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The United States diplomatic and economic embargo on Cuba since
1963 has uniquely isolatedthe island and its people from many of
the foreign influences that have infested much of the restof the
world. There are no McDonalds, no Starbucks, no Walmart, no modern
cars, andextremely limited access to internet and phones.
Until recently, when it was announced that 500,000 public sector
workers were going to be laidoff and restrictions on private
business would be eased, private sector jobs were rare and
highlyregulated. The only signs and billboards often seen in Cuba
are those bearing Fidel Castroslikeness and his most quotable
quotations, but one can imagine that as the private sectorevolves,
business signs and advertisements might begin to appear, marking a
shift from a facadeof collective work under Castro, to one of more
individual interests (Lacy).
In the past few months there has been growing speculation that
the United States will allowAmericans to travel to Cuba as
tourists. To many, Cuba represents one of the last untouchedpieces
of paradise. The largest island in the leisure region of the
Caribbean, Cuba stands as thelast untapped tourist resource for the
ready mega-consumers up north.
Many hotel chains already have their plot of land picked out,
resort corporations have theirCuban spa retreat designed, and
cruise lines have their routes plotted out. The question is,
howwill the country respond to an influx of capital and
influence?
Communist China has arguably successfully taken advantage of
ties with the US, exploiting theAmerican consumerist need for -
essentially - massive production of lots of stuff. How thenshould
Cuba strategize a relationship with Americans, who desire the
commodity of an idealisticparadise will all imaginable
amenities?
MVRDVs Costa Iberica examines a faltering tourism dependent
region on the coast of Spain.
The coasts monocular behavior towards tourism, relying on a
cycling influx of tourists as itsresidents. does not provide a
sustainable social system that the region can rely on.
Sterile,culturally artificial resorts can not be a sustainable
model for development.
While other tropical destinations have given into the
consumerist desire, and commoditizedtheir image and social
resources, my contention is that Cubas general isolation gives it a
uniqueopportunity to plan for a better transition into an impending
influx of tourists and theirconsumer interests. I argue that
architecture can help mediate the relationship between thetourist
and the host, much more sustainably, socially and politically, than
the current norm ofresort towns and tourist districts.
By investigating current Caribbean conditions of resorts,
tourist infrastructures and politicalinfrastructures (such as
embassies), I aim to propose a new tourist-host
spacial/infrastructuraltypology that can help mediate the divides
between the local and outsider.
As part of the Crisis City group, I hope to collaborate and work
with others focusing ondifferent areas of research so my project
can be examined more holistically in regards to politicsand
economics.
http://www.nytimes.com/info/fidel-castro/?inline=nyt-perhttp://www.nytimes.com/info/fidel-castro/?inline=nyt-perhttp://www.nytimes.com/info/fidel-castro/?inline=nyt-per
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Annotated Bibliography
100 Hotels and Resorts: Destinations That Lift the Spirit.
Victoria: Images Group Pty, 2008. Print. Display and description of
world-class hotels and resorts around the world. Helpful in
establishing precedent of existing tourist conditions and an
alleged desire for specific atmospheres and amenities.Baker,
Christopher P. Cuba. 4th ed. Berkeley: Avalon Travel, 2006. Print.
This book gives a comprehensive overview of travel in Cuba with a
candid guide to specific destinations, hotels, restaurants, etc as
well as insight into current methods Americans can use to travel to
Cuba (legal and illegal). It is helpful in establishing the current
view of cuba from a tourist perspective in relation to other
destinations.Coates, Stephen, and Alex Stetter. Impossible Worlds.
Basel: Birkhuser, for Architecture, 2000. Print. Gives a
theoretical background and perspective of the idea of beach and
resort throughout history and explains the human desire for the
exotic and paradise.Dean, Cornelia. "Conserving Cuba, After the
Embargo." The New York Times. 25 Dec. 2007. Web. 19 Sept. 2010. .
This article proposes methods for culturally and environmentally
protecting Cuba in ways that other Caribbean countries have failed
to do.Hibbard, Don, and Augie Salbosa. Designing Paradise: the
Allure of the Hawaiian Resort. New York: Princeton Architectural,
2006. Print. Will be helpful in being able to see the allure of
paradise spatially from the American perspective and its
manifestation on American soil.Highsmith, Carol M., Ted Landphair,
and David Patterson. Embassies of Washington. Washington, D.C.:
Preservation, 1992. Print. This book gives a background of American
embassies throughout the world and descriptions of the activity
that must take place in them. Will be helpful for deciphering the
political relationships within tourism and the roles that embassies
have on conveying the American image.Lacey, Marc. "Cuba Resets the
Revolution." The New York Times. 18 Sept. 2010. Web. 19 Sept. 2010.
. This article describes the current condition of an emerging
private sector in Cuba and the spacial implications it might have
on the people.
http://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2007/12/25/science/25cuba.html?pagewanted=allhttp://www.nytimes.com/2007/12/25/science/25cuba.html?pagewanted=allhttp://www.nytimes.com/2007/12/25/science/25cuba.html?pagewanted=allhttp://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2010/09/19/weekinreview/19lacey.html?_r=2&pagewanted=2&sq=cuba&st=cse&scp=2http://www.nytimes.com/2007/12/25/science/25cuba.html?pagewanted=allhttp://www.nytimes.com/2007/12/25/science/25cuba.html?pagewanted=allhttp://www.nytimes.com/2007/12/25/science/25cuba.html?pagewanted=allhttp://www.nytimes.com/2007/12/25/science/25cuba.html?pagewanted=all
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Loeffler, Jane C. The Architecture of Diplomacy: Building
America's Embassies. New York: Princeton Architectural, 1998.
Print. This book goes more in depth into the history and philosophy
behind American embassies and why they look as they do. It
describes the political initiatives involved in building them and
how they are used to convey a message about America.Maas, Winy,
Jennifer Sigler, Mathurin Hardel, Penelope Dean, Paul Ouwerkerk,
and Mathijs Labadie. Costa Iberica. Barcelona: Actar, 1999. Print.
Analyzes an existing condition of a flooding of tourism on the
coast of Spain.Malkin, Elisabeth. "Cubas Public-Sector Layoffs
Signal Major Shift." The New York Times. 13 Sept. 2010. Web. 19
Sept. 2010. .Scofidio, R., J. -L. Dotte, T. Keenan, F. Migayrou, L.
Tillman, and G. Van Den. Abbeele. Back to the Front: Tourisms of
War. New York: Princeton Architectural, 1994. Print. Will be
helpful for researching the desires of tourism and what intrigues
people aboutcertain places, such as war and politics.Thompson,
Ginger. "U.S. Said to Plan Easing Rules for Travel to Cuba." The
New York Times. 16 Aug. 2010. Web. 19 Sept. 2010. .
http://www.nytimes.com/2010/08/17/world/americas/17cuba.html?scp=17&sq=cuba&st=csehttp://www.nytimes.com/2010/08/17/world/americas/17cuba.html?scp=17&sq=cuba&st=csehttp://www.nytimes.com/2010/08/17/world/americas/17cuba.html?scp=17&sq=cuba&st=csehttp://www.nytimes.com/2010/08/17/world/americas/17cuba.html?scp=17&sq=cuba&st=csehttp://www.nytimes.com/2010/09/14/world/americas/14cuba.html?_r=1&scp=6&sq=cuba&st=csehttp://www.nytimes.com/2010/09/14/world/americas/14cuba.html?_r=1&scp=6&sq=cuba&st=csehttp://www.nytimes.com/2010/09/14/world/americas/14cuba.html?_r=1&scp=6&sq=cuba&st=csehttp://www.nytimes.com/2010/09/14/world/americas/14cuba.html?_r=1&scp=6&sq=cuba&st=cse
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