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The 3rd NIKKEI Super Active Ageing Society Conference
15 November, 2021
Private Sector’s Role in Healthy Aging
Case Studies from the
Healthy Aging Prize for Asian Innovation
Japan Center for International Exchange
Momoko AbeProgram Officer
Japan Center for International Exchange
About JCIE• Japan’s leading nonpartisan, nongovernmental foreign affairs institute
• Long history of work on traditional and nontraditional security issues, civil society promotion, legislative exchange, cross-sectoral collaboration on policy issues
• Late 1990s—Focus on human security, start of work on global health
• Early 2000s—Launched Global Health and Human Security Program—work closely with government of Japan and other sectors
• 2017—Launched a program on Healthy and Active Aging in Asia, in cooperation with the Economic Research Institute for ASEAN and East Asia (ERIA) under the auspices of the Asia Health and Wellbeing Initiative (AHWIN)
Japan Center for International Exchange 3
Healthy Aging Prize for Asian Innovation
Technology & Innovation
Community-Based Initiatives
Self-Reliance
Initiative to seek and amplify innovative policies, programs, services, and products that address the challenges facing aging societies (2020–present)
Japan Center for International Exchange4
Case Study 1: Hatachi IndustryHealth Promotion Using Self-Sustained Movement (SSM) Program
Case of Japanese company
implementing a health promotion
program in Northeastern Thailand,
through collaboration with academic
institutions and local partners.
Concept:
Model for preventative care to extend
healthy life expectancy by introducing
Self-Sustained Movement (SSM) Program
Training of local SSM Master
and SSM Trainer who will run
the SSM program locally,
comprises MOPH staff
SSM Test: Screening and
evaluation of physical
capabilities
SSM Training: Selection of
light load muscles training
activities
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Close cooperation with 8th Health Region Office of Thai MOPH
SSM program run by community health volunteers
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Members of Hatachi Industry and partners, presenting the policy recommendations
for preventative care to MOPH
KEYS TO SUCCESS• Close collaboration with Thai partners at Mahidol University and MOPH ensured
effective project implementation
• Had a comprehensive plan with clear goals for introducing an already tested
product with a focus on transferability and sustainability
• SSM training activities were held in clinics and temples that were already familiar
to participants and provided a community space to enjoy exercising together
• The more granular nature of the SSM test when compared to other indicators of
health allowed the program to better identify frail older people who were one step
away from needing nursing care
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Japan Center for International Exchange
Case Study 2: Grundtvig.inc
The Housing Complex as One Big Family
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Japan Center for International Exchange
Case of building a nursing home
within a housing complex, providing
the residents with a sense of security,
both physical and psychological.
Concept:
Centered around the concept of “the
housing complex as one big family,” this
model serves as an intergenerational hub
that helps revitalize the local community,
in which the residents could live in peace
and age in place.
Urban Renaissance(UR) housing complex—a form of semipublic affordable housing
Aging rate within the complex: 80%
7th floor Community Space
6th floor Small-scale
multifunctional facility
Staff living on 3rd, 4th, 5th
floor : includes nurses,
PTs, OTs, care providers
Most of the staff are living
in the same community
Users 29Rooms located on
1st, 4th, 6th floor
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A learning environment for
children that nurtures
understanding and mutual
respect within the community
KEYS TO SUCCESS
• Approaching care through the lens of “the housing complex as one big family” and
creating an intergenerational community, which includes caregivers, has led to
improved care outcomes
• Care that places a premium on happiness and identifying what motivates the
individual empowers older people to take control of their own health and lives
• Ensuring each and every person, regardless of age, is included in community
building
• Leveraging existing affordable housing options dramatically reduced start-up costs
• Benefits for housing companies as rooms will be occupied, and social capital within
the community prevents solitary death among older persons
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Japan Center for International Exchange 14
Thank you for your kind attentionVisit www.ahwin.org for more case studies