HR- Where next ?

Challenges in the Telco of the future

Contents

My take…4 big

changes to come Future

HRTelco of

the Future At airtel,

Jobs never done before

My take …the 4 big changes to come

GEN “I”-@ Indian, Impatient, Indulged

Business Dynamics- accelerated cycle of change

Technology- the way we work, interact and live

Changing concept of work & career

@ copyright- A Bhaduri

What does it mean to us…

Age of Global India & Indian

Age of Entrepreneurship Aspirations>Resources

Age of choicesAge of simplicity

Age of differentiationTop talent =10x return on innovation work

Employee of future

Intellectual capital

• Learning capacity

• Cognitive complexity

• Specialized tacit and Explicit knowledge

• Learning potential

Emotional Capital

• Self awareness• Integrity• Resilience

• Organizational insight

• Organizational design

Social Capital

• Sociability • Authenticity• Trustworthiness

• Strong relationship ties

• Weak relationship ties

Personal Human Capital

OrganizationalHuman Capital

Source- Lynda Gratton, London Business School

HR – future focusWill we have the current HR function ?

NOWhat will HR do in the future?

•ALIGNING ORGANIZATION AND STRATEGY

•ORGANIZATION CAPABILITY BUILDING

•TALENT FACILITATION/TALENT SUSTAINABILITY

Telecom Scenario

*Source: IIP Data, Dec’09; GDP Data Nov’09; Economic Survey by RBI, Indian Council For Research On International Economic Relations, Dec’09

India is the fastest growing telecom market in the World and still is only 57% penetrated (TRAI-June 2010)

Big rural opportunity : Tele density below 20%

New strides in data : 3G, LTE, BWA.

Enhancement of user generated content, VOIP.

Managed services and solutions for enterprises.

Big opportunity in M Commerce, M Entertainment and other applications.

Convergence: Internet, mobile ,DTH.

Telco of the Future

Global playground(De-regularized

market)

More left brained than right brained

The key competitive

differentiator will be “Service”

Mergers & Acquisition –

Change Management

There would be a wide and fluid

product/service/solution range

Focus will be more on Innovation and

doing things differently

Left Brain v/s Right Brain Organizations

Super Scaled

Process & Shared Service

Talent Service & Delivery

Highly Cost Driven

Leadership Focused

Few Relationships-B2B

Supplier/Client Approach

Hierarchical Structure

Execution Competencies

Predictable But Limited Growth

‘Old’NetworkOperator

‘New’Services

Company

World Class Service

Highly Creative

Talent Critical/Diverse

Highly Value Driven

Leadership ‘Shapers’

Many Relationships-Open Partner Approach

Lean, Flat ‘Velcro’ Structure

Value & Service Competencies

High Risk/High Return Growth

Source- John Kelly, GSMA HR

Newsmakers from airtel:‘Never Done Before’

Airtel was the first operator to provide Blog services. There are nearly 2.5 Mn users who are using Airtel Blog services per month.

Buddy Finder : Will become the largest buddy finder deployment service in the world. Currently this service is used by 2 lac customers.

App Central- only operator which has the highest number of apps (100K plus apps)

Organized market of Indian music is 400 crores. The total music business in Airtel alone is 840 crores by Hello Tunes

Picture Post : is the Largest Network and WAP based service in the country with 5.6 Mn users

We will build unique winning capabilities for the business by being a star team of trusted business

partners consistently delivering trendsetting solutions to our business and people.

HR Vision @ airtel

Thank you