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IDEATION SESSION
ALEX IVANOV HYPER ISLAND 2015
HI! I’M ALEX IVANOVINNOVATION DESIGNER @ PHILIPS DESIGN
AUTHOR @ THETEAMCANVAS.COM
@IDEO ALUM
@HYPERISLAND IAD’13 GRADUATE
TWITTER: @HELLOALEXIVANOV
EXPECTATIONS FOR TODAY?
TODAY WE ARE GOING TO GET SOME HANDS-ON EXPERIENCE WITH IDEATION
AGENDA: INTRO TO IDEATION IDEATION IN GROUPS -- LUNCH -- IDEATION IN GROUPS (CONT.) SELECTION IN GROUPS WRAP UP
10-11 11-12 12-13 13-14 14-16 16-16.30
THE GOAL: END UP WITH ONE IDEA IN YOUR GROUP BY THE END OF THE DAY
BEFORE WE START: 1. TEAMS 2. MATERIALS 3. TIMING & PACE 4. PICTURES / VIDEOS
FIRST, SOME THEORY
A → → → → B
CLEAR GOALS VS. FUZZY GOALS
A → →→→ →→→→
CLEAR GOALS VS. FUZZY GOALS
B
→→
GETTING THERE ITERATIVELY
TODAY’S SCOPE
IDEATION GOING FOR QUANTITY
SELECTIONNARROWING IT DOWN TO 1 IDEA
7 RULES OF BRAINSTORMING FROM IDEO
RULE #1. DEFER JUDGMENT
RULE #2. ENCOURAGE WILD IDEAS
RULE #3. BUILD ON IDEAS OF OTHERS
“YES AND”
RULE #4. STAY FOCUSED ON THE TOPIC
RULE #5. ONE CONVERSATION AT A TIME
RULE #6. BE VISUAL
RULE #7. GO FOR QUANTITY
IDEATION HOW-TO
HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT
“HOW MIGHT WE”
SPEND SOME TIME TO FRAME YOUR IDEATION CHALLENGE AS A ‘HOW MIGHT WE’ QUESTION(S)
EXAMPLE (REALLY GENERIC): HOW MIGHT WE CREATE AWESOME MUSEUM EXPERIENCE FOR OUR TEENAGE AUDIENCE?
HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT
IDEATION METHODS 1. EMPTY YOUR BRAIN 2. HMW IDEATION 3. NEGATIVE BRAINSTORMING 4. IDEA SPEED DATING 5. BRAINDRAWING
HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT 4. WRAP UP
SELECTION METHODS 1. GROUPING 2. DOT VOTING 3. SELECTION MATRIX 4. GET TO 1 IDEA*
*KILL YOUR DARLINGS IF NEEDED
Feasibility
Easy
Medium
Hard
ImpactLow Medium High
METHODS ROUND UP
IDEATION METHODS 1. EMPTY YOUR BRAIN 2. HMW IDEATION 3. NEGATIVE BRAINSTORMING 4. IDEA SPEED DATING 5. BRAINDRAWING
SELECTION METHODS 1. GROUPING 2. DOT VOTING 3. SELECTION MATRIX 4. GET TO 1 IDEA
CHOSE THE ONES YOU LIKE YOU HAVE TILL 14.00 FOR IDEATION AND TILL 16.00 FOR SELECTION
REFLECTION QUESTIONS
HOW WAS IT?
DID YOU FEEL THAT THIS WAS VALUABLE FOR YOUR WORK? IN WHAT WAY?
HOW WAS IT TO SELECT ONE IDEA?
WHICH METHODS WOULD YOU USE FOR YOUR FUTURE PROJECTS?
