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DEMAND PRIVATE CONSUMER remains passive low level of consumer awareness low level of logo recognition PUBLIC PROCUREMENT EU timber importing countries BUSINESS TO BUSINESS MARKETS Retail / DIY Global Forest and Trade Network I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
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I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
MARKETS FOR CERTIFIED FOREST PRODUCTS
Forest Products Annual Market Review 2000-2001
UNECE Timber Committee Fifty-ninth session, Geneva, 2-5 October 2001
Dr. Ewald [email protected]
OVERVIEW
• DEMAND
• SUPPLY
• MARKET CHARACTERISTICS
I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
DEMAND• PRIVATE CONSUMER
• remains passive • low level of consumer awareness• low level of logo recognition
• PUBLIC PROCUREMENT• EU timber importing countries
• BUSINESS TO BUSINESS MARKETS• Retail / DIY• Global Forest and Trade Network
I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
DEMAND
0
2
4
6
8
10
12U
K NL
Ger
Sw
eden
Finl
and
Italy
Bel A
CH Dk
Top ten CFP importing countries
fourth
third
second
first
• perceived dominance of EU markets • no total numbers in m³ but claims of “total market share“• little information on product types and specifications
I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
SUPPLY
0102030405060708090
1993
1994
1995
1996
1997
1998
1999
2000
06 2
001
Total area certified 1993-2001 (mil ha)
CSASFIPEFCFSC
• ca. 82 mil ha of forests certified world wide • = 2.1% of forests world wide• dominance of non-FSC certifications and large forest holdings
I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
SUPPLY
0
5
10
15
20
25
Finl
and
US
A
Sw
eden
Can
ada
Nor
way
Ger
man
y
Pol
and
UK
othe
r Am
Bol
ivia
othe
r Eur
Bra
zil
Sou
th A
fr
Asi
a
othe
r Afr
Certified forest area (mil ha)
CSA
SFI
PEFC
FSC
• ca. 30 % of European forests are certified, ca 7% of US• potential suppy in Europe: ~ 125 mil m³• product line claims at around 2000, covering all major product types
I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
MARKET CHARACTERISTICS
DIY and Retail
Paper
Panel
Forestowner schemes
FSCSawmilling Industry Forest
holdings
Publishers Furniture
Construction
Raw material / low visibility
Consumer / high visibility
• Low market development• ~1400 Chain of Custody Certificates• lack of demand and lack of supply in parallel • competing players in oligopoly type market
I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
CFP market is:
- highly dynamic and growing
- in early stage of development
CONCLUSIONI N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S
CFP Market intelligence: low data quality
