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IDEA World Precon
June 27, 2018
San Diego, CA
Canfitpro Todd Durkin 1 - Day Mentorship
IGNITE A 1-Day Experience to Set Your
Training, Business, and Life on Fire!!
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Table of Contents
PERSONAL GROWTH…………………………………………………………………………………………………………………… 2
A SNAPSHOT OF YOUR LIFE………………………………………………………………………………………………………… 3
10 FORMS OF WEALTH ……………………………………………………………………………………………………………… 7
3 IN 30………………………………………………………………………………………………………………………………………… 8
BUSINESS DEVELOPMENT………………………………………………………………………………………………………… 10
LEADERSHIP DEVELOPMENT……………………………………………………………………………………………………… 15
MARKETING & BRAND DEVELOPMENT…………………………………………………………………………………….. 17
TD’S FINAL WISDOM…………………………………………………………………………………………………………………. 21
FINAL THOUGHTS……………………………………………………………………………………………………………………… 23
IGNITE A 1-DAY EXPERIENCE TO SET YOUR TRAINING, BUSINESS, AND LIFE ON FIRE!!
PERSONAL GROWTH
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A Snapshot of Your Life 1. Where are you…NOW?
2. What do you want to achieve in the next 1-3 years?
3. Why do you want to achieve this?
4. What specific things are you going to have to do to get there?
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Personal Growth Questions 1. What are 5 things that you LOVE to do in life?
2. What LIGHTS your soul up the MOST?
3. What are your wildest dreams for your business/career? What do you want to accomplish?
4. What are your wildest dreams for your family?
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5. What are your wildest dreams for yourself? What do you want to accomplish?
6. What excites you MOST about your current business?
7. What scares/terrifies you about your current business? What needs to change?
8. What is holding you back from reaching the next level of success?
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9. What are you going to do to change the MOMENTUM in your business or life… and WHEN are you going to do it?
10. What is your life’s purpose?
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10 Forms of Wealth
When you are ranking each area of your LIFE, keep in mind:
• 10 is where YOU want to be • 10 is where you PICTURE yourself in a very near future • 10 is your VISION for yourself • 10 is your EXPECTATION for yourself • 10 is what YOU feel you have in your tank
Rate yourself where you are TODAY, right NOW.
Pay attention to where there is disharmony or imbalance in the wheel.
Evaluate yourself each month. This exercise is a guaranteed GAME CHANGER.
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3 in 30 In the space provided below, assign three goals in each area of the 10 Forms of Wealth that you will commit to doing in the next 30 days. The more behaviorally specific and personal the goal is, the better. You should be able to measure at the end of the 30 days if you completed each goal.
These goals should support what is most important to you and your life right now. Which of the 10 Forms of Wealth need the most attention?
1. Spiritual / Inner Self
Goal 1:
Goal 2:
Goal 3:
2. Physical Health
Goal 1:
Goal 2:
Goal 3:
3. Mindset
Goal 1:
Goal 2:
Goal 3:
4. Family
Goal 1:
Goal 2:
Goal 3:
5. Professional
Goal 1:
Goal 2:
Goal 3:
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6. Financial
Goal 1:
Goal 2:
Goal 3:
7. Circle of Genius / Social
Goal 1:
Goal 2:
Goal 3:
8. Adventure
Goal 1:
Goal 2:
Goal 3:
9. LOVE
Goal 1:
Goal 2:
Goal 3:
10. IMPACT
Goal 1:
Goal 2:
Goal 3:
You are going to live each of these categories every day of your life; it is your choice to live them with purpose.
When you have GOALS in each of these categories you will make them a priority.
• You will live with more PASSION • You will live with more PURPOSE • You will create more IMPACT • You will live with more FOCUS • You will enhance your SUCCESS • You will achieve your GOALS
IGNITE A 1-DAY EXPERIENCE TO SET YOUR TRAINING, BUSINESS, AND LIFE ON FIRE!!
BUSINESS DEVELOPMENT
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Business Development
1. Your Company is a Representation of Your ENERGY. As you GO, so goes your Business.
2. 5 Ways to Create a World-Class Training Business: a. Drive Revenues b. Control Expenses c. Take Care of Your Team/Staff d. Take Care of Your Clients, Members, Customers e. Take Care of YOU!!!
3. What is Your BRAND PROMISE?
4. 6 P’s
5. The bigger your DREAM, the more important your team!
Who is on your team?
Do you need to make any changes?
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6. Hire the Right People & LEAD them to Greatness!
a. They must fit the Core Values (i.e. Ritz Carlton). b. They don’t need to be managed. c. They WOW you!
Players “want” 3 things:
• Recognition • Learning • Money
Players “need” 3 things: • Teaching/Training/Expectations! • Feedback • To feel VALUED as a key component to
the team Where do you find them?
a. Intern Program (local colleges & universities) b. Job Boards c. Social Media (IG, FB, or LinkedIn) d. Clients
7. Develop a World-Class Brand Through World-Class Culture & Customer Service
“Don’t fall in love with your product or service; Fall in love with your PEOPLE!”
~ Tony Robbins
Who are some world-class brands?
• It’s how you make them feel, consistently. • Systems!!! (answering the phone, giving
tours, consultations, billing, training sessions, music, etc.)
• Set expectations. • Provide feedback. • Reward behavior.
Other Customer Service Tips:
• You don’t want anyone mad at you. • If a client or member has a problem with you, CALL them on the phone. • Keep your gym “surgically clean.” • “As long as it is legal, ethical, and morally right, go to ALL COSTS to satisfy a customer.” • Body language is 80% of communication. • The power of TOUCH. • Atmospherics are essential. • Move the SOUL.
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What can you do to enhance customer service and improve culture?
8. RETAIN YOUR CLIENTS! “90% of your sales come from existing clients. KEEP THEM!”
~ TD • Results. 5 “T’s” – Test them, Train them, “Touch” them, Text them, Thank them. • Rewards program (i.e. “Perfect 10 Club”) • Value of lifetime client
9. Drive Leads
How do you generate leads now?
10. Grow Your Business
Business Questions:
1. What is working BEST in your business right now? (these are your strengths)
2. What are your top frustrations, challenges, issues with your BUSINESS now that you MUST resolve? (this includes your 6 P’s)
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3. Are there any opportunities you have now that you must capitalize on?
4. What are the 1-3 things that you MUST DO in your business to continue Growing & getting BETTER?
These will allow you to generate more Time, Energy, and/or Money FREEDOM…
5. When are you going to do them & how are you going to execute it?
IGNITE A 1-DAY EXPERIENCE TO SET YOUR TRAINING, BUSINESS, AND LIFE ON FIRE!!
LEADERSHIP DEVELOPMENT
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Leadership Development
TD’s Top 13 Leadership Points
1. Passionately COMMITTED to the VISION! 2. Leaders COMMUNICATE. 3. Leaders make GUT decisions. 4. Leaders make good hires & cultivate greatness. 5. Leaders set high expectations, walk their talk, and raise people up. 6. Leaders provide feedback in a “caring & compassionate” way. 7. Leaders LISTEN. 8. Leaders show EMOTION. 9. Leaders aren’t afraid to CHANGE if it’s going to help the organization. 10. Leaders can show the way in the darkest hours. 11. Leaders LEAD people through change or tough times. 12. Leadership DEVELOP other leaders and provide growth opportunities. 13. Leaders exemplify LOVE. Stages of Small Business (Clate Mask):
1. Recognize Plateaus. Stages occur in 1’s & 3’s. $100,00 / $300,000 $1,000,000 / $3,000,000 $10,000,000 / $30,000,000 2. Leaders generally can’t move multiple stages. Good ones can move ______ stage. Great ones can move _____ stages. If you want more than that, you have to change leaders. 3. As you bring on new leaders to help you, you need to..
a. LET ________. b. Pay more _________.
What are you going to do to improve your leadership within your organization?
IGNITE A 1-DAY EXPERIENCE TO SET YOUR TRAINING, BUSINESS, AND LIFE ON FIRE!!
MARKETING & BRAND DEVELOPMENT
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Marketing & Brand Development What is marketing?
What is your message?
What is your goal?
What do you want to do?
Build Your Platform to Scale Your Message.
What should you be building? 1. Email list 2. SM following 3. Community reputation/trust 4. Your tribe/ following (Book Yourself Solid)
Why should you build your platform?
1. Increase market share & reach 2. Increased IMPACT 3. Increased Sponsorship Opportunity (Under Armour, TRX, Carnosyn, MyZone, Inbody, etc.) 4. Book Deals or Book Sales (Traditional vs. Self-Publishing Route)
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4 Different Forms of Marketing 1. Word of Mouth 2. Feeder Programs 3. Email Marketing 4. Social Media (FB, IG, Blogs, YouTube)
Rules of Social Media: • Create extraordinary content • Create a community/tribe; turn “likes” into “names” • Create connection. Comment back. • Create engagement. • Create consistency. Consistency builds Trust; • People like to do business with people that they Know, Love, and Trust!!
What are some of the TOP BRANDS who are doing a great job with BRANDING?
Content Cycle
What is yours?
Marketing Questions:
1. What is your brand promise?
MRM YouTube Text Blog Email FB & IG Stories Engage
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2. What are 3 commitments you can make to improve your marketing efforts?
3. What are your goals with your marketing?
4. What specific steps can you do to elevate & explode your brand?
� Facebook � Instagram � Email
� LinkedIn � Blog � Podcast
� Speaking � YouTube
5. How frequently do you want to commit to these platforms?
IGNITE A 1-DAY EXPERIENCE TO SET YOUR TRAINING, BUSINESS, AND LIFE ON FIRE!!
TD'S FINAL WISDOM
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TD’s Final Wisdom
1. Mentors are critical to accelerate your success…
2. “You’re so lucky…”
3. You gotta drink the “juice” …
4. None of us like tough times…
5. Life is a series of chapters…
6. You can always pivot in life…
7. You always gotta “Get Your Mind Right” …
8. Butt glue is necessary…
9. Don’t skip leg day… or upper body day… or arm farm day
10. You will never regret…
11. At the end of the day…
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Final Thoughts… I am so grateful now that…
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@2019 Todd Durkin Enterprises. All Rights Reserved.
Connect With Me
Email: [email protected]
Instagram: @ToddDurkin
Facebook: /ToddDurkinFQ10
Website: www.ToddDurkinMastermind.com
Pre-subscribe to my podcast search “Todd Durkin IMPACT Show” on iTunes and Spotify
Todd Durkin Mastermind Opportunity If you would like ongoing support, accountability, know-how, and motivation on all aspects of business & life, I invite you to become a part of the Todd Durkin Mastermind family today. There are 3 levels of the TD Mastermind:
• Institute: For someone who has been in the industry for at least a year and needs to add structure to their business and marketing systems, and want to connect with other like-minded fit pros.
• Platinum: For someone who has been in the industry for 3+ year and owns or aspires to own their own facility; looking to grow their revenue streams and work with a dedicated coach and team.
• Power of 10: For someone who is 5+ years in the industry, generating 7-figures in their business, and really wants to focus on expanding personal brand and global opportunities.
Depending on what phase of your business/career you're in, could depend on which level is right for you. Let us know if any questions or how we can best help you. If you would like to sign-up today, there are registration forms available.
