Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
ICBC Mall Cross-Borader E-Commerce
March 2018
Page 1
Table of Contents
Background
Solutions of ICBC
Strenths of ICBC-Mall
Page 2
Admission to ICBC-Mall
Trends of Foreign Trade between Czech and China
Source: Czech Statastical Office
Turnover Exports Imports Balance
USD mill.index
17/16USD mill.
index
17/16USD mill.
index
17/16USD mill.
T o t a l 342,426 112.0 180,433 110.9 161,994 113.2 18,439
EU countries 28 257,484 110.9 151,010 111.0 106,474 110.9 44,536
Germany 100,951 111.5 59,261 112.5 41,690 110.2 17,571
China 22,802 116.4 2,414 126.0 20,388 115.4 -17,973
Poland 23,422 105.3 10,904 110.8 12,519 100.8 -1,614
Slovakia 21,788 104.6 13,973 103.0 7,815 107.5 6,158
In 2017, Czech total import and export volume reached 342.4 billion U.S. dollars. An increase of more than 12% over 2016. In 2017 China has become the 3rd largest trading partner for the Czech Republic.
Trends of Foreign Trade between Czech and China
Czech trade with China has been developed unevenly with a larger deficit.
Czech exports to China have been increasing in recent years, especially in 2017, an increase of more than 20%
Czech exports to China still have a lot of potential for growth
Czech Export to China 2017
Czech Export 2017
Ranking Country CZK mill. %Index 17/16
1 Germany 1,380,277 32.8 107.3
2 Slovakia 324,926 7.7 98.1
3 Poland 253,977 6.0 110.8
4 France 215,058 5.1 104.6
5 United Kingdom 209,410 5.0 100.6
17 China 56,243 1.3 120.0
- Sub-total 2,439,892 58 -
- Others 1,762,599 42 -
- Total 4,202,492 100 106
Data Source: Czech Statistical Office
Czech Import from China 2017
Czech Import 2017
Ranking
Country CZK mill. %index
17/16
1 Germany 970,601 25.7 105.0
2 China 472,841 12.5 109.5
3 Poland 291,306 7.7 100.8
4 Slovakia 181,934 4.8 102.4
5 Italy 158,042 4.2 105.0
- Sub-total 2,074,724 55.0 -
- Others 1,694,851 45.0 -
Data Source: Czech Statistical Office
Advantages and Disavantages
Advantages
China is a huge market based on its China's large population.
China's network and mobile infrastructure has developed rapidly and Chinese people used to shopping online.
Czech exports to China have great potential for development.
The quality of Czech products is very good.
Disavantages
Many Czech exporters have no branches in China and are exported to China through Chinese importers.
Czech manufacturers are not familiar with Chinese regulations and people's spending habits.
Chinese companies and individual consumers are not familiar with Czech products.
Challenges for Czech Exporters
How to deal with the customs and inspections?
How and what to ship to China?
Logistics in China?How to sell products?
How to collect payments?
...
How to find a distributor?
ICBC Mall Cross-border E-commerce
Solution of ICBC
We have a solution for you!
Development of E-Commerce in China
In 2017, the total retail sales of e-commerce in China amounted to 7.18 trillion yuan (about 1.149 trillion U.S. dollars)
A 32% increase over the 5.43 trillion yuan in 2016
China became the first e-commerce market to break the 1 trillion dollar retail sales.
Source: Ministry of Commerce of China 0
1
2
3
4
5
6
7
8
2014 2015 2016 2017115
120
125
130
135
140
145
E-commerce Sales of ChinaCNY trill.
Development of E-Commerce in China
Not only sales but also growth rate, China is substantially ahead of the world's second largest e-commerce market - the United States.
According to Internet Retailer estimates, in 2017 the US e-commerce market increased by about 15% to 455 billion U.S. dollars.
China's Ministry of Commerce said cross-border e-commerce will be one of the major growth drivers for the e-commerce market in 2017 in China.
Source: Ministry of Commerce of China, US Department of Commerce and Internet Retailer
USD bill.
Popular Industries of Chinese Cross-border E-commerce
Cross-border E-commerce popular
industries
Maternal & child
Cosmetics & Toiletry
Imported foods &
Health care products
Introduction of ICBC
• Largest bank in the world
• Excellent customer base
• Diversified business structure
• Strong innovation capabilities
• Market competitiveness
Introduction of ICBC
International Awards , Rankings and Ratings
Introduction of ICBC
Overseas Service
Introduction of ICBC
Table of Contents
Background
Solutions of ICBC
Strenths of ICBC-Mall
Admission to ICBC-Mall
Introduction - E-commerce Platform
Jan 2014Apr 2014 Sep 2014 Jan 2015
Opened for business
Mobile phone client was put into operation
iPad client was put into operation
B2B mall opened
April 10Trading volume exceededRMB3 billion
End of DecemberTrading volume exceededRMB70 billionThe number of members reached12 million
In 2017Trading volume reached RMB1028.7 billion
Jul 2015
Cross-boarder mall openedFebruary 19
The number of members reached1 million
Introduction - E-commerce Platform
Market Position
Well-known Enterprises
Well-known Brands
Well-knownStores
Introduction - E-commerce Platform
ICBC
•Shopping platform for individual
customers
•Selling platform for companies
•Financing platform for both
enterprise and individual
customers
•Information platform for both
enterprise and individual customers
4 million
Enterprise
Customers
ICBC Mall
E-commerce
Platform
400 million
Individual
Customers
Payment
Collection
+
Financing
Platform
Payment
Collection
+
Financing
platform
Shopping
Platform Selling
Platform
Connect business with
consumers
Introduction - E-commerce Platform
►In July of 2015, the first country mall - Spain Mall established in the Platform.►Currently there are 22 cross-boarder country malls and 4 special zones malls, covering Asia, Europe, Africa, America and Oceania.►There are Spain, Italy, Gemany and Czech malls of Euopre.
Introduction - E-commerce Platform
1,340,000 B2C products
USD 157 billion transaction
volume
Nearly 100 million registered customers
USD 147 billion non-financial transaction
volume
*Note: Statistics by Dec 31, 2017
More than 20,000
Companies
On 16 June 2016 ICBC Czech Mall launched.
More than 10 merchants has entered in the Czech mall, the first country mall of middle east Europe.
Czech mall gathered well know brands such as Cerna hora beer, Brouczech, Musli etc.
In 2017 nearly 10,000 orders were closed in Czech mall.
Introduction - E-commerce Platform
Introduction - E-commerce Platform
Business Model
Public E-commerce
platform, developing
cross-border B2C E-
commerce business.
Czech Pavilion of
ICBC MALL is
marketing in Czech
and support Czech
producer or exporters only.
ICBC’ extensive
network in China
promotes and sells
products to Chinese
customers.
Cross-border E-commerce Import Model
Bonded Delivery Model
Store popular products in
bonded warehouse in
advance through big data
analysis.
The products will be
delivered to consumers
directly from the bonded
warehouse once customers
place their orders.
Import
model
Direct Delivery Model
Online retailers purchase
products overseas after
receiving orders
Shipment to the domestic
ports via Air or Sea.
Their Chinese agents arrange
a centralized custom
clearance and distribution of
products to customers
afterwards.
ICBC Mall's One Step Solution
Order ICBC Mall
PaymentICBC
Clearing System
Chinese
Electronic
Port
WarehouseLogistic
Companies
Customers in
China
Czech
Exporters
LogisticsOne-stop
Service Platform run by China
Cross-border E-commerce
Pilot Park
ICBC Mall's One Step Solution
Headquarter platform connection
Data of order; Payment, logistics
and exporters warehousing, and cross-border payment
Electronic port connection
Custom clearance, payment information filed with the Port
Warehouse system connection
Warehousing system and logistic
information filed with the Port, and
delivery information available to customers
Regulatory system connection
Payments declaration to CFECA
Chinese Foreign Exchange
Administration Bureau
ICBC E-Mall
International
Channel
PBoC
Chinese
Electronic Port
Park's
Warehouse
Logistic
Companies
Bonded delivery
Bonded delivery
Strengths: exempt tax in the bonded warehouse till customers place orders; the products will only be taxed once being left from the bonded area
Strengths: low international logistics costs; high customs clearance efficiency; timely response from after-sales service, good user experience .
Weakness: storage in the bonded warehouse, additional storage costs.
Weakness: stock pressure;A limited number of available products
The overseas merchandise is temporarily stored in the bonded warehouse, when the client places an order, the parcel is delivered to the consumer via domestic logistics as personal belongings.
Direct delivery
Direct delivery
Strengths: a wide range of products avaible; consumers can buy scarce, high quality global goods.
Strengths: overseas purchase; no stock pressure
Weakness: high logistics costs.
Weakness: long delivery time, affecting the customer experience
Direct delivery: Overseas goods will be delivered directly through international
shipping to domestic consumers in China.
Comparison of bonded delivery and direct delivery
High standardization
Low unitprice
Easy storage
High purchasefrequency
Characteristicsfor bonded
delivery
High personalization
High unitprice
Unwilling to preserve stock
Low purchasefrequency
Characteristicsfor directdelivery
Fast selling goods e.g. maternal and infant products, foods, etc.
Durable goods e.g. luxuries, clothing, etc.
Table of Contents
Background
Solutions of ICBC
Strenths of ICBC-Mall
Admission to ICBC-Mall
Strength of ICBC Mall
• 2 hours after payments comfirmed*
Low Admission Fee Fast Payment Collection
• Security Deposit: EUR 5-8K
• Commission: 0.5%-1%
• Annual fee: free
• Free Promotion
* In the most optimum situation without fund precipitation
Financial advanges
International settlement
Cross-boarderRMB service
ForeignExchange
Guarantee
Trade finance
Payment enterprice
Foreign trade service provider
E-commerce platform
Personal and corporate cutomers
Channel Advantages
ICBC online channels
Provide online service and promotion for customers
Customer service
representative: 6,400
ICBC link
ICBC mobilTelephone
SMS
Web portalEmail of ICBC Mall
WeChat, Microblog
Channel Advantages
ICBC offline channels
Physical outlets: 17,000 outlets
ATM: 90,000 ATMs
Customer managers: nearly 80,000
Staff: 450,000 employees
Outlet is an important “position of promotion” of ICBC-Mall. Customer manager is the “narrator” of ICBC-Mall, provider of offline professional service and recommender of merchants to customers. ICBC-Mall advertisements have been broadcasted over 300,000 times on the LED screens of ICBC's outlets.
Fortune management centers: 268
VIP wealth management centers: 5,028
Wealth management outlets: 8,779
Financial convenience stores: 2,643
China
Channel Advantages
Non-ICBC online channels
Sina Headlines TodayNetEase
1. Cooperate with the precise advertising company to realize the accurate marketing of customers through DSP, DISCOVERY, OVT.
2. Precision advertising in Sina, Netease, today's headlines, MSN, Xinhua, People's Daily and other over one hundred medias .
Channel Advantages
Non-ICBC offline channels
Advertisements on offline media
CCTV, local TV stations, radio, TV, bus, subway and cinema
Bus stop sign Subway Airport Magazine
Marketing Sources Advange
Discounts every day, promotions every month
Diversified
promotions
1. Flash salesThe customers rush to purchase particular products at a super low price or discount within a prescribed timeframe.
3. Bonus points redemptionThe customers can pay for their purchase using their bonus points accumulated in ICBC to reduce purchase cost and increase sales volume.
5. Electronic couponsThe customers can pay for their purchase using the coupons sent by the platform or merchants to reduce purchase cost.
2. Cross-Border “featured” activitiesSpecialized for overseas brands
4. Special-offer of weekendsEvery weekend exclusive activities through mobile phone. Customers can buy products in a convenient and money-saving way.
Marketing Sources Advange
Funds advantage
Every year ICBC invests more than 100
million of RMB marketing funds to support
the business activites of the platform
merchants.
Operation advantage
One-on-one service, contract signing, store
opening and online operation are handled
by professionals to solve problems for the
merchants
Advertisement advantage
The homepage consists of five odules
namely channels, image carousel, quick
access, promotions and floors and offers
360 free advertisement spaces.
Table of Contents
Background
Solutions of ICBC
Strenths of ICBC-Mall
Admission to ICBC-Mall
ICBC Mall Admission Criteria
Legal entity in Czech Republic1
Producer or authorized distributor2
Made in Czech or Product of Czech3
Capable to operate E-commerce platform in Chinese4
ICBC Mall Working Procedure
Admission Procedure
1.
Application document review
2.
Agreement and open account
3.
File product information to Customsand AQSIQ in China
4.
Set up online store in ICBC Mall
5.
Shipping, upload product info and design online store
6.
Start selling and fund settlement
ICBC Mall Working Procedure
1. Application
Application with documents of business registration, trade
mark registration, license, etc
Documents received and prelimited reviewed by ICBC
Prague Branch, and due diligence report submitted to ICBC
operation and management team in China
Operation team reviews application in 5 working days
2. Agreement and open account
Agreement signed (with ICBC Prague Branch) when
ICBC Mall Working Procedure
3. File customer information and products information
ICBC operation team files customer information and
products information with Customs and Inspection and
Quarantine departments in China
4. Setup online store admin user
Setup online store adminstrater and start renovate online
store
ICBC Mall Working Procedure
5. Online selling
Goods shipped to Chinese bonded wareshouse, then upload product information
online and start selling
6. Payment settlement
Payment transferred from ICBC China to exporters' settlement account in ICBC
Prague Branch
Contact Information
Contact Person: Yuxia Cheng, David Bures
T: +420 237 762 855, +420 237 762 807
E: [email protected], [email protected]
Industrial and Commercial Bank of China Limited, Prague Branch, odštěpný závod,
12F City Empiria, Na Strzi 1702/65, 140 00 Prague 4 - Nusle, Czech Republic,
www.icbc-cz.com
Thank you for your listening!
Page 47
ICBC Mall Cross-Borader E-Commerce