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Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 [email protected]

Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 [email protected]

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Page 1: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Idiot’s Guide to:Blogging……

Kay Hayden 13th December 2011

[email protected]

Page 2: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Nursing at Lincoln is Brilliant!• We need to be telling the world just how

good it is…….

• How innovative it is

• How different it is

• But don’t just take my word for it….

The University of Lincoln - “One of the country’s most modern and attractive campuses”. (Times Student Guide)

Page 3: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk
Page 4: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Are we missing a trick?

On-line Nursing Alumni Network

• help our graduates keep in touch with the school and each other

• reflect the realities of life after graduation

• involve students, staff and employers as storytellers and commenter’s

Page 5: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Why Bother?

Picture: Net Strategies 2011

Page 6: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Dr. Shine Dyer (pediatric endocrinologist)

• Started texting her teenage patients to remind them to check their blood sugar and then used her research training to document better long-term blood sugar control after her texting campaign began.

• After a while she asked her teens for feedback and in passing asked them if they thought she “was a cool doctor” for texting them.

• They were unimpressed……This is what they expect in terms of communication.

Page 7: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Picture: Umpf 2011)

Page 8: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Mobile phone internet connections

0

20

40

60

80

100

120

2009 2010 2011 2012

16-24

25-34

35-44

45-54

(ONS 2011)

Page 9: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

When was the last time you looked at The Student Room?

“I hear Lincoln has a pretty good nursing course.”

“Lincoln doesn't get enough credit.”

“had an interview there for a nursing course today. Think it went quite well”

Page 10: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

The Student Room• The UK’s largest student web community

• 26 million page views and 2.8 million unique users each month. (internet advertising bureau 2011)

• Almost 900k Members • Nearly 35m Posts• 1.7m Threads

• Members are predominantly young people aged 14-20+ who offer support and advice to each other via forums on subjects ranging from education and careers to health, music and relationships.

Page 11: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

JamesSmith220191:hey, just got back from Lincolns open day and the lecture about nursing said that there course specifically i aimed at community nursing not hospital based nursing. Does anyone know of any more unis that orientate there course towards the community setting not hospital.

DaveyJones:community nursing has to be part of all nursing courses, but its really easy and simple. I am of the thought that it doesnt require a community orientated course.

JamesSmith220191:Lincoln runs over 2/3 of the course in the community setting and emphasised the fact that they

where churning out nurses that had the aim of specificaly going into community settings.

Assmaster:Lincoln's an awesome place, why would you want to go anywhere else?!

Subcutaneous:lol it sounds like that was a PG course you were looking at! need to be a trained nurse first

JamesSmith220191:Im not sure lol it was just labled as Bsc Adult Nursing and was the only nursing talk today :s

Subcutaneous:Oh, yeah thats most degrees..yeah totally normal, nothing new or special

Lasttoiletroll:Hiya Essex Uni's (Southend campus) adult nursing course might be of interest:http://www.essex.ac.uk/news/event.aspx?e_id=203http://www.essex.ac.uk/coursefinder/...ourse=BSC+B740

Page 12: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Lincoln School of Media

Lincoln School of

Health & Social Care

Page 13: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Nursing

Audio Production

Page 14: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

LSM Alumni Network“Linking graduates and friends of the Lincoln School of Media”

Page 15: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Example story

Page 16: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Twitter

Page 17: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

“Don’t do anything stupid” (BBC News Social Media Guidance 2011)

Page 18: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Help is at hand…

• Lincoln University has its own onsite Alumni Consultant

• Experienced blogger

• Funded by the

University

Page 19: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk

Suggested Next Steps…

• Liaise with Alumni Consultant - to set up the blog

• Need one or two Alumni stories

• Network would develop organically - to the benefit of all