EMAIL MARKETING

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EVELINA ANDER

evelinaander.setwitter.com/evelinaanderevelinaander@gmail.com

WHY EMAIL MARKETING?WHAT IS EMAIL MARKETING?GET STARTEDHAVE TO HAVE IN THE TEMPLATEHOW TO CREATE GOOD CONTENTWHEN TO SEND YOUR EMAILSSPAM VS SPAMCHALLENGES & MISTAKESSUMMARY

WHY EMAIL MARKETING?

WHAT IS EMAIL MARKETING?

NEWSLETTERS / BROADCAST

1

TRIGGERED / BEHAVIOURAL

2

GET STARTED!

EMAIL ADDRESSES

1

BOOKING PATH

WEB SITE

WEBINARSWHITE PAPERS / SOFTWARE

EMAIL SERVICE PROVIDER (ESP)

2

• MAILCHIMP• CAMPAIGN MONITOR• RESPONSYS• APSIS• PALOMA• COMPOST / CARMA• EMAILVISION• WEB POWER

• TECHNICAL EXPERTISE • DISTRIBUTION FREQUENCY AND TYPE• USER INTERFACE• TESTING• SUPPLIER DEPENDENCY• ABILITY TO TEST THE TOOL (FOR

FREE!)• LANGUAGE AND COUNTRIES• STRATEGIC ASSISTANCE• INTEGRATIONS WITH OTHER

SYSTEMS

SET A GOAL + TRACKING

3

DISCUSSSEGMENTATION

TRIGGERED COLLECT EMAIL ADDRESSES

HAVE TO HAVE IN THE TEMPLATE

• SENDER • VALID REPLY TO EMAIL ADDRESS• SUBJECT LINE• PREHEADER• WEB VERSION• CONTENT• UNSUBSCRIBE• UPDATE SUBSCRIPTION• REASON WHY THEY ARE ON YOUR

LIST

HOW TO CREATE GOOD CONTENT

WHEN SHOULD YOUSEND THE EMAIL?

IT DEPENDS

SPAM VS SPAMOR HOW TO BE A GOOD EMAIL MARKETEER

Email spam, also known as junk email or unsolicited bulk email (UBE), is a subset of electronic spam involving nearly identical messages sent to numerous recipients by email. Clicking on links in spam email may send users to phishing web sites or sites that are hosting malware. Spam email may also include malware as scripts or other executable file attachments. Definitions of spam usually include the aspects that email is unsolicited and sent in bulk.

Wikipedia

• OPT-IN• EASY AND CLEAR UNSUBSCRIPTION

CHOICES• ANALYZE BEHAVIOUR

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CHALLENGES & MISTAKES

SUMMARY

• MAKE IT EASY TO BECOME A SUBSCRIBER • DO MORE THAN JUST STANDARD BROADCASTED

NEWSLETTERS• UNDERSTAND THE SUBSCRIBER • CREATE GOOD EMAIL TEMPLATES TO USE AND RE-USE• THINK MOBILE AND HAVE A CONTENT PLAN• FOCUS ON GOALS THAT'S VALID FOR THE BUSINESS =

$• TAKE GOOD CARE OF YOUR SUBSCRIBERS• TEST!• ANALYSE

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