HyperXchange Success Report

HyperXchange

4th Floor Sri Manjari Building,

1 Camac Street, Kolkata,

West Bengal 700016

080976 11136

www.hyperxchange.com

What is HyperXchange ?

HyperXchange is an Online-2-Offline marketplace to buy/sell preowned smartphones with warranty/insurance.

As new phones launch faster and data get less expensive, demand for preowned phones is skyrocketing. However, the second-hand mobile marketplace is fragmented – and transactions via online classifieds can be difficult/unsafe.

HyperXchange provides a viable alternative- letting buyers discover pre-owned phones online, then moving the process offline to a kiosk or direct-to-home for safe and trusted transactions, along with warranty/insurance.

HyperXchange Revenue Sources

Unlike typical online classifieds that depend on ad revenue, HyperXchange earns from:

Processing fees on every transaction.

Margin on warranty.

Commissions on new phones sold.

Premium charges.

Founding Members

Satanik Roy – CoFounder &

Managing Director

Dipanjan Purkayastha –

CoFounder & CEO

Dipanjan Purkayastha

Global Technology professional with 18 years’ experience across US, Canada and India in:

Strategy

M&A

Start-ups

Business Development

Expertise:

Strong domain knowledge in Financial Services, Media & Marketing

Proven track record of Product Development, IT and BPO

Top sales producer & member of the CEO’s club

Qualities:

Excel in unstructured environments like start-ups and business turnaround situations

Achiever, Ambitious, Self-starter, Innovative, People person

Satanik Roy

Adept at coding, design, writing and growth-

hacking start-ups. Former Founder and CEO,

Appolysus – Tech Adviser at Maptags Inc. and

Voyageur Magazine – Vice President at

Rotaract Club of Calcutta Metro City –

Mechanical Engineering Undergrad – Author

of ‘The Classic Retreat of Anarchy.

Coffee and Q&A session with the Founding Members

What would you do after raising funds?

HyperXchange is a marketplace focused towards consumers and

enterprises with high mobility needs, like cab aggregators and

delivery services.

HyperXchange launched June 2016 with a pilot in Kolkata across 5 HyperXchange centres. Within the first week, we earned over

Rs.5 lakh. In a month, we crossed 10,000 listings and over Rs.20 lakh revenue across 25 HyperXchange

centres.

In August 2016, finalized a deal with one of India’s largest

hyperlocal delivery provider to supply 10,000 mobiles over the next 3 months, worth Rs.2.5cr.

Similar deals in the pipeline with 3 cab aggregators.

From September 2016, we started direct-to-home delivery as

premium service.

Our target is to earn Rs.6 crore in Year 1 (growing across 2-3 cities); to Rs.40 crore in Year 2 (launching

franchise operations across 25 towns) and Rs.100 crore in Year 3

(scaling franchisees across 100 towns).

In the meantime, the product will grow to include tie-ups with major

smartphone brands and introduce other product

categories in select international markets; while keeping the basic

O2O model intact.

Who are the consumers that

you are targeting? How is this going to affect them?

Discovery occurs through HyperXchange app/website:

– Certification/sale/insurance/warranty happens through offline franchisee

network of HyperXchange Centers

– Pick up and home delivery premium option

This would allow us to upgrade both HyperXchange Tech and Franchise

network growth.

What is the success story of your start-up in your own words?

Life as a start-up is all about taking one careful step after the other consistent smile, confidence and resilience

(and all the while being the brand) I sometimes juggle a lot focussing on the distant vision. This life is not for

everyone. You have to be a little bit crazy and have a very thick skin. Be prepared to live from hand to mouth

and give your life to the cause.

Any other information about your start-up that you would like to share with us.

HyperXchange, India’s first Online to Offline Classifieds play and World’s first C2B Classifieds. Honoured as ‘Outstanding Start-up in East by Calcutta Angels Start-up East Summit 2016’, Declared as ‘Top 7 Start-ups in Start-

Up Launchpad 2016’ by The Indian Chamber of Commerce. Nominated by ‘NASSCOM in Product Conclave Bangalore 2016’ and ‘GMIC Bangalore 2016’. Selected in IIT-B TTM 2016. Selected in the Clarion 2016 in

Mumbai. Selected in The Pitcher, Istanbul Turkey. Selected in Catapult DUMDAAR 32.

Team HyperXchange is almost 50 members strong

How is HyperXchange

unique:

Most methods of buying pre-owned

phones today has significant trust deficit.

HyperXchange:

Lets buyers discover sellers online,

then transact offline at local

HyperXchange centers or direct-to-

home.

Provides warranty coverage.

Brands phone retailers’ under a franchisee ecosystem– faster/stickier

growth on variable cost mode.

Fun At Work