iCreate Solutions Corporate Brochure

strategy design digital

I C R E A T E A D V E R T I S I N G S O L U T I O N S T H E P R O P E R T Y M A R K E T I N G E X P E R T S42

WHO IS ICREATE?

You name it, we do it. As a full service advertising agency, we offer a combination of creative and technical expertise, so you only

have to make one call to get the job done.


SOME OF OUR CLIENTS

Drive away happyNAMBOURCRICKS


design has emotional impact

Research shows that an emotional response to an ad has a far greater influence on buyer intention than the ad’s content; by a factor of three to one for television

commercials and two to one for print ads.* As a full service advertising agency, we have a strong focus on strategy, service and beautiful design. Regardless of what you

throw at us, we will return stunning and creative results. *http://www.acrwebsite.org/search/viewconference-proceedings.aspx?Id=6485


increase in Bluewater’s web enquiry after just 12 months of working

with iCreate.

409%

WE ARE RESULTS DRIVEN AND ACHIEVED A


we createPOWERFUL, MEMORABLE CONNECTIONS WITH YOUR CUSTOMERS USING A CREATIVE MIX OF BRANDING, ADVERTISING AND WEB DESIGN.


OUR SERVICES

BRANDING DESIGN

- NAMING

- LOGO DESIGN & VISUAL IDENTITY

- BRAND REFRESH DESIGN

- BRAND COLLATERAL & STATIONERY

- INFOGRAPHICS

- CREATIVE CONCEPT DEVELOPMENT

ENVIRONMENTAL

- SALES DISPLAY SUITE SIGNAGE

- BILLBOARD ADVERTISING

- EXHIBITION SIGNAGE

- SIGNAGE AND WAY FINDING

COLLATERAL DESIGN

- E-PUBLICATIONS

- ANNUAL REPORTS

- CATALOGUES

- TENDERS/PROPOSALS

- MARKETING/PROMOTIONAL BROCHURES

- DIRECT MAIL

- PRESS ADVERTISING

- PACKAGING

- POINT OF SALE

- RETAIL MERCHANDISING

- COPYWRITING

DIGITAL, ONLINE + INTERACTIVE

- DIGITAL STRATEGY AND CHANNEL PLANNING

- WEBSITE DESIGN & DEVELOPMENT

- E-COMMERCE DESIGN & DEVELOPMENT

- LANDING PAGE DESIGN & DEVELOPMENT (LEAD CAPTURE PAGE)

- WEB MANAGEMENT (HOSTING + DOMAIN NAME)

- SEARCH ENGINE OPTIMISATION (SEO)

- GOOGLE PPC (PAY PER CLICK) ADVERTISING

- MANAGEMENT & DESIGN

- EMAIL MARKETING DESIGN, MANAGEMENT & STRATEGY

SOCIAL MEDIA MARKETING

- FACEBOOK APPS

- FACEBOOK PROFILE/COVER DESIGN

- TWITTER & YOUTUBE BRANDING

- FLASH ANIMATION

PROPERTY SPECIFIC

- SALES DISPLAY SUITE SIGNAGE DESIGN

- WAY FINDING SIGNAGE

- BILLBOARD DESIGN

- WEBSITE DESIGN

- REA & DOMAIN ADVERTISING MEDIA PLACEMENT, BANNER & FLASH ANIMATION

- DIRECT MAIL

- ONLINE STRATEGIES SPECIFIC TO THE PROPERTY INDUSTRY WITH A PROVEN TRACK RECORD OF EARNING A HIGH ROI

our creative pursuit is to ensure we deliver results BY BUILDING ON STRATEGIC FOUNDATIONS, WE CREATE UNIQUE AND

INFLUENTIAL CAMPAIGNS WITH PUNCH THAT ACHIEVE COMMERCIAL OUTCOMES


DAV I D J E F F R EYWeb Development / Digital Strategy Director

David had over 10 years’ experience working in web development and IT before coming to iCreate . Dave heads up development and digital strategy for iCreate, working with clients to develop websites, landing pages, and online marketing campaigns that drive enquiry and meet their business objectives. His experience working with hundreds of businesses helps him create tailored solutions for any situation. When he’s not out and about meeting clients, he loves nothing more than to get his headphones on and get coding.

VA L E R I O C A S S I M AT I SSenior Web Developer

Val has a degree in Computer Science and Economics and is our lead developer, responsible for building our websites and landing pages. Val has a passion for his craft that has taken our websites to the next level. Val is always up to date with what is happening at the cutting edge, his expertise ensures our sites are built to best practices, are perfectly responsive and lightening fast.

S O N I A K E E NCreative Director

Sonia has over 10 years’ experience in design, digital & advertising. Having founded iCreate in 2007 she continues to lead the iCreate team. Passionate about design in every form, from offline to online, and its power to persuade.

Through graphic design, advertising, web design and social media, Sonia empowers businesses to bridge the gap between a mediocre presence, and create one that sees their business grow, increase leads and profits.

B R E T T K E E NAccount Manager

Brett was the first to join Sonia at iCreate and handles account management. Brett excels at customer service, and his attention to detail paired with a friendly demeanor and great sense of humor has forged scores of loyal customer relationships. Brett is also partway through his Business and Communication degree, and has a gift for copywriting.

S I M O N VA N G O O LProduction Manager

Simon is our most recent team member, and has joined us in the position of Production Manager. Simon manages the production including direction of studio staff and liaising with clients on their requirements. Simon’s job is integral to ensuring projects are delivered within the quickest timeframes. With over 14 years’ experience working as GM of advertising agencies, Simon brings a wealth of knowledge and experience to the team.

A N D R E W F L E TC H E RGraphic Designer

Andrew has a rare eye and talent for graphic design. He works closely with Sonia and Lynton to produce the spectacular creative work that iCreate is known for. Andrew gives new meaning to working fast, and he loves to put his headphones on and get in that creative zone.

I SA AC E N G L A RTWeb Developer

Web developer by day, web developer by night, Isaac has a passion for all things web. Always up to date with the latest tech Isaac can handle anything. With some design in his background he also has a real eye for detail, and aspires for craftsmanship in all things.

SA R A H S OU T E R - RO B E RT S O NGraphic Designer

Sarah has over 13 years experience in the industry and has a passion for on-trend design. Sarah has worked with many clients over her career spanning from larger companies such as FKP, CBRE and Coldwell Banker to small business owners in the retail, medical and beauty sectors. Her speed and attention to detail are a stable part of her expertise, that continues from the conceptual stage right through to the finished product. This makes her an asset to the iCreate team!

LY N TO N F OXC RO F TArt Director

Lynton has a passion for creativity and over 10 years experience in the design industry. He has worked for some great agencies, before coming to iCreate, and is an outstanding graphic artist. Design is our business, and we hold ourselves to a very high standard. We know any campaign Lynton works on will not only hit the brief, but sparkle with the creative flair that keeps our clients coming back for more.

S I M O N E B E RT S C H I N G E RGraphic Designer

Simone’s passion for design has driven her to seek out mentors throughout Australia and America. She has worked in the industry for over 10 years, and has designed across multiple media products from Packaging design through to Reponsive Website design. Simone is able to easily adapt and think outside the box to any challenge that gets placed in front of her.

MEET OUR TEAM J O R DA N WA L K L E YWeb Developer

With a keen interest in new technologies, both cutting-edge hardware and emerging software, Jordan was drawn to web development. He has a keen eye for emerging trends and fresh design aesthetics. Jordan is consistently finding ways to develop his skills and refine his knowledge of development, and hopes to be an active part of the local web community.


They are so easy to work with and really go above and beyond - I consider them part of the team

and look forward to working with them again in the future.

ANDREW THOMSON MARKETING MANAGER,

CUSTODIAN LAND

ONCE CLIENTS WORK WITH US, THEY CAN’T GET ENOUGH. THEY TELL US WE’RE HONEST, HARD-WORKING AND EASY TO DEAL WITH.

KEY TESTIMONIALS

iCreate produce powerful creative in line with brief, however, are

comfortable challenging direction if they feel there is a better way.

ANITA THOMPSONMARKETING MANAGER,

BROOKFIELD RESIDENTIAL PROPERTIES (QLD PROJECTS)

I feel so proud of this project.Please extend this thank you note to all your team. Congratulations

on an outstanding job.

MELISSA GARCIAMARKETING MANAGER,

CITY FERTILITY

I thought they were great and can recommend them 100%.

SAM PRICEOWNER,

TEMPLETON PROPERTY

409% increase in web

enquiry.

BLUEWATER BROOKFIELD RESIDENTIAL PROPERTIES

OUR OBJECTIVE WAS TO IMPROVE ON THE PREVIOUS AGENCY’S ADVERTISING STRATEGY AND COLLATERAL RESULTING IN HIGHER RATES OF ENQUIRY.

I C R E A T E A D V E R T I S I N G S O L U T I O N S 50 T H E P R O P E R T Y M A R K E T I N G E X P E R T S

OBJECTIVEiCreate won the Bluewater account by pitching against a number of competing agencies. Our objective was to improve on the previous agency’s advertising strategy and collateral resulting in higher rates of enquiry.

METHODiCreate worked with Bluewater’s marketing manager to produce a year of varied campaigns across all media channels. This included TV, direct

mail, upgraded signage, point of sale material, radio and print. Particular urgent focus was spent on improving digital assets, which were under achieving. We quickly developed a new website, and a series of landing pages targeting different target markets, housing products, and special campaigns.

EDM and PPC activity were directed at these.

All realestate.com.au advertising was also reviewed and refreshed.

RESULTS• After a year with iCreate, Bluewater’s

marketing manager reported significant increases in enquiry across all recorded metrics including a 409% increase in web enquiry.

• At the same time expenditure per enquiry reduced by 43%.

• In accordance with these improved metrics, Bluewater recorded much improved sales for the year.

CASE STUDY

BREEZE, LITTLE BAYBROOKFIELD RESIDENTIAL

OBJECTIVEAssist Brookfield with the sale of Breeze, Little Bay Apartment Project.

METHODiCreate came onboard this project within a few months of its launch to improve the online marketing assets.

iCreate complemented existing marketing with a digital campaign including a landing page, EDM, replacement website and PPC (PPC component

organised by Brookfield marketing across various providers such as realestate.com.au).

Both PPC advertising and the EDM to their database directed interested parties to the landing page.

The purpose of landing pages is to distill interested traffic into tangible prospects, that enter the sales team’s funnel.

*Behind the scenes this landing page integrates with Brookfield’s Salesforce, to assist the process.

RESULTS• This work resulted in 448 enquiries over

a 2 month period that helped sell out the 50 apartment project within a week of launch date.

• This was a great result and PPC was able to be cut with subsequent planned EDM’s to drive further enquiry also no longer necessary.

11.48 % conversion rate

448 enquires over 2 months

Project sold out within a week of launch


CASE STUDY

I C R E A T E A D V E R T I S I N G S O L U T I O N S T H E P R O P E R T Y M A R K E T I N G E X P E R T S52I C R E A T E A D V E R T I S I N G S O L U T I O N S T H E P R O P E R T Y M A R K E T I N G E X P E R T S

propertyMARKETING EXPERTS

52


WITH A COMBINED 45 YEARS EXPERIENCE WORKING IN THE PROPERTY INDUSTRY, WE ARE THE PROPERTY MARKETING EXPERTS.

Property advertising is a beast of its own, it requires a skillset, knowledge

and understanding that not just any advertising agency has the ability

to undertake. When it comes to marketing for property clients and

developers, we are the industry leaders. We are the best.

With our specialist knowledge and substantial experience combined with

cost effective integrated campaigns, we help marketing professionals

reach their audience, drive enquiry and ultimately, make sales.

PROPERTY MARKETING our claim to fame!


Strategy is the backbone of a campaign and we believe that understanding the consumer is key. We do this by analysing target markets and competitors. Powered by a deep understanding of property, we explore your consumer’s lifestyle and behaviours and implement these consumer insights to touch and engage.

In conjunction with our partner and expert property media buyer, Media Suite, we utilise the latest best-in-class research tools, to ensure your creative is right in front of the perfect person, at the perfect time.

OUR STRATEGY RESEARCH

THE FOUNDATION OF A SUCCESSFUL CAMPAIGN IS EFFECTIVE AUDIENCE TARGETING AND SOLID

MEDIA RESEARCH.


MARKETING COLLATERAL » INVESTMENT KITS

» LIFESTYLE BROCHURES

» PROJECT PLANS

» FLOOR PLANS / FLOOR PLATE PLANS

» SITE PLANS

» ARTIST IMPRESSIONS

» LOCATION MAP ILLUSTRATION

» AERIAL MAPS WITH KEY LOCATIONS

» STATIONERY; BUSINESS CARDS, LETTERHEADS, EMAIL SIGNATURES ETC.

» DIRECT MAIL DESIGN & DISTRIBUTION

» PRESS ADVERTISING

» LIFESTYLE & INVESTMENT VIDEO

» LIFESTYLE & LOCAL AREA PHOTOGRAPHY

» PACKAGING

WE FOCUS ON WHAT PROPERTY DEVELOPERS NEED

BRAND DEVELOPMENT » NAMING

» LOGO DESIGN

» CREATIVE POSITIONING

DIGITAL MEDIA » WEBSITE

» LANDING PAGES

» REA & DOMAIN STATIC / FLASH ADS

» EMAIL MARKETING

» DISPLAY BANNER ADS

SIGNAGE » BILLBOARDS & HOARDING

» SALES DISPLAY DESIGN & SALES TRACK DESIGN

» VEHICLE WRAPS

» SHOPPING CENTRE DISPLAYS

» BANNERS & FLAGS

» PROPERTY SIGNS

MEDIA BUYING » TRUSTED THROUGH OUR PARTNER &

SPECIALIST MEDIA BUYER, MEDIA SUITE

» ONLINE ADVERTISING & SEO STRATEGIES

THROUGH OUR PARTNER, RELOAD MEDIA


GROW

WE’VE HELPED SOME OF AUSTRALIA’S TOP DEVELOPERS


WE’VE HELPED SELL

of land lots, apartments and homes across Australia, each with their own unique selling propositions, target markets and strategies.

1000’s


propertyPORTFOLIO


HAMILTON REACH AVANT CARD

DELIVERABLES: AVANTCARD DESIGN - DIRECT MAIL


KEELSON OWNER’S MANUAL

Sustainability At Home

Sustainability At Hom

e

General Maintenance

General M

aintenance

Apartment Services

Apartment

Services

Common Facilities

Comm

on Facilities

Being In A Body Corporate

Being In A Body Corporate

Looking After Your Home

Looking After Your Hom

e

Moving in Guide

Moving in Guide

Your New Neighbourhood

Your New Neighbourhood

The KeelsonRiver VillasExclusive as it is rare, The Keelson is a collection of 12 River Villas that exemplify effortless and refined living on the banks of the Brisbane River.

The Keelson inspires a new standard of refined riverfront living. Each one is a retreat, a solace, a welcome escape. They are the first of their kind in Hamilton.

“Our key objective with these homes was to create contemporary and flexible spaces that make the most of this exceptional location”

Sue Carr Director, Carr Design Group

13

12

The Keelson

DELIVERABLES: HARD CASE HAND BOUND OWNERS MANUAL, DESIGNED AND PRINT MANAGED


HAMILTON REACH RENT CAMPAIGN

DELIVERABLES: RENTAL CAMPAIGN - DIRECT MAIL


YUNGABA KANGAROO POINT

DELIVERABLES: BILLBOARD ADVERTISING, IN DISPLAY GRAPHICS, REALESTATE.COM.AU ADVERTISING


THE RISE PARK RIDGE

DELIVERABLES: LOGO DESIGN, EDM


THE RISE PARK RIDGE

DELIVERABLES: BROCHURE DESIGN


PARAGON OLIVER HUME

DELIVERABLES: BRANDING STRATEGY - BROCHURE


METRO CORPORATE BROCHURE

DELIVERABLES: CORPORATE BROCHURE DESIGN


METRO CASINO TOWERS

DELIVERABLES: FULL SALES BROCHURE KIT, BROCHURES, WEBSITES


PROJECT BRANDING

DELIVERABLES: ESTABLISH BRAND DIRECTION FOR 3 X LAND DEVELOPMENT PROJECTS


ALTITUDE BRANDING & BROCHURE DESIGN

DELIVERABLES: BRAND DEVELOPMENT AND PRINT MATERIAL


AZURE THE RESIDENCES

DELIVERABLES: ESTABLISH BRAND DIRECTION, SALES BROCHURE, WEBSITE AND OUTDOOR

A R C H I T E C T U R A L E L O Q U E N C E

w ith its modernist and striking

articulation and intelligent planning,

The Residences’ melding of verdant

surrounds and sophisticated built forms

creates a unique environment, discretely

positioned to magnify the sense of privacy.

A materials palette that has resonances

with classic architectural styles fused with

the multiple variations in individual home

design generates an aesthetic that is both

exceptional and harmonious.

With five different floorplans to choose

from, and an interior palette of elegant and

sumptuous finishes and textures, these

homes will enhance the quality of your

own unique interior style. Expansive light-

filled living areas and gourmet spacious

kitchens with stone benchtops and stainless

steel European appliances flow through

to landscaped outdoor entertaining areas.

The functional is also imbued with beauty,

with exceptionally-crafted cabinetry and

bathrooms featuring exquisite fittings, hand-

crafted vanity tables and stone benchtops.

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AZURE ANCASSA


C A N N O N H I L L


AZURE PORTAVILLA


M U R A R R I E


AZURE THE GROVE


R I C H L A N D S


PARTNERS IN PROPERTY VIDORRA

DELIVERABLES: MARKETING STRATEGY, BRAND DESIGN, PRINT MATERIAL, WEBSITE, SALES AGENT KIT, SALES SUITE

vidorralife.com.au


AUSBUILD ESPERANCE

iCreate was engaged by Ausbuild to establish the branding for esperance. Their flagship project in Thornlands, Queensland.

DELIVERABLES: BRAND DEVELOPMENT


SKYRING GASWORKS NEWSTEAD

iCreate was engaged by Tom Dooley Developments, to be the agency to help them sell out of their Skyring project in record time.

DELIVERABLES: BRAND DESIGN, AGENT SALES KIT, FENCE HOARDING, PRESS ADVERTISEMENTS, EDMs


CONNECT MY PROPERTY

DELIVERABLES: SALES BOOK FOR CONNECT MY PROPERTY


REMAX ADVANTAGE HIGHPOINT

DELIVERABLES: BRAND DEVELOPMENT, EMAIL MARKETING, BROCHURE


REAL PROPERTY CONSULTANTS AGAVILLA

DELIVERABLES: BRAND DEVELOP,MENT, SALES BROCHURE, EMAIL MARKETING, PPC ADS, PRESS ADS


QM PROPERTIES CORDE

DELIVERABLES: BRAND DEVELOPMENT, PROJECT BROCHURE, EMAIL MARKETING, ON SITE FENCE HOARDING


PROPERTY SOLUTIONS VIVIR

DELIVERABLES: A5 FLYER, REA ADVERTISING, PULLUP BANNER, SUPERSITE BILLBOARD


PROPERTY SOLUTIONS ILLUMINA

DELIVERABLES: AGENT KIT FOR PROPERTY SOLUTIONS ILLUMINA


PEET FLAGSTONE

DELIVERABLES: EDM, REA CREATIVES, LANDING PAGE, SOCIAL MEDIA MARKETING


PEET RIVERBANK

DELIVERABLES: EDM, REA CREATIVES, SOCIAL MEDIA MARKETING, LANDING PAGE


PEET SPRING MOUNTAIN

DELIVERABLES: REA CREATIVE, LANDING PAGE


PARTNERS IN PROPERTY VIDORRA

DELIVERABLES: BRAND CREATIVE, BROCHURE, EDM, FLYER, SALES DIPLAY


MACWELL PROPERTY MANAGEMENT

DELIVERABLES: BRAND CREATIVE, BROCHURE, BUSINESS CARDS


TOM DOOLEY DEVELOPMENTS GASWORKS RESIDENCES

DELIVERABLES: BRAND CREATIVE, BROCHURE, LOGO, LANDING PAGE, FULL PAGE PRESS AD


URBANE HOMES

DELIVERABLES: BRAND CREATIVE, STYLE GUIDE, PULL UP BANNER, HOUSE BROCHURE TEMPLATES

Documents

iCreate Solutions Corporate Brochure