ICG’s book of creative strategies that delivered real results.ICG’s book of creative strategies that delivered real results. Graphic Design Public Relations New Media Advertising

ICG’s book of creativestrategiesthat deliveredreal results.

Graphic Design Public Relations New Media Advertising & Marketing

www.icgonline.co.uk

ICG helps our clients...

…and so much more.

increase sales in tough markets

develop innovative employee communications

get ahead of competitors

enhance and boost industry profiles

create stronger brands

We are an award-winning multi-disciplined creative agency who provide individual or integrated services to solve clients’ marketing and communication problems.

From branding to public relations, social media to digital, we’d love to discuss how our creative solutions can help you with the challenges facing your business.

And our promise – we deliver on objectives that matter: tangible results and return on investment.

Dip into our brochure to see our creativity in action. Watch out, it might make you reach for the telephone...

Clients we have worked for:

Lancashire CountyCricket Club

Lancashire CountyCricket Club

W.T.SeaAir

blackburn

3

4 5

ResultsICG is delivering effective and eye-catching creative design solutions to support retail property manager and developer Realm’s marketing campaigns for its portfolio of outlet centres in the UK. From seasonal promotional literature, outdoor billboards, bus and trade press advertisements to visitor guides, door drops and inserts, ICG is supporting the delivery of a consistent and recognisable brand across several outlet villages.

Highlights• Solid footfall across outlet villages

despite difficult economic climate• Positive comments from retailers

received about ICG’s refreshed designs for advertisements

• Achieving roll-out of new creatives for five outlet villages in an incredibly short period of time

• Art direction by ICG of a new portfolio of images for Realm’s major Yorkshire retail destination Junction 32

Client BriefRealm wanted an agency that could help them attract more visitors to their outlet villages. The company also needed a creative team that could deliver a large volume of marketing collateral that retained core elements of the generic branding yet reflected a specific outlet’s ‘personality’, its location and its target audience demographics.

Creative SolutionsStraight away our creative team got digging to understand Realm’s business and their competitors. They also got out and about visiting several outlets to gain a deeper knowledge and understanding of their current positioning. Combined with a regular dialogue with our client this robust initial research helped our creative thinking and the delivery of fresh but on brand concepts which have the flexibility to be tailored for each outlet.

Mon - Sat 10am-6pmThurs ‘til 8pmSun 11am-5pm

GETTING TO

FREEPORT

FLEETWOOD

M62 J5

J4

J3J32

J33

J34

J30

J9

J6

J38

A19

A18

A18

A60

A1

M18

M18

M6

M65

M55

M61

DONCASTER

M1 Nottingham

Barnsley

Gainsborough

YorkLeeds

A1(M)

A1(M)

A614

A630

A630

A630

A638

A638

A6182

J35/J2

J37A635

The Lakes

Wigan

Fleetwood

Blackpool

Southport

Lancaster

J3

M6

A6A588

A586

A585

A583

A59

A59

A565

A584

J4

J31

J1

BlackburnPreston

Leyland

J4

J29

J2

A677

Manchester

Burnley

Skipton

Forest of Bowland

A666

www.freeport-fleetwood.com

Mon - Sat 10am-6pmThurs ‘til 8pmSun 11am-5pm

We cater for people with disabilities and mobility difficulties.

For more details on free wheelchair hire, please call 01253 877 377.

Freeport Fleetwood, Anchorage Road, Fleetwood, FY7 6AE

M55 J3, off A585 Tel: 01253 877 377

Printed on Recycled Paper

By car: At Junction 3 of the M55, take the A585 to Fleetwood. Follow signs to Fleetwood.

By train: The nearest station is Poulton-le-Fylde, 7 miles from the Village.

By bus: The 1 and 84 buses run from Blackpool to Fleetwood stopping right at our front door. You can also catch the number 14 service to Lord Street, a five minute walk from the centre.

75002_FF_TouristGuide2011_ARTWORK.pdf

75003_Easter_Ent_A1_Poster_v2_ART.pdf

75003_FF_Easter_Press_Ad_250x117_ART.pdf

75002_Visit_Lancs_237x340_Ad_ART.pdf

75003_FB_Easter_Opening_Hrs_A1_Poster_ART.pdf

75003_FF_Gift_Vouchers(a1)_PRINTREADY.pdf

75003 FF GRANDTHEATRE_AD 245X172_ARTwBle...

75003_FF_Cash_Machine(a1)_PRINTREADY.pdf

75003_FF_Late Opening(A1)_PRINTREADY.pdf

75003_FF_Opening_Hours(A1)_PRINTREADY.pdf

75003_FF_Wheelchair_Hire(a1)_PRINTREADY.pdf

FF_PlantGiveaway_Poster_A0_ARTWORK.pdf

75003_FF_SpringLeaflet_ARTWORK.pdf

75003_FFSITEGUIDE_MAR11_229x100_ARTWORK...

Freeport Fleetwood Draw Your Mum Sponsorship_AD...

75003_FF_Sunday_Opening_PRINTREADY.pdf

75004_FF_WhatsOn_Ad_216x154_ART.pdf

New car park sign 024.JPG

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M&S OUTLETWAS £7.50

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BRAWAS £25.00

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NECKLACE£34.00

BROOCH£22.00

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WAS £20.00

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AUTOGRAPH


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ORANGE VEST WAS £22.00

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there’s up to

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HOME TIME

TEA TIMEWAS £10.00

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BEDECKLARGE FRAMESWERE £29.99

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SMALL FRAMESWERE £14.99

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THE BODY SHOPWAS £25.00

now £15.00

CRABTREE & EVELYN

£12.50 eaCh2 For £203 For £264 For £30

FRAMEWAS £25.00

now £17.00

HEARTWAS £9.00

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HOME CURTAINS &

BEDDING

SHEETWAS £28.50

now £11.40

HANDWAS £8.50

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BATHWAS £18.00

now £7.20

FACEWAS £2.95

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MUGWAS £15.50

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CEREAL BOWL

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TEA PLATE

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YUMIWAS £44.99

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OSPREYWAS £165.00

now £95.00

MONSOONWERE £12.00

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MONSOONWAS £65.00

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BILLABONGWAS £40.00

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LE CREUSETPITCHERWAS £22.00

now £15.40SET OF 2 RAMEKINS

WERE £12.50

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TIMBERLANDWERE £85.00

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M&S OUTLETWERE £9.50

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BENCHWAS £50.00

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BRAWAS £31.00

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PANTSWERE £15.00

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Save even moreUse these exclusive vouchers to save even

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Stores reserve the right to amend or withdraw the offer at any time.

this Summerwith PUrChaSeS oVer £40

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GAP OUTLET£9.99

JOULESWAS £33.00 now £16.50

MONSOONWAS £26.00 now£13.00

NEXT CLEARANCE£4.00

GAP OUTLET£14.99

Stylefor lessthis Summer

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Clarks Village is the jewel of Somerset, with over 90 stores offering up to

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Products and prices were available and correct at time of print and are subject to availabil ity.

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Strong footfall provides return for Realm’s Outlet Villages

Digital6 7

Email Newsletters: keeping customers informedRegular e-newsletters to a targeted database are instant and effective. ICG can oversee the whole, or part of, the project including branding, layout, copywriting, imagery and output. We produce e-newsletters for clients including Servisair Lounges integrating them into marketing campaigns across multiple platforms.

Website: Bleep UKA user-friendly content management system (CMS) was an essential part of Bleep’s requirements when it decided to create a new website. ICG built a bespoke CMS to enable regular updates combined with a dynamic new website design to show Bleep’s high level of expertise and professionalism.

Website: Central TrainingCommunicating complex information across multiple-service platforms was a key component of the new website for Central Training. Detailed analysis of the client’s requirements at the ‘site structure’ stage as well as clever use of branding to segregate information allowed us to create an online presence that was easy to understand and navigate.

From iphone apps to email marketing, moving brands to e-magazines, our digital team is leading the way in integrating digital strategies into our clients’ marketing plans.

Digital Presentation: Freightlink ICG was tasked with creating an online audio visual presentation to brief customers about a new service called Freightlink Reload. Downloadable from the website and YouTube, the presentation has become a useful marketing tool to help customers fully understand the benefits of the new service and Freightlink’s commitment to innovation.

Digital Publications: BAE Systems, Enterprise & Biwater ICG has the technical expertise to produce digital, interactive publications with a wide range of functionalities. Working with several blue-chip clients, ICG has delivered digital formats that have been embedded with movies and sound, contain ‘page-turner’ features and can be uploaded as pdf’s onto an intranet site. Our dedicated team offer best advice for all scenarios.

8 9

Column inches, prime time TV & radio coverage and a Blue Peter badge too.

ResultsFour years working with Blackpool Zoo tells its own story. In the last 12 months the zoo has been delighted by record visitor numbers and revenue. ICG’s hardworking PR has contributed to this success with media coverage in the national and regional printed and digital press far outstripping the targets set by the attraction.

Highlights• Blue Peter film in 2011• GMTV choose ICG’s April Fool’s Day

idea ‘Zoo interviews for Giraffe Keepers over 6ft’

• 33 Regional Radio and TV stories – from births to new attractions

• BBC Web – Baby Gorilla in ‘Top Ten Pictures of the Day’

• Popularity of Blackpool’s Meerkats hits the headlines in The Sun

• Baby Gorilla makes front page in Animals & You mag

Client BriefICG’s original brief was to position the zoo as a ‘must see’ destination. We also needed to ensure that the zoo had a media presence during off-peak periods to optimise visitor numbers. Open 364 days a year and located outside of Blackpool’s main tourist area the zoo has to attract ongoing healthy footfall and compete for visitor spend.

Creative SolutionsTo meet the brief, our PR team annually brainstorms new ideas and develops a 12-month plan of activity to ensure that there are fresh stories to issue every month. ICG also ‘seize the moment’ by linking storylines to topical issues and events. We got the sea lions playing football with TV presenters when Blackpool FC joined the Premiership, and during the general election the team issued photos of the sea lions with red, blue and yellow balls on their noses.

10 XX

Public Relations

Through newspapers, magazines, radio, TV, blogs, Tweets, e-shots and online content our PR team works hard to get our clients’ news and messages read and heard by their key audiences.

Media relations: The Mall Blackburn Our cuttings books for The Mall Blackburn are filling up fast. A regular fashion column in a key target newspaper, news stories from awards and investment to store openings, as well as interviews on radio to discuss topical industry matters keeps The Mall Blackburn in front of shoppers.

Sponsorship publicity for law firm Customers can be close to home. We help companies increase their profile by identifying and promoting community sponsorship projects. Our client Scott Rees & Co have benefitted from positive publicity by supporting young athletes as well as community policing and road safety initiatives.

Print to radio coverage for St. Deiniol’s Library Articles secured by ICG in The Guardian, Heritage Magazine, Journal of Liberal History, as well as interviews on BBC Radio 4’s Today programme, helped this unique residential library, founded by Prime Minister William Gladstone, to attract new supporters and users.

Crisis managementIf your company is under media scrutiny because of an incident or issue, ICG has the experience to help avert or minimise potential damage to your firm’s reputation. Our PR team can provide advice, prepare statements and deal with journalists when the going is getting tough.

Copywriting for print and webICG’s copywriting service gets to the point - from brochures to websites and much more. So when IHG, whose brands include Holiday Inn, needed a staff newsletter to report on senior executive and employee discussions at its annual European Forum the Group tasked ICG with the copywriting and design.

12 13

Increased sales, database grown.The tale of the tube with big ambitions.

ResultsA recent survey showed that Yorkshire Copper Tube is viewed as the most recognisable copper tube brand by contractors and merchants. ICG’s creative marketing and PR driven promotional campaigns for Yorkshire have had a direct and measurable positive impact on the industry’s awareness of the brand – testimony to their success ICG has now completed a seventh bespoke campaign.

Highlights• Database of 11,000 potential

purchasers built from scratch• Increased sales by 10% despite

tough industry climate• Significant media coverage in key

trade publications• ICG presented with an Award of

Excellence for ‘Agency Team of the Year’ at the CiB Awards for Yorkshire promotional campaigns

• ICG a finalist in the Construction Marketing Awards for our ‘Insight and Marketing Planning’

Client BriefYorkshire Copper Tube wanted to boost brand recognition and customer loyalty as it was facing competition not only from other copper manufacturers but also the producers of cheaper plastic alternatives. ICG needed to develop a strategy that engaged with the company’s core market of plumbers, specifiers and contractors.

Creative SolutionsICG’s design, marketing and PR specialists knew that to engage directly with plumbers and specifiers any campaign had to be both fun and practical. Our ‘Scratch and Win’ and ‘Text-to Win’ competitions hit the nail on the head. They were quick to enter and offered a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted out van! The fully integrated campaigns were promoted in-store at hundreds of plumbers merchants to ensure maximum return.

The magazine from Yorkshire Copper Tube

Issue Eight - Autumn 2010

FOOTBALL SPONSORSHIP

COPPER IN ACTION

UNVEILED ECO HOMESCelebrating 60 years of Copper Tube from Kirkby

SPECIAL EDITION

Tweeting for Twelve Keeping Twelve Restaurant & Lounge Bar in conversation with followers about new menus, events and special offers is a match made in heaven for ICG. We make sure they’re interesting and interactive on Twitter to get maximum results and keep them in the minds of new and existing customers.

Which one works for you?Different social media platforms often work better for different industry sectors. Pick our brains to find out which is most appropriate for your business and we’ll help you draw up a social media communication plan. We can help you find the best strategies to build useful networks.

14 XX

SocialFacebook for Iveco UK Think big, exactly as ICG did for Iveco UK when we created a Facebook profile packed with information about products and services. Clever use of photography, applications and design combined with our expertise about the best tactics to increase traffic has significantly strengthened their social media profile.

Outlet Village is socialICG combined dynamic visuals with innovative applications to build a Facebook page for Clarks Village Outlet Shopping. We created adverts, icons and imagery so followers can instantly navigate their way around the profile to find out useful information, access special offers and learn about exciting events.

There have never been more ways of communicating with consumers and businesses thanks to social media platforms. ICG is helping our clients build online communities through profiles that are engaging, innovative and on brand.

Blogging for solicitors For Scott Rees & Co Solicitors blogs about their industry news, staff activities and local community initiatives offer customers and industry partners a wider perspective on their business. It’s also a great way of boosting search engine optimisation! Working together, ICG handle the research, copywriting and upload.

16 17

Helping Blackpool International’sbrand awareness take off

ResultsICG has been the preferred creative agency of Blackpool Airport for over five years providing branding, design, PR and web services. Testimony to our proven track record of meeting briefs and achieving the objectives set by Blackpool, our team has also undertaken project work for its sister airports, City of Derry Airport and Exeter International Airport.

Highlights• Vibrant new airport branding

developed with website to match• Launch of Blackpool Airport

passenger magazine ‘Horizons’ with features and travel advice

• PR for VIP event to open £2m redesigned terminal achieves widespread coverage including BBC

• Designs for exhibition in 10ft high giant suitcase to celebrate 100 years of flying

• Column inches generated in the media as 737 jet named after DJ Jo Whiley

Client BriefWhen Blackpool Airport transferred from public to private ownership, the airport’s management wanted to raise the profile of the airport with potential passengers and develop and strengthen the brand. They wanted to create a niche for the airport in an already strong North West air travel market and needed an agency with fresh and innovative ideas.

Creative SolutionsOur team thoroughly researched the positioning of other airports to determine how we could differentiate Blackpool. We developed new key messages such as ‘More holiday, less hassle’ to highlight the airport’s selling points, whilst a vibrant and colourful brand reflected the airport’s stress-free and friendly image. Ongoing visibility has been maintained through activities such as e-shots, bus advertising and PR.

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18 19

Branding

From devising and developing brand strategies to implementing effective roll-out across printed and digital collateral, ICG’s thinking delivers creative solutions that work hard at all levels and supports the goal of stronger brand presence.

Strategic solutions for LFELeague Football Education’s goal is to engage apprentices in education when the youngsters are fixed on football glory. ICG’s brand strategy and creative solutions included emotive imagery and photography and quirky illustrations whilst breaking information down into ‘bite sized’ chunks to deliver pace and attract attention.

United brand for W.T. SeaAirAcquisitions of companies had left the global logistics provider with a fragmented brand and proposition. From a new logo and website to sales literature and even pens, our creative team ensured that visuals and content were united to provide clear pathways to W.T. SeaAir’s services and expertise.

Corporate branding for Blue Sky When Blue Sky Corporate selected ICG to develop a new logo for the company that reflected its brand values and market positioning of being professional, credible and experienced operators, we rose to the challenge. A clean and uncluttered logo was devised which could easily be rolled-out and applied to all marketing and sales tools.

Cohesive brand for Central Training With separate divisions providing vocational and educational courses under the Central Training umbrella, ICG was tasked with creating a distinctive yet cohesive brand identity for the company. Consistent typography tied to a strong colour palette for each division, created synergy and offered the flexibility to be used across all printed and digital materials.

For over 20 years VIP Computers has been delivering quality and value, making it the UK’s number one distributor of components, peripherals and associated products; by continually putting its customers at the heart of its business. What VIP offers its customers:

• A service tailored to your business

• Dedicated account management

• Electronic ordering facilities

• Technical support

• Product training

• Direct sales support

Plus much more…!

Don’t miss out on these great value services. To grow your business, pick up the phone now and call 0871 622 7500, where a member of our team will be pleased to help.

Delivering Value in Distribution

Accessories | Components | Displays | Finished Goods | Networking | SoftwareDelivering Value in Distribution

Sales Hotline 0871 622 7500 www.vip-computers.com/uk

© Copyright VIP Computer Centre Limited. 2011. Information correct at time of publication E&OE

DISTRIBUTOR OF THE YEAR

WINNER

Call us: 0844 11 [email protected]

John Smith John Smith John Smith John Smith John Smith

Management Team

Sector Specialists

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Hover over ‘more info’ to learn more about our specialists...

BlueSky Corporate provide a Director led service who possess a wealth of experience in the M&A industry. Our commitment to a hands-on approach ensures each deal is carefully and personally handled by a knowledgeable and experienced member of our team.

Our team of sector specialists ensure that each aspect of the sale is handled with a specific focus on the client’s particular industry, successfully enabling us to add real value to the process.

Every sector specialist has significant experience and knowledge in their respected industry, many at recognised, blue chip organisations.

Home • Services • Proven Success • BlueSky Vs Business Brokerage • Meet the Team • BlueSkyOne • Operational Partners • Free Resources • Contact Us

A dedicated and focussed approach to selling your company

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John SmithVolligendae corersp edistia volori nobis prem volor arciandi dolorerio ducienditi diti re es veligni hiligent, volori nobis prem volor arciandi dolorerio ducienditi diti re es veligni

Delivering Value

in Distribution

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Mr A Sample

Chairman

sample@vip-c

omputers.co.u

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VIP Computers’ modernised branding “Evolve our brand to show customers that we are a forward thinking company in a dynamic industry” – that was ICG’s brief. The use of richer and graded colour gave the company’s logo more depth and created a 3-D effect which is more in tune with its business sector, whilst subtle changes to the ‘V’ created a positive ‘tick in the box’.

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ICG’s book of creative strategies that delivered real results.ICG’s book of creative strategies that delivered real results. Graphic Design Public Relations New Media Advertising