MINI PROJECT ONIDEA CELLULAR Guide : U. Gangadhar SirTrainee : M. Avinash

CONTENTS Introduction about Telecom Industry Objectives, Need, Scope & Limitations of

Study. Company profile of IDEA Cellular. Organization Structure. SWOT Analysis of IDEA. PEST Analysis of IDEA. STP Process of IDEA. IDEA Statistics. Financial Information of IDEA. HR Strategies

INTRODUCTION ABOUT TELECOM INDUSTRY Telecom services have been acknowledged globally as an essential tool

for the socio-economic development of a nation. India is currently the world’s second-largest telecommunications market and has registered exceptional growth in the past few years.

The Indian mobile economy is growing rapidly and will contribute approximately US$ 400 billion to India’s gross domestic product (GDP), according to report prepared by GSMA in collaboration with BCG.

  The rapid strides in the telecom sector have been facilitated by liberal

policies of the Government of India that provide easy market access for telecom equipment and a fair regulatory framework for offering telecom services at affordable prices. The deregulation of foreign direct investment (FDI) norms has made the sector one of the fastest growing and a top five employment opportunity generator in the country

OBJECTIVES OF THE STUDY Other main objective of the project was to study

the trends in the International Telecom market.Need for the Study This study is conducted to estimate profit level

and competitive position of the IDEA cellular.Scope of the Study Scope of the survey includes identifying

customer needs and services that they expect from a service provider so as to take measures to increase the average revenue per user and increase the market share of Idea

Limitations of the Study Time will be a major constraint. The data may be biased.

COMPANY PROFILE OF IDEA

A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500.

It is a multinational corporation based in Mumbai, India with operations in 25

countries. The group is a major player in all the industry sectors it operates in. The

Group has been adjudged the best employer in India and among the top 20 in Asia by

the Hewitt-Economic Times and Wall Street Journal Study 2007. The origins of the

group lie in the conglomerate once held by one of India's foremost industrialists

Mr. Ghanshyam Das Birla. He bequeathed most of these companies to his grandson,

Mr. Aditya Vikram Birla – the father of the current Chairman of the group, Mr. Kumar

Mangalam Birla. Mr. Kumar Mangalam Birla is the grandson of Mr. Basant Kumar

Birla, who heads his own independent business conglomerate. Several other members

of the Birla Family own and run their independent business groups.

VISION OF THE IDEA To develop an integrated supply chain focusing on maximizing the

return on our spend and assets to efficient information systems supported processes, making its supply chain a benchmark across industry.

Mission of the IDEA "We will Delight our Customers while meeting their individual

communication needs anytime anywhere"

Objectives of the IDEA We target to achieve operational excellence & become an industry

benchmark. The key focus areas to achieve this target are People, Processes & Profits.

Various initiatives like ISO certification, Supplier connect etc are initiated to achieve this goal.

STP PROCESS OF IDEA

IDEA STATISTICS Telephone subscribers (wireless and

landline) : 957.61 million (Sept 2014)

Land lines : 27.41 million (Sept 2014)

Cell phones : 930.20 million (Sept 2014)

Monthly cell phone addition: 5.88 million (Sept 2014)

Tele density : 76.75% (Sept 2014)

FINANCIAL INFORMATION OF IDEA Capital Structure : 6775crores Working capital : 610694crores Initial Capital : Rs.28,000crore Present capital : 33,196,317,610 Balance Sheet : 465574.57crores

HR STRATEGY

Idea’s HR operations have all been enabled online for its over 7,000 employees, to ensure that there is minimal paper documentation. This has again helped us save tonnes of paper that would have been used in day-to-day HR related transactions and communication.

We use smart ICT solutions such as teleconferencing, videoconferencing, web chats etc. for internal communication amongst employees to minimize travel.

COMPENSATION POLICY

Assistant Manager 35 IDEA Cellular Salaries Rs. 6,46,828

Manager 15 IDEA Cellular Salaries Rs. 8,77,667

Senior Manager 7 IDEA Cellular Salaries Rs. 18,42,857

Senior Sales Executive 5 IDEA Cellular Salaries Rs. 3,244,000

Marketing - Monthly 4 IDEA Cellular Salaries Rs. 11,000/mo

Assistant Manager - Monthly 3 IDEA Cellular Salaries Rs. 32,000/mo

Manager - Monthly 3 IDEA Cellular Salaries Rs. 41,667/mo

Senior Sales Executive - Monthly 3 IDEA Cellular Salaries Rs. 20,500/mo

CSR POLICY OF IDEA Corporate Social Responsibility is a concept that

integrates a company's social concerns with their business operations. As India's leading business daily, we are uniquely positioned to provide you a platform that will give the latest news on CSR activities of top companies.