I. MARKET · market’s steady transition from carpet to hard flooring. Carpets and rugs have declined from 66,8% of residential square footage in 2006, to 57,7% in 2016. this is

I. MARKET

II. SUBMISSIONS

I. MARKET

Per fume your wor ld

4

The turnover of the household market is 5,36 € billion, of which 23,9 € millioncorrespond to the segment of floor cleaners.

Source: MINTEL « Household Surface Cleaners – US – October 2018 »

The floor cleaning sub-category is growing due to the steadyreplacement of carpet with hard flooring. This has led to an associatedincrease in demand for floor cleaning products.

While hard flooring is gaining share, more consumers are using devices rather thanconsumer packaged goods to clean their floors. Steam cleaners and roboticvacuums are disruptive to brands like Swiffer. As robot become better andcheaper, there are indications that they will gain penetration.


5Source: MINTEL « Household Surface Cleaners – US – October 2018 »

The growth of the floor cleaners category is due to themarket’s steady transition from carpet to hard flooring.Carpets and rugs have declined from 66,8% of residentialsquare footage in 2006, to 57,7% in 2016. this is driven byan increase in tile and wood, but especially by new resilientvinyl products that do a better job mimicking the look of tileand wood. This transition of flooring is expected to continue,and accordingly, we can expect the emergence of moreconvenient methods for cleaning hard floors.

0,80%

4,40%

4%

9,90%

14%

66,80%

0,20%

3,90%6,20%

10,20%

14,20%

65,30%

1,30%

4,70%5,50%

12,10%

18,80%

58,70%

Rubber Wood Laminate Tile Resilient Carpets And Rugs

2006 2011 2016

US RESIDENTIAL FLOORING MARKET SHARE BASED ON VOLUME OF SALES IN BILLIONS OF SQUARE FEET



While the market for floor cleaning products is expected to growby 4,2% in 2018, more alternatives have the potential to disruptthis market. Mintel’s Vacuum Cleaners – US, October 2017, findsthat 22% of consumers either own or plan to buy a steam floorcleaner, while 18% own or plan to buy a robotic vacuum, acategory which includes floor scrubbing robots.

7%

94%

65%

21%

14%

15%

13%

8%

12%

7%

7%

7%

56%

44%

13%

8%

8%

4%

5%

10%

5%

6%

5%

4%

None Of The Above

Any Vacuum Cleaner

Upright Vacuum

Wet/Dry Vacuum

A steam floor cleaner

Canister Vacuum

Carpet Cleaner/Carpet Shampoo System

Robotic Vacuum

Stick Vacuum

Cordless Vacuum

Convertible Vacuum

Vacuum That Filters Dirt Through A Water Reservoir

Planning on purchasing in the next year Currently own

VACUUM CLEANER OWNERSHIP AND PURCHASE INTENT



76%

73%

69%

61%

56%54%

51%49%

45%

27%

3%

Toilet Cleaners Window/GlassCleaners(ExceptWipes)

All-PurposeCleaners(ExceptWipes)

Bleach Floor Cleaners Bathroom/TileCleaners(ExceptWipes)

DisposableWipes

KitchenCleaners(ExceptWipes)

FurnitureSpray/Polish

SpecialityCleaners

None Of TheAbove

USAGE OF HOUSEHOLD SURFACE CLEANERS

Base: 2000 internet users aged 18+



FREQUENCY OF USAGE OF HOUSEHOLD SURFACE CLEANERS

76%

74%

67%

62%

59%

49%

49%

48%

44%

44%

33%

4%

5%

6%

7%

9%

15%

16%

15%

17%

19%

28%

20%

21%

27%

31%

33%

36%

35%

38%

39%

37%

43%

Wipes

Kitchen Cleaners

All Purpose Cleaners

Toilet Cleaners

Bathroom/Tile Cleaners

Fool Cleaners

Bleach

Window/Glass Cleaners

Abrasive Cleaners

Specialty Cleaners

Furniture Polish

Once a week or more Less than once a week but more than once a month Once a month or less


9

Consumers believe floors require specialized purpose cleaners.

Source: MINTEL « Household Surface Cleaners – US – October 2018 »

Floor cleaners for wood floor:

Linseed OilCAROLIN

BeeswaxO’CEDAR

Black SoapO’CEDAR

Cedarwood OilO’CEDAR

Beeswax & CarnaubaCAROLIN

Sweet AlmondsAJAX

HoneyBRIOCHIN

Floor cleaners for tiles:

Linseed Oil SoapVIGOR

Linseed OilO’CEDAR

Linseed OilCARREFOUR

Linseed Oil SoapTERRA

Black SoapO’CEDAR

Linseed Oil ExtractsCAROLIN

Eucalyptus BRIOCHIN


10

FLOOR CLEANERS FRAGRANCE FAMILY DISTRIBUTION IN THE WORLD

Citrus

Floral

Fresh

Woody

Green

Edible

Marine

Fruity

41%

23%

15%

3%

2%

2%1%

13%


11Source: MINTEL

TOP 15 FRAGRANCES FOR FLOOR CLEANERS IN EUROPE

Musk

Cedarw

ood

Magnolia

Marin

e

Cham

om

ile

Sandalw

ood

Eucaly

ptu

s

Gra

pefru

it

Alm

ond

Ora

nge B

lossom

Pin

e

Mars

eille

Soap

Ora

nge

Lavender

Lem

on


12

LemonAJAX

Green LemonAJAX

Corsican Sun GrapefruitJEX PROFESSIONNEL

Lemon Of SummerMR. PROPRE

4 Actions Green LemonSANYTOL

Floor Express Lemon CIF

Easy Clean Garden Of LemonCIF

Country Of Nice LemonJEX PROFESSIONNEL

Orange FreshnessVIGOR

Vitaminized OrangeYOU


13

FreshnessSANYTOL

Breton Coasts Long Lasting FreshnessST MARC

EucalyptusSANYTOL

Breton Coasts Marine SaltsJEX PROFESSIONNEL EXPRESS

FreshAJAX

Ocean Floor CleanerCIF

Easy Clean Marine BreezeCIF

PinMONOPRIX VERT

Morning FreshnessMR. PROPRE

Landes ForestST MARC


14

Budding FlowerMR. PROPRE

Stop Odor Breath Of AsiaJEX PROFESSIONNEL EXPRESS

Wild OrchidCIF

Flower FestivalAJAX

Azure Coast In BloomST MARC


15

Tropical FusionMR. PROPRE

Orchard Of ProvenceJEX PROFESSIONNEL EXPRESS

Exotic GardenJEX PROFESSIONNEL EXPRESS


16

Black Soap Sweet AlmondCAROLIN

Savon De MarseilleCAROLIN

Black Soap & Orange BlossomCAROLIN

Black SoapCAROLIN

Black Soap & Linseed OilTERRA

II. SUBMISSIONS


18

BERGAMOT &

MINT LEAVES

SOM000751

BergamotLemon

MintSage

Jasmine

Moss


19

GRAPEFRUIT &

MARACUJA

SOM000752


OrangeGrapefruitRhubarb

PineapplePassion Fruit

Freesia

20


21

LAVENDER &

EUCALYPTUS

SOM000753

EucalyptusCamphor

Pine

LavenderRose

VanillaPowdery Notes


22

Ecolabel certified at 0,5% in final product

PINE &

MARINE BREEZE

SOM000754

Pine

RoseFreesa

JasmineLily Of The Valley

Marine Notes

Cedarwood


23


24

LILY OF THE

VALLEY & PEAR

SOM000755

PearGreen Notes

RoseLily Of The Valley


25

HIBISCUS &

POMEGRANATE

SOM000756

Pomegranate

RoseHibiscus

Orange Blossom

CedarwoodSandalwood

Vanilla


26


27

WILD BERRIES

SOM000757

Blackcurrant

Rose

Red FruitsWhite Musk


28

MANGO &

TIARE FLOWER

SOM000758

Orange

MangoTiare Flower

MimosaRose

Solar NotesVanilla


29


30

BLACK SOAP

SOM000759

LitseaCitronella

LemongrassPetitgrainCamphor

EcalyptusOrange Blossom

Neroli

PatchouliGuaiac Wood


31

Ecocert certified at 0,5% in final product

SAVON DE

MARSEILLE

SOM000760


Aldedydic NotesRosemary

Orange BlossomNeroli

SandalwoodCedarwoodWhite Musk

Ecolabel certified at 0,5% in final product

32


33

PURPLE ADDICT

SOM000761

BergamotBlackcurrant

RoseSolar Notes

PatchouliCaramel

Edible Notes


Ecocert certified at 0,5% in final product

34

DELIGHTFUL

BREAK

SOM000762

Pink PepperBlackcurrant

Cotton CandyVioletRose

VanillaCaramel

Tonka Bean


35

BLUE NIGHT

SOM000763

LemonGrapefruitCypress

ElemiCardamom

Orris

PatchouliOak Moss

CedarwoodTonka Bean

Musk


36

ENCHANTING

WALK

SOM000764


LemonArtemisiaPineapple

CinnamonThyme

Lavender

Oak MossVetiverAmber

37

SPARKLING

JUNGLE

SOM000765

GrapefruitRhubarb

RoseViolet

Jasmine

CedarwoodMusk


38

ICY BREATHE

SOM000766

LemonMandarinGrapefruit

Mint

RoseJasmine

CedarwoodAmbery Woods


39

CITRUS

BERGAMOT & MINT LEAVES

SOM000751 Citrus Aromatic

GRAPEFRUIT & MARACUJA SOM000752 Citrus Fruity


40

FRESH

LAVENDER & EUCALYPTUS SOM000753 Aromatic

PINE & MARINE BREEZE SOM000754 Aromatic Floral

FLORAL

LILY OF THE VALLEY & PEAR

SOM000755 Floral Fruity

HIBISCUS & POMEGRANATE SOM000756 Floral Fruity

FRUITY

WILD BERRIES SOM000757 Floral Fruity

MANGO & TIARE FLOWER SOM000758 Floral Fruity

TRADITIONAL

BLACK SOAP SOM000759 Citrus Aromatic

SAVON DE MARSEILLE SOM000760 Floral Aromatic

SURODORANTS

PURPLE ADDICT SOM000761 Oriental Fruity

DELIGHTFUL BREAK SOM000762 Floral Edible

BLUE NIGHT SOM000763 Woody Spicy

ENCHANTING WALK SOM000764 Woody Aromatic

SPARKLING JUNGLE SOM000765 Fruity Green

ICY BREATHE SOM000766 Woody Aromatic

6, Rue Barbès - CS8005092532 Levallois-Paris cedex - FrancePhone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98

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Documents

I. MARKET · market’s steady transition from carpet to hard flooring. Carpets and rugs have declined from 66,8% of residential square footage in 2006, to 57,7% in 2016. this is