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I’m sure you work hard day in and day out. You try to
provide for yourself and your family and despite you’ve been
getting some results it is never enough. You never get that
feeling of finally being “successful”, finally being able to say
“I made it”.
Deep inside you know, you can do better, you are even
mad at yourself but you put these thoughts of yours on your
back burner. And I get it, I would too if negative thoughts
were floating through my mind.
So in the next few pages I will be sharing the psychology
change I experienced and how I’ve applied it to my situation
to be successful. And successful not just materialistically but
actually being of value to the community. Spreading your
message to with the world.
If it sounds like something you are interested, keep on
reading.
If not close this page and move on.
Don’t waste 15 minutes of your time.
www.simeonkrastevfitness.com 3
Hustle is a term that is often used these days but nobody
gives it a definition.
What exactly hustle is?
It’s a way of life, something that’s built inside of us and
waits to be revealed. Not hustle like going over other people
to get what you want, dealing drugs or being a scam artist.
But the hustle of having, inner drive, work ethic to get things
done even when you don’t feel like it. It’s not about talent, IQ
or money, it’s about having the guts. It’s the willingness to
outwork and the ability to outsmart that separates the average
people from “the greats”.
Think of perseverance, resilience and putting in the work
day in and day out.
That’s my definition of hustle and the people defined as
hustlers are the ones that are viewed as “crazy” in the eyes of
society. They are the ones that have been, laughed at, the
ones that nobody believed in, the ones that have a vision and
stick to it no matter what.
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Embracing the hustler mindset will change your life
upside down.
It will free you off of fear.
Not that you won’t experience it, it’s in our DNA. You
will see it in a different way.
As the fear starts crawling in your mind, you will beat it
right away, not let it sit there until it grows roots and
dominates you. When you follow your convictions and hustle
hard, everything seems to fall into place, you get “lucky” – as
if it was actually meant to be that way.
Be warned, getting to that place will test every ounce of
hustle you have.
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The objective isn’t to win at all costs, and the ends don’t
justify the means.
To be successful you have to connect, collaborate, and
genuinely care for those around you.
It’s not about what you get. Don’t ask what’s in for you.
Be humble, treat everyone with utmost respect. It’s your
willingness to help that matters.
Hustle only pays off when you devote yourself to, hard
work and be nice to people.
Please, Watch this 3-minute video, add it to your favorites,
share it:
https://www.youtube.com/watch?v=_RtjH5wZdjA
www.simeonkrastevfitness.com 6
Uncertainty, that’s what scares us all. We get terrified at
the thought of unknown.
We constantly ask the question “What if?”.
We settle for survival, too afraid to go for what we really
want.
Our brain tells us: eat, stay safe, reproduce, survive.
Everything else is a risk.
Our brain is wired this way. To be stopping us from
starting new ventures, new activities. Comfortable is the
“deadly” word.
Be mediocre, don’t get in trouble, be like everybody else.
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Going into the unknown is scary as hell.
You are afraid to leave the pack, to set out on your own.
You make excuses so you don’t have to start.
It’s not the right time.
Once I get this done I will start.
There’s not enough time. You need more time.
Unfortunately, time is not the problem, you are.
But, it’s not just you.
We all have this fear of starting a new thing, working on
this idea we’ve been having for years. Fear feels this way for
everyone. Heck, I’ve been putting off the writing of this
report for months. It’s natural. It’s a defense mechanism.
www.simeonkrastevfitness.com 8
You can play it safe, live in your comfort zone, and have
a pretty average life.
There is nothing wrong with that, some people aren’t just
born this way, with this drive.
But there are the ones like you out there who are willing
to take a chance and make a change.
You can choose to procrastinate or persuade.
Either way, you’ve got nothing to lose.
If you aren’t willing to hustle, mediocrity will always be
right here waiting for you.
Easy way out will always be there.
www.simeonkrastevfitness.com 9
So how do you make the change to go from an “average
joe” to a hustler?
That’s where the habits come in. That is your secret to
success, the missing ingredient for the recipe.
They have nothing to do with your talent, IQ or financial
status. Those are just attempts to explain our shortcomings
and a way to get an extra excuse out of our pockets.
Success is a made of few ingredients, passionate heart,
hard work and the kind of persistent stubbornness that
keeps you grinding when everyone else simply gives up.
It’s best expressed in this equation.
www.simeonkrastevfitness.com 10
Your health can either boost you or stop you on your
way to being a hustler.
When you feed your body with junk, your life becomes
a litter bin. If you won’t take care of yourself, there’s no way
you can care for someone else around you. Your friends and
family will suffer right along with you.
It’s time to make your health a priority.
Start by eating real food and exercising more often.
www.simeonkrastevfitness.com 11
Say no to the diets you’ve been reading in the magazines.
Don’t starve yourself.
Choose to be healthy instead.
Eat high quality, nutritious foods and eliminate the
processed junk and fast foods.
Eat foods that come from the earth, not out of a box or
bag.
Stick with lean proteins, fruits, vegetables, and healthy
fats.
Do this 80% of the time, and have some freedom of
choice during the other 20%.
Meaning if you are eating 5 times a day, 4 out of 5
meals should be healthy and then you can treat yourself to
satisfy your cravings.
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It’s simple as that, move your ass more often.
You don’t have to go to the gym, exercise at home or
outside. Use your own bodyweight – do squats, lunges, push-
ups, pull-ups.
Do walking, running, hiking, or biking. Start with few
session a week as short as 30 minutes.
The least you can do is to stop sitting so much.
Your desk is killing you.
Get out of your chair, stretch, and walk around. Take the
stairs not the elevator.
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Get more sleep.
Create a bedtime routine.
First, no screen time in the bedroom.
No Smartphone, no computer, no television.
Try writing, reading, or meditating instead.
It will be hard at first but you are not missing out on
anything, you can check your facebook on the next day.
Clearing your mind allows you to unleash your creative
thoughts and be more productive.
Proper rest is one of the keys to success.
Always plan a time where you are alone with your
thoughts.
Analyze and think, about yourself and the future.
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Not joyful like watching "Home alone" or eating pizza. I
am talking about having a purpose and passion in life.
You have to figure out what really brings you joy and
what you stand for.
Know that happiness is a combination of genetic and
external factors.
You can’t change your genetic makeup(you can definitely
become sexier by working out but I don’t mean that), so
don’t waste your time trying.
But, you can take control of the externals like your
relationships, job, habits, and hobbies.
Stop doing things you hate.
Do more of what makes you joyful!
Talking to you brings me joy that’s why I do it.
www.simeonkrastevfitness.com 15
Write that down somewhere so you can see it on a daily
basis.
Nobody likes the naysayer!
Instead of breaking someone down and mocking them,
build them up.
Don’t point out flaws, offer solutions.
Be humble and always try to help those around you.
Do not gossip.
Spend less time criticizing others and more time working
out your own issues, we all have plenty of them.
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Less sometimes is more.
Get rid of negative influences and toxic relationships.
There is a difference between what you want and what
you need.
Determine what’s essential and what’s excessive.
Surround yourself with people that support you and start
saying “no” more often to free more time for self-
improvement and spending quality time with your loved
ones.
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We are social creatures.
We need genuine relationships to feel fulfilled.
Seek out like-minded individuals who add value, not
drama, to your life.
Also, put this rule into place, if you are the smartest or
most interesting person in the room, it’s time to find a new
room.
This is the quickest way to upgrade your network,
your relationships, and your social life.
www.simeonkrastevfitness.com 18
Thankful people are happier people.
Even if you don’t have it all, be appreciative of what
you do have.
Take a moment each day to think about what you are
grateful for and how far you’ve come.
Start saying thank you more often to those around
you as it means more than you think to most of them.
Science has proven that this will boost optimism and
decrease stress.
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Stop feeling bitter and start feeling better.
Holding onto a grudge harms your immune system,
outlook, and productivity.
Forgive yourself and forgive those who have wronged
you.
You’ll never make any progress living in the past.
Live in the present with a smile.
www.simeonkrastevfitness.com 20
Hustle is what you do when you stop talking about it and
actually make something happen.
It’s called execution.
Getting out of your comfort zone for a greater cause.
Hustlers do legacy work. They are building something
bigger than themselves. They add value and inspire change.
Think of it like this, “A mediocre person tells. A good
person explains. A superior person demonstrates. A great
person inspires others to see for themselves."
Be a great person, be a hustler.
www.simeonkrastevfitness.com 21
No, it’s not a mistake you see it again as a title.
But the more you ingrain that in your brain the better.
If you don’t know where to start, all you have to do is
give. Give all you have, give from the deepest part of
yourself, and then you keep on giving.
You are probably thinking what’s in it for me?
Everything!
This is how you network, this is how you build a legacy,
and this is how you do business. But, most of the time, giving
is its own reward. It gives us purpose, it makes us feel
valuable so go out there and give some more.
This is how I’ve just reached you. Sharing my thoughts.
Giving you what I think is valuable.
www.simeonkrastevfitness.com 22
If you do what you’ve always done, you’ll get what
you’ve always had.
What you’ve done to get where you are will not carry you
to where you want to go.
To make a change, and make progress, you’re going to
have to start doing things that suck and you suck at.
But don’t worry you will get better over time, you might
even become an expert.
You’ll have to decide between your comfort and your
convictions, between playing it safe and risking it all.
You’ll have to do the work.
And, it won’t be easy, but it will be worth it.
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Are you afraid of failing?
Most of us are, it’s natural.
But, failure is just a word. It describes a situation or
experience. It will not define you as a person.
On the other hand, fear will define you if you let it.
Start thinking about failure differently. It’s just part of the
process. Failure is learning.
You get better and better every time you fail.
So start failing.
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A degree is a formality, not a guarantee.
Graduation is not the culmination of anything, it’s just
the beginning.
Never stop learning, never stop evolving. No one can
tell you everything you need to know.
You must seek it out; you’ll have to figure it out as you
go.
If you want it bad enough, you will.
With the availability of information today, you are just a
few clicks away from everything you need to know.
www.simeonkrastevfitness.com 25
Nobody wants to live with regrets, yet everyone is afraid
to take a step paralyzed by the fear failure.
Sure you will go through some failures along the way,
you will make bad decisions, it’s inevitable.
But that is not where it all ends if you have the drive
that believes in your vision, your idea, your story.
You can leave a mark in this world.
So start today, share your story, change yourself for the
better, lift up others and be great.
Believe to achieve.
I’m counting on you.
www.simeonkrastevfitness.com 26
My name is Simeon Krastev, I’ve been helping busy
professionals feel and look better. I simplify fitness and
make sure they become more productive and peak their
energy levels. That’s what I’ve been doing for the past 6
years and I plan on doing in the future.
When I’m “off the clock” I seek adventures both mental
and physical. Snowboarding, hiking, quizzes and books.
If you want to bribe me, grab me a cup of strong coffee
and share with me your dreams and aspirations.
www.simeonkrastevfitness.com 27
I will be sending you some emails over
the next few weeks so be looking out for that.
[SKF] is what I will use to start each
email with so you can spot it right away.
See you there.
Simeon “the dreamer” Krastev
www.simeonkrastevfitness.com 28