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Andrei | Bryndís | Aggeliki | Clint | Kara '66 boards

Hyper Island + VANS UK, Presentation '66boards

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Page 1: Hyper Island + VANS UK, Presentation '66boards

Andrei | Bryndís | Aggeliki | Clint | Kara

'66boards

Page 2: Hyper Island + VANS UK, Presentation '66boards

50years

57per minute

2012

Page 3: Hyper Island + VANS UK, Presentation '66boards

Andy and Nicole

Page 4: Hyper Island + VANS UK, Presentation '66boards
Page 5: Hyper Island + VANS UK, Presentation '66boards

#TheVans

Page 6: Hyper Island + VANS UK, Presentation '66boards

Shoes are delivered within 24 hours.

Page 7: Hyper Island + VANS UK, Presentation '66boards

WHY GENDER NEUTRAL?

The Equalities and Human Rights Commission

It will take 70 years at the current rate of progress to see an equal number of female and male directors of FTSE 100 companies

“ „

Page 8: Hyper Island + VANS UK, Presentation '66boards
Page 9: Hyper Island + VANS UK, Presentation '66boards

we are equal.

Page 10: Hyper Island + VANS UK, Presentation '66boards

50% OF WOMEN ALREADY WEAR MEN'S CLOTHES

Page 11: Hyper Island + VANS UK, Presentation '66boards

6600visitors

1,980shoes

£31,585net revenue

1235people posted

pictures to Intagram

745tweets asking

for the van

Page 12: Hyper Island + VANS UK, Presentation '66boards

ıMatt, 39 years

I perceive Vans as a men's/boys' brand. I am really positive

towards this because I believe that everyone should wear

whatever they feel like.

EntrepreneurTaylor, 20 years

It's a really cool idea. Unisex is the new fashion.

Sales PersonPaddy, 31 years

It is a really good idea. I think it works because everyone

can wear anything.

Designer

WHAT PEOPLE THINK ABOUT #TheVans

Page 13: Hyper Island + VANS UK, Presentation '66boards