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Adam PolanskyLead Information Architect
Travelocity.com
A PROCESS BY ANY OTHER NAME
Applying Information ArchitectureWith Bridges, Cooking &
Hardware
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Maybe because it's entirely anartist's eye, patience and
skillthat makes an image and not
his tools.
Ken Rockwell,Your Camera Does Not Matter, 2005
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http://www.quotationspage.com/quote/37722.htmlhttp://www.quotationspage.com/quote/37722.htmlhttp://www.quotationspage.com/myquotations.php?add=37722http://www.quotationspage.com/myquotations.php?add=37722http://www.quotationspage.com/quote/37722.htmlhttp://www.quotationspage.com/quote/37722.html
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THERE AINT NO RECIPE!
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Worse Thing: Push-back because time
needed for artifacts seen as bottle-neck
Bad Thing: Misguided demand for aprocess based on artifacts.
Good Thing: IA is becoming recognized
in more firms.
THERE AIN T NO RECIPE!
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Shhhhhh!
Matters not. the process does
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COMMON FOR ALL PROCESSES
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Ide
a
Pla
n
Build
Every development process includesthree basic areas of
activity.
The job of the IA is to find ways to close thegaps between
them
IA IA
COMMON FOR ALL PROCESSES
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INFORMATION TRANSFER
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Origin
Info
Vehicle Destination Disposition
INFORMATION TRANSFER
Look at these elements.
Characterize the forces that actupon them.
Decide what you can do to bridge
the communication gaps.17
CHARACTERIZATION FORCES
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Domain Expertise
Institutional Knowledge
System Constraints
Location of Resources
New Development
New TechnologyMature or Existing Product
Skill Sets
TimeCostQuality
CHARACTERIZATION FORCES
Size of Team
Need For Archived Documents
Need For Research
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FACTORING FORCES IN
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Ide
a
Pla
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Build
IA IA
Annotated Wireframe Annotated Mock-ups
Narrative Document Interaction-Level Spec
Conversation White board
Thumbnail Sketch Process Flow Site Map Lo-Fi Wireframe Hi-Fi
Wireframe Interactive Wireframe
FORCES? FORCES?
FACTORING FORCES IN
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FACTORING FORCES IN
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Idea Plan
IF: The team is small Theyve all worked together on the product
before Theyre all located in the same room Time is short (but
reasonable)
The features exist elsewhere in the site Documentation exists
from previous projects
THEN: White-board session to see where high level changes
occur
Tactical Wireframes to model the functionality Annotated Screen
shots from existing product to showwhere changes occur
Build
FACTORING FORCES IN
Developing a Web Site
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Its not the process.Its not the tools.Its the practitioner.
Choose artifacts based upon yourunderstanding of the forces that
will affect
communication
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Special Thanks To
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Special Thanks To
Travelocity IA Team Leah Cave, Candy Bernhardt, Jay Fichialos,Jo
Anne Wright, Vinu Singh, Jason Chloupek, Miriam Cabral-
Ynocencio, Sonya Smith-Wong, Valerie Milner, Val Jolls
Ryan Kowalczyk Compiling and releasing the Wireframe stencil
Michelle Peluso, Jeff Glueck, Troy Whitsett, Dana Thomas
&Noel Holmes The chance to prove this stuff
Marc Rettig External Validation
Travelocity Customer Experience Team General Support
All the contributing photographers at Morguefile.com
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