IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility

Creating a Content Strategy for Social Media

Adtech 2012Kelvin Newman – Director of Strategy

SiteVisibility @kelvinnewman

Friday, 28 September 2012

Who am I, though?

• Director of Strategy at SiteVisibility– Natural Search, PPC, Social Media & AnalyGcs Agency

– Organiser of BrightonSEO Conference– Host of UK most popular internet markeGng podcast

–My twiNer is twiNer.com/kelvinnewman


But who are you?

• In few sentences–Who you are?–Who you work for?–What does you job entail?– Do you have a content strategy for your social media campaign?


A Process For Content Marketing


THEME

Ed.ward


Tribes

kenjonbro


http://www.flickr.com/photos/kenjonbro/

Hook

iPeat


Engaging Content


Marketing


Evaluation


BrightonSEO Salary Survey


Tribes

kenjonbro


http://www.flickr.com/photos/kenjonbro/

Hook

iPeat


Engaging Content


Marketing


Evaluation


Group Exercise ctd

• Choose a well known company your all familiar with.– As a group you are going to create a THEME content strategy that you can present back to the room in a short 2 or 3 minute presentaGon.


Group Exercise ctd

–Who are their main Tribe you want to target with content?

–What about their business is a Hook to this tribe?–What Enganging Content can embody this Hook and appeal to this Tribe? What Mediums? What Headlines? When will it be released Etc.

– How will you Market this Content?– And How will you evaluate it?


How am I supposed to Remember This?

• The slides are already available on hNp://www.slideshare.net/kelvinnewman• We’re also releasing a series of video podcasts covering exactly these processes at hNp://www.sitevisibility.com


http://www.slideshare.net/kelvinnewman




http://www.sitevisibility.com/




Documents

IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility