If you’re there, show yourself.

www.mido.comMEDIA 2017 Milano Eyewear Show

February 25, 26, 27 | 2017

DIGITAL MEDIA

OUTDOOR MEDIA

INDOOR MEDIA

• Worldwide MIDO •

• Outside MIDO •

• Inside MIDO •

SEE,IMAGINE,

BEEVERYWHERE.

A new vision of marketing and communication.

From the digital world to outside and inside MIDO.

Take part in a route that will end with everyone’s eyes on you.

DIGITAL MEDIA

WORLDWIDE MIDOA world of contents and visibility.

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

Frequency: fortnightly, 29 issues.

Circulation: 50.000 copies of which 10.000 in Italy and 40.000 in the rest of the world.

Rates: on request

WMIDO_

Dialog and information from the worlds of fashion, design and eyewear. The online professional and commercial fortnightly magazine, the sector’s major reference. It reaches over 50.000 eye care professionals, businesses, distributors and representatives, worldwide.

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

STAY CONNECTED

Rates: on request

APP_

Intuitive and complete.Packed with contents updated in real time. The most complete tool with exhibiting companies, the show floorplan and the events program.Available all year so you are always up to date on the latest from the world of eyewear.

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

WEB ADS_

Your brand in a new website with new graphics, new contents and new sections.Unmistakable design and the complete guide for planning your work with searches by brand or company.

Rates: banner €800/ month

DIGITAL MEDIA

WORLDWIDE MIDO - A world of contents and visibility.

INTERACTIVE TOTEMS_

One of the great new additions for 2017: an interactive map, companies, brands, stands, your communication and lots of other useful information available to all visitors.

JUST A TOUCH AWAY

Rates:

Sponsorship of 1 Totem: €2.000

Sponsorship of 3 Totems: €5.000

OUTDOOR MEDIA

OUTSIDE MIDOThe first contact, the first memory.

OUTDOOR MEDIA

OUTSIDE MIDO - The first contact, the first memory.

TRAIN_

A special train reserved for eye care professionals traveling to MIDO(700 in 2015).The ideal occasion for communicating with your public.

Rates:

GOLD Sponsorship (sole sponsor): MIDO exhibitor €20.000 / non-exhibitor €25.000

SILVER Sponsorship (sole sponsor):MIDO exhibitor €7.000 / non-exhibitor €10.000

SERVICES INCLUDED:

• Advertisement page in the MIDO 2017 Visitor’s Guide.

• Five boxed advertisements in the MIDO 2017 Visitor’s Guide, 20.000 of which are distributed during the Show. It is also available on the MIDO website throughout the year.

• Logo in all event advertising material and on the MIDO website.

• Advertorial in MIDO and WMIDO.com newsletters.

• Possibility of presenting products and/or initiatives to all passengers.

• Distribution of promotional material on the train.

• Branding of the uniforms of all hostesses on the train.

• Logo on passenger proof of travel.

• Branding of hospitality desk in the OTTICLUB.

OUTDOOR MEDIA

OUTSIDE MIDO - The first contact, the first memory.

BILLPOSTING_

In strategic positions along the routes of the exhibition center and at the busiest points, they guarantee considerable visibilityin all areas.

Rates:

• Backlight in metro entrance hall East gate (various sizes)- prices starting from €1.750

• Panel above ticket office East Gate – €2.500 euros (each)

• Ledwall East Gate prices starting from €6.000

• Sheet on Ponte dei Mari balustrade €2.000 (each)

• Moving walkway on Ponte dei Mari €5.000

• Sails 0.9x2 Corso Italia Lake (group of 6) – €6.000

• Sheet 4x3 on Column Corso Italia €3.500

• Easel 1.4x2 m Corso Italia €2.000

• Sheet on front pavilion (various sizes) starting from €3.000

• Sheet on multi-level Car Park (various sizes) - starting from €2.000

* Please note: Production and mounting/dismounting costs are not included.

INDOOR MEDIA

INSIDE MIDOEyes over the heart of the event.

INDOOR MEDIA

INSIDE MIDO - Eyes over the heart of the event.

EXHIBITION AREA BANNERS_

Close to the booths, they are an effective way of showing your position thanks to the visibility of the suspended structures.

Two solutions:• Basic: banner 6x2 m

(for exhibition areas of over 100 m2)

• Large: banner 12x2 m (for exhibition areas of over 300 m2)

Rates:

Basic: €3.800

Large: €7.500

INDOOR MEDIA

INSIDE MIDO - Eyes over the heart of the event.

VISITOR’S GUIDE_

With over 20.000 copies printed it is essential for moving around the pavilions.A useful way to give your brand great visibility throughout the event.

Rates:

• One page €3.000

• Double page inside €6.000

• Inside front cover €4.500

• Inside back cover €4.500

• Back cover €6.500

• Single boxed advertisement €850

• Group of 5 boxed advertisement €4.000

www.mido.com

Milano Eyewear ShowFebruary 25, 26, 27 | 2017