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IEEE SIIT 2015The 9th International Conference on Standardization and Innovation in Information Technology
Donna Ceruto
IEEE Standards Association
31 March 2015
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Agenda
Brief History of SIIT
IEEE-SIIT 2015
Marketing Plan
Student Project
Results
Brief History SIIT is a small focused an academic conference focused on Standards
Research and Innovation.
Founded in 1999 by Kai Jacobs at the Technical University of Aachen in Germany.
The conference has run every two years in Europe, The Americas and Asia.
It attracts mainly academics but has gained some government, SDO and industry attention.
Attendance has remained between 50 and 80 each year, with most of the attendees in some way involved with the conference, either as presenters, reviewers or committee members.
In 2012 IEEE SA acquired SIIT intending to broaden SIIT’s appeal from a solely academic conference into an industry and public policy showcase.
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Past SIIT Events 1999 – RWTH Aachen University, DE
2001 – University of Colorado, Boulder, US
2003 – Technical University of Delft, NL
2005 – ITU, Geneva, CH
2007 – University of Calgary, CA
2009 – Kogakuin University, Tokyo, JP
2011 – Berlin Institute of Technology, Berlin, DE
2013 - ETSI – Sophia Antipolis, FR
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IEEE-SIIT 2015IEEE-SIIT 2015 The 9th International Conference on Standardization and Innovation in Information Technology to be held on 6 - 8 October 2015
To be held at:
Synopsys in
Sunnyvale, CA
Check out the website ieee-siit.org
Registration for the event opens June
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IEEE-SIIT: Rates to attend
Registration Opens 6/30
Advanced Rate (Early bird discount) ends 8/31
Closing Rate Registration 10/1
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IEEE SIIT 2015: Call for Papers Topics Standardization and innovation
Standards, intellectual property rights and antitrust law
Open standards, open source, open innovation
Standardization policies and regulation
Standards in support of technology convergence
Alternative interoperability strategies
Adoption, implementation and diffusion of standards
Standardization management and strategies
Standards setting processes and organizations
Economics of standards
Impact of standards (e.g., on innovation, competition, or other aspects)Standards legitimacy
Standards education
History of standardization
Standardization for developing countries
Different regional and international standards regimes
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IEEE-SIIT: additional infoTravel Grants
There are up to 5 travel grants available at $500 US each
For students and for attendees from developing countries. Please contact Kai Jakobs, [email protected]
Conference Patrons
Adobe
Intel
Charles River Associates
San Jose University
Synopsis
For Patron levels visit ieee-siit.org/patrons
How to become a Patron Please contact Ken Krechmer, [email protected]
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Marketing PlanTheme: Interoperability, Intellectual Property and Standards
Conference Objective:
To bring together standardization researchers from different disciplines; IT-practitioners, policy makers, standards developers and users who are interested in exchanging insights on standards and standardization, and appreciate the different angles and types of knowledge brought together.
Secondary Objectives:
Raise awareness of standards & the need for interoperability
Engage and foster participation in IEEE SIIT activities
Raise awareness/inform of the importance and value IEEE-SA as a standards developing organization
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Target Audience
Who is the target audience?
Based on past attendee lists, the make up of the conference attendees are an international mix of:
Academia
Industry
Government
Standards (developers, stakeholders)
We would like to target:
Industry professionals with titles having the following words in:
Intellectual Property, Interoperability, Compatibility, Compliance, Partnership, Standards
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Marketing Initiatives from IEEE-SA IEEE-SA branded flyer with event details
Email blasts to IEEE Society executives
Email blasts to IEEE Society members
Articles in Newsletters (SA Newswire, StandardsFocus)
IEEE-SA website homepage banner ad
IEEE-SA blog article (StandardsInsights)
Adwords campaign
Article in IEEE’s What’s New for Students
Social Media posts (FB, Twitter #IEEESIIT, LinkedIn, Google+)
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How will we measure success?
What are measures of success?
a. # of attendees
b. # of attendees from industry vs academia
c. Content of program and what it generates
d. Output documents (publishing of papers)
f. Provide a conduit for feedback
g. Interest in future events (participation, patrons, attendees)
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