Idea Cellular 23

MARKET SURVEY REPORT

ON

“CONSUMER SATISFACTION SURVEY ON IDEA CELLULAR LTD AT MORADABAD CITY.”

Submitted To:

COLLEGE OF MANAGEMENT AND COMPUTER APPLICATION, MORADABAD

In Partial Fulfillment of the Requirement of the Degree of BBA

SESSION: 2011-2012

TEERTHANKER MAHAVEER UNIVERSITYDELHI ROAD, MORADABAD

Project Guide:Mr. Paritosh Sharma(Associate Professor)

Project Incharge: Mr. Abhinav Srivastava

& Mr. Avinash Raj Kumar

(Course Co-ordinator BBA)(Course Coordinator BBA)

Submitted By:Mohd. Vaseem Abbasi

BBA- V Sem.R0912011185

CERTIFICATE

This is to certify that Mr................................................................. is pursuing

three year full time Bachelor of Business Administration (BBA) Course from

Teerthanker Mahaveer University, Moradabad as regular student, in session

(2009-2012).

In compliance with the provision/guidelines of Teethanker Mahaveer

University, Moradabad, he has been assigner a market survey project. The

project work has been genuinely carried out by the student for the during

specified by the university.

He has made sincere efforts in the completion of the project work.

Paritosh SharmaProject Guide

STUDENT DECLERATION

I hereby declare that this Project Report entitled “Consumer Satisfaction

Survey on Idea Cellular Ltd at Moradabad City.” submitted in the

partial fulfillment of the requirement of Bachelor of Business Administration

(BBA) of Teerthanker Mahaveer University, Delhi Road, Moradabad is based

on primary & secondary data found by me in various departments, books,

magazines and websites & Collected by me in under guidance of Mr. Paritosh

Sharma

Mohd. Vaseem Abbasi

BBA- V Sem.

R0912011185

ACKNOWLEDGEMENT

It gives me immense pleasure and privilege to acknowledge my deepest sense

of gratitude towards all those who helped me in the successful execution of this

project.

I would like to thanks Chancellor Sir, Shri. Suresh Jain, Group Vice

Chairman Mr. Manish Jain, and Additional Director Dr. Vipin Jain, Assistant

Registrar Dr. Alka Agarwal for their able guidance. I also extend my gratitude

towards the H.O.D. Dr. M.P. Singh and my course co-coordinator

Mr.Abhinav Srivastava & Mr.Avinash Raj Kumar who entrusted me for the

completion of this project. I am highly indebted to my project guide,

Mr. Paritosh Sharma whose constructive counseling and able guidance helped

me immensely in bringing out this project in the present form. And lastly the

entire faculty member & the entire Lab staff for providing me this opportunity.

Mohd. Vaseem AbbasiBBA V Sem

EXECUTIVE SUMMARY

This project is base on the survey, which was done in the Idea cellular Ltd,

Moradabad. The main aim of the survey to find out satisfaction of the customer

towards the Idea Cellular Ltd, Moradabad. The company profile is given in the

beginning of the report the data have been collected by help of questionnaire,

which is given in the report. The collected data have been analyzed and shown

in the form of pie chart. This report approach basic knowledge, techniques,

theories and statistics market value of Idea Cellular Ltd various Schemes at

Moradabad region and customer satisfaction towards Idea Cellular Ltd.

TABLE OF CONTENTS

1. INTRODUCTION

2. COMPANY PROFILE

3. SCOPE OF STUDY

4. OBJECTIVE OF STUDY

5. ASSUMPTION

6. RESEARCH METHODOLOGY

7. DATA ANALYSIS

8. FINDINGS

9. CONCLUSION

10.SUGGESTIONS

11.LIMITATIONS

12.BIBLIOGRAPHY

13.ANNEXURE( QUESTIONNAIRE)

INTRODUCTION

INTRODUCTION

IDEA INTRODUTION

Customer satisfaction, a business term, is a measure of how products and

services supplied by a company meet or surpass customer expectation. It is

seen as a key performance indicator within business and is part of four

perspectives of a balanced scorecard.

In a competitive marketplace where businesses compete for customers,

customer satisfaction is seen as a key differentiator and increasingly has

become a key element of business strategy.

PURPOSE

To identify the actual need of customers, and work according the need of the

customers and provide satisfaction to the customers

RESEARCH DESIGN

To check the customer satisfaction level of idea service in Moradabad city by

questions out of 100 customers

RESPONDENT

Students

General people

IDEA subscribers

Customer Satisfaction

Customer satisfaction, a business term, is a measure of how products and services supplied

by a company meet or surpass customer expectation. It is seen as a key performance indicator

within business and is part of the four perspectives of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, customer satisfaction

is seen as a key differentiator and increasingly has become a key element of business

strategy.

There is a substantial body of empirical literature that establishes the benefits of customer

satisfaction for firms.

COMPANY PROFILE

COMPANY PROFILE

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses

to operate in 11 circles. With a customer base of over 10 million, IDEA Cellular has

operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh,

Chattisgarh, Uttaranchal, Haryana, UP-West (Moradabad), Himachal Pradesh and

Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's

population and over 50% of the potential telecom-market.

As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It

is the first cellular company to launch music messaging with 'Cellular Jockey',

'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite

of Mobile Email Services.

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the

distinction of offering the most customer friendly and competitive Pre Paid offerings,

for the first time in India, with 'Super Power', 2 Minutes Outgoing Free, Lifelong offer

and other segmented offerings like Women's Card. 'Lifetime Idea' is the first and only

loyalty program, for pre paid customers, introduced by a Cellular brand.

Customer Service and Innovation are the drivers of this Cellular Brand. A brand

http://en.wikipedia.org/wiki/File:Idea_logo.png%00%E5%A1%B9%EF%92%81%E1%B4%BB%E4%A1%BF%E2%B2%AF%E5%B6%82%E8%97%84%E6%8C%A7%00%00%EA%AE%A5

known for their many firsts, Idea is only operator to launch GPRS and EDGE in the

country.

The latest feather in Idea's cap is GSM Association Award for CARE. It is the

second GSM Association award that Idea has won, the first one being for Bill Flash.

Idea Cellular is part of the Aditya Birla Group, which is India's first truly

multinational corporation. Global in vision, rooted in Indian values, the group is

driven by a performance ethic pegged on value creation for its multiple stakeholders.

The combined holding of the Aditya Birla Group companies in Idea stands at around

57 per cent. With ambitious future plans, the company is poised for rapid growth.

Our mission

Our Circle

The Indian telecommunications market for mobile services is divided into 23

“Circles”. There are four “metropolitan” Circles, covering the cities of Mumbai,

Delhi, Kolkata and Chennai, and 19 Circles classified by the Government as category

“A”, category “B” or category “C”, which cover the rest of India. These

classifications are based principally on a Circle’s revenue generating potential, with

metropolitan and category A Circles having the highest revenue potential.

Established Circles

We operate in the metropolitan Circle of Delhi, the category A Circles of

Andhra Pradesh, Gujarat and Maharashtra, and the category B Circles of Haryana,

Kerala, Madhya Pradesh and Uttar Pradesh (West).

Licenses for the Maharashtra and Gujarat Circles were awarded to us in

December 1995, with network rollout and commercial launch achieved in 1997.

Subsequently, in January 2000, we merged with Tata Cellular Limited, the mobile

operator in the Andhra Pradesh Circle, and integrated its operations into ours by

January 2001. In February 2001, we acquired RPG Cellcom Limited, the mobile

operator in the Madhya Pradesh Circle, with full integration of this Circle with ours

achieved by June 2001. We acquired the license for the Delhi Circle during the fourth

mobile license auction in October 2001, with network rollout and commercial launch

by November 2002. Escotel Mobile Communications Private Limited (“Escotel”),

which we acquired in January 2004, was awarded the original licenses in the Circles

of Haryana, Uttar Pradesh (West) and Kerala. We re-branded these Circles and

integrated them with ours by June 2004.

New Circles

In connection with the acquisition of Escotel, we also acquired Escorts

Telecommunications Limited (“Escorts”), which was awarded licenses for the New

Circles. Due to certain existing license conditions we were unable to complete the

transfer of shares of Escorts until June 2006. However, we ensured that Escorts met

the first phase of network requirements for these New Circles in June 2005 in

accordance with the relevant licenses (as amended following the payment of a penalty

by us on behalf of Escorts).

Following significant investment by us in the roll-out of the network in the

New Circles, amounting to approximately Rs. 4,678 million upto September 30, 2006,

we were able to achieve full commercial launch of mobile services in the New Circles

between September and November 2006 in a manner which also met the network roll-

out requirements of the licenses which were to be completed by June 2007.

Key People

Board of Directors –

Mr. Kumar Mangalam Birla (Chairman)

Smt. Rajashree Birla

Mr. M.R. Prasanna

Mr. Saurabh Misra

Mr. Sanjeev Aga (Managing Director)

Mr. Arun Thiagarajan

Ms. Tarjani Vakil

Mr. Mohan Gyani

Mr. Biswajit Anna Subramanian

Mr. Gian Prakash Gupta

Management Team –

Corporate Leadership Team

Mr. Sanjeev Aga, Managing Director

Mr. Anil J. Jhala, Chief Financial Officer

Mr. Anil K. Tandan, Chief Technology Officer

Mr. Prakash K. Paranjape, Chief Information Officer

Mr. Pradeep Shrivastava, Chief Marketing Officer

Mr. Amar Babu R K, Chief Service Delivery Officer

Mr. Vinay K. Razdan, Chief Human Resource Officer

Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer

Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer

Mr. Ambrish Jain, Chief Operating Officer, Corporate

Mr. Himanshu Kapania, Chief Operating Officer, Corporate

Circle Heads

Mr. Iyer Subbaraman S., Chief Operating Officer, Andhra Pradesh

Mr. Rajendra Chourasia, Chief Operating Officer, Delhi & NCR

Mr. Gururaj D. Kulkarni, Chief Operating Officer, Gujarat

Mr. Cherian Peter, Vice President - Operations, Haryana & Himachal Pradesh

Mr. T. G. B. Ramakrishna, Chief Operating Officer, Kerala

Mr. S. Sashi Shankar, Chief Operating Officer, Madhya Pradesh & Chattisgarh

Mr. P. Lakshminarayana, Chief Operating Officer, Maharashtra & Goa

Mr. Virad Kaul, Chief Operating Officer, Uttar Pradesh (West)

Mr. Subodh K. Srivastav, Vice President - Operations, Uttar Pradesh (East)

Mr. Puneet Krishnan, Vice President - Operations, Rajasthan

Our Partners

IDEA welcomes all businesses and individuals interested in partnering with us

to enhance and strengthen the IDEA products & services portfolio.

To explore such potential partnerships, kindly get in touch with us by

submitting the Partners Form.

Some of our Technology and Content Partners:

VAS

1. Onmobile Asia Pacific Ltd

2. Cellebrum India Ltd

3. Siddhivinayak Astro Services Ltd.

4. Kodiak Ltd

5. Mauj

6. Net4nuts India Ltd

7. Yahoo

8. Rediff

9. Indiatimes

10. Mobile2win

11. Sify

12. NDTV

ROAMING

1. Roamware.inc

2. Starhome

3. Bharti Telesoft

MARKETING COMMUNICATIONS

1. Lowe India Pvt Ltd

2. Insight Media Ltd

PUBLIC RELATIONS

1. Clear PR

NETWORK

1. Nokia

2. Ericsson

3. Siemens

BILLING

1. Atos Origin

Coverage

Idea Cellular Ltd has seen phenomenal growth since its inception. Idea Cellular's

footprint idea is to first achieve critical mass, then drill deep instead of spreading thin.

In keeping with this, the company has been providing excellent service to its

subscribers in various states. It controls a portfolio of India's most attractive and contiguous

telecom geographies, including the circles of Andhra Pradesh & Delhi (inclusive of NCR),

Gujarat, Haryana, Himachal Pradesh, Kerala, Madhya Pradesh & Chattisgarh,

Maharashtra & Goa (excluding Mumbai), Rajasthan, Uttar Pradesh (W), Uttar Pradesh

(E). With a footprint dominating the map of India, Idea Cellular accesses over 60% of India's

total telephony potential. The company is now poised to launch its services in new circles -

namely Mumbai and Bihar.

Idea Cellular Ltd, however, does not believe only in increasing geographic footprint -

it also drills deep and successfully attempts to provide excellent network coverage in all its

circles of operations.

Brand Information

The brand Idea

It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand

values are the company values and vise versa.

Brand Vision: It goes without saying that the brand vision of idea mirrors the company’s

vision. The brand mission statement is...... To be the most customer-focused mobile service

brand, continuously innovating to help liberate our customers from the shackles of time &

space.

IDEA - Brand Values

Innovate. Stimulate. Liberate....

It is these brand values, which have made us a formidable player in the telecom industry.

Innovations that stimulate the customer and liberate him from the shackles of time and space

are the core of our brand. This is what we strive for. Nothing more, nothing less, nothing

else.

IDEA - Brand Mission

The India footprint Idea

Anywhere connectivity - bringing India closer.

The Technology Advantage Idea

Tomorrow's technology to enrich today.

The Customer Focus Idea

Make a single interaction a lasting relationship.

The Employee Focus Idea

Nurture the roots that nurture our ideas.

Brand Initiatives

Our aim, through media buying and planning, is to create year round impact.

With the objective of strengthening our brand, we work with strategic communication

partners on campaigns like sponsorship of the Idea International Indian Film

Academy awards and the television programs “Idea Rocks India”, “Idea Star Singer”

and “Idea Andhra Idol”. We seek engagement with subscribers on a variety of levels,

from major celebrity fashion shows to small local events timed to coincide with new

product offerings.

Since August 2003, we have commissioned a Brand Track Index Study to

evaluate the health of our brand. The Brand Track Index Study is a monthly study

conducted by TNS, a marketing consultant engaged by us to evaluate our brand using

face-to-face interviews on a random sample of mobile users a well as those intending

to purchase mobiles within the next three months. According to the study our brand is

perceived as “reliable/trustworthy” and one that “offers cheaper and good promotional

offers”. We have improved our rating in the Brand Track Index calculated by the

study in the past year reflecting, we believe, the growing strength of our brand.

The main communication medium for the Idea brand is television, where we

seek strategic Idea brand coverage in various formats. Billboards and hoardings are

used as a secondary medium, customized for specific regional preferences to

communicate effectively at the local level. We also use other mass communication

media such as the press and radio to communicate price plans and other tactical and

customer information.

All our key initiatives are subjected to a rigorous testing and launch process to

ensure accountability for all advertising spend and improve the chances of success of

a new product. This process is followed up with extensive briefing of call center

agents and sales personnel and real-time tracking of the impact of the communication

and feedback from subscribers.

Our Values

Values We Value :

Integrity - Honesty in every action

At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in a

manner that is fair, honest, following the highest standards of professionalism and

also perceived to be so. Integrity for us means not only financial and intellectual

integrity, but in all other forms as are commonly understood.

Key words that connote Integrity are:

Ethical

Truthful

Principled

Transparent

Upright

Respectful

Commitment - deliver on the promise

At Aditya Birla Group Commitment is defined as: On the foundation of

integrity, doing whatever it takes to deliver value to all stakeholders. In the process,

taking ownership of our actions and decisions, those of our team and that part of the

organization that we are responsible for.

Key words that connote commitment are:

Accountability

Discipline

Responsibility

Result –orientation

Self-confidence

Reliability

Passion - energized action

At Aditya Birla Group Passion is defined as: A missionary zeal arising out of

emotional engagement with the organization that makes work joyful and inspires each

one to give his or her best. Relentless pursuit of goals and objectives with the highest

level of energy and enthusiasm, that is voluntary and spontaneous.

Key words that connote passion are:

Intensity

Innovation

Transformational

Fire-in-the-belly

Inspirational

Deep sense of purpose

Seamlessness - boundryless in letter and spirit

At Aditya Birla Group, Seamlessness is defined as:

Thinking and working together across functional silos, hierarchies, business and

geographies. Leveraging the available diversity to garner synergy benefits and

promote openness through sharing and collaborative efforts.

Key words that connote Seamlessness are:

Teamwork

Integration

Involvement

Openness

Global

Learning from the best

Empowering.

Speed - one step ahead always

At Aditya Birla Group, Speed is defined as: Responding to internal and

external customers with a sense of urgency. Continuously seeking to crash timelines

and choosing the right rhythm to optimize organization efficiencies.

Key words that connote Speed are:

Response time

Agile

Accelerated

Timelines

Nimble

Prompt

Proactive

Decisive

LITRATUREREVIEW

The Aditya Birla Group is India's first truly multinational corporation. Global

in vision, rooted in Indian values, the Group is driven by a performance ethic pegged

on value creation for its multiple stakeholders. Its 66 state-of-the-art manufacturing

units and sectoral services span India, Thailand, Indonesia, Malaysia, Philippines,

Egypt, Canada, Australia and China.

A US$ 6.7 billion conglomerate, with a market capitalisation of US$ 7 billion,

it is anchored by an extraordinary force of 72,000 employees belonging to over 20

different nationalities. Over 30 per cent of its revenues flow from its operations across

the world.

A premium conglomerate, the Aditya Birla Group is a dominant player in all of

the sectors in which it operates. Such as viscose staple fibre, non-ferrous metals,

cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers,

sponge iron, insulators and financial services.

The Group has also made successful forays into the IT and BPO sectors.

Currently around 57 percent of our Equity Shares are held by our Promoters who are

companies belonging to the Aditya Birla Group.

Our Promoters are –

1. Aditya Birla Nuvo Limited

2. Grasim Industries Limited

3. Hindalco Industries Limited and

4. Birla TMT Holdings Private Limited.

IDEA in media

Press Releases - New Releases

IDEA launches ‘MyGang’ card – a specially designed pre-paid card for the youth –

Becomes the first-ever operator to launch a ‘Youth Mobile Radio’ service (Mumbai,

July 16, 2007)

IDEA Cellular Limited, a leading cellular operator in India launched MyGang

– a ‘first-of-its-kind’ pre-paid card specially targeted towards the youth. MyGang is a

power-packed product encompassing unique services like the Closed User Group

(CUG) on pre-paid and the Youth Mobile Radio. MyGang offers local group calls

within MyGang subscriber groups at the rate of a meagre 10 Paise per minute and

group SMSes at the rate of an unbelievable One Paisa without the hassle of mobile

number registration or restriction on the group size. The exclusive value-added Youth

Mobile Radio provides subscribers the facility to not only listen, share and create their

own music jukebox and special short codes but also download music at half price.

MyGang has been created with features rich in music and cyber content promising a

full mobile entertainment experience Speaking on the launch, Mr. Pradeep

Shrivastava, Chief Marketing Officer (CMO), - ----

IDEA Cellular Limited said: “India is a young nation with over 60% of its

population below the age of 30 years. MyGang is a segmented product designed for

today’s youth who have evolved needs that extend beyond mere tariff.

” The launch of MyGang underlines IDEA Cellular’s strategic intent to

maintain its leadership positioning by constantly innovating and creating enhanced

value propositions for different customer segments. In order to integrate cyber

benefits with mobile offerings, IDEA Cellular has launched a state-of-the-art website

www.idearocksindia.com/mygang where subscribers can create their own MyGang

identities.

For further information, please contact:

Rajat Mukarji

Chief Corporate Affairs Officer

IDEA Cellular Limited

Telephone: +91 (11) 2373 0133.

Advertisements

"Stay Connected" is a brand promise that looks at the key purpose of mobile

telephony. It converges with the tangible requirement of 'network depth' & at the

same time, reflects the eternal human need for bonding, kinsmanship, and relationship

forming. This new brand campaign enables Idea to own the biggest category benefit

of "keeping people connected", through a simple, unique and likeable expression of

connectivity. And it makes consumers aware that "no one connects better than

Idea".

Slated to run through 2004, the campaign utilizes all relevant mainline media to

propagate the message to its audiences with 60-second commercial and its various

edits, print campaign & outdoor publicity. Apart from it, various innovative media /

events has been used to further strengthen the message.

Idea Sa Re Ga Ma Little Champs

Idea is gearing up to launch Idea Sa Re Ga Ma Pa Little Champs aimed at tapping the

fresh talents and young voices in AP. – The show will be live from 26th April and

will be aired every Thursday and Friday 21:00-22:00hrs.

Little Champs will provide a platform for young participants, all in the age group of 4

to 14 years. This series will have the little talents singing to a live band on the show.

There will also be a wild card entry for Idea subscribers at the quarter final stage.

The judges are Ramana Gogula, Koti and Shailaja, prominent regional personalities in

AP.

The entire program will culminate to a ground event in AP.

Final winners will be gratified with prize money

1st winner - Rs. 1 lac

2nd winner - Rs. 75,000

Idea Sa Re Ga Ma

Idea launches Idea Sa Re Ga Ma on Zee Marathi.

Idea Sa Re Ga Ma now will have popular actors from Marathi films, stage &

television actors performing and eyeing for the title.

The contestants are

1. Prasad Oak

2. Pankaj Vishnu

3. Sunil Barve

4. Sumeet Raghavan

5. Priya Bapat

6. Meghana Vaidya

7. Seema Deshmukh

8. Madhurani Gokhale

Tune in to watch your favorite celebrities battle against each other only on Idea Sa Re

Ga Ma on Zee Marathi at 10 pm.

Prepaid Plans in India

With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our

customer centric tariffs allow you all the room in the world to choose the perfect plan,

one which optimizes your usage and keeps your pocket heavy too. So, when you talk,

you don't forget to smile.

Online Prepaid Recharge Vouchers -

Andhra Pradesh

Delhi & NCR Gujarat Haryana

Himachal Pradesh

Kerala Madhya Pradesh & Chattisgarh

Maharashtra & Goa

Rajasthan Uttar Pradesh (E)

Uttar Pradesh (W)

IDEA Chit Chat-Registration and Activation Process

As per the directive from the Department of Telecom (DOT), following Documents

need to be submitted with the Prepaid Enrollment Form

Self Attested Photograph

Photo proof of Identity / Signature

Proof of Address

Proof of Identity / Signature

PAN Card

Photo Credit Card

Voter ID Card

Passport

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/UPW/Prepaid/pre_recharge_values_upw.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/UPE/Prepaid/pre_recharge_values_upe.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/UPE/Prepaid/pre_recharge_values_upe.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/RJ/Prepaid/pre_recharge_values_rj.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MH/Prepaid/pre_recharge_values_mh.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MH/Prepaid/pre_recharge_values_mh.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MP/Prepaid/pre_recharge_values_mp.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/MP/Prepaid/pre_recharge_values_mp.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/KR/Prepaid/pre_recharge_values_kr.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HP/Prepaid/pre_recharge_values_hp.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HP/Prepaid/pre_recharge_values_hp.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/HR/Prepaid/pre_recharge_values_hr.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/GJ/Prepaid/pre_recharge_values_gj.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/DL/Prepaid/pre_recharge_values_dl.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/AP/Prepaid/pre_recharge_values_ap.html

http://www.ideacellular.com/IDEA.portal/ShowBinary/BEA%20Repository/idea/Circles/AP/Prepaid/pre_recharge_values_ap.html

Driving License

Identity Card issued by Central / State Government

Identity Card issued by Public Sector Undertakings

Ration Card with your Photo

Identity Card issued by Government College / University

In case the Proof of Identity document does not contain your address, you must

submit one of the following documents as Proof of Address

Electricity Bill (issued in last two months)

Telephone Bill (MTNL / BSNL / Idea - issued in last two months)

Bank Statement / Credit Card Statement (issued in last two months)

Income Tax Order (not older than One Year)

RC Copy of Vehicle

Registered Rent Agreement

Bank Passbook

Note

Photograph with Customer's signature is compulsory

Retailers need to verify the originals and attest the photocopies

Customers will be able make or receive calls / SMS only after the above

documents are received and verified at the Distributors' end

Idea Cellular Ltd. does not deal in handsets.

Idea services are purely restricted to the business of SIM cards and cellular

services.

Prepaid Plans - Maharashtra & Goa

Regular Starter Pack

Local Call Charges

Idea to Idea Rs. 1/- per min.

Idea to Local Mobiles Rs. 1/- per min.

Idea to Landline Rs 1.5 per min

Entry Level Costs

Total - Rs. 99/- for Maharashtra and Goa

Validity Period 0 Days

TalkTime 0

SMS P2P Rs. 1.00/- Sms (Local) / Rs. 2.00/- Sms for

National /

Rs. 5.00/- for International

SMS P2A Rs. 3.00/-

Airtime Outgoing as mentioned above

Incoming FREE

Monthly free call allowances Nil

Duration of plan Open till further notice

Any taxes, in addition to the

aboveNil

Financial implications in Rs. / month for usage (mins)

Local calls to - Inter circle STD > 500 kms to -

Fixed WLL(M) Cellular Idea

Fixed WLL (M)

Cellular

Pulse rate (in secs)

60 60 60 60 60 60 60

Per min rate for free calls

NA NA NA NA NA NA NA

(a) 100 mins in additionto free calls

150 100 100 100 200 200 200

(b) 500 mins in additionto free calls

750 500 500 500 1000 1000 1000

Exit options in plan

Exit on Application/Non recharge beyond validity and grace period.

Migration options in plan

Alternate Plan on Chitchat, if available.

Where should customers complain about the plan

Customer Care No. 4444 or 12345 (from Idea mobile) or 9822012345 (from Landline)

STDAnywhere in India

Rs 2 per min

Rs 2 per min

Rs 2 per min

Starter Pack

DoT & Airtime Value (INR) 0

SIM + Processing Fee + 12.24%

service tax (INR)

99

Total MRP (INR) 99/- for Maharashtra and Goa

Incoming Airtime Rate (Rs. per min.) Free

Outgoing Airtime Rate (Rs. per min.) To !dea Rs. 1/- per min, To Local Mobiles

Rs 1/- min, To Landline Rs.1.5 per min

Pulse 60

Validity (Days) 0

Features SMS Roaming (Incoming only)

» National Roaming - Zero Roaming Rental

» International Roaming - Monthly Rental of Rs. 149/- on a rolling basis and feature

by default.

Dialing Mode

Rs./ MinuteLocal To !dea 1 Outgoing Cell 1 Outgoing Fixed Line 1.5 Outgoing WLL 1STD a) Fixed / WLL (0-200 kms.) 2 (200-500 kms.) 2 (> 500 kms.) 2 b) Cell to Cell (< 200 kms.) 2 (>200 kms.) across the

country2

ISD Rate USA, Canada, Europe (Fixed), Singapore & HongKong

6.4

Gulf, Australia, SAARC, South Africa

9.19

ROW- III 49.2SMS Local SMS 1.00 National SMS 2.00 International SMS 5.00P2A SMS 3.00

Recharge Vouchers

Recharge Vouchers (RV) valuing –

[Inclusive of SIM + Processing fee + 12.24% service tax in INR+]

RV Talktime

(Rs.)

ProcessingFee (Rs.)

ServiceTax (Rs.)

Validity for physical vouchers (Days)

Approx. mins.of usage

199 47.30 130 21.7 30 32

350 151.83 160 38.17 30 101

550 390 100 60 30 260

1100 830.04 150 120 75 553

2200 1810.09 150 240 180 1206

3300 2890.13 150 360 365 1860

Call Pattern Assumptions –

The above mins of usage is been calculated based on the following call pattern.

Type of Call To Fixed To Idea To Mobiles

Local 30% 25% 25%

STD 10% 5% 5%

Please Note - As per the Government of India regulation. It is mandatory for the

subscribers of pre-paid cellular cards to furnish copies of their Ration Card or

Passport or Driving License or Income Tax PAN Card or Valid Photo Identity Card.

Those purchasing and making payment in cash or uncrossed cheque/demand draft and

without a PAN/GIR number are required to fill in Form 60 or Form 61 (for

individuals with only agricultural income).

Idea – Lifelong Validity Recharge Voucher

Now Get Lifelong Validity in just Rs.495/-

Starter Pack

MRP Rs.495Talktime Rs.10Validity Life TimeOutgoing Rates.

Local Mobiles Re. 1/- per minLocal Landline Rs 1.5/- per minSTD Rs 2 per minSMS Re 1 for Local

Rs 2 National

Terms and Conditions

Validity for lifelong is applicable as per license period in each circle and is

subject to change in case any regulatory condition changes in the future.

Connection will be permanently deactivated if there is no incoming or outgoing

for a period of 6 months.

This offer cannot be coupled with any other promotional scheme/tariff packs.

Full Value Recharges. MRP 345 Talkime Rs 345. MRP 567. Talktime Rs 567.

MRP 765. Talktime Rs 765. Full Talktime on MRP 250/MRP 500 / MRP 1000

only

Rates and conditions are subject to change.

PREPAID LIFELONG @ EMI 99

Introducing Lifelong Prepaid at just Rs.99/-

Now get Idea Lifelong Prepaid through 12 easy installments of Rs. 99/-

Details of the offer –

Recharge 12 times with Rs.99/- within 12 months to get Lifelong Validity.

Each recharge of Rs.99/- gives 30 days validity and Zero Talktime

From first recharge of Rs.99 onwards, get –

Â Â - 0 days validity on all recharges. Validity available only on recharge of

Rs.99 (30 Days)

Â Â - Lowest Lifelong Tariffs. (Local Mobile Calls @ Re 1/min. Landline

calls @ Rs.1.5/min & STD @ Rs.2/min)

On the 12th Recharge of Rs.99, the subscriber will automatically get Lifelong

Validity and will be moved to Lifelong Validity Plan.

In case the subscriber goes into grace during these 12 months, he can recharge

with Rs.99 to become active again. This recharge will be counted in his EMIs.

Upon recharging with Rs.99, all existing tariff benefits / Add on packages will

be withdrawn.

IDEA I-Card Active

I – Card

MRP Rs. 99

Talktime Rs. 0

Validity 0 Days

Outgoing Rates

Local Idea from 8am to 3pm and 5pm to 11pm Rs.1 per minute

Local Idea from 11pm to 8am and 3pm to 5 pm 10p per minute

Local Mobiles Rs.1 per minute

Local Landline Calls Rs.1.5 per minute

STD Rs. 2 per minute

ISD

To USA,Canada,Singapore and Hong Kong Rs. 6.40/-per min.

Other Countries(Except ROW-II) Rs. 9.19/-per min.

SMS

Local Idea 10p per sms

Local / National / International Rs. 0.25 / 0.25 / 5.00 /- per sms

respectively

Friends & Family - Reduced call rates to 5 Idea

I-card Active Mobiles numbers only

10p per minute to 5 Local Idea

Icard Active Number

To register your Friends & Family mobile numbers, send ICARD<space>Number

1<space>Number 2<space>Number 3<space>Number 4<space>Number 5 to 4444

(toll free).

Financial implications in Rs./month for usage (mins).

Mins of use per month Expenditure (Rs.)

(a) 100 mins (in addition to free mins -if applicable) 122

(b) 200 mins (in addition to free mins -if applicable) 244

(c) 500 mins (in addition to free mins -if applicable) 1110

(d) 1000 mins (in addition to free mins -if applicable) 1220

Assumption on Calling Pattern

Type of Call Rate (Rs/min.) % Distribution

Local - Idea to Idea 20%

Local - Mobiles 23%

Local - Others 20%

STD - Mobiles 17%

STD - Fixed 20%

Average Rate (Rs. per min.) 1.74

Idea Customer Care No. 4444 (from Idea Mobile) and 9822012345 from other

Mobile/Landline.

Idea - Women’s Card

” Just for you Ma'am”

Starter Pack

MRP Rs. 299/-

Talktime Rs. 150/-

Validity 15 Days

Outgoing Rates

Idea to Idea Rs. 1/-

Other Mobile Rs. 1/-

Landline Rs.1.5/-

National Voice Charges STD Rs. 2/-

International Voice Charges

ISD

USA, Canada, Europe (Fixed),

Singapore & HongKongRate

Rs. 6.4/-

Gulf, Australia, SAARC, South

Africa

Rs. 9.19/-

ROW III Rs. 49.2/-

SMS Charges Local / National / International - Rs. 50p/ 50p/

5 /- respectively.

Gup Shup Tariffs

KITTY PARTY RATES: Local Idea to Idea calling @ only 50p/min during

2pm to 4pm.

PARTY TIME RATES: Local Idea to Idea calling @ only 50p/min during

10pm to 12am.

Loved Ones:

Calls on 3 Local MOBILES @ only 50p/min. To register 3 numbers dial 323

(call charges Rs 1.99/min) and select HELP to register the 3 mobile numbers.

Any change of nos. post 3 nos. registered will cost Rs 25 per number change.

Emergency Feature:

Even if you are on 0 balance, you can make outgoing calls worth Rs 25 . The

negative balance will be deducted on your next recharge.

Security Feature:

Send a predefined SMS on the 3 numbers registered for loved ones by just

dialing 324 (toll free). As soon as you dial 324, an SMS (Pls call immediately)

free of cost will be sent to these 3 numbers asking them to call you.

Daily Tips

Get 2 daily tips FREE on various women related categories for 24 months. You

can also select your own category @ Rs 25/month/category by dialing 323 and

selecting TIPS.

Expert Advice:

In case of any medical/behavioural assistance u can dial 323 (select EXPERT

ADVICE) and record your query for our panel of experts who will give the

right solution to your problems for a fee of Rs 99 only.

IDEA Motorola Bundled Offer

Motorola Offer.

Buy a New Motorola C140 Handset and get Idea Chitchat Connection Free

with 2 years Validity and Rs 1990* Talktime (*For Local Idea calls for 1

years).

Buy a New Motorola C113 Handset and get Idea Chitchat Connection Free

with 1 years Validity and Rs 1390* Talktime (*For Local Idea calls for 1

years).

Outgoing Rates

Idea to Idea Rs.1 per minute

Local Mobiles Rs.1 per minute*

Other Local Calls Rs.1.5 per minute

STD Rs. 2 per minute

ISD

To USA,Canada,Singapore and Hong Kong Rs. 6.40/-per min.

Other Countries(Except ROW-II) Rs. 9.19/-per min.

ROW-II Countries Rs. 49.20/-per min.

SMS

Local / National / International Rs. 1.00 /2.00 / 5.00 /- per msg respectively

Postpaid Plans

IDEA post-paid cards are an effective way of keeping in touch, no matter where you

are.

The activation procedure is simple. All you have to do is

Fill up the activation form (CSA)

Submit 2 passport size photographs.

Submit address proof * (Copy of the latest Electricity Bill/Telephone

Bill/Credit Card Statement).

Submit photo identity proof (Renewed passport / driver's license/Voter's ID

Card / Govt. Dept. ID Card / Public Ltd. Co. ID Card/PAN Card/Bank

Passbook with Photo)

Submit PAN No./Form 60.

(In case of Lease Agreement / Ration Card / Passport / Gas Connection Card /

Insurance papers on subscriber’s name, activation will take place only after

verification which takes 1-2 days. In case the address proof is not one of the above

additional deposit of Rs. 3000/- will be charged)

Activation Charges - These are one time, mandatory charges.

Activation Charge As per bill plan + 12.24 % Tax

Security Deposit Security Deposit / Plan Enrollment Fee - as per

bill plan

NOTE - The security deposit is waived if you issue STANDING INSTRUCTIONS to

charge your monthly mobile bills directly to your Credit Card A /c.

Other Charges - These are optional.

STD Deposit Rs. 500/- (refundable on disconnection of

facility)

ISD Deposit Rs. 3000/- (Inclusive of STD deposit Rs. 500/-&

refundable on disconnection of facility)

National Roaming Access Fee Rs. 49/-

I Roam Rs. 25/-

International Roaming Access

Fee

Rs. 150/-

International Roaming

Activation Fee

Rs. 1000/- (non refundable)

New SMS Charges –

The New SMS rates are with effect from - Monday, Dec 15 2003 00:00 hrs –

The same are applicable on all Post-paid bill plans.

Each short message is up to 160 characters in length & the text can comprise of

words, numbers or an alphanumeric combination.

P2P - Person to Person –

Intracircle (Local) Re 1.00/- Within Maharashtra & Goa including Airtel, BPL

& Cellone.

Intercircle (Interstate) Rs. 2.00/- Any message Outside Maharashtra.

International (Local) Rs. 5.00/- Any message Outside India.

P2P - Person to Person (While on Roaming) –

Please note the Outgoing SMS Rates while Roaming has been revised to

Rs.3.00/- per SMS for Local, National & International Messages effective

September 16 2003.

Application such as downloading of Ringtones, Picture Messages, Logos

would be charged on actual, Outgoing SMS sent for browsing / searching

contents will be charged at Rs. 1.00/- per sms.

P2A - Person to Application –

Charges - Rs. 3/- per msg.

However we have a SMS Package which is optional and can be subscribed to –

SMS Feature Monthly Fees - Rs. 25.00 /- and SMS @ 0.50 paise / sms (local

only).

The toll free helpline no. is 12345 which can be access directly from any Idea

Post Paid card and can be accessed from a landline by dialing 9822012345 &

020-4123456.

Postpaid Plans - Basic 199

Post Paid Tariff Package - Basic 199

Name of Tariff

Package

Basic 199

Entry Level Cost a. Activation Charges - Rs. 250/- + 12.24% Service Tax

b. Plan enrollment Fees - Rs. 250/-

(convertible to refundable deposits after 12 months)

Total Monthly Charges a. Rental - Rs. 199/-

b. Commitment Fee - NIL

c. Plan Fee - NIL

Monthly free call

allowances

Rs. 49/-

Duration of plan Till further notice

Any taxes, in addition

to the above

12.24% Service Tax

Education Cess (@2 % Service Tax)

Outgoing Call Charges

Charges (in Rs.) Fixed/

WLL

(M)

Other

GSM

Idea

to

Idea

Local Calls 2.00 1.00 1.00

STD

Any Where in India 2.00 2.00 2.00

ISD

For USA, Canada, Europe (F), Singapore &

HongKong

6.4

Gulf, Australia, SAARC, South Africa etc 9.19

For ROW-II Countries 49.2

SMS Charges

Local SMS Rs. 1/- per message (Mumbai Included)

National SMS Rs. 2/- per message

International SMS Rs. 5/- per message

Optional Service Packages

Night Pack (11pm to 8am)

Monthly Rental Rs. 25/-

Local I2I free, Rest local calls @ Re1

The activation procedure is simple. All you have to do is –

Fill up the activation form (CSA)

Submit 2 passport size photographs.

Submit address proof * (Copy of the latest Electricity Bill/Telephone

Bill/Credit Card Statement).

Submit photo identity proof (Renewed passport / driver's license/Voter's ID

Card / Govt. Dept. ID Card / Public Ltd. Co. ID Card/PAN Card/Bank

Passbook with Photo)

Submit PAN No./Form 60.

Activation Charges - These are one time, mandatory charges.

Activation Charge As per bill plan + 12.24 % Tax

Security Deposit Security Deposit / Plan Enrollment Fee - as per

bill plan

NOTE - The security deposit is waived if you issue STANDING INSTRUCTIONS to

charge your monthly mobile bills directly to your Credit Card A /c.

NOTE –

Service tax @ 12.24% extra on all charges

Voice Mail Retrieval @ Re. 1.00/- per min

In Roaming, surcharge is applicable @ 15% plus Long Distance charges at actual,

for certain locations.

SMS Charges

The same are applicable on all Post-paid bill plans.

Each short message is up to 160 characters in length & the text can

comprise of words, numbers or an alphanumeric combination.

P2P - Person to Person

Intracircle (Local) Re 1.00/- Within Maharashtra & Goa.

Intercircle (Interstate) Rs. 2.00/- Any message Outside Maharashtra & Goa

International (Local ) Rs. 5.00/- Any message Outside India.

P2A - Person to Application

Charges - Rs. 3/- per msg.

The toll free helpline no. is 12345 which can be access directly from any Idea Post

Paid card and can be accessed from a landline by dialing 9822012345.

Post Paid Tariff Package - Basic 249

Name of Tariff

Package

Basic 249






c. Plan Fee - NIL

Monthly free call

allowances

Rs. 149/-



to the above

12.24% Service Tax



Charges (in Rs.) Fixed/ WLL (M) Other GSM Idea to Idea

Local Calls 2.00 1.00 0.75

STD


ISD

For USA, Canada, Europe (F), Singapore & HongKong 6.4



SMS Charges







Local I2I - Free, Rest Local calls @ Re1

Night STD Pack (11pm to 8am)


All STD calls @ Re1

Group Pack (Max 5 members)


Calls within group @ 30p

Postpaid Plans - Plus 349

Name of Tariff

Package

Basic 349






c. Plan Fee - NIL

Monthly free call

allowances

Rs. 249/-



to the above

12.24% Service Tax




WLL

(M)

Other

GSM

Idea

to

Idea

Local Calls 1.50 1.00 0.75

STD


ISD


HongKong

6.4



SMS Charges





SMS Pack


P2P Local/National @ 30p



Local I2I free, Rest local calls @ Re1

Night STD Pack (11pm to 8am)


All STD calls @ Re 1




Postpaid Plans - Super 549

Name of Tariff

Package

Super 549






c. Plan Fee - NIL

Monthly free call

allowances

Rs. 449/-



to the above

12.24% Service Tax

Education Cess (@2 % Service Ta



WLL

(M)

Other

GSM

Idea

to

Idea

Local Calls 0.50 0.50 0.50

STD


ISD


HongKong

6.4



SMS Charges





SMS Pack


100 P2P Local/National SMS free, thereafter P2P Local/National @ 30p




Postpaid Plans - One India

Name of Tariff

Package

One India






c. Plan Fee - NIL

Monthly free call

allowances

Nil



to the above

12.24% Service Tax




WLL

(M)

Other

GSM

Idea to

Idea

Local Calls 1.00 1.00 1.00

per 2

mins

STD


ISD


HongKong

6.4



SMS Charges

Local SMS Rs. 1/- per message

(Mumbai Included)




SMS Pack




Monthly Rental Nil


Postpaid Plans - Buzz Life

Name of Tariff

Package

Buzz Life

Entry Level Cost a. Activation Charges - Nil


(one-time non-refundable)



c. Plan Fee - NIL

Monthly free call

allowances

Nil



to the above

12.24% Service Tax




WLL

Other

GSM

Idea-

Idea

Local Calls 0.99/

30secs

0.99 0.99

STD

Any Where in India 0.99 / 0.99/ 0.99/

30secs 30secs 30secs

ISD


HongKong

6.4



SMS Charges


(Mumbai Included)




SMS Pack



Hardcopy Bills


Cell to Cell Pack ( C2C Pack )


Cell to Cell calls @ 49paise.

Postpaid Plans - Double Value 299

Name of Tariff

Package

Double Value 299






c. Plan Fee - NIL

Monthly free call

allowances

First 499 mins Mobile to Mobile @ 10 Paise



to the above

12.24% Service Tax




WLL

(M)

Other

GSM

Idea

to

Idea

Local Calls 2.00 1.00 1.00

STD


ISD


HongKong

6.4



SMS Charges


(Mumbai Included)




SMS Pack :-

Monthly Rental Rs.30/-

First 100 SMS Free Local / National ( P2P), thereafter 30Paise / SMS

IDEA SERVICE

Value Added Services

Just when you thought you had the cake, we made it possible for you to eat it

too.

Introducing THE IDEA Value Added Services, a vibrant bouquet of "little

conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all

those "itsy bitsy" wants of yours that together make up THE BIG SMILING

PICTURE.

SMS based services to Voice based ones, the Idea range cuts across all modes

of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde

jokes, be it checking the status of your cousin's train arrival time or arranging a pick

up for your boss's delayed flight, Idea hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty dandelions

for your date or access the latest cricket scores or some serious stock information; or

maybe even play downloadable games or chill out with some zany chats with buddies

on-line.

Idea's Value Added Services are as innovative and exciting as your desires.

Roaming

Roam Like Home - with IDEA

Now you have one more reason to select Idea network while roaming in India. You

can enjoy a ‘Roam Like Home’ experience even while roaming. IDEA is the first

telecom operator in India to offer this facility to it’s valued roamers.

We present a host of very convenient & friendly features -

· Dial directly from your phone book. You can call numbers saved in your

phonebook, without adding STD or ISD codes to the entries. This saves you the

bother of remembering the concerned codes or manually dialling every number.

Ex: If you are a customer from UAE and you have saved your home telephone

number in your phonebook as 506123456. Now when roaming with Idea, you can call

the same number directly, without prefixing +971 (ISD dialling code for UAE) each

time you want to call home!

· Auto call correction of all misdialled calls. When you dial a new number, this

service will complete your call even if a wrong or incomplete prefix has been added to

the number.

· Direct access to your Voicemail box. Now you can make extensive use of

your VMS feature, even while roaming. Dial your voicemail short code directly

without any authentication codes.

· Direct dialling to your home customer care number. Ex: If you have saved the

customer care number of your mobile operator as 12345 in your phone book, you can

call them at the same number even while you are roaming (which would not have

been possible otherwise)

Roaming into IDEA Circles

Setting Up Roaming

When you come into any of the IDEA networks, switch off and restart your phone. In case,

the network is not registered automatically, go to the phone settings menu and select the

network manually.

National Roaming and Prepaid Roaming

Incoming Calls

Incoming Calls Rs. 1.75/min

Outgoing Calls

Local Calls Rs. 1.40/min

STD Calls Rs. 2.40/min

ISD Calls

USA, Canada, Europe, UK(fixed), SEA,

Australia, New Zealand

Rs. 9.49/min

Gulf, SAARC, Africa, ROW 1 UK(mobile) Rs. 12.28/min

Row 2 ** Rs. 52.29/min

INMARSAT Rs. 502.29/min

SMS

Outgoing SMS Rs. 3.45 per msg

Incoming SMS Free

Row 2 ** - Sakhalin, Sao Tome & Principe, Solomon Islands, Vanuatu, Tokelau,

Tuvalu Cook Island, Diego Garcia, Cuba, Guinea Bissau, Nauru, Norfolk Island

INMARSAT - It is a satellite phone.

Terms and conditions Apply.

Roaming out of Home Network (Maharashtra & Goa).

Idea breaks barriers in roaming by enhancing coverage and giving you the best

roaming advantage ever with unbelievable benefits at affordable rates!

INCOMING FREE when you Roam in MUMBAI –

As an Idea Prepaid and Postpaid Customer you no longer pay incoming charges when

you roam in Mumbai. You can enjoy this benefit when you roam with BPL or Hutch

in Mumbai.

When roaming with BPL or Hutch in Mumbai, Idea Postpaid & Prepaid Customers

pay Rs. 1.40/- per min for Outgoing Calls made to any mobile phone or landline in

Mumbai and all mobile phones & Landline Phones in Maharashtra & Goa and Rs.

2.40 for any other national calls.

National Roaming

As an Idea Postpaid Customer you will stay connected while roaming anywhere in the

country. With over 55 roaming networks across the country IDEA offers you

seamless connectivity while you roam.

Idea offers you this service at no deposit or rental charges. To activate SMS ACT NR

to 555.

International Roaming

Enjoy IDEA's widest roaming coverage in all prime international destinations.

Stay connected around the globe, all the time through your single IDEA number.

Bills and Payments

Your bill is a complete record of all activities from your cellular account during the

past month. It comes to you in two parts. The smaller portion at the bottom is the

payment coupon, which you enclose with your payment.

Ite Date Time Number Directio Duratio Airtim DoT Total

m called n n

(minute

)

e

Charge

(Rs)

Charge

s

(Rs)

Charge

s

(Rs)

*1 1/8/0

2

13:2

4

982201353

3

Outgoin

g

00:08 4.50 0 4.50

2 3/8/0

2

13:5

8

020

5432001

Outgoin

g

02:30 13.50 1.20 14.70

3 5/8/0

2

21:5

8

020

5432001

Incomin

g

01:40 3.20 0 3.20

Bill Explanation

Airtime Charges

This includes the airtime charges for the current month in minutes and seconds. This

also includes the minutes used in call divert.

DoT Charges

This is given in pulses and each pulse is charged at the applicable DoT rate.

Other Charges and Credits

This indicates the discount given on any plan and is indicated by a '-ve' sign after the

amount. This discount is usually a percentage of the airtime amount

Roaming Charges

This shows the amount of airtime and DoT charges incurred while using National

Roam and International Roaming facility.

Taxes

This is a 12.24% service tax levied on the entire bill amount. It is applicable on

everything except deposits. In the first bill it is applicable on the SIM activation fee

Itemised Call Detail

This shows time, destination, duration and total charge for each call made or received.

This is further divided into local, STD and ISD call details, STD and ISD Call

Charges. This segregates the ISD and STD calls made during the billing period.

To avoid possible errors, kindly bring the entire page 1 of the bill with you if you pay

in person, or mail the bottom portion, while dropping it in the drop box.

PAYMENTS

To send your payments to us, you can either mail your cheque / draft to any of our

offices or drop it in the collection boxes that are installed at various places.

SCOPE OF STUDY

SCOPE OF STUDY

IDEA has good market standing and company’s tariff plans and services level are

good, which are largely responsible for its position. IDEA has to sustain its position

against the expected stiff competition. The company has to know its customer

perception, the satisfaction level and also its competitor’s customer satisfaction level

and problems, which are facing their customers in order to take appropriate action.

Hence, the study titled

“A STUDY ON CUSTOMER SATISFACTION TOWARDS IDEACELLULAR

SERVICES IN MORADABAD”

OBJECTIVE OF THE STUDY

OBJECTIVE OF STUDY

There are many benefits related to take this study. Some of the benefits of taking this

study are as follows:

• To identify the satisfaction level of the customers with idea services in Moradabad.

• To identify the factors impacting the customers satisfaction.

ASSUMPTION

ASSUMPTIO

For the study it has been assumed that subscribers are satisfied with the services of Idea

Celular Ltd at Moradabad.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

The research methodology that I undertook for the purpose of this study is enumerated

below-

SECONDARY RESEARCH:

Sources of secondary data were primarily the Internet , journals , newspaper, annual report,

database available in the library, catalogues and presentations.

RESEARCH DESIGN: DESCRIPTIVE

Descriptive studies are well structured, they tend to be rigid and its approach can not be

changed every now and then. Descriptive study can be divided in two categories:

(A) Cross sectional

(B) Longitudinal

Descriptive study are undertaken in many circumstances:

1. when the researcher is interested in knowing the characteristics of certain groups such

as age , profession.

2. when the researcher is interested in knowing the proportion of people in given

population who have behaved in a particular manner, making projection of certain

things.

The objective of this kind of study is to answer the why, who, ,what ,when and how of the

subject under consideration.

I will be taking descriptive because my research includes the knowing the behavior of

customer towards advertisement. I will be working on to know how people of various age

group respond to different advertising or there perception towards advertisement.

“Research Methodology is a way to systematic solve the research problem”. It may be

understood as a science of studying how research is done scientifically. In research

methodology, we not only talk about the research methods but also consider the logic behind

hem methods.

There are several methods, which can be choosing for research study for collecting of data. The various types of methods are given below:

INTERVIEW METHOD

QUESTIONAIRES METHOD

SCHEDULE METHOD

OBSERVATION METHOD

A RESEARCH DESIGN

“Research Design is the plan, structure & survey of investigation conceived so as to

obtain answer to research questions & to control variance.

There are several ways of studying & taking a problem. There is no single perfect

design. Different types of research design have emerged an account of different perspective

from which a research study can be viewed.

DATA COLLECTION METHOD

The task of data collection begins after a research for problem is defined & research

design/plan chalked out. While deciding about researcher should keep in mind two types or

data viz: primary & secondary.

The primary data can be collected by two methods

SURVEY METHOD

OBSERVATION METHOD

The main accentuated method is survey i.e. information from people by personal

interviews. The main tool of this is questionnaire here.

In this wide section, the gathered data from various sources is analyzed, evaluated &

interpreted by the help of laconic diagram’s tables, list etc.

QUESTIONNIARE

The Questionnaire has design question are of both open ended and closed ended.

SAMPLE SIZE

The research was exhaustive (covering all aspect fully) in nature and 100 people are

covered in this research.

SURVEY AREA

I have selected the area of Moradabad City for the Survey.

TIME DURATION - 4 – 6 weeks

DATA ANALYSIS

DATA ANALYSIS

DATA ANALYSIS

1 Do you have any connection of Idea cellular Ltd.?

Option Percentage

Yes 65%

No 35%

Interpretation:

65% respondents have connection of Idea cellular Ltd and 35% respondents use another connection.

65%

35%

YES NO

2. From how many years are you customer for idea services?

Option Percentage

Below 1 year 50%

1 – 2 years 25%

2 – 5 year 15%

Above 5 years 10%

Interpretation:

50% respondents are using the service of idea from last one year, 25% respondents using from 1-2 years, 15% respondent using from 2-5 years and 10% respondents using from more than 5 years.

50%

25%

15%

10%

BELOW 1 YEAR 1 - 2 YEAR 2 - 5 YEAR ABOVE 5 YEARS

3. Which type of bill plan are you having?

Option Percentage

Post Paid 15%

Prepaid 85%

Interpretation:

15% respondents are using postpaid service and 85% respondents are using prepaid services of idea.

15%

85%

POST PAID PRE PAID

4. Are you satisfied with the idea network?

Option Percentage

High Satisfied 55%

Satisfied 20%

Neutral 10%

Dissatisfied 15%

Interpretation:

55% respondents are highly satisfied with the network coverage of idea,20% respondents are the satisfied, 10% respondent are neutral and 15% respondent are dissatisfied with the network coverage of idea.

55%20%

10%15%

HIGH SATIFIED SATISFIED

5. Who recommended idea services to you?

Option Percentage

Friends 50%

Dealers 5%

Advertisement 45%

Interpretation:

50% respondents say that they are influenced by their friends, 5% respondents are recommended by dealer and 45% respondents bought idea connection under the influence of advertisements.

6. Are you satisfied with after sales services provided by idea?

Option Percentage

High Satisfied 55%

Satisfied 20%

Neutral 10%

Dissatisfied 15%

Interpretation:

55% respondents are highly satisfied with the sales service of idea, 20% respondents are the satisfied, 10% respondent are neutral and 15% respondent are dissatisfied with the sales service of idea.

55%

20%

10%

15%

HIGH SATIFIED SATISFIED NEUTRAL DISSATISFIED

7. Are you satisfied with the offers provided by idea?

Option Percentage

High Satisfied 51%

Satisfied 24%

Neutral 16%

Dissatisfied 9%

Interpretation:

51% respondents are highly satisfied with the offer provided by the idea 24% respondents are the satisfied, 16% respondent are neutral and 9% respondent are dissatisfied with the offer provided by idea.

.

51%

24%

16%

9%


8.Are you satisfied with the caller tunes provided by idea ?

Option Percentage

High Satisfied 13%

Satisfied 12%

Neutral 8%

Dissatisfied 67%

Interpretation: 13% respondents are highly satisfied with the caller tune offer provided by the idea, 12% respondents are the satisfied, 8% respondent are neutral and 67% respondent are dissatisfied with the caller tune offer provided by idea.

13%

12%

8%

67%


9 In your point of view main competitors for idea services?

Option Percentage

Airtel 40%

MTS 5%

Vodafone 25%

Reliance 15%

TATA Docomo 15%

Interpretation:

When the question was asked to the respondents than 40% respondents said airtel is the competitor of idea .while 5% respondents said MTS, 25% said Vodafone, 15% said Reliance and 15% said TATA Docomo.

40%

5%25%

15%

15%

AIRTEL MTS VODAFONE RELIANCE TATA DOCOMO

10. Are you satisfied with the customer care support provided by idea services ?

Option Percentage

High Satisfied 30%

Satisfied 20%

Neutral 10%

Dissatisfied 40%

Interpretation:

30% respondents are highly satisfied with the customer care services provided by the idea, 20% respondents are the satisfied, 10% respondent are neutral and 40% respondent are dissatisfied with the customer care services provided by idea.

30%

20%10%

40%


11. Are you satisfied with service of mobile number portability of idea cellular ltd?

Option Percentage

High Satisfied 45%

Satisfied 10%

Neutral 5%

Dissatisfied 40%

Interpretation:

45% respondents are highly satisfied with the mobile number portability provided by the idea, 10% respondents are the satisfied, 5% respondent are neutral and 40% respondent are dissatisfied with the mobile number portability provided by idea.

45%

10%5%

40%


12. Are you satisfied with service of call charges of idea cellular ltd?

Option Percentage

High Satisfied 27%

Satisfied 22%

Neutral 8%

Dissatisfied 43%

Interpretation:

27% respondents are highly satisfied with the call charges provided by the idea, 22% respondents are the satisfied, 8% respondent are neutral and 43% respondent are dissatisfied with the call charges provided by idea.

.

27%

43%

8%

22%


13.Would you like to continue with idea services?

Option Percentage

Yes 70%

No 30%

Interpretation:

70% respondents wants to continue with the idea services and 30% respondents are don’t want to continue with idea in future.

70%

30%

YES NO

FINDINGS

FINDINGS

Most of the respondents have connection of Idea cellular Ltd.

Maximum no of respondents are having the prepaid plan and few are having only

postpaid plan.

Most of the respondents high satisfied with the idea network and few respondent are

not satisfied.

Maximum respondents are recommended by friends to use idea services.

Most of the respondents highly satisfied with after sales services provided by idea.

Maximum respondents highly satisfied with service of mobile number portability of

idea cellular ltd.

Most of the respondents are highly satisfied with service of call charges of idea

cellular ltd, and few respondents are not satisfied.

Maximum respondents are continuously using Idea Cellular Services.

CONCLUSION

CONCLUSION

The project titled “A study on Consumer Satisfaction Survey on Idea Cellular Ltd. At

Moradabad City” was carried out among the consumers in Moradabad district. The overall

objective of the study was to fine out how the customer perceives Idea Cellular Ltd. services

and to find out their satisfaction towards the service against its competitors. The study

revealed the picture of customers perception and satisfaction which help Idea Cellular to

encourage more people to be the consumers of Idea Cellular.

SUGGESTIONS

SUGGESTIONS

Long-term approach to marketing is Advertising and Promotional Offers.

The company should keep their promises.

The company should provide special offer for those customers who don’t

want to continue with Idea Services.

The company should be in touch of their customer.

Company should give more attention towards the postpaid plan.

Company should give more attention towards customer care services.

LIMITATIONS

LIMITATIONS

There are a few limitations to the study that may arise due to the following reasons:

1) Sampling plan: The sampling is done through random sampling; generally through

mall intercept interviews, which might distort the results but not to a very great

extent.

2) The Area of study: Moradabad city might not hold good as a representative for the

whole of India and hence the survey is location specific.

3) Time: time duration is too limited

4) Difficulties in the identification of the source.

BIBLIOGRAPHY

BIBLIOGRAPHY

1. From Robert C Blattberg and Scott A. Neslin, Sales Promotion Concepts and

Methods, and Strategies, (Prentice Hall, 1990).

2. Roger A. Strang, Sales Promotion: Fast Growth: Faulty Management, Harvard

Business Review (July-August 1976) 116-19.

3. Paul W. Farris and John A. Quelch, In defense of Price Promotion, Sloan

Management Review (Fall 1987): 63-69.

Website:-

www.bsnl.co.in

www.bharti.com

Journals:-

IJM – Indian Journal of Marketing

HBR – Harward Business Review

Magazines:-

Marketing Mastermind

Industrial Herald

http://www.bharti.com/

ANNEXURE: QUESTIONNAIRE

ANNEXURE;QUESTIONNAIRE

DATA ANALYSIS

1 Do you have any connection of Idea cellular Ltd.?

Option Percentage

Yes

No

2. From how many years are you customer for idea services?

Option Percentage

Below 1 year

1 – 2 years

2 – 5 year

Above 5 years

3. Which type of bill plan are you having?

Option Percentage

Post Paid

Prepaid

4. Are you satisfied with the idea network?

Option Percentage

High Satisfied

Satisfied

Neutral

Dissatisfied

5. Who recommended idea services to you?

Option Percentage

Friends

Dealers

Advertisement

6. Are you satisfied with after sales services provided by idea?

Option Percentage

High Satisfied

Satisfied

Neutral

Dissatisfied

7. Are you satisfied with the offers provided by idea?

Option Percentage

High Satisfied

Satisfied

Neutral

Dissatisfied

8.Are you satisfied with the caller tunes provided by idea ?

Option Percentage

High Satisfied

Satisfied

Neutral

Dissatisfied

9 In your point of view main competitors for idea services?

Option Percentage

Airtel

MTS

Vodafone

Reliance

TATA Docomo

10. Are you satisfied with the customer care support provided by idea services ?

Option Percentage

High Satisfied

Satisfied

Neutral

Dissatisfied

11. Are you satisfied with service of mobile number portability of idea cellular ltd?

Option Percentage

High Satisfied

Satisfied

Neutral

Dissatisfied

12. Are you satisfied with service of call charges of idea cellular ltd?

Option Percentage

High Satisfied

Satisfied

Neutral

Dissatisfied

13.Would you like to continue with idea services?

Option Percentage

Yes

No