPORT
INFRASTRUCTURE PROJECTS
Jayanti De
Assistant Professor
Transportation & Logistics Management (MPSM
Department)
Indian Institute of Social Welfare and Business
Management
Kolkata-700 073, West Bengal
Dr. Sudip Kumar Roy
Professor
Civil Engineering Department
Bengal Engineering and Science University
Shibpur, Howrah
West Bengal
Dr. Madhumati Dutta
Professor
Humanities Department
Bengal Engineering and Science University
Shibpur, Howrah
West Bengal
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
29
September
2011
Abstract:
The increasing demand for transport services in Indian cities has been observed due to increases
in population, increases in household income, and increases in economic activities. Traffic
congestion problem is a serious hindrance to economic growth as transport is a basic economic
infrastructure for any economy. In most of the Indian cities, congestion and delays are ever
increasing and the supply of road space is becoming highly insufficient. Countries try to solve
congestion problem by constructing new roads, widening of existing roads or construction of
flyovers or underpasses. Such infrastructure development programs take place either to create
alternate roads for particular destination or to segregate through-traffic from cross- traffic at
various road intersections. In the large metropolitan cities of India, journeys along the roads are
characterized by low travel speed, delays at the road intersections and infrastructural
inadequacies in the road network. It is essential to judge the priority of development of transport
infrastructure at different alternate locations using scarce economic resources before such
construction takes place. Present study intends to discuss about the existing techniques used by
the planners to evaluate investment projects and considers the applicability of Multi Criteria
Analysis technique as a tool for that in the form of a case study.
Key Words: Grade separated paths, Cost Benefit Analysis, Multi Criteria Analysis,
Concordance Index, Volume- Capacity Ratio.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
30
September
2011
MOBILE LEARNING EMPOWERING RURAL WOMEN
A STUDY OF VIDIYAL (NGO) IN THENI DISTRICT,
TAMILNADU
Dr. (Mrs.) S. HASAN BANU
Associate Professor & Research Supervisor,
Principal investigator UGC Major Research Project,
PG and research Department of Commerce,
H K R H College, UTHAMAPALAYAM – 625 533.
Theni –District, TamilNadu,
India.
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
31
September
2011
Abstract:
Seventy-five per cent of the world’s poorest people – 1.05 billion women,
children and man – live in rural areas and depend on agriculture and related activities for their
livelihoods. Conventional wisdom would lead us to believe that for them mobile phone is a
luxury. But we are wrong!
A recent World Bank study states that ―there is a myth that the rural poor are not
able or not willing to pay for mobile telecommunication services‖. Mobile phone’s accessibility
has allowed previously marginalized groups with no access to basic service to take an active part
in the economic and social spheres of their communities. This social and economic inclusion has
led to the willingness of poor rural households to spend 4-8% of their income on mobile
telephony.
The mobile telephony revolution is contributing substantially to achieving the targets of
Millennium Development Goals (MDGs), especially MDG1 ―Eradicate extreme poverty and
hunger‖ and more specifically to the target of ―Halving, the proportion of people whose income
is less than $1 a day by 2015‖. Africa would not be lagging behind on a number of MDGs,
however, if back in 2000 world leaders has established an MDG similar to ―Achieving universal
primary education‖ (MDG2) for mobile telephony called ―Achieving universal access‖ then,
Africa would have met the targets with flying marks.
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
32
September
2011
A study on point of purchase -
An advertising and selling technique
Mrs. Priti Jeevan
Asst Prof,
Srinivas Institute of Management Studies,
Pandeshwar, Mangalore.
Title
Author(s)
IJMT Volume 1, Issue 4 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
33
September
2011
Abstract:
The term Point –Of –Purchase, or POP, refers to the promotional graphics focused on
influencing consumer behavior at the moment of purchasing decision. Point –of –Purchase
displays are driving a retail revolution. They are enabling true dynamic selling. The presentation
of the product and merchandise is almost as important as the product itself. There is only one
chance to make a first impression and it has to be a good one. Point of Purchase displays or POP
presentations can be anything from stock corrugated floor stand or counter displays to acrylic or
corrugated ballot boxes to elaborate custom die-cut & printed stand up displays. In recent years,
the point of purchase for products and services has become an important focus for marketers,
because consumers tend to make purchasing decisions on very high-margin products or services
at these strategic locations.
On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers
consider a point of purchase to be the area surrounding the counter where customers pay. It is
also known as "point of sale". Points of purchase may be real, as in the case of a "brick and
mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over
the internet. Most purchase decisions are made at the shelf during just a few critical seconds. The
ability for a product to attract shoppers’ visual attention has a strong influence on the choices
they make – products that are unseen are often unsold.