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Trends & Challenges inBusiness Education (TCBE)
IACBE Annual Conferenceand Assembly Meeting
April 10, 2014
Facilitated by Dr. Ross Wirth & Professor Janet Staker Woerner
Roundtable Discussion
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Provide a high-level overview of challenges before us in Business Education
Introduce Trends and Challenges in Business Education (TCBE Project)
Opportunity to discuss and add perspective to guide our next steps
Draft an agenda for online & future face-to-face (F2F) meetings
Roundtable Objectives
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“Fifteen years from now more than half of the universities will be in bankruptcy, including the state schools.”
-Clayton Christensen Speaking Feb. 6, 2013 at the Startup Grind conference
Theory of Disruptive Innovation
Author of
Retrieved from http://www.bizjournals.com/sanjose/news/2013/02/07/disruption-guru-christensen-why.html?page=all
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1. Diminishing ability to pay for college education2. Even more going down-market for lower tuition3. Value of a degree being publicly questioned4. Increased focus on “buying into a career path”5. Number of high school graduates is shrinking6. Non-traditional students still an opportunity7. Transient students increasingly common8. Message control moving online to social media9. Data analytics enabling personalized learning10. MOOCs starting to move toward transfer credit
10 Trends for Higher Education
Lawlor Intelligent Marketing Solutions for Educators, 2013. Retrieved from http://www.sumsem.com/testing/2013_trends.pdf
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Who is talking about the Future?
How can we keep up withwhat is happening?
Logos retrieved from Google Images
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New Models – New Rules
Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.
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Western Governors University◦ Zero to 40,000+ students in 18 years
Southern New Hampshire University◦ Enrollment grew from 2000 to 34,000 in five years◦ Targeting 350,000 College for America enrollment
Saylor Foundation – NCCRS or CLEP credit MOOCs moving toward ACE credit (slowly)
StraighterLine, University of the People, Peer-to-peer University
Udemy, Skillshare, CreativeLIVE, Lynda
Growth of New Entrants
SNHU information retrieved from http://www.slate.com/articles/life/education/2014/01/southern_new_hampshire_university_how_paul_leblanc_s_tiny_school_has_become.html
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Incremental Change (transactional)◦Any Centers of Excellence to leverage?◦Productivity & process improvement?
Disruptive Change (transformative)◦New Business Models? Possible within current structure?
Responding to Change
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Hands up!
Retrieved from http://farm8.staticflickr.com/7255/7002938054_eaeb9dc998_o.jpg
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???
What assumptions are driving our Business Model?
What scenarios are we considering?
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As a school of business – What is our role in leading change on campus?
As an assembly of schools of business – What role might IACBE play in collaboration?
How might we respond?
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Recent articles in BizEd magazine◦ “Rethinking the Business Model for Business
Schools”◦ “How business schools must change to survive”◦ “The 21st Century Business School Dean”◦ “Online delivery systems will revolutionize
education”◦ “Next steps for online education”◦ “What MOOCs could mean for higher education”◦ “Competing for faculty in a changing
environment”
AACSB is responding
plus newsletters, webinars, workshops, & discussion boards
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Meetings underway to discuss◦Collaboration among Division Heads◦Sharing Faculty Development opportunities
◦Networking faculty within a discipline◦Cross-listing low-enrollment courses◦Sharing learning resources◦Sharing curriculum (Center of Excellence)
Assoc of Indep Col & Univ in OH
The Power to Convene
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The IACBE will serve as a:◦ Communications Hub for connecting members ◦ Distribution of Information◦ Professional Development & Thought Leadership
Focus will be on:◦ Discussing Trends in Business Education◦ Participatory conversations◦ Addressing challenges facing member institutions◦ Developing solutions to these challenges
TCBE Project
15Draf
t
Convene IACBE member schools to
◦Collaborate to develop ways to address the challenging issues facing our institutions
◦Contribute to our common goal of excellence in business education
TCBE Mission
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Serve as a platform for researching technology◦ Facebook, Twitter, YouTube, Pinterest, LinkedIn . . . .
Blog – issue clarification & discussion F2F sessions - National & Regional Assemblies,
IACBE Summer Institute Special Interest Working Groups
◦ In-depth investigation of a problem or opportunity Knowledge repository for sharing
◦ Learning Resources◦ Best Practices
Webinars – Continuing Education and/or live discussion
TCBE Project Activities (tentative)
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Going Forward How can you play a role?
◦ Blogging & discussion ◦ Testing technology◦ Other?
How can other IACBE members be invited in?◦ Looking for ideas for next steps
Summer Institute & Regional Assemblies
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Opportunity to Check-in◦ Virtual Conference connected to F2F session
What topics should be on the agenda?
Who would like to participate in the planning?
What needs to be done between now & then?
Summer Institute – July 2014
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Going Forward
We need your ideas & help
Please provide your contact information
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Dr. Ross Wirth, Franklin [email protected]
Prof. Janet Staker Woerner, Herzing University
http://www.iacbe.org/si-tcbe-project.asp
Contact information
IACBE Website – Special Initiatives
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Hip pocket slides follow
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Stages of Collaboration◦ Raising awareness of issues◦ Clarification of issues◦ Sharing and identification of expertise &
capabilities◦ Transition to an “asking” culture
Challenges◦ Moving first to “sharing” – then to “asking”◦ Balancing benefits across institutions◦ Clarifying policies & procedures
Meeting the Collaboration Challenge
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Where do you place the risk?
HighImpact
LowImpact
HighProbability
LowProbability
ScenarioPlanning