Presentation Techniques Module...Overview Presentation Techniques Presentations are used when the designer/creative first introduces and expounds on the idea that is being delivered/communicated

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SEGD.org

prepared by Joell Angel-Chumbley, MFA Kolar Design + University of Cincinnati, DAAP

Neeta Verma, University of Notre Dame SEGD Academic Task Force

Presentation Techniques

Overview

Pres

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tion

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Presentations are used when the

designer/creative first introduces

and expounds on the idea that is being

delivered/communicated to a client/

target audience. The process that is

packaged within the presentation is

directed towards desired outcomes.

academia: emphasis on process

industry: emphasis on end product

Presentation techniques require our ability

to tell an authentic story that builds a

relationship with our audience, utilizing

the most effective and appropriate tools

that engage and inspire.

Martin Luther King Jr. (Photo by Julian Wasser)

Learning Outcomes

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tion

Tech

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es

Understand your audience and client needs

academia: defined by teaching moments;

understanding how to define audience,

exploring tools for assessing research

methods, ways of framing research and

the problem

industry: defined by experience moments;

target audience definitions already in place;

greater emphasis on correlating audience

definition to client need

Develop content strategy [construction, plan]

Create the narrative [sequence of detailing

points to be covered]

Choose the language [rhetoric and vocabulary]Leonard Garfield+ Paula Rees, SEGD 2017 Experience Miami (top)

Joell Angel-Chumbley (Kolar Design) + Jordan Sowecke (University of

Cincinnati, DAAP), SEGD Academic Summit 2016 (bottom)

Learning Outcomes

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es

Establish the voice [posturing: authoritative,

prescriptive, informative, intriguing]

Identify the delivery [performance, style,

presence]

Define engagement [comprehension,

impact, response]

Determine the medium [technology]

Project outcomes [audience/consumer/

client/faculty/peer/students’ feedback]

academia: outcomes defined by faculty, peer

and student feedback; outcomes projected

industry: outcomes defined by consumer

behavior and testingMercy Health Donor and Digital Story Wall, Kolar Design

© JH photography

© Second Story

Center for Civil + Human Rights Exhibit - Who, Like Me, is Threatened?Chris DeWan (creative lead), Matt Arnold (technical lead), Joe Condon (production lead), Erin Aigner (content strategist), Neil Gallagher (senior designer), Norman Lau (senior experience designer), Philippe Laulheret (technologist), Marc Lehman (motion designer), Swanny Mouton (art director), Vanessa Patchett (A/V producer), David Waingarten (story director), Rockwell Group (exhibition design)

Case Studies per practice area

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Wayfinding + Branding Mount St. Joseph University, GRD 356- Identity Design

Designer: Jessica Staubach

Faculty: Joell Angel-Chumbley, MFA, Assistant Professor

https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-pyramid.pdf

Wayfinding + Branding Mount St. Joseph University, GRD 356-Identity Design, IAD 202

Designer: Melissa Staubach + Brad Niehaus

Faculty: Joell Angel-Chumbley , Kimberly Burke, Nodas Papadimas

https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-brewery-x1.pdf

https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-brewery-x2.pdf

Wayfinding + Branding University of Cincinnati, School of Design, DAAP, Design Systems II

Designers: Gigi Garcia, Derek Gerken, Kaitlin Kinney, Caitlin McGinn, Jordan Sowecke

Faculty: Kelly Kolar + David Eyman

https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-otr.pdf

Case Studies per practice area

Pres

enta

tion

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Social DesignUniversity of Notre Dame, USA + National Institute of Design, India

Project By: Sierra Avery, Siddharth Mate, Camille Zyniewicz

Faculty: Neeta Verma, Dr. Tridha Gajjar

https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-socialdesign.pdf

Research + DesignUniversity of Cincinnati, School of Design, DAAP

Faculty: Joell Angel-Chumbley, MFA

Student: Jordan Sowecke / Industry Partner: Daktronics

https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-revision-cincy.pdf

Exhibit DesignUniversity of Cincinnati, School of Design, DAAP

Faculty: Matthew Wizinsky, Assistant Prof, School of Design, DAAP

Students: See presentations for student credits

https://segd.org/sites/default/files/2018-egd-cc-wb-pres-tech-in-plain-sight-0.pdf





Resources

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SEGD Talks

https://segd.org/hannah-anderson-focus

https://segd.org/jonathan-alger-disrupted-storytelling

https://segd.org/michael-shaub-audience-engagement

https://segd.org/siggi-bachmann-design-thinking-workshop

https://segd.org/gehshan-lessons-healthcare-wayfinding

https://segd.org/p-michael-anderson-content-development

https://segd.org/emily-webster-content-and-media-development

https://segd.org/jen-bressler-branded-environments-

placemaking-communities

https://www.linkedin.com/pulse/our-hero-storymapping-user-

experience-david-hall/https://jtbd.info/replacing-the-user-story-

with-the-job-story-af7cdee10c27

Hannah Anderson (Kolar Design) - Focus, SEGD 2017 Experience Miami

Resources

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Blogs

https://www.donnalichaw.com/blog/2015/1/14/who-is-telling-the-best-product-brand-and-experience-stories

http://blog.teamtreehouse.com/10-kick-ass-presentation-techniques

http://www.lifehack.org/articles/communication/4-effective-presentation-techniques.html

https://www.participoll.com/powerpoint-presentation-tips/

https://www.businessesgrow.com/2015/10/27/effective-presentation-techniques/

https://www.pinterest.com/explore/presentation-techniques/?lp=true

https://www.businessballs.com/communication-skills/presentation-skills-and-techniques-149

https://moz.com/blog/6-techniques-dramatically-upgrade-quality-presentation

http://blog.visme.co/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/

https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/#2a4c6017dde3

MOZ - 6 Techniques to Dramatically Upgrade the Quality of Your Presentation

Donna Lichaw - Find Your Story. Build Your Story

Resources

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TED Talks

https://www.ted.com/talks/nancy_duarte_the_secret_structure_

of_great_talks

https://www.ted.com/talks/joe_sabia_the_technology_of_

storytelling

https://www.ted.com/talks/andrew_stanton_the_clues_to_a_

great_story

https://www.ted.com/talks/shekhar_kapur_we_are_the_stories_

we_tell_ourselves

https://www.youtube.com/watch?v=NUXkThfQx6A

https://www.ted.com/talks/julian_treasure_how_to_speak_so_

that_people_want_to_listen

Tim Urban - Wait But Why TED Talk

Steve Jobs - Presentation Zen

Resources

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Books

Books on Building Successful Presentations

https://www.donnalichaw.com/the-users-journey/

Presentation Zen Design: Simple Design Principles and Techniques

to Enhance Your Presentations (2nd Edition) (Graphic Design &

Visual Communication Courses) Paperback – December 15, 2013

by Garr Reynolds

Resonate: Present Visual Stories that Transform Audiences (1st

Edition) by Nancy Duarte

The Visual Display of Quantitative Information (2nd Edition) by

Edward R. Tufte

The Graphic Designer’s Business Survival Guide Paperback –

December 12, 2012 by Lawrence J. Daniels

How to be a Presentation God: Build, Design, and Deliver

Presentations that Dominate (1st Edition) by Scott Schwertly

TED Talks Storytelling: 23 Storytelling Techniques from the Best

TED Talks Kindle Edition by Akash Karia

slide:ology: The Art and Science of Creating Great Presentations

Aug 12, 2008 by Nancy Duarte

HBR Guide to Persuasive Presentations (HBR Guide Series)

(Harvard Business Review Guides) Paperback – October 2, 2012 by

Nancy Duarte

Made to Stick: Why Some Ideas Survive and Others Die Jan 2,

2007 by Chip Heath and Dan Heath

Presentation Zen: Simple Ideas on Presentation Design and

Delivery (2nd Edition) (Voices That Matter) Paperback – December

18, 2011 by Garr Reynolds

Documents

Presentation Techniques Module...Overview Presentation Techniques Presentations are used when the designer/creative first introduces and expounds on the idea that is being delivered/communicated