Transcript
Page 1: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

MARKETS FOR CERTIFIED FOREST PRODUCTS

Forest Products Annual Market Review 2000-2001

UNECE Timber Committee Fifty-ninth session, Geneva, 2-5 October 2001

Dr. Ewald [email protected]

Page 2: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

OVERVIEW

• DEMAND

• SUPPLY

• MARKET CHARACTERISTICS

I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

Page 3: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

DEMAND• PRIVATE CONSUMER

• remains passive • low level of consumer awareness• low level of logo recognition

• PUBLIC PROCUREMENT• EU timber importing countries

• BUSINESS TO BUSINESS MARKETS• Retail / DIY• Global Forest and Trade Network

I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

Page 4: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

DEMAND

0

2

4

6

8

10

12U

K NL

Ger

Sw

eden

Finl

and

Italy

Bel A

CH Dk

Top ten CFP importing countries

fourth

third

second

first

• perceived dominance of EU markets • no total numbers in m³ but claims of “total market share“• little information on product types and specifications

I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

Page 5: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

SUPPLY

0102030405060708090

1993

1994

1995

1996

1997

1998

1999

2000

06 2

001

Total area certified 1993-2001 (mil ha)

CSASFIPEFCFSC

• ca. 82 mil ha of forests certified world wide • = 2.1% of forests world wide• dominance of non-FSC certifications and large forest holdings

I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

Page 6: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

SUPPLY

0

5

10

15

20

25

Finl

and

US

A

Sw

eden

Can

ada

Nor

way

Ger

man

y

Pol

and

UK

othe

r Am

Bol

ivia

othe

r Eur

Bra

zil

Sou

th A

fr

Asi

a

othe

r Afr

Certified forest area (mil ha)

CSA

SFI

PEFC

FSC

• ca. 30 % of European forests are certified, ca 7% of US• potential suppy in Europe: ~ 125 mil m³• product line claims at around 2000, covering all major product types

I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

Page 7: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

MARKET CHARACTERISTICS

DIY and Retail

Paper

Panel

Forestowner schemes

FSCSawmilling Industry Forest

holdings

Publishers Furniture

Construction

Raw material / low visibility

Consumer / high visibility

• Low market development• ~1400 Chain of Custody Certificates• lack of demand and lack of supply in parallel • competing players in oligopoly type market

I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

Page 8: I N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S MARKETS FOR CERTIFIED…

CFP market is:

- highly dynamic and growing

- in early stage of development

CONCLUSIONI N S T I T U T E O F F O R E S T S E C T O R P O L I C Y A N D E C O N O M I C S

CFP Market intelligence: low data quality