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Branding Workshop: Build a BIG Idea

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MINI.

Nothing is Impossible.

23

BUILDABIGBRAND

A BIG brand=A BIG IDEAA SYMBOLIC ICONA VISUAL IDENTITY

A BIG IDEA

What does the company do?Who are the PROduct`s typical customers?What make their product distinguishes from their competitors?Assume that there is something wrong with the world that needs changing, and DOES your brand can address the problem?

What does your company do?Who are your typical customers?What make your product distinguishes from your competitors?Assume that there is something wrong with the world that needs changing, and DOES your brand can address the problem?

Your product is a Your brand believes the world would be a better place if

KODAK projector is a carousel.KODAK believes the world would be a better place if we could bring the most valuable memory back to people.

Your product is aYour brand believes the world would be a better place if BIG IDEA TIME!

A SYMBOLIC ICON

A SYMBOLIC ICON=A logo=A message

An experienced logo designer knows that designing a great logo requires an equally great design process to ensure that the outcome is outstanding. I have broken down the logo design process into five steps that will create an effective pathway from initial brief to final presentation. Though each designer will have his or her own process, I would like to discuss a process that has worked for me and other logo designers.Heres a visual that summarizes the five-step process that I will discuss:

5 Principles of Effective Logo DesignSimplememorabletimelessversatileAppropriate

Simple m

emorable m

TIMELESS S m

versatile S A

Appropriate A

Simple Memorable

TIMELESS

Appropriateversatile

PRACTICE TIME!

AN IMPRESSIVE identity

ELEPHANT

NANO.

Title+Shape+Background

A BIGIDEA.

NANO COLLEGE

Title+Shape+IMAGE+BackgroundA BIGIDEA.

NANO COLLEGE

Title+Shape+IMAGE+Background(Horizontal)

YOUR IDEA CAN ROCK THE WORLD.

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